Much, if not everything, depends on the relevance of the event or problem, but often also on the good form of presentation of the material

Much, if not everything, depends on the relevance of the event or problem, but often also on the good form of presentation of the material. For example, it can be “updated” by focusing on certain beneficial aspects, i.e. especially emphasize the “news value” it contains.

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Knowledge of the technology of news production in the media allows public relations specialists to use such techniques for creating a news story that would meet the goals of their organization and maximally attract the attention of the media. Let's look at how this happens.