How to Write an Employment Ad When you need to hire, writing an effective employment ad is key to attracting the best candidates. Use the following tips to write a good job ad: 1. Be straightforward about what you're looking for. The more specific you can be, the better. Candidates should have a good idea of what the job entails and what qualifications you're looking for. 2. Use clear, reader-friendly language. Be concise and to the point. Avoid jargon or acronyms that candidates might not understand. Use headings and bullet points and avoid long paragraphs that make it difficult for readers to pick out the important points. 3. Highlight your company's unique selling points. What makes your company a great place to work? Be sure to mention any benefits or perks that you offer. 4. Use keyword-rich language. Candidates will often search for jobs using keywords, so be sure to include relevant keywords in your ad. This will help ensure that your ad appears in search results. 5. Post your ad in multiple places. Job boards, your company website, and social media sites are all great places to post. The more places you post your job ad, the more likely candidates will see it. By following these tips, you can write an effective employment ad that will help you find the best candidates for your job. Want to leave ad writing and candidate sourcing to the experts? Contact redShift Recruiting to learn how we can help!