How To Write an Employment Ad In hiring, creating an effective job ad is key to attract top candidates. To write a good job ad, consider the following: 1. Be clear about what you're looking for. Be specific so candidates understand the position duties and requirements. 2. Use clear, concise, easy-to-understand language. Avoid using jargon or acronyms that candidates may not be familiar with. Avoid extended paragraphs that make it hard for readers to pick out the vital information and use headings and bullet points. 3. Emphasize your company's distinct selling points. What factors make your business a wonderful place to work? Make sure to include any bonuses or perks you provide. 4. Include keyword-rich language. Candidates frequently use keywords to search for employment, so include relevant terms in your ad. This will increase the likelihood that your ad will appear in search results. 5. Post your ad in multiple locations. Posting on job boards, your company's website, and social media sites are all excellent options. The more places you post your job ad, the more likely it will be seen by candidates. By following these tips, you can create an employment ad that will attract top candidates. Want to delegate ad creation and candidate sourcing to the pros? Contact redShift Recruiting to find out how we can assist you!