Aluminium Showcase Signs East London
Have a look at our aluminium showcase.
Take a look at our showcase and you may find the perfect design, look or creative way of making your desired sign look absolutely superb. We offer cut out letters on spacer pins, reverse cut out, anodised, brushed or sprayed to your specific pantone reference.
PVC and Large Format Showcase Signs East London
Have a look at our PVC and Large Format signage showcase
PVC Banners are made to clients size, design, and material specifications. A picture can be printed directly onto the material, or a vinyl decal can be cut and adhered to the material, ensuring a sturdy and durable design.
Chromadek Signage Signs East London
Have a look at our Chromadeck signage showcase
We offer Chromadek signs in almost any size. Standard sizes are 2450mm x 1225mm or 3000mm x 1225mm. We do cut to size and apply cut out vinyl or full-colour vinyl prints to these signs. We do also offer frames and poles if thats what you need done.
Perspex Signs East London
Have a look at our Perspex showcase
We offer Perspex signs in all manner of different shapes and designs. From a straight forward, clear perspex sheet, on barrel spacers, to elaborate 3D fabricated Perspex elements and even LED Lightboxes. Please brows through our showcase to see what the some of the possibility are.
Vinyl Signs East London
Have a look at our Pigmented and Frosted Vinyl signage showcase
We do various applications using vinyl. Whether it be a simple one-colour design or a more complex multi-colour design. Vinyl signage consists of a sheet/sheets of vinyl, either pigmented, printed or frosted, cut precisely to a specified design with a specialised machine, that is then adhered to almost any clean surface. This includes cars, sign-boards, banners, windows, etc.
Custom Signs and Signage Signs East London
Have a look at our custom made signage showcase
Many companies require a sign to be installed but lack the structure to support the signage. We can tailor make a structure that will securely and safely hold the sign in place. Whether it be an indoor structure suspended from the roof or a large support structure to be seen from the road, we will create a solution.
Lightboxes Signs East London
Have a look at our lightbox signage showcase
We can create almost any light box to suite your needs. Whether it be a simple square light box, 3-Dimensional illuminated lettering, or a simple design that needs to be backlit. These boxes are all sealed and lit from within, and can have vinyl cutouts or colour printed decals put on. This creates a great way of having an illuminated sign with no hassles involved.
LED Signs East London
We are also proud to offer cutting edge LED signage. LED’s are definitely the popular way to go now days and the elegant look and finish is a sure hit. LED Signage can be split into two main areas, namely LED’s on the back of cut out aluminium letters, to create a ‘Halo Effect’ and the second being LED strip inside fabricated or box perspex letters.
Curved face, or Modular Showcase Signs East London
Have a look at our Curved face and Modular signage showcase.
Here we offer you the complete solution to indoor and outdoor signage. Curved face signs have become very popular in recent times, and we offer quite a few variations in numerous sizes. We can also custom make these signs to your specific requirements.
Vehicle Branding Signs East London
Have a look at our vehicle branding showcase
This is great way to turn company cars into an effective form of advertisement, while remaining fully functional. We also do stickers and magnetic signs for vehicles, as well as specialising in graphics for racing cars, Emergency Vehicles, etc.
Pharoah Auto Showcase Signs East London
Different Signage solutions all in one environment
In order to reinforce your brand and image you may choose to use many different signage options all in one environment to create a spectacular visual impact
Signage Companies east London
What can a signage company and signage help with?
Signage is a vital and established element in our everyday lives, allowing us to find our way around unfamiliar areas by locating addresses, highlighting buildings such as hotels, shopping centres, petrol garages, restaurants, casinos, hospitals and clinics during the day and especially after nightfall. On a more personal level, signage is a constant visual reminder of your brand identity, and is a very effective 24/7 passive advertising method. Static signage remains in one particular place, such as on your shop or business frontage, whilst mobile signs in the form of vehicle branding will get your business identity out on the roads to a wider audience during day to day travel. If you have a retail, manufacturing, factory shop or business, you need to let passers-by know that you are there and what you are offering for sale. Highly visible and interesting signage placed outside your premises will draw foot traffic onto your floor and increase interest in your product.
Types of signage available
There are many different kinds of signage available, depending on where the signage is to be placed for maximum impact. To name but a few, there are light box and door signs – as found in some EXIT signs – illuminated neon signs (static or flashing), signs made by sandblasting, perspex signs, billboards, A-frame standing signboards, banners, vehicle branding and unique office wallpaper which may include the logo, business philosophy or mission statement, as well as lists of what the shop offers. Fast food restaurants, for instance, have highly readable indoor illuminated signs with accompanying pictures and prices of the foods they offer, which speeds up the ordering process and keeps foot traffic moving efficiently in the area. The majority of these different types of signage have the same aim – to draw the attention of the buying public to the brand and the products, and to encourage sales, but may also be used as warning or direction signs. In some instances, graffiti artists provide a different and unique slant to signage by working with the business owner and using authorised available walls and solid fences as their advertising base.
Signwriters are ideas-based and creative
A sign is a very visible, catchy and concise way of advertising your business identity, either through an eye-catching logo or clever and fun word-play which gives an indication of the focus and philosophy of your business.
Whilst we may excel in our own business, it often falls to other specialists such as computer-based signwriters to conceptualise and design the advertising logo and wording which will represent your business identity and attract others to your brand. Signwriters are most often computer-based, and extremely inventive, intuitive and creative in designing logos which are symbolic of your brand identity. These are the specialists who will advise in bringing your brand to life, manufacture and install the signage as agreed with you. A signwriter will turn your ideas into a unique concept which identifies and advertises your marketing identity, from creating the design to manufacturing and installing the signage itself. An abstract computer design has to be enlarged and perfectly represented on site, and a signwriting company is responsible for ensuring that the agreed design is faithfully reproduced to the correct size and spacing to fit into the designated area.
Manual signwriters are artistic and patient
A manual signwriter is the person who actually paints signage onto walls or glass, and is not involved in the manufacture of other forms of signage, although he may be included in the initial design concept. He must have a number of natural abilities, such as some artistic talent, a good eye for colour, a steady hand, manual dexterity, patience, and be able to work on scaffolding at various heights. He must be able to stand back at the finish of his artwork and check that it authentically reproduces the design he has been given.
How to find the right signwriter and signage
Check their online ratings and customer signage reviews
You will find signwriters on the internet through sites such as Uptasker, where you can ask for and compare quotations, and read their online reviews in one place. If you cannot find the right supplier in your geographical area this way, you may be able to locate one through adverts in magazines, flyers, newspapers and the Yellow Pages, but you will have to source their customer reviews and testimonials independently. Your next best resource is through word of mouth referrals, but this may not be easy, since businesses do not change their signage regularly and new signage companies are being developed all the time.
Top 10 Signage Companies is East London
- Reflecto Signs
Arcadia, East London, EC (1km from East London Cbd)
Characterised by generations of experience with a commitment to quality and continuing investment in the most advanced production processes, you can trust Reflecto Signs to get your message across with attractive, quality signage As a company Reflecto’s true strength lies in versatility, providing a comprehensive range of products, to an equally broad spectrum of clients. From licence discs to a billboards, Reflecto Signs is the answer for all your signage needs.
- Sign-pro
Braelyn, East London, EC (1.4km from East London Cbd)
About Us Branding Engraved Signage Laser Cutting & CNC Routing Full cut-out Vinyl Signage Vehicle Branding Neon LED Illumination Signage Full Color Digitally Printed Signs Photoluminescent Safety Signs Road Signage Promotional Signage (Banners, Flags, T/Shirts, etc.) Name Tags/Prefect
Sign-pro provides signage & signwriter services in Braelyn, Eastern Cape and surrounding suburbs.
* Branding & Signage * Engraved Signage * Laser- cutting & CNC Routing * Full Cut -out Vinyl Signage * Vehicle Branding * Neon LED Illumination Signage * Full Colour Digitally Printed Signs * Photoluminescent Safety Signs & Road Signage * Promotional Signage ( Banners, Flags, T/Shirts, etc * Name/Prefect Badges * T/Shirt Logo’s and Branding
- Visual Signs
- Ridge Signs
Bonnie Doon, East London, EC (4.2km from East London Cbd)
Services ✔ signs &/or sign maintenance ✔ digital printing ✔ company logos ✔ branding ✔ sign writers ✔ embossing
- Signfx
Chiselhurst, East London, EC (4.2km from East London Cbd)
Since 1997, SignFX has been supplying the Eastern Cape with attractive signs. We are a family business who enjoy what we do and believe in quality, customer satisfaction, innovation and service. SignFX has over 20 years combined experience in Signage and design.
- Brian’s Signs
Blue Bend, East London, EC (6.4km from East London Cbd)
At Brian’s Signs we put consideration that time and weather are a sign’s worst enemies. These culprits are typically responsible for making beautiful signs become faded, cracked or damaged. If your sign is starting to look like it could use some TLC, look no further – we specialize in sign repair, sign maintenance and sign restoration. We can get your old signs looking new again and we can get your new signs installed wherever you want. Sign services and sign installation are just a few of our specialties. If you’re thinking about an alternative to signs, consider giving our customized…
Cambridge, East London, EC (4.1km from East London Cbd)
Creative quality website design is a crucial success factor for your Online business conversions & brand identity. As a creative graphic design agency, we take care of everything for you. The value of our website design services: 20 Professionally Designed Website Pages To Start Online Stores / Business or Personal Websites Contact / Enquiry / Booking Forms Mobile and Tablet Friendly Design Complete Web Hosting Setup Endless Functionality and Growth Full Site Maintenance & 24/7 Technical Support Specialist graphic & web designers creating visually appealing website development, graphics & logo’s. New Perspective East London web and graphic design has the ability…
Top 5 Reasons Why Signage Is Important To Your Business
Signage is an important part of your business. Your business’ signage could be anything from wall signs, window signage, sidewalk signs, floor signs, and more. While each of these may serve a different purpose, if done right, good signage provides your customers and potential customers with subtle, but important, communication cues, increases brand awareness, and in the end, it can help you convert a sale.
Whether you’re using signs for functional purpose or branding, it’s important to remember that a customer’s takeaway isn’t just your logo, it’s the whole experience from introduction to close of sale, and everything in between. Presenting your customers with clear, concise, and branded signage is one important part of your business puzzle. To help ensure that your signs are working for you and to bring light to some new ideas, here are our top 5 reasons why signage is important to your business.
Signage Provides Clear Communication
When customers are bombarded with too much information—think signs that contain excessive text and/or graphics—they can experience what’s called cognitive overload. When this happens, your customers’ working memory can’t process the “overload” of information they’re receiving. Since customers do have a limited amount of working memory, when they’re faced with too much information all at once, it can not only give them a negative perception of your brand, but it can also adversely affect their decision-making abilities, which is the last thing you want as a business owner. Providing clear communication through signage is a great way to eliminate that barrier between cognitive overload and increase the chance for purchases by the end-user.
Two common types of communication through signage are directional signage and safety standards signage.
The goal of directional signage is to guide your customers somewhere, and some common examples might be restrooms, parking, customer service, cashier, information, main office, specific offices in the case of multiple tenant buildings, and so on.
Safety standard signage is designed to warn of hazards, identify locations of safety equipment (fire extinguishers, first aid, AED), warn of danger and areas where caution needs to be exercised, identify exit routes and/or doors, and in the past few months, provide COVID-related safety measures relating to social distancing guidelines, COVID-related symptoms, and tips on how to “stop the spread.”
Related: Click here to read more about how proper signage can help during COVID
Signage Conveys Brand Character + Identity
Consider this: if your business uses a whimsical font like papyrus, and you’re a doctor’s office, from the outside in, your office looks more like a card shop and less like a doctor’s office. The choices you make in branding are important, and keeping consistency throughout your space is even more important.
A 2012 FedEx survey found that 76% of consumers will enter a shop they’ve never visited before based on the strength of the signage, but more importantly, 52% said they would be reluctant to shop if the signs were not well done (cognitive overload can come into play here). What does this say to businesses? Signage is important, but making sure it fits your brand vision is potentially more important. Additionally, your interior signs expand the branded experience, giving you more opportunity to not only convert a sale, but to also present yourself as a leader in your space.
So, how can you ensure that your signage reflects your brand’s character and identity? Working with a designer and following your band guidelines is imperative. Pay special attention to your logo creation (generic is a brand-killer), font size (larger is usually better), colors used (think of the colors used for brands like Coke, apple, Home Depot, etc.), and the contrast between colors used on your signage—more contrast is usually better.
Increases Brand Awareness with Signage
As with brand character and identity, you want your signage to quickly and simply tell potential customers what your brand is all about, so your signage needs to give a great first impression to anyone and everyone who sees it. Additionally, having your interior signage, whether it’s for branding or safety, properly branded will further increase the number of times a person sees your logo, keeping your brand at top-of-mine.
Keeping in mind the two tips above, brainstorm the best ways to portray your brand through your signage—including graphics, fonts, and colors—allowing you to stand out from competitors in various places throughout the customer journey. This will allow you to push your customers closer to a sale without being pushy. Remember, with good signage, the tiniest tweaks can make all the difference.
Signage to Reach the Right Audience
To be effective, your signage must reach the customers you’re going after in look, in feel, and in messaging. While businesses seek to break through the noise, once a customer is in your place of business, the only “noise” to break through is your own. You have the right customer, at the right time, but do you have the right message? Clear signage can make all the difference (see our tip on clear communication above if you need a refresher).
While many forms of marketing impose upon the customer, consider the on-air commercial that breaks your favorite TV show, signage helps the customer. When done right, it provides the customer with what they need and allows them, with your help, to be in control of their experience. It’s for this reason, that signs can and likely will turn potential customers into customers. It’s not pushy, and you’re reaching the right audience nearly every time, which can’t be said for other forms of marketing.
Cost-Effective Strategy Signage
Signage can be extremely cost-effective when compared to pay-per-impression (PPI) style advertising where you pay for each advertisement that is placed via email, on social media, and through other media outlets like television, radio, print, and so on. Signage, on the other hand, is a one-time, up-front cost that can last almost indefinitely, making it a wise and lucrative investment of your hard-earned business dollars. Partner with all of the above reasons, and you’re got a sure fire strategy that will lead you to better customer experiences and lower cost of acquisition.
Have questions about how to create the optimal signage for you and your business? Contact us today, and our experts will help you make your signage investment pay dividends now and well into the future.
