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Why Blog?

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Tom Raftery
Tom Raftery

The advantages of blogs and blogging to businesses.

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Why Blog? Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net
Tom Raftery
Who are you?
Perception
Reality Authority Market Research Conversations SEO Networking Humanise PR
Standard
Standard
Standard
Politicians
Politicians
Politicians
Politicians
Politicians
Two way medium
Consume
Consume
Publish
Internal (Transparency)
Internal (Authority)
Internal (Networking)
Internal (Communications)
Internal (Dip a toe)
Internal (Result!)
External (Internal+)
External (Market Research)
External (Humanise)
External (PR)
External (SEO)
External (Feedback)
External (Negative Feedback)
External (Negative Feedback)
External (Result!)
Conclusion
Radical Transparency • “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone” The Cluetrain Manifesto
Thanks Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net

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