Shortened link
The link you followed has been shortened with is.gd. Shortened links can go anywhere on the Internet so you shouldn't continue if you got the link from a suspicious source e.g. junk email.
The full original link is shown below. Click the link if you'd like to proceed to the destination shown: -
http://cookbook.tools.bbc.co.uk/onwardjourney?settings=eyJwcm9kdWN0IjoibmV3cyIsInN1cGVyUmVzcG9uc2l2ZSI6dHJ1ZX0%3D&playlist=eyJ0aXRsZSI6IiIsIml0ZW1zIjpbeyJ2ZXJzaW9uSUQiOiJwMGYwOTBicyJ9XX0%3D&countinuousCountdownSetting=eyJjb3VudGRvd25EdXJhdGlvblNlY3MiOiIyMCJ9
Tip: some QR readers fail to read mixed case URLs properly. We recommend using the lower case option or a lower case custom URL with QR codes.