Maheshwar weavers use handloom saris to encourage vaccination, watch

The pandemic has hit hard on livelihood of local artisans & vaccination can help normalise things around. Handloom weavers from Maheshwar have creatively used their craft to encourage vaccination. Get yourself vaccinated & support local artisans by buying local stuff.#MPTourism pic.twitter.com/ZEZn218k0h

— Madhya Pradesh Tourism (@MPTourism) June 21, 2021

“Most people of Maheshwar primarily depend on the handloom industry. The impact [of the pandemic] has been such that a household with two-income providers found it difficult to put food on the table. There came a time when all our savings were exhausted and we faced many hardships,” a weaver said in a video shared by Madhya Pradesh Tourism.

“There is no other source of income in Maheshwar apart from handloom weaving. If tourists do not come and buy our woven textiles and saris then we won’t have enough work,” another weaver said in the video.

A Maheshwari weaver expressed, “We hope to spread the message that everybody should get themselves vaccinated and defeat the pandemic and get back to their normal lives, so that the handloom business, which was shut down, can be resumed smoothly and successfully once again.”