Paris catwalk shows to reopen in July after long COVID closure

Depending on how the pandemic progresses, physical shows would be allowed to welcome guests, in line with government guidance on public events, it said.

No major live fashion shows have been held in Paris since September 2020 when some brands including Dior and Chanel had organised a few shows with a live audience, albeit with a limited number of guests.

The French are now relaxing a curfew and other measures following the end of their third lockdown in April and the planned full reopening of the economy in July.

In the past months, fashion brands have presented their new lines in online-only shows and have experimented with other ways to showcase their designs such as short films and one-on-one presentations.

The federation said its Haute Couture online platform https://hautecouture.fhcm.paris/fr would remain available for digital-only shows and would also retransmit the physical shows.

At the Haute Couture week, a select club of designers display one-of-a-kind, handmade outfits, unlike ready-to-wear fashion weeks, when brands showcase mass-produced clothing.

In normal times, Paris’s multiple fashion weeks generate some 1.2 billion euros for the local economy every year, the federation grouping couture houses estimates.