Developing your online presence for career networking and job opportunities
Using social media wisely to improve your professional profile.
Covers digital literacy, digital identity and employability.
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PRESENTATION OUTLINE
Developing your online presence for career networking and job opportunities.
Developing your online presence for career networking and job opportunities
A presentation created for Philosophy students at University of Southampton by Tamsyn Smith @TamsynMSmith
A presentation created for Philosophy students at University of Southampton by Tamsyn Smith @TamsynMSmith
Photo by nan palmero
Tamsyn Smith
Professional Specialist in Learning Design, ILIaD
Presented by Tamsyn Smith, Professional Specialist in Learning Design, Institute of Learning Innovation and Development (ILIaD).
@TamsynMSmith
https://iliad.soton.ac.uk/people/tamsyn-smith
@TamsynMSmith
https://iliad.soton.ac.uk/people/tamsyn-smith
Photo by eskimoblood
81% of employers regard digital skills to be an important requirement when employing people
(BCS - www.bcs.org/category/17854)
This information is from a recent BCS (Information Society) survey.
www.bcs.org/category/17854
You need to develop your digital literacy skills to ensure that you are employable in 21st century:
http://www.digitalskillsgap.com/
Definition of digital skills: http://www.ymcaimpact.ca/content/define-digital-skills
In an oft-cited survey [http://go.microsoft.com/?linkid=9709510 - pdf] released by Microsoft Research in 2010, 70% of recruiters said they’d rejected applicants based on info they found online.
www.bcs.org/category/17854
You need to develop your digital literacy skills to ensure that you are employable in 21st century:
http://www.digitalskillsgap.com/
Definition of digital skills: http://www.ymcaimpact.ca/content/define-digital-skills
In an oft-cited survey [http://go.microsoft.com/?linkid=9709510 - pdf] released by Microsoft Research in 2010, 70% of recruiters said they’d rejected applicants based on info they found online.
Photo by nooccar
Which social media are you familiar with?
How many accounts do you have?
http://namechk.com/
http://knowem.com/
Social media landscape 2014: http://www.fredcavazza.net/files/2014/05/social-media-landscape-2014.jpg
Mentimeter
http://knowem.com/
Social media landscape 2014: http://www.fredcavazza.net/files/2014/05/social-media-landscape-2014.jpg
Mentimeter
Photo by Jason A. Howie
www.govote.at
59 43 99
www.govote.at
59 43 99
59 43 99
about.me
http://about.me/tamsynsmith - a 'nameplate' site
An alternative would be setting up your own website.
Other alternatives include:
- flavors.me
PATHBRITE - for an online portfolio
An alternative would be setting up your own website.
Other alternatives include:
- flavors.me
PATHBRITE - for an online portfolio
Photo by Grégory Tonon
Untitled Slide
A blog can be a great way of bringing your network together and can also double as a portfolio. There are many free options available including Blogger and Wordpress.
Photo by Jonathan Rolande
social media
Erik Qualman: "Live as though your mother is watching"
Be aware of your digital shadows - what other people have posted about you.
You can choose whether to keep your personal and professional identity separate. I have two Twitter accounts - everything that I tweet is public, however, I feel that people who are interested in my work as a Learning Designer are less likely to be interested in my personal life as a triathlete.
Remember that you don't need to be everywhere - it is better to use a few networks well than all networks badly.
Be aware of your digital shadows - what other people have posted about you.
You can choose whether to keep your personal and professional identity separate. I have two Twitter accounts - everything that I tweet is public, however, I feel that people who are interested in my work as a Learning Designer are less likely to be interested in my personal life as a triathlete.
Remember that you don't need to be everywhere - it is better to use a few networks well than all networks badly.
Photo by mkhmarketing
Have you ever Googled yourself?
Video: https://www.youtube.com/watch?v=H3z56JBe5Jw
Tracy Jordan from 30 Rock talks about Googling himself: https://youtu.be/ZKEw7JNVcnw
Use duckduckgo instead of google as it's not influenced by your previous searches.
Sign up for Google alerts to be notified of any new content featuring your name: https://www.google.co.uk/alerts
www.google.com/settings/ads
Vizibility: Series of questions to find out how 'digitally distinct' you are: http://www.onlineidcalculator.com/index.php
Tracy Jordan from 30 Rock talks about Googling himself: https://youtu.be/ZKEw7JNVcnw
Use duckduckgo instead of google as it's not influenced by your previous searches.
Sign up for Google alerts to be notified of any new content featuring your name: https://www.google.co.uk/alerts
www.google.com/settings/ads
Vizibility: Series of questions to find out how 'digitally distinct' you are: http://www.onlineidcalculator.com/index.php
Photo by Whatsername?
If someone posts something that makes you feel uncomfortable, do something about it
Untag yourself from embarassing photos or ask for them to be removed. Check what is posted on your wall.
Photo by rburtzel
Once posted, always posted. Keep personal info personal.
There are many people who have posted content online unaware of the repercussions that it can have on their career:
- Lindsey Stone Facebook photo from Arlington cemetery.
- Justine Sacco tweet in December 2013: "Going to Africa. Hope I don't get Aids. Just kidding. I'm white."
How one stupid tweet blew up Justine Sacco's life: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-just...
Social media shaming: http://www.wired.com/2013/07/ap_argshaming/
http://www.newstatesman.com/culture/2015/03/digital-ducking-stool
http://www.huffingtonpost.co.uk/2015/07/06/hsbc-bankers-fired-after-filming...
You may want to watch this two-part television documentary (UK only): http://www.channel4.com/programmes/dont-blame-facebook/on-demand
- Lindsey Stone Facebook photo from Arlington cemetery.
- Justine Sacco tweet in December 2013: "Going to Africa. Hope I don't get Aids. Just kidding. I'm white."
How one stupid tweet blew up Justine Sacco's life: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-just...
Social media shaming: http://www.wired.com/2013/07/ap_argshaming/
http://www.newstatesman.com/culture/2015/03/digital-ducking-stool
http://www.huffingtonpost.co.uk/2015/07/06/hsbc-bankers-fired-after-filming...
You may want to watch this two-part television documentary (UK only): http://www.channel4.com/programmes/dont-blame-facebook/on-demand
Photo by Key West Wedding Photography
Klout
https://klout.com/#/tamsynsmith
https://klout.com
"The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. "
I would argue that it's more about your POTENTIAL for influence.
"The average Klout Score is 40. It’s generally considered that folks with Klout Scores 50+ are pretty much rocking the social media world with regard to engagement and influence. Users with a score of 63 are in the top 5% of all users."
(Reppler was superior, but is being discontinued from 05/11/16)
https://klout.com
"The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. "
I would argue that it's more about your POTENTIAL for influence.
"The average Klout Score is 40. It’s generally considered that folks with Klout Scores 50+ are pretty much rocking the social media world with regard to engagement and influence. Users with a score of 63 are in the top 5% of all users."
(Reppler was superior, but is being discontinued from 05/11/16)
Photo by Thomas Hawk
Familiarise yourself with privacy settings
Take advantage of the option to see you account as others see it (where available) and make sure that you are not revealing too much about yourself.
Consider the usual security questions asked by banks etc:
- Mother's maiden name
- Date of birth
- Place of birth
- Address
Many people reveal this information on social media.
https://ssd.eff.org/en/module/protecting-yourself-social-networks
Consider the usual security questions asked by banks etc:
- Mother's maiden name
- Date of birth
- Place of birth
- Address
Many people reveal this information on social media.
https://ssd.eff.org/en/module/protecting-yourself-social-networks
Photo by g4ll4is
Where now?
- Engage with social media
- Add 'value'
- Be creative and useful
- Take the time to manage your content
When you've created something great, share it online, adding a Creative Commons licence. Get involved in discussions as well as asking questions. Share interesting content that others have posted... and add your own comments.
https://creativecommons.org/licenses/
https://creativecommons.org/licenses/
Photo by the tartanpodcast
Professional social networks
- Curation: Scoop.it, Pinterest, Pearltrees; storify
- Analysis: Blogger, Wordpress
- Creation: Slideshare, YouTube
- Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Curation: Scoop.it, Pinterest, Pearltrees; storify
Analysis: Blogger, Wordpress,
Creation: Slideshare, YouTube
Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Analysis: Blogger, Wordpress,
Creation: Slideshare, YouTube
Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Photo by michael.heiss
LinkedIn: the startup of you by Reid Hoffman and Ben Casnocha
LinkedIn - the start up of you by Reid Hoffman and Ben Casnocha
http://www.slideshare.net/reidhoffman/startup-of-you-visual-summary
To get work experience, people might want to try riipen: https://riipen.com/about
http://www.slideshare.net/reidhoffman/startup-of-you-visual-summary
To get work experience, people might want to try riipen: https://riipen.com/about
Photo by See-ming Lee 李思明 SML
Where to start
- Name
- Professional picture
- Summary
- Connect
Name - made it stand out and edit your profile URL
Picture - be consistent across all social media. (Remember that even if your Facebook privacy settings are locked down your profile picture will be visible).
Summary - what makes you stand out from your classmates
Connect - make sure that you get in touch with people who may be able to help with your career
Look at University of Southampton on LinkedIn:
https://www.linkedin.com/edu/school?id=12721&trk=edu-up-nav-menu-home
It may be possible to link with notable alumni: https://www.linkedin.com/edu/notable?id=12721&trk=edu-up-nav-menu-notable
Search for Philosophy groups on LinkedIn: https://www.linkedin.com/vsearch/g?type=groups&keywords=philosophy&orig=FCT...
Southampton Philosophy Alumni group: https://www.linkedin.com/groups/8144918
https://youtu.be/B8WZxYFaSmI
Picture - be consistent across all social media. (Remember that even if your Facebook privacy settings are locked down your profile picture will be visible).
Summary - what makes you stand out from your classmates
Connect - make sure that you get in touch with people who may be able to help with your career
Look at University of Southampton on LinkedIn:
https://www.linkedin.com/edu/school?id=12721&trk=edu-up-nav-menu-home
It may be possible to link with notable alumni: https://www.linkedin.com/edu/notable?id=12721&trk=edu-up-nav-menu-notable
Search for Philosophy groups on LinkedIn: https://www.linkedin.com/vsearch/g?type=groups&keywords=philosophy&orig=FCT...
Southampton Philosophy Alumni group: https://www.linkedin.com/groups/8144918
https://youtu.be/B8WZxYFaSmI
Photo by natellev
9 minutes
https://www.youtube.com/watch?v=NTBkSwobbac
(2:21)
The best recommendations come from credible people. Be careful who you ask. Don’t ask if it’s just your mate. The reader has to tell there’s distance between you and that person.
Too many recommendations look a bit desperate, like you’ve scatter-bombed everyone. Three looks good, six looks better. 12 are great, but once you get to 20-30, adjust our profile to drop off older or less relevant ones. Manage them!
Contact people personally to ask for recommendations. My biggest bug-bear is impersonal requests – it’s the rudest thing going! You’re asking me to give you my time and attention to write something for you but you can’t be bothered to personalise the message? That goes straight to the delete bin.
When you do personalise the request, be helpful. Tell them “it would be good if you could mention things like X,Y & Z”. They’ll often use your suggestion and bingo, you have what you wanted.
- http://www.brainstorm-digital.co.uk/blog/build-personal-brand-online-learn-...
(2:21)
The best recommendations come from credible people. Be careful who you ask. Don’t ask if it’s just your mate. The reader has to tell there’s distance between you and that person.
Too many recommendations look a bit desperate, like you’ve scatter-bombed everyone. Three looks good, six looks better. 12 are great, but once you get to 20-30, adjust our profile to drop off older or less relevant ones. Manage them!
Contact people personally to ask for recommendations. My biggest bug-bear is impersonal requests – it’s the rudest thing going! You’re asking me to give you my time and attention to write something for you but you can’t be bothered to personalise the message? That goes straight to the delete bin.
When you do personalise the request, be helpful. Tell them “it would be good if you could mention things like X,Y & Z”. They’ll often use your suggestion and bingo, you have what you wanted.
- http://www.brainstorm-digital.co.uk/blog/build-personal-brand-online-learn-...
Photo by DanBrady
Netiquette
- Connect with people you know
- Be professional
- Use groups to ask questions
- Use it for research
LinkedIn may be a more appropriate way to network with academic staff from UoS and people you have met on placements/internships.
Follow companies where you would like to work.
Look at the areas that other UoS Philosophy alumni in the Uk are doing: https://www.linkedin.com/edu/alumni-fos?id=100838&facets=ED.12721&keyword=&...
http://blog.hootsuite.com/new-linkedin-feature-field-of-study-explorer/
Follow companies where you would like to work.
Look at the areas that other UoS Philosophy alumni in the Uk are doing: https://www.linkedin.com/edu/alumni-fos?id=100838&facets=ED.12721&keyword=&...
http://blog.hootsuite.com/new-linkedin-feature-field-of-study-explorer/
Photo by Tanja FÖHR
Tips
- Guard your reputation
- Use introductions carefully
- Keep your profile up to date
- Link with University of Southampton
- Don't lie
Photo by photosteve101
