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To try to better understand how long a TV should last, we're running 100 TVs through an accelerated longevity test for the next two years. We've just posted our 1-year video update with our latest findings on temporary image retention, burn-in, and more!

Hisense U7G TV Review

Tested using Methodology v1.11
Review updated Aug 04, 2022 at 12:11 pm
Latest change: Retest Feb 13, 2024 at 11:44 am
Hisense U7G Picture
7.5
Mixed Usage
Value for price beaten by
: no price info
7.3
TV Shows
Value for price beaten by
: no price info
7.5
Sports
Value for price beaten by
: no price info
7.9
Video Games
Value for price beaten by
: no price info
7.3
HDR Movies
Value for price beaten by
: no price info
8.0
HDR Gaming
Value for price beaten by
: no price info
8.3
PC Monitor
Value for price beaten by
: no price info
This TV was replaced by the Hisense U7H [U7, U75H]

The Hisense U7G is a mid-range 4k TV in Hisense's 2021 lineup, sitting below the Hisense U8G and above the simpler Hisense U6G. It offers an impressive array of additional features, including HDMI 2.1 bandwidth, which allows for 4k @ 120Hz gaming on the PS5 and Xbox Series X, and FreeSync variable refresh rate support to reduce screen tearing. It runs the Android TV smart interface, which has a great selection of additional streaming apps, so you're sure to find your favorite content. It's available in 55, 65, and 75-inch sizes, but the 75-inch version performs a bit differently, as it uses a different type of panel. It's been replaced by the Hisense U7H in 2022, but the differences between them are minor.

Our Verdict

7.5 Mixed Usage

The Hisense U7G is a great TV for most uses. It looks good in bright rooms, with high peak brightness and decent reflection handling to overcome glare. It also looks good in a dark room thanks to its decent local dimming feature and high contrast ratio, resulting in deep, uniform blacks. It's great for gaming or use as a PC monitor, with low input lag, some advanced gaming features, and a good response time. On the other hand, it's not as good for a wide seating area or for watching sports with a large group of friends, as the image degrades at an angle.

Pros
  • Outstanding contrast.
  • Amazing peak brightness in SDR.
  • Decent reflection handling.
Cons
  • Image degrades when viewed at an angle.
7.3 TV Shows

The Hisense U7G is a very good TV for watching TV shows in a bright room. It has amazing peak brightness in SDR and decent reflection handling, so glare isn't an issue in a bright room. Low-resolution content is upscaled well, great for watching older shows on DVD, and the smart interface has a large selection of streaming apps, so you're sure to find your favorite shows. On the other hand, the image degrades when viewed at an angle, so it's not the best if you like to move around with a show playing, or if you have a wide seating arrangement.

Pros
  • Amazing peak brightness in SDR.
  • Low-resolution content is upscaled without any issues.
  • Decent reflection handling.
Cons
  • Image degrades when viewed at an angle.
7.5 Sports

The Hisense U7G is a good TV for watching sports. It has amazing peak brightness in SDR and decent reflection handling, so glare shouldn't be an issue for those Sunday afternoon games. It has a good response time, so fast-moving objects (like the players) are clear, and cable channels are upscaled well. On the other hand, the image degrades when viewed at an angle, so it's not as good for a large group of friends or if you have a wide seating area, and there are some minor uniformity issues.

Pros
  • Amazing peak brightness in SDR.
  • Low-resolution content is upscaled without any issues.
  • Decent reflection handling.
Cons
  • Image degrades when viewed at an angle.
  • Some noticeable dirty screen effect.
7.9 Video Games

The Hisense U7G is an impressive TV for gaming. It has outstanding low input lag for a responsive gaming experience and a good response time, so fast action scenes are clear and easy to see. It supports a few advanced gaming features, including FreeSync variable refresh rate support to reduce tearing. It also delivers a great picture when gaming, with outstanding contrast, and the local dimming feature and peak brightness aren't diminished at all when in Game Mode.

Pros
  • Outstanding contrast.
  • Amazing peak brightness in SDR.
  • Outstanding low input lag.
  • Great gaming features like FreeSync.
Cons
  • G-SYNC compatible doesn't work at the moment.
  • 4k @ 120Hz isn't displayed properly.
7.3 HDR Movies

The Hisense U7G is a great TV for watching movies in HDR in a dark room. It has outstanding contrast, which is one of the most important factors in good HDR picture quality. It has good peak brightness, and small highlights stand out in HDR, and it can display a great wide color gamut. Movies are always judder-free, as this TV removes judder from all sources automatically, and it has a large selection of streaming apps. Unfortunately, there's some stutter that might bother some people, but it's not too bad and mainly noticeable in slow-panning shots.

Pros
  • Outstanding contrast.
  • Small highlights stand out.
  • Great wide color gamut.
  • Judder-free playback from any source.
Cons
  • Some stutter in panning shots.
8.0 HDR Gaming

The Hisense U7G is great for gaming in HDR. It delivers a great gaming experience with low input lag and a good response time. It has a few advanced gaming features like FreeSync variable refresh rate technology (VRR) to reduce screen tearing. It also delivers a great overall HDR experience, with outstanding contrast, so blacks look black in a dark room, and a decent local dimming feature. It also has good peak brightness in HDR, so small highlights in some games stand out.

Pros
  • Outstanding contrast.
  • Outstanding low input lag.
  • Small highlights stand out.
  • Great wide color gamut.
  • Great gaming features like FreeSync.
Cons
  • G-SYNC compatible doesn't work at the moment.
  • 4k @ 120Hz isn't displayed properly.
8.3 PC Monitor

The Hisense U7G is a very good TV for use as a PC monitor, with some limitations. It has outstanding low input lag and a good response time, and it supports most common resolutions, like 1080p and 1440p. It has amazing peak brightness and decent reflection handling, so glare isn't an issue. Unfortunately, it uses a suboptimal BGR subpixel structure, which reduces the clarity of text, but there are workarounds for this. Also, the image degrades at an angle, so it's important not to sit too close, or the sides of the screen will appear faded and washed out.

Pros
  • Amazing peak brightness in SDR.
  • Outstanding low input lag.
  • Decent reflection handling.
Cons
  • Image degrades when viewed at an angle.
  • Suboptimal BGR subpixel layout.
  • Some noticeable dirty screen effect.
  • 4k @ 120Hz isn't displayed properly.
  • 7.5 Mixed Usage
  • 7.3 TV Shows
  • 7.5 Sports
  • 7.9 Video Games
  • 7.3 HDR Movies
  • 8.0 HDR Gaming
  • 8.3 PC Monitor
  1. Updated Feb 13, 2024: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  2. Updated Dec 05, 2023: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  3. Updated Oct 12, 2023: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  4. Updated Aug 09, 2023: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  5. Updated Aug 01, 2023: Converted to Test Bench 1.11. With this update, we've added a new Upscaling: Sharpness Processing test and revamped our Blooming test so the scores and picture better match the real world experience. With this change, it was necessary to remove the Black Crush test. Finally, we've updated our usage scores to better align our scores with user expectations.
  6. Updated Jul 10, 2023: We've updated the Accelerated Longevity Test section with details of the previous LED failure on this TV and the fix.
  7. Updated Jun 22, 2023: Converted to Test Bench 1.10. With this update we've revamped our Gradient testing, added a new test for Low Quality Content Smoothing, and expanded our Audio Passthrough testing.
  8. Updated Jun 07, 2023: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  9. Updated Apr 03, 2023: We uploaded the brightness measurements and uniformity photos after running the TV for four months in our Accelerated Longevity Test.
  10. Updated Feb 09, 2023: Unfortunately, shortly after taking the 2 month photos and measurements for our Accelerated Longevity Test, the backlight completely failed.
  11. Updated Feb 06, 2023: We uploaded the brightness measurements and uniformity photos after running the TV for two months in our Accelerated Longevity Test.
  12. Updated Dec 12, 2022: Updated to Test Bench 1.9, modifying our Contrast testing and splitting our local dimming testing into multiple sections covering Blooming, Black Crush, and Lighting Zone Transitions. You can see our full changelog here.
  13. Updated Nov 17, 2022: We uploaded the initial brightness measurements and uniformity photos for the Accelerated Longevity Test.
  14. Updated Oct 17, 2022: We bought and tested the replacement model to this TV, the Hisense U7H. You can see our full comparison of these two TVs here.
  15. Updated Sep 02, 2022: Updated the text in the Color Volume section for accuracy.
  16. Updated Sep 02, 2022: Updated to Test Bench 1.8, adding a new box for PQ EOTF tracking and updating our Color Volume and Color Gamut tests to better reflect real world usage. You can see our full changelog here.
  17. Updated Aug 24, 2022: Updated to Test Bench 1.7 with an updated HDR Brightness test that better reflects real world usage. We've also split the console compatibility boxes into separate PS5 Compatibility and Xbox Series X|S Compatibility tests. You can see our full changelog here.
  18. Updated Aug 04, 2022: Updated the review for clarity and accuracy.
  19. Updated Dec 15, 2021: We rechecked the Android TV version, but no changes were needed.
  20. Updated Dec 09, 2021: We retested the reflection handling of this TV.
  21. Updated Nov 24, 2021: We rechecked 4k @ 120Hz support.
  22. Updated Sep 01, 2021: We retested audio passthrough for DTS:X via DTS-HD MA via eARC support.
  23. Updated Aug 06, 2021: We measured the response time with a 4k @ 120Hz signal in Game Mode.
  24. Updated Jul 16, 2021: Review published.
  25. Updated Jul 14, 2021: Early access published.
  26. Updated Jul 01, 2021: Our testers have started testing this product.
  27. Updated Jun 30, 2021: The product has arrived in our lab, and our testers will start evaluating it soon.
  28. Updated Jun 16, 2021: We've purchased the product and are waiting for it to arrive in our lab.

Differences Between Sizes And Variants

We tested the 65-inch Hisense U7G (65U7G), and these results are also valid for the 55-inch (55U7G) model. The 75-inch (75U7G) model has a different pixel structure, so it performs a bit differently, with worse contrast but a wider viewing angle. In Canada, this model is known as the Hisense U78G. Unfortunately, Hisense releases different product lines in different regions, so these results aren't valid for international models, even if they have the same name. There's no equivalent model outside Canada and the U.S.

 Size US Model Canada Model Local Dimming Zones
55" 55U7G 55U78G 72
65" 65U7G 65U78G 90
75" 75U7G 75U78G 120

If someone comes across a different type of panel or their Hisense U7G doesn't correspond to our review, let us know, and we'll update the review. Note that some tests like the gray uniformity may vary between individual units.

Note: Hisense previously released an international model known as the U7G Pro. It's a different TV from the one released in North America; our review isn't valid for that model, since it has a completely different panel advertised to have a higher peak brightness and a faster refresh rate.

The unit we tested was manufactured in March 2021, and you can see the label here.

Compared To Other TVs

The Hisense U7G is an impressive mid-range TV, but there are a few glitches that will hopefully be fixed in later firmware updates. It offers impressive value, competing with some far more expensive models from competitors, like the Sony X90J.

See our recommendations for the best 4k TVs, the best 55-inch TVs, and the best 4k gaming TVs.

Hisense U8G
55" 65"

The Hisense U8G is better than the Hisense U7G. The U8G has better reflection handling and higher peak brightness, so it can more easily overcome glare in a bright room. The U8G also has a better local dimming feature, better black uniformity, and the unit we bought is more accurate out of the box. Finally, the U8G has a faster response time and a slightly wider color gamut.

Hisense U7H [U7, U75H]
55" 65" 75" 85"

The Hisense U7H is a slight improvement compared to its predecessor, the Hisense U7G, but the differences are relatively minor. The U7H has a slightly better local dimming feature, and its backlight-strobing feature can flicker at both 60Hz and 120Hz, so there's no image duplication when watching 60Hz content with the feature enabled. Finally, the Hisense U7H supports ATSC 3.0 (NEXTGEN TV), allowing it to capture 4k signals over the air in supported regions.

Hisense U6G
50" 55" 65" 75"

The Hisense U6G and the Hisense U7G are very similar overall, with a few minor differences between them. The U6G has better black uniformity, but the U7G has better contrast, it's a bit brighter in SDR and a lot brighter in HDR. The U7G is also slightly better for gaming, with a higher native refresh rate, FreeSync support, and two HDMI 2.1 ports.

Hisense U6/U6H
50" 55" 65" 75"

The Hisense U7G is a higher-end TV than the Hisense U6/U6H, so it has more features and better performance. If you're a gamer, the U7G is the better choice as it has HDMI 2.1 bandwidth and VRR support to take advantage of the current-gen gaming consoles. The U7G also has better overall picture quality, mainly thanks to its higher HDR brightness.

Sony X90J
50" 55" 65" 75"

The Sony X90J and the Hisense U7G are very similar overall. but there are a few minor differences between them. The Sony has a better local dimming feature, and the unit we bought has much better accuracy out of the box. The Hisense is a bit brighter in SDR, but not quite as bright in HDR. For gamers, the Hisense supports FreeSync variable refresh rate technology, but this is also supposed to be added to the Sony in a future update.

Hisense A6H [A6, A65H]
43" 50" 55" 65" 70" 75"

The Hisense U7G is significantly better than the Hisense A6H. The U6G delivers much better picture quality, with a much higher contrast ratio, resulting in deeper, more uniform blacks in a dark room. The U6G also gets significantly brighter, so it looks better in a bright room and can better overcome glare. Finally, HDR looks significantly better on the U6G thanks to its wider color gamut, higher peak brightness, and full-array local dimming feature.

Samsung Q70/Q70A QLED
55" 65" 75" 85"

The Hisense U7G is much better than the Samsung Q70/Q70A QLED. The Hisense has a full array local dimming system, it's brighter, and it's a bit more versatile, with two HDMI 2.1 ports instead of just one on the Samsung. The Hisense also has a composite input, great if you have an older video game console. Despite these advantages, some people might prefer the Samsung, as it has better black uniformity, better contrast, and it's more accurate out of the box.

TCL 6 Series/R646 2021 QLED
55" 65" 75"

The TCL 6 Series/R646 2021 QLED and the Hisense U7G are both great TVs. The TCL is a flagship 4k TV, so it's better in a few areas, like its higher HDR peak brightness. The TCL has Mini LED backlighting, but the local dimming feature on each are both decent. The TCL gets brighter in SDR and has better reflection handling, so it's a better choice for well-lit rooms. On the other hand, the Hisense has a wider VRR range, and it doesn't have any issues displaying 480p content like the TCL.

Hisense H8G
50" 55" 65" 75"

The Hisense U7G is better than the model it replaces, the Hisense H8G. The U7G has better contrast, higher peak brightness, and a wider color gamut. The U7G is better for gaming, with an upgraded 120Hz panel and support for new gaming features like FreeSync. The smart interface on the U7G is also a bit faster and smoother in general, but it's no longer ad-free.

Sony X900H
55" 65" 75" 85"

The Sony X900H is slightly better than the Hisense U7G for most users. The Sony has better black uniformity, a better local dimming feature, better gray uniformity, and it's more accurate out of the box. The Hisense is brighter, and it has better contrast. The Hisense has FreeSync support, but the Sony has a quicker response time and is G-SYNC compatible.

TCL 6 Series/R635 2020 QLED
55" 65" 75"

The Hisense U7G is a bit better than the TCL 6 Series/R635 2020 QLED. The Hisense has a better local dimming feature, better black uniformity, and slightly better reflection handling. The TCL is a bit brighter overall in HDR, but small highlights stand out better on the Hisense. The Hisense is a bit more future-proof, with two HDMI 2.1 ports, and a bit better for next-gen gaming as it supports 4k @ 120Hz.

Samsung AU8000
43" 50" 55" 60" 65" 70" 75" 85"

The Hisense U7G is better than the Samsung AU8000. The U7G is better for gaming due to its HDMI 2.1 bandwidth, VRR support, and 4k @ 120Hz support. The U7G is also the better option for watching content in dark rooms because of its better contrast, a local dimming feature, and better black uniformity. HDR also looks much better on the U7G due to its wider color gamut, much better color volume, and higher HDR peak brightness, so HDR content is more vibrant and lifelike, and bright highlights pop much more than on the Samsung. The U7G also gets much brighter in SDR, so it overcomes glare much better in a bright room.

Sony X950H
49" 55" 65" 75" 85"

The Sony X950H is a bit better than the Hisense U7G. The Sony has better reflection handling, better black uniformity, a better local dimming feature, and it's more accurate out of the box. The Sony is also a lot brighter, especially in HDR, and it has better gradient handling. The Hisense is a bit better for gamers, though, as it has two HDMI 2.1 ports, and it supports FreeSync variable refresh rate technology (VRR).

Hisense U6GR
55" 65"

The Hisense U7G is a higher-end TV than the Hisense U6GR, so it has more features and better performance. The U7G gets much brighter, meaning that highlights pop more in HDR. It also has better motion handling, thanks to its quick response time. While they both have VRR support, the U7G has a 120Hz panel with HDMI 2.1 inputs, so it's a better choice for high-frame-rate gaming. Lastly, the U7G doesn't have any issues upscaling lower-resolution content like DVDs, which the U6GR has problems with.

TCL 5 Series/S546 2021 QLED
50" 55" 65" 75"

The Hisense U7G is better overall than the TCL 5 Series/S546 2021 QLED. The Hisense is more well-rounded and has a few more gaming features like a 120Hz panel and HDMI 2.1 inputs, while the TCL is limited to a 60Hz panel. The Hisense also delivers a better HDR experience because it gets brighter, and although its local dimming is just decent, it performs better than the one on the TCL. The Hisense doesn't have any trouble upscaling 480p content from DVDs the same way the TCL has. The TCL uses Google TV, which is essentially a slightly upgraded version of the Android TV the Hisense has, but the two operating systems are equally great.

Vizio M8 Series Quantum 2020
55" 65"

The Hisense U7G is much better than the Vizio M8 Series Quantum 2020. The Hisense has a much better local dimming feature but worse black uniformity. The Hisense is a lot brighter in both SDR and HDR, and small highlights stand out way better on the Hisense in some HDR content. Finally, the Hisense is better for gaming, with a 120Hz refresh rate and two HDMI 2.1 ports for next-gen consoles.

Hisense H9G
55" 65"

The Hisense H9G is better than the Hisense U7G for most users. The H9G has better reflection handling, better black uniformity, and a better local dimming feature. The H9G also has a faster response time and it's brighter with some content. On the other hand, the U7G might be better for some gamers, as it has two HDMI 2.1 ports for next-gen consoles or PCs with recent graphics cards, and it supports FreeSync.

+ Show more

Video

Test Results

perceptual testing image
Design
Design
Style
Curved No

The Hisense U7G has a very similar design to the Hisense U6G and the Hisense H8G. The bezels are extremely thin on three sides.

Design
Accelerated Longevity Test
Uniformity Pictures

Unfortunately, shortly after taking the 2-month photos and measurements, the backlight on the Hisense U7G failed. We discovered that a power cable running between the LED driver board and the power supply had burnt out. The burnt cable, power supply, and LED driver board were replaced, and the TV is now working properly. You can read more about this failure in our 3-month longevity update.

Design
Stand

The feet are wide-set, and support the TV well. If you have a narrow table, they can be set closer to reduce the footprint, seen here.

Footprint of the 65-inch stand in the configuration shown: 47.6" x 10.6". When set in the alternate position, the feet have a footprint of 36.4" x 10.6". The feet lift the TV 2.4 inches above the table in either position, which is a bit low, so most soundbars will partially block the screen.

Design
Back
Wall Mount VESA 300x200

The back is nearly identical to the Hisense U6G. The back panel is divided into two sections. The panel that covers the display is made of metal, and the section that covers the electronics is made of plastic. Like the Hisense U6G there are clips to help with cable management. The inputs face to the side, and they're easy to access even when the TV is wall mounted.

Design
Borders
Borders 0.39" (1.0 cm)
Design
Thickness
Max Thickness 3.54" (9.0 cm)

Unlike the Hisense U8G, the clips on the back of the TV don't seem to be removable, and they stick out about 0.4 of an inch (1cm).

7.0
Design
Build Quality

Overall, the Hisense U7G has decent build quality. There's some wobble to the stand, but it's not too noticeable. The metal portions of the back feel well-built, but there's a bit of flex to the plastic portions that cover the electronics.

Picture Quality
7.3
Picture Quality
Contrast
Contrast
10,974 : 1
Native Contrast
6,374 : 1

The Hisense U7G has outstanding contrast, so blacks look black in a dark room. The local dimming feature helps to boost the contrast ratio a bit, but it's not as effective as the Hisense U8G. The 75-inch model has a much worse contrast, as it uses a different type of panel.

6.0
Picture Quality
Blooming
7.0
Picture Quality
Lighting Zone Transitions
Local Dimming
Yes
Backlight
Full-Array
Dimming Zones Count Of Tested TV
90
7.0
Picture Quality
Contrast And Dark Details In Game Mode

The local dimming feature performs the same in Game Mode as in the other picture modes, which is great.

8.0
Picture Quality
HDR Brightness
Hallway Lights (~1950 cd/m²)
514 cd/m²
Yellow Skyscraper (~700 cd/m²)
480 cd/m²
Landscape Pool (~300 cd/m²)
176 cd/m²
Peak 2% Window
990 cd/m²
Peak 10% Window
969 cd/m²
Peak 25% Window
767 cd/m²
Peak 50% Window
669 cd/m²
Peak 100% Window
634 cd/m²
Sustained 2% Window
981 cd/m²
Sustained 10% Window
964 cd/m²
Sustained 25% Window
765 cd/m²
Sustained 50% Window
667 cd/m²
Sustained 100% Window
632 cd/m²
Automatic Brightness Limiting (ABL)
0.027

The Hisense U7G has good peak brightness in HDR. It's bright enough for most HDR content, and small highlights stand out in most scenes. It's not as bright as the Hisense U8G, but unlike the U8G, it follows the EOTF pretty much perfectly. Most scenes display at the correct brightness, and it rolls off gradually as it approaches the TV's peak brightness, which ensures that bright highlights aren't clipped and there's no loss of fine details. These measurements are in the 'HDR Theater' Picture Mode, which is also the brightest HDR mode on this TV. If you prefer a large TV with much higher HDR peak brightness, then consider the TCL R745 QLED.

7.9
Picture Quality
HDR Brightness In Game Mode
Hallway Lights (~1950 cd/m²)
500 cd/m²
Yellow Skyscraper (~700 cd/m²)
480 cd/m²
Landscape Pool (~300 cd/m²)
166 cd/m²
Peak 2% Window
992 cd/m²
Peak 10% Window
971 cd/m²
Peak 25% Window
765 cd/m²
Peak 50% Window
666 cd/m²
Peak 100% Window
631 cd/m²
Sustained 2% Window
978 cd/m²
Sustained 10% Window
964 cd/m²
Sustained 25% Window
763 cd/m²
Sustained 50% Window
664 cd/m²
Sustained 100% Window
629 cd/m²
Automatic Brightness Limiting (ABL)
0.028

Switching to Game Mode results in no noticeable change in the HDR peak brightness. If you play a lot of HDR games and care about HDR brightness, then consider the Sony X95K.

7.9
Picture Quality
PQ EOTF Tracking
600 Nit Tracking Delta
0.0134
1000 Nit Tracking Delta
0.0134
4000 Nit Tracking Delta
0.0136
8.7
Picture Quality
SDR Brightness
Real Scene Peak Brightness
615 cd/m²
Peak 2% Window
919 cd/m²
Peak 10% Window
915 cd/m²
Peak 25% Window
732 cd/m²
Peak 50% Window
640 cd/m²
Peak 100% Window
607 cd/m²
Sustained 2% Window
904 cd/m²
Sustained 10% Window
908 cd/m²
Sustained 25% Window
730 cd/m²
Sustained 50% Window
637 cd/m²
Sustained 100% Window
605 cd/m²
Automatic Brightness Limiting (ABL)
0.026

The Hisense U7G has amazing peak brightness in SDR. It's bright enough to easily overcome glare, but there's some variation in brightness with different content.

These measurements are with the calibrated settings, in the 'Theater Night' Picture Mode with the Backlight set to 'Max' and Local Dimming to 'High'. These settings are the most accurate, and unlike most TVs, they're also the brightest.

8.4
Picture Quality
Color Gamut
Wide Color Gamut
Yes
DCI P3 xy
92.03%
DCI P3 uv
94.97%
Rec 2020 xy
69.44%
Rec 2020 uv
77.59%

The Hisense U7G has an impressive color gamut. It uses Quantum Dot technology to achieve a wider color gamut than traditional LCDs. It can display a wide color gamut for the latest HDR content, with nearly complete coverage of the DCI P3 color space used by most current HDR content. It falls a bit short on all primaries, but this isn't very noticeable with most content. Coverage of the wider Rec. 2020 color gamut is just okay, so it's not very future-proof. It has great tone mapping in both color spaces, ensuring fine details are preserved.

8.4
Picture Quality
Color Volume
1,000 cd/m² DCI P3 Coverage ITP
74.6%
10,000 cd/m² Rec 2020 Coverage ITP
39.7%
White Luminance
996 cd/m²
Red Luminance
198 cd/m²
Green Luminance
717 cd/m²
Blue Luminance
68 cd/m²
Cyan Luminance
778 cd/m²
Magenta Luminance
267 cd/m²
Yellow Luminance
914 cd/m²

The Hisense U7G has impressive color volume. It displays most bright colors really bright, but it's limited by its incomplete color gamut, so not all colors get that bright.

6.4
Picture Quality
Pre Calibration
White Balance dE
5.06
Color dE
2.93
Gamma
2.20
Color Temperature
6,084 K
Picture Mode
Theater Night
Color Temp Setting
Low
Gamma Setting
2.2

Unfortunately, the Hisense U7G has mediocre accuracy out of the box. The biggest issue is the white balance, which is noticeably inaccurate, especially in brighter scenes. There are also some issues with saturated yellows and blues, and the color temperature is a bit warm. On the other hand, gamma is very close to the 2.2 target for a moderately-lit room, with only a few very minor issues in very dark and very bright scenes. If color accuracy is important to you, then check out the Vizio M7 Series Quantum 2021 instead.

9.5
Picture Quality
Post Calibration
White Balance dE
0.26
Color dE
1.05
Gamma
2.21
Color Temperature
6,546 K
White Balance Calibration
20 point
Color Calibration
Yes

After calibration, the Hisense U7G has much better accuracy. The white balance was easy to calibrate, and it looks incredible after calibration. There's a color calibration system (CMS), but any changes to it actually make the overall color accuracy worse. Some colors are still slightly off, but they're not noticeable to the naked eye.

You can see the full calibration settings here.

7.4
Picture Quality
Gray Uniformity
50% Std. Dev.
2.180%
50% DSE
0.200%
5% Std. Dev.
1.164%
5% DSE
0.102%

The Hisense U7G has decent gray uniformity. There's a fair bit of dirty screen effect throughout the center of the screen, which can be distracting when watching sports. There's very little vignetting, though; the corners appear almost identical to the center of the screen. The near-dark uniformity is even better, with no noticeable dirty screen effect.

6.9
Picture Quality
Black Uniformity
Std. Dev.
1.737%
Native Std. Dev.
0.844%

The Hisense U7G has good black uniformity. There's some blooming around bright objects in dark scenes with local dimming disabled, but there's very little backlight bleed or uniformity issues.

Unfortunately, enabling local dimming makes the black uniformity a bit worse, as there's significant blooming around our test cross. The better local dimming feature on the Hisense U8G makes a big difference here, as it can dim much tighter to the cross, resulting in significantly less blooming.

5.9
Picture Quality
Viewing Angle
Color Washout
25°
Color Shift
30°
Brightness Loss
35°
Black Level Raise
40°
Gamma Shift
19°

The Hisense 65U7G has a disappointing viewing angle, so it's not ideal for a wide seating arrangement, as the image fades as you move off-center. Unlike more expensive competitors, like the Samsung QN90A, it isn't available with a wide-angle filter to improve viewing angles. The 75-inch model has a much wider viewing angle, as it uses a different panel type.

7.4
Picture Quality
Reflections
Screen Finish
Semi-gloss
Total Reflections
5.2%
Indirect Reflections
0.6%
Calculated Direct Reflections
4.6%

The Hisense U7G has decent reflection handling, but it's a bit worse than the Hisense U8G. The semi-gloss finish diffuses reflections a bit. Thankfully, it can get extremely bright, so you can just increase the backlight to overcome any bright glare.

8.0
Picture Quality
HDR Native Gradient
100% Black to 50% Gray
6.0
50% Gray to 100% White
8.0
100% Black to 50% Red
6.0
50% Red to 100% Red
10
100% Black to 50% Green
6.0
50% Green to 100% Green
8.0
100% Black to 50% Blue
10
50% Blue to 100% Blue
10
4.8
Picture Quality
Low-Quality Content Smoothing
Smoothing
3.0
Detail Preservation
9.0
7.5
Picture Quality
Upscaling: Sharpness Processing
Picture Quality
Pixels
Subpixel Layout
BGR
Type LED
Sub-Type
VA

Like most TVs on the market, the Hisense 65U7G uses a BGR (Blue-Green-Red) subpixel layout instead of the traditional Red-Green-Blue layout. This reduces text clarity when using the TV as a PC monitor, but there are workarounds for this. For video content, including games, it doesn't make any difference. You can read more about this here.

Motion
7.8
Motion
Response Time
80% Response Time
5.1 ms
100% Response Time
13.5 ms

The Hisense 65U7G has a very good response time. It's a bit slower than the Hisense U8G, but motion still looks good when gaming. Like most VA panels, there's worse motion smearing in dark scenes, but there's no noticeable overshoot. Unfortunately, due to the flicker of the backlight, there are noticeable duplications in motion.

Some 2021 Hisense TVs have an issue with red fringing, including the Hisense U8G. This issue is also present on the U7G, but it's not as noticeable as the U8G.

The 4k @ 120Hz response time in Game Mode is a bit slower than the 60Hz response time out of Game Mode. The 80% average response time is 4.6ms, and the average 100% response time is 14.5ms.

9.9
Motion
Flicker-Free
Flicker-Free
No
PWM Dimming Frequency
960 Hz

The Hisense U7G isn't technically flicker-free, but it flickers at such a high frequency that it won't bother most people.

Motion
Black Frame Insertion (BFI)
Optional BFI
Yes
Min Flicker For 60 fps
120 Hz
60Hz For 60 fps
No
120Hz For 120 fps
Yes
Min Flicker for 60 fps in Game Mode
120 Hz

The Hisense U7G has an optional backlight strobing feature, commonly known as (BFI), which reduces the appearance of persistence blur by reducing the backlight flicker frequency. Unfortunately, this causes noticeable duplications in motion with 60fps content, as it can only flicker at 120Hz. There's also noticeable strobe crosstalk, which can be distracting. The replacement model to this TV, the Hisense U7H, can flicker at both 60 and 120Hz, so there's no duplication in motion with 60Hz signals.

Note that our BFI scoring is only based on the refresh rates and frequencies supported and doesn't reflect how the BFI feature performs.

Motion
Motion Interpolation
Motion Interpolation (30 fps)
Yes
Motion Interpolation (60 fps)
Yes

The Hisense U7G has an optional motion interpolation feature that can improve the appearance of motion. Subjectively, it appears to perform similar to the Hisense U8G. It's not as good as more expensive competitors, like the Sony X90J or the Samsung QN90A QLED, and there are more noticeable artifacts, especially in busy scenes.

7.4
Motion
Stutter
Frame Hold Time @ 24 fps
28.2 ms
Frame Hold Time @ 60 fps
3.2 ms

There's some stutter when watching low frame rate content, like movies. It's especially noticeable in slow panning shots.

10
Motion
24p Judder
Judder-Free 24p
Yes
Judder-Free 24p via 60p
Yes
Judder-Free 24p via 60i
Yes
Judder-Free 24p via Native Apps
Yes

The Hisense U7G automatically removes judder from any source, ensuring a smooth movie-watching experience.

9.4
Motion
Variable Refresh Rate
Native Refresh Rate
120 Hz
Variable Refresh Rate
Yes
HDMI Forum VRR
No
FreeSync
Yes
G-SYNC Compatible
No
4k VRR Maximum
120 Hz
4k VRR Minimum
< 20 Hz
1080p VRR Maximum
120 Hz
1080p VRR Minimum
< 20 Hz
1440p VRR Maximum
120 Hz
1440p VRR Minimum
< 20 Hz
VRR + Local Dimming No

The Hisense U7G has a fast refresh rate, and it supports variable refresh rate technology (VRR) to reduce screen tearing. Unfortunately, G-SYNC Compatible doesn't work properly, as it doesn't prevent tearing at all.

Inputs
9.4
Inputs
Input Lag
1080p @ 60Hz
15.3 ms
1080p @ 60Hz Outside Game Mode
123.4 ms
1080p @ 120Hz
7.6 ms
1080p @ 144Hz
N/A
1440p @ 60Hz
15.4 ms
1440p @ 120Hz
7.6 ms
1440p @ 144Hz
N/A
4k @ 60Hz
15.4 ms
4k @ 60Hz + 10-Bit HDR
15.4 ms
4k @ 60Hz @ 4:4:4
15.4 ms
4k @ 60Hz Outside Game Mode
123.3 ms
4k @ 60Hz With Interpolation
105.5 ms
4k @ 120Hz
7.7 ms
4k @ 144Hz
N/A
8k @ 60Hz
N/A

The Hisense U7G has outstanding low input lag, as long as you're in the 'Game' Picture mode, resulting in a very responsive gaming experience. While it's not as good as most dedicated gaming monitors, it's still low enough for most serious gamers.

9.6
Inputs
Supported Resolutions
Resolution 4k
480p @ 59.94Hz (Widescreen)
Yes
720p @ 59.94Hz
Yes
1080p @ 60Hz @ 4:4:4
Yes
1080p @ 120Hz
Yes
1080p @ 144Hz
No
1440p @ 60Hz
Yes (forced resolution required)
1440p @ 120Hz
Yes (forced resolution required)
1440p @ 144Hz
No
4k @ 60Hz
Yes
4k @ 60Hz @ 4:4:4
Yes
4k @ 120Hz
Yes
4k @ 120Hz @ 4:4:4
Yes
4k @ 144Hz
No
8k @ 30Hz or 24Hz
No
8k @ 60Hz
No

The Hisense U7G supports almost everything. 1440p resolutions are supported, but they're not exposed in the EDID, so they have to be forced. You can do this either through custom HDMI settings on an Xbox or through your graphics card's control panel software as a custom resolution. It can display proper 4:4:4 chroma in most supported resolutions, but the Picture Mode has to be set to 'Game'. Unfortunately, like many 2021 TVs, chroma 4:4:4 isn't displayed properly with 4k @ 120Hz signals, as the resolution is vertically halved. This isn't really noticeable when gaming, but causes text clarity issues with a PC.

Inputs
PS5 Compatibility
Auto Low Latency Mode (ALLM)
Yes
4k @ 120Hz
Yes
1440p @ 120Hz
PS5 doesn't output 1440p
1080p @ 120Hz
Yes
HDR
Yes
VRR
No

The Hisense U7G supports all the features of the new generation of gaming consoles, except for 120Hz Dolby Vision, which isn't currently supported by most TVs. The resolution halving issue with 4k @ 120Hz 4:4:4 signals is still present, but it's not really noticeable when gaming on a PS5 or Xbox Series X.

Inputs
Xbox Series X|S Compatibility
Auto Low Latency Mode (ALLM)
Yes
4k @ 120Hz
Yes
1440p @ 120Hz
Yes
1080p @ 120Hz
Yes
HDR
Yes
VRR
Yes
Inputs
Inputs Specifications
HDR10
Yes
HDR10+
Yes
Dolby Vision
Yes
HLG
Yes
HDMI 2.0 Full Bandwidth
Yes (HDMI 1,2,3,4)
HDMI 2.1 Class Bandwidth
Yes (HDMI 3,4)
CEC Yes
HDCP 2.2 Yes (HDMI 1,2,3,4)
ATSC Tuner
1.0
USB 3.0
Yes (1)
Variable Analog Audio Out Yes
Wi-Fi Support Yes (2.4 GHz, 5 GHz)

Like the Hisense U8G, the Hisense U7G has two HDMI 2.1 ports. One of them doubles as the eARC/ARC port, so if you're planning on using an external receiver connected over eARC, you can only connect one other HDMI 2.1 device to the TV.

Inputs
Input Photos
Inputs
Total Inputs
HDMI 4
USB 2
Digital Optical Audio Out 1
Analog Audio Out 3.5mm 1
Analog Audio Out RCA 0
Component In 0
Composite In 1 (incl. adapter)
Tuner (Cable/Ant) 1
Ethernet 1
DisplayPort 0
IR In 0
Inputs
Audio Passthrough
ARC/eARC Port
eARC
eARC: Dolby Atmos Over Dolby Digital Plus
Yes
eARC: Dolby Digital Plus 7.1
Yes
eARC: LPCM 7.1 Over Dolby MAT
Yes
eARC: Dolby TrueHD 7.1
Yes
eARC: DTS:X Over DTS-HD MA
Yes
eARC: DTS-HD Master Audio 7.1
Yes
eARC: LPCM Channels (Bitstream)
2.0
ARC: Dolby Digital 5.1
Yes
ARC: DTS 5.1
Yes
Optical: Dolby Digital 5.1
Yes
Optical: DTS 5.1
Yes

The Hisense U7G supports eARC and can pass all of the common formats through to a supported receiver or soundbar.

Sound Quality
6.3
Sound Quality
Frequency Response
Low-Frequency Extension
113.14 Hz
Std. Dev. @ 70
4.84 dB
Std. Dev. @ 80
4.89 dB
Std. Dev. @ Max
7.33 dB
Max
93.7 dB SPL
Dynamic Range Compression
2.86 dB

The Hisense U7G has mediocre sound quality. The low-frequency extension (LFE) is very high, resulting in very limited bass response, with no thump or rumble. Above the LFE, the frequency response is okay at moderate levels but lacks a bit in the upper treble range. It gets very loud, but there's a bit of compression at max volume.

7.3
Sound Quality
Distortion
Weighted THD @ 80
0.031
Weighted THD @ Max
0.324
IMD @ 80
4.50%
IMD @ Max
11.18%

The Hisense U7G has decent distortion performance. There's very little audible total harmonic distortion at moderate volume levels, but it's worse at high volume levels. This depends on the content, though, and not everyone will even notice it.

Smart Features
8.0
Smart Features
Interface
Smart OS Android TV
Version 10
Ease of Use
Average
Smoothness
Very Smooth
Time Taken to Select YouTube
2 s
Time Taken to Change Backlight
3 s
Advanced Options
Many

The Hisense U7G's smart interface has been updated to Android 10, from Android 9.0 on the Hisense H8G. Unlike Sony TVs, Hisense has opted not to switch to Google TV. The underlying platform is nearly identical, but the interface is a bit different. Overall, the interface is fast and easy to use.

We experienced a strange bug when connecting a PC to the TV. Plugging in the HDMI to the back of the TV caused the image to appear washed out as if a filter was applied to the screen. The only way we found to remove it was to switch the Smart Scene feature on and then off again. We didn't have this issue with any other source.

0
Smart Features
Ad-Free
Ads
Yes
Opt-out
No
Suggested Content in Home
Yes
Opt-out of Suggested Content
Yes

Unfortunately, like almost all TVs on the market, there are ads, and they can't be disabled directly from the TV. The rows of suggested content can be disabled, though, which is nice.

9.0
Smart Features
Apps and Features
App Selection
Great
App Smoothness
Average
Cast Capable
Yes
USB Drive Playback
Yes
USB Drive HDR Playback
Yes
HDR in Netflix
Yes
HDR in YouTube
Yes

The Hisense U7G has a huge selection of apps from the built-in Google Play Store.

8.0
Smart Features
Remote
Size
Medium
Voice Control
Many Features
CEC Menu Control
Yes
Other Smart Features
No
Remote App Hisense RemoteNOW

The Hisense U7G comes with the same remote as the Hisense U8G. There are more dedicated app buttons than last year. It has built-in voice controls that allow you to change inputs, open or search in specific apps, or ask basic questions like "What time is it?". Unfortunately, the voice controls can't change settings on the TV.

Smart Features
TV Controls

The controls under the TV are pretty standard and work in a pinch. Hisense has a few extra features here, though, that are a nice touch. There's a built-in mic on the TV that can perform the same function as the voice commands on the remote, but here Hisense has added a switch to disable the mic if you're concerned about privacy. From the menu that pops up when you press the power button there's a unique "Find my remote" feature.

Smart Features
In The Box

  • Quick Setup Guide
  • Remote
  • Batteries
  • AV Composite adapter
  • Power cable

Smart Features
Misc
Power Consumption 70 W
Power Consumption (Max) 232 W
Firmware V0000.01.00I.L0422