Servitization: Driving Growth for Industrial Manufacturers
July 7, 2020
Hosted by Bonnie D. Graham
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Episode Description
“In 2018, manufacturers began the shift toward servitisation…from selling products to selling the outcome or value that products deliver and guaranteeing product uptime…The transformation process doesn’t happen overnight. However, the benefits of servitisation are incredibly attractive.” (supplychaindigital.com) Yes, industrial manufacturers were shifting towards new business models before the coronavirus global pandemic. But now it’s even more important to ensure the relationship with their customers does not end at the time of delivery. New business models that position industrial manufacturers as service providers are ensuring ongoing revenue streams, as well as a deeper and more profitable customer interaction. These models include active monitoring, predictive services and even pay-by-outcome services. Today, in this COVID-19 recovery time, we’ll ask Michael Larner at ABI Research and Ankit Sharma at SAP how manufacturers can embrace servitization as a key pillar of growth.
The Future of Mobility and Manufacturing with Game Changers, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on how SAP is taking its unrivaled industry expertise into the cloud, on the Future of Mobility and Manufacturing with Game-Changers.
Learn how you can be the savvy Automotive Maestro, Business Transformer, Manufacturing Maven, or Upstart Disruptor who takes your company across the finish line as you look ahead to the next wave of disruption in the automotive and industrial manufacturing sectors.
The Future of Mobility and Manufacturing with Game-Changers, presented by SAP, can be heard live Tuesdays at 7 AM Pacific / 10 AM Eastern on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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