| Week 1 [01.09-10.09] | Format | Module / Topic | Expert |
|---|---|---|---|
| 1-3.09 | INTRO ACTIVITIES | ||
| 4-6.09 | INTRO TO WEB3 | ||
| Lecture | Exploring Web3 as the next generation of the World Wide Web: blockchain technology, decentralization, cryptography, DApps, Metaverse | Decentraland | |
| Mastercard, Oliver Silvey | |||
| Lecture | Web 3 streams through the prism of venture capital market trends | Jets Capital, Mastercard, Oliver Silvey | |
| Panel discussion | What is a web3 startup? When the web3 technology is really needed and when itās better to develop a classic web2 product | Mastercard, Oliver Silvey | |
| Yury Shlaganov, serial founder & VC | |||
| Lecture | How to design effective decentralised governance | XDAO, Polina Ptushkina | |
| Case study | Web3 cases in DeFi, DAO, NFT, GameFi, Decentralised social networks, and Meta verse from the go-to-market prospective | AWS, Alexandre Matsuo | |
| Lecture | Exploring the Decentraland Ecosystem. Grants, support, community, DAO | Decentraland | |
| How to build a truly decentralised web? | ICP, Shashi Shivkar | ||
| Decentraland | |||
| AMA | How to be a great and visionary founder? | Microsoft, Ramona Traber | |
| 7-8.09 | BUILDING A TEAM FOR A WEB3 PROJECT | ||
| Workshop | Strategic vision of building a team in web3 | t3rn, Lourdes Tandayag | |
| Workshop | How to pitch your team to VCs | ||
| -Team in the ā6 T conceptā or why money is given to PEOPLE | |||
| -Team as an asset in your pitch deck | Gate.io, Nelson Lopez | ||
| "web 3 team: inhouse\outsource\ outstuff -risks and advantagesā | Vlad Burak | ||
| Lecture + case study | Talent acquisition in web3: general practices and success stories | Elements Group AG, Liliana Pereira | |
| Magic Square, Kristina Kuleshova | |||
| AMA | Cross-cultural challenges in managing a web3 team | Magic Square, Kristina Kuleshova | |
| Group work | Building HR frameworks and ensuring fit-to-need | Gate.io, Nelson Lopez | |
| Stand up\ round table | Choosing a co-founder | Gate.io, Nelson Lopez +ā¦ | |
| Lecture + Q&A | How to guarantee employee rights and benefits | Elements Group AG, Liliana Pereira | |
| People culture in web3: how to ensure best employee experience | Gitcoin, Loie Taylor | ||
| Panel discussion | -Optimal team composition | ||
| -The role of advisors for a web3 startup | |||
| -How to approach your team education in web3 | Gate.io, Nelson Lopez | ||
| Elements Group AG, Liliana Pereira | |||
| Magic Square, Kristina Kuleshova | |||
| t3rn, Lourdes Tandayag | |||
| Ex-Coinbase, Nathalie McGrath | |||
| Gitcoin, Loie Taylor | |||
| How to approach your team education in web3 | Nathalie McGrath | ||
| The role of advisors | Gate.io, Nelson Lopez | ||
| 9-10.09 | WEEKEND | Decentraland Party | |
| Week 2 [11.09-17.09] | Module / Topic | Expert | |
| 11-13.09 | PRODUCT DEVELOPMENT IN WEB3 | ||
| Workshop | Market analysis & target audience | Vlad Burak | |
| Product-solution fit | |||
| Workshop | User research: conducting in-depth interviews and analysing results | ex-Google, Markos Koemtzopoulos | |
| Lecture | Product development frameworks: Customer Development, JBTD, HADI | ex-Azur, Max Grittsovich | |
| Lecture | Building an MVP and the value of validated learning | ex-Azur, Max Grittsovich | |
| Workshop | UX/UI in Web3 | Subsquid, Dmitry | |
| Lecture + workshop | Hypothesis testing & Growth hacking | ex-Azur, Max Grittsovich | |
| Workshop | Unit economics | ex-Azur, Max Grittsovich | |
| Lecture | Platforms and network effects in web3 | Yury Shlaganov, serial founder & VC | |
| Panel discussion | -Developing product VS developing protocol | ||
| -Why a web3 product should be decentralised? | Polygon, Dominik Schmid | ||
| Crypto gaming pool, Artem | |||
| Yury Shlaganov, serial founder & VC | |||
| 14-16.09 | WEB3 MARKETING AND COMMUNITY | ||
| Lecture | Specifics of web3 marketing: differences from web 2 and the most effective traffic channels. The marketing agency perspective. | SalāAd, David Lolaev | |
| Case study | In-between web2 and web3 marketing. Case of http://Swaps.app | Swaps.app, Alexandr Aveshnikov | |
| Lecture | Global marketing in web3 from A to Z | SalāAd, David Lolaev | |
| Lecture + workshop | Building communities in Web3 | Soyka agency, Ekaterina Kozyreva | |
| Lecture | Getting traction before the product launch | TGS, Konstantin Volgapov | |
| Lecture | Paid ads in the Web3 space | Slise.xyz, Oleksii Sidorov (?) | |
| Case study | Role of Influencers in web 3: cases and best practices | TGS, Konstantin Volgapov | |
| Lecture | 5 free marketing channels that every founder knows but overlooks | TGS, Konstantin Volgapov | |
| Lecture Workshop | Building your G2M strategy | SalāAd, David Lolaev | |
| TGS, Konstantin Volgapov | |||
| Case study | Leveraging blockchain for marketing purposes | Crypto gaming pool, Artem | |
| Lecture | PR and partnerships in web3 | Soyka agency, Ekaterina Kozyreva | |
| Lecture | How to build a marketing team | TGS, Konstantin Volgapov | |
| Panel discussion | Discussion of web3 marketers | Yury Shlaganov, serial founder & VC | |
| TGS, Konstantin Volgapov | |||
| SalāAd, David Lolaev | |||
| Stand-up | Tips from a serial founder: being a happy and healthy founder, closing a startup and much more | Yury Shlaganov, serial founder & VC | |
| 17.09 | WEEKEND | ||
| Week 3 [18.09-24.09] | Module / Topic | Expert | |
| 18-19.09 | BLOCKCHAINS & PROTOCOLS | ||
| Discussion | How to choose a blockchain for your web3 product: blockchain perspective and founderās perspective | Avalanche, Matthew Schmenk | |
| Polygon, Dominik Schmid | |||
| TON, Omur Cataltepe | |||
| TRON | |||
| ICP | |||
| Crypto gaming pool, Artem Slava, Lifty.io | |||
| Lecture | Characteristics and types of blockchains | Chainstack, Vasiliy Rudomanov | |
| AMA | Benefits of building on Avalanche | Avalanche, Matthew Schmenk | |
| Lecture | Principles of smart contract design and programming languages | QuallAudits, Preetam Rao | |
| Workshop | Building web3 protocols: principles, challenges, best practices | Eywa protocol | |
| Lecture + case study | Exploring TON ecosystem | TON, Omur Cataltepe | |
| Lecture | Consensus mechanisms for blockchains | TRON, David Uhryniak | |
| Lecture | Scaling solutions: optimistic and zero knowledge roll ups | Polygon, Dominik Schmid | |
| Panel discussion | Cross-chain, appchain, omnichain and how these technologies are forming the future of web3 | Avalanche, Matthew Schmenk | |
| Polygon, Dominik Schmid | |||
| TON, Omur Cataltepe | |||
| TRON | |||
| BNB | |||
| ICP | |||
| Limachain | |||
| Lecture | The most important infrastructural elements to kick off a web3 project | Chainstack, Vasiliy Rudomanov | |
| Lecture | How to avoid smart contract hacking | QuallAudits, Preetam Rao | |
| Panel discussion | VCsā perspective on blockchains | ||
| 20-22.09 | ECONOMICS OF WEB3 PROJECTS | ||
| Lecture | Typical mistakes a startup makes with its tokenomics | Ecogames, Konstantin Kalinin | |
| Workshop | Building tokenomics with a token utility canvas | Ecogames, Konstantin Kalinin | |
| Lecture | Token circulation and monetary policy | Ecogames, Konstantin Kalinin | |
| Lecture | Public round: IDO, IFO, IEO, ICO. Which to choose? | Crypto gaming pool, Artem | |
| Standup | DEX or CEX? | dYdX, Doruk Ismend | |
| Debate | Air drops: pros and cons | Crypto gaming pool, Artem | |
| SalāAd, David Lolaev | |||
| Panel discussion | Liquidity and market-making | Gotbit / Velvet Formula | |
| AMA | How to get listed on Gate.io, Binance and Coinbase | http://Gate.io / Listing help | |
| Stand-up | When token is a great asset and when it can jeopardise everything | Crypto gaming pool, Artem | |
| Lecture | Product marketing and token marketing | SalāAd, David Lolaev | |
| Case study | Forming and managing Treasury: case of Sweatcoin | Sweat economy (Sweatcoin), Nik Pletikos | |
| Case study | Web2ā3 transition from the token point of view: case of Sweat economy | Sweat economy (Sweatcoin), Nik Pletikos | |
| Panel discussion | What makes business-models in web 3 sustainable? | Ecogames, Konstantin Kalinin |
Sweat economy (Sweatcoin), Nik Pletikos
Crypto gaming pool, Artem
SalāAd, David Lolaev | | 23-24.09 | | WEEKEND | | | Week 4 [25.09-02.10] | | Module / Topic | Expert | | 25-27.09 | | LEGAL CONSIDERATIONS IN WEB3 | | | | Lecture | Introduction into web3 compliance | Olga Efimenko, Chief Legal Executive, M&A | | | AMA | Regulatory requirements for token issuance. Why youād better be very careful with SEC. | | | | Lecture | Data privacy and security | Olga Efimenko, Chief Legal Executive, M&A | | | Lecture | Tax considerations for a web3 business | Olga Efimenko, Chief Legal Executive, M&A | | | Workshop | KYC, AML for a web3 startup | Olga Efimenko, Chief Legal Executive, M&A | | | Lecture | IP rights in web3 | Olga Efimenko, Chief Legal Executive, M&A | | | Lecture | The legal aspects of DAO | XDAO, Oleg Chunarev | | | Lecture | DAO LLC as a new form of legal entity: opportunities and limitations | Doola, Arjun Mahadevan | | | Case studies and Q&A | Choosing the appropriate jurisdiction: where and how to register your web3 company | Olga Efimenko, Chief Legal Executive, M&A | | | Panel discussion | The future of web3 regulation: SECās crackdowns, MiCA and other recent news and tendencies. | Olga Efimenko, Chief Legal Executive, M&A Swaps.app, Linda Derkaca Doola XDAO | | | Lecture | Deal structure (equity/tokens/both). SAFT or SAFE+token warrant. | Morningstar Ventures, Peter | | | Close AMA session | All the sincere answers you want to hear from your lawyer | Olga Efimenko, Chief Legal Executive, M&A | | 28-30.09 | | FUNDRAISING IN WEB3 | | | | Lecture | How do investors evaluate projects in 2023/2024? | Jets Capital | | | Lecture | Fundraising in web2 vs in web3 | Slava, Lifty | | | Panel discussion | VCs and beyond in 2023/24 -How to find and effectively communicate with VCs? -Where to find business angels and how to convince them? -What is the right time to open an investment round? | Subsquid, Dmitry Zhelezov Tugrul Karakas, Partner at Polygon Labs Walken Slise.xyz, Oleksii Sidorov Yury Shlaganov, serial founder Fractal, Ammar | | | AMA | How to pitch in 1.5 minutes? | Slise.xyz, Oleksii Sidorov | | | Workshop | Grants for web3 startups. How to select a good grant program and make a successful application? | ICP | | | Lecture+AMA | How AWS supports fundraising with their acceleration and grant program | AWS, Alexandre Matsuo | | | AMA | Getting marketing support through grant programs of blockchains | Avalanche, Matthew Schmenk | | | Lecture & AMA | The value of incubators for web3 startups | Mastercard, Oliver Silvey | | | Lecture & AMA | Acceleration programmes in web3. The case of Fractal accelerator | Fractal, Ammar | | | AMA | The value of web3 events for fundraising | Lifty.io, Slava M Slise.xyz, Oleksii Sidorov Walken | | | Lecture | Managing investor relations after a raise | Ammar & Artem, Fractal | | | Workshop | Public speaking workshops | invited experts | | | Workshop | Pitch deck design sessions | invited experts | | | Workshop | Pitch training sessions | invited experts | | 01.10 | | DEMO DAY | | | 02.10 | | DEPARTURE | |
speakers from above + mentors from Outlier Ventures, H.E.R. DAO, series A+ founders, W3B Lab, ICP Hub and many others