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Why Blog?
       Tom Raftery

 Blog: www.tomrafteryit.net
Podcast: www.podleaders.com

Email: tom@tomrafteryit.net
Tom Raftery
Who are you?
Perception
Reality
                            Authority
                 Market
                Research
Conversations
                                        SEO

Networking



     Humanise
                           PR
Standard
Standard
Standard
Politicians
Politicians
Politicians
Politicians
Politicians
Two way medium
Consume
Consume
Publish
Internal
(Transparency)
Internal
(Authority)
Internal
(Networking)
Internal
(Communications)
Internal
(Dip a toe)
Internal
(Result!)
External
(Internal+)
External
(Market Research)
External
(Humanise)
External
  (PR)
External
 (SEO)
External
(Feedback)
External
(Negative Feedback)
External
(Negative Feedback)
External
(Result!)
Conclusion
Radical Transparency


• “There are no secrets. The networked
  market knows more than companies
  do about their own products. And
  whether the news is good or bad, they
  tell everyone”
  The Cluetrain Manifesto
Thanks

       Tom Raftery

 Blog: www.tomrafteryit.net
Podcast: www.podleaders.com

Email: tom@tomrafteryit.net

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