About us:
SegmentStream — AI-powered marketing analytics platform built for data-driven CMOs, web analysts and performance marketing teams.
SegmentStream platform combines the power of data & artificial intelligence to help marketing teams make smarter and wiser investment decisions and achieve the best results in their performance marketing game.
The company is headquartered in London, UK with R&D office in Moscow, Russia.
Customers include market leaders such as Lamoda, Nespresso, United Colors of Benetton, New Balance, Eventim, MyToys, and many other leading brands.
Check our website to learn more: https://segmentstream.com/
Learn more about our product, mission and culture:
Work at SegmentStream
Product Marketing Manager
We’re looking for a Product Marketing Manager to lead SegmentStream’ go-to-market strategy.
You’ll own our positioning and messaging, launch plans, and competitive research and you’ll work cross-functionally with product, sales, and growth marketing to drive demand and engagement for our products.
Key responsibilities include**:**
- Develop a deep understanding of the industry, customers, competitors, and product;
- Define & own SegmentStream positioning and messaging across various customer geographics, markets, verticals, segments, and personas through qualitative and quantitative research into prospects and customers;
- Define target personas, ICPs (ideal customer profiles), verticals/industries and company characteristics (for marketing & sales team success);
- Create a story and pitch that clearly differentiates SegmentStream from the competition (including ‘doing nothing’);
- Own and update our website and related content according to our product evolvement;
- Create thought-provoking and compelling short pitch decks, in-depth product presentations, demos, brochures, videos, case studies, and other resources;
- Own internal sales enablement resources (FAQ, pitch scripts, proposal templates, etc.) and deliver training to sales and other customer-facing teams;