Digital Manager Russia and CIS

DIGITAL MANAGER, RUSSIA & CIS, PROFESSIONAL BEAUTY

COTY, MOSCOW, RUSSIA

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, and skin and body care. Coty is the global leader in fragrance, a strong number two in professional hair color & styling, and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world.

THE ROLE

We have an excellent opportunity for digital and business savvy manager: to define and implement the technology and digital marketing strategy for Coty Professional Beauty Russia, including such iconic brands as Wella Professionals, OPI, Sebastian and others.

To succeed, we expect you to be passionate about beauty, digital marketing and technologies; want to work in a fun environment that moves at fast pace and works under tight deadlines and to be fully hands-on to get the job done.

Reporting to: Digital Marketing and Influencer Marketing Director, Professional Beauty

KEY RESPONSIBILITIES

1) Create and implement a clear digital end-to-end strategy to enable the company digital ecosystem to serve business results:

• Plan and execute digital Media campaigns (i.e. SEM) with the help of agency;
• Support and promote approx. 10 local web-sites;
• Lead CRM project: create communication plan and ensure it’s execution;
• Provide organization with internal communication on related matters;

2) Drive and grow our social media communities;

3) Increase engagement in the B2B and B2C via strong social media campaigns, always on content plans and CRM program, through segmentation and re-targeting techniques;

4) Track & Communicate performance against KPIs and propose recommendations to improve results;

5) Prepare regular digital metrics reporting (quarterly, ad-hoc);

6) Raise awareness about digital of the organization through capability building activities

WHAT YOU WILL BRING

• Working experience in digital marketing area with responsibility for digital ecosystem is a must;
• Media campaigns & SEM campaigns experience;
• Proven track record of successful implementation of business driven technologies and multi-channel digital campaigns with clear KPIs;
• Proficient and up-to-date knowledge of key social media platforms and best practice;
• Analytics tools experience (Google Analytics, Adobe Analytics);
• Complete fluency in Russian & English;
• Strong ability to actively contribute in technical IT conversations;
• Marketing, Business, Computer Science or similar Bachelor’s degree;
• Background in beauty and especially hairdressing industry is a plus but not a must;
• Skills & Abilities:

1. Excellent communication skills, both written and verbal;
2. Great listening and strategic thinking skills;
3. Ability to dissect problems in unstructured situations and design solutions;
4. High collaboration and influencing skills in a complex organization;
5. Entrepreneurial and innovator spirit with a high curiosity for new technology trends;
6. Digitally savvy and active on social media;
7. Excellent organisational skills - ability to manage workload in a high pressured, fast paced environment, whilst maintaining high quality;
8. Enthusiastic, flexible and adaptable approach to working;
9. Experience of working as part of a team, including working in collaboration with stakeholders

WHAT WE OFFER

• Growth with a company – one of the global leaders in beauty;
• Competitive starting salary depending on qualifications;
• Bonus according to company policy;
• Medical Insurance for you and your family;
• New office filled with beauty spirit and latest technologies;
• International environment that allows to practice English;
• Unlimited access to unique online learning portal for your personal and professional development, including Digital capabilities (Circus Street), GetAbstract etc.;
• Novelties for personal use & other privileges for employees (discounts for fitness, participation in company's product sales etc.);
• Interesting life at workplace: charity, contests, celebrations; and your opportunity to contribute to it! Get to know life at Coty using #cotyrussia

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ABOUT US

With over 20,000 employees in more than 40 countries across the globe, the possibilities at Coty are limitless. Our continuous innovation, grounded by our proud heritage and challenger spirit, means that we don’t let beauty stand still. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.