ABSTRACT
Millennials can be considered as the actual global citizens or global generation. Modern technology has shattered terrestrial borders, and the young Millennials are the amalgamation of their native culture, as well as the culture of the various places they visit throughout their life. Despite their busy and fast-moving life, Millennials have not lost the special characteristic which distinguishes them from other cronies, which is their desire to have a good time and new experience. A deeper look at Millennials can assist in understanding their travel intentions and to uncover various key points that will be essential for engaging with them meaningfully in the future. The personal values such as enjoying life, pleasure and having entertainment are a high priority for the Millennial generation as compared to older generations. For this reason, Millennials travel more frequently than any other generations.
Born between the 1980s and 2000s, the generation of Millennials relies heavily on social media to keep a record and capture their daily lives, with the Internet performing a crucial part in their decision-making process (Jonathan Rauch, 2018). Because of digitalization, for these travellers, the Internet is a key infrastructure for their travels. Millennials have diverse travel motives and travel habits. As the Millennials’ travel peaks, the purpose of this chapter is to shed light on the features and travel behaviours of Millennials, and how their travel trends are going to shape the future of the tourism industry across the globe. In addition, the chapter also attempts to outline young tourists that can be approached by destination management organizations in the future. The present study is constructed to analyse contemporary academic research and various reports from the tourism industry on Millennials. The study highlights that the Millennials are inclined towards solo travelling, authentic experiences, culture, spirituality and relying heavily on social media for travel decision-making.
