Apple has rejected an iPhone app that would enable users to fashion their mugs into portraits resembling Jesus Christ.
The app, called Me So Holy, involves using the iPhone's camera to snap a mug shot of someone, which can then be scaled and cropped to replace Jesus' face. Apple rejected the app, saying it "contains objectionable material," according to Me So Holy developer Benjamin Kahle.
"Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users,” the iPhone SDK agreement states.
Apple may be tightening its restrictions on its iPhone App Store after it approved an iPhone app called Baby Shaker, a game whose objective was to shake a baby to death. Amid parental outrage, Apple subsequently removed the app, saying its approval was a mistake.
Though tremendously successful, Apple's iPhone App Store has been the victim of heavy scrutiny. Other than being criticized for approving questionable apps such as Baby Shaker, some developers have slammed Apple for being unclear about its App Store approval process. For example, FreedomVoice Systems in March told Wired.com that Apple hadn't said a word about its iPhone voice app Newber for six months, potentially costing the company $600,000 in wasted investments.
In defense of Me So Holy, Kahle questioned what was objectionable about his app, since it did not contain any violence or offensive content.
"We feel that Apple is being too sensitive to its perceived user group and are disappointed that this otherwise creative, freethinking company would reject such a positive and fun application," Kahle wrote in his blog. "The message to developers is that they should think inside the box, rather than outside it."
Nonetheless, the App Store continues to lure developers with dreams of striking it rich. One of the largest success stories to date involves Ethan Nicholas, an independent developer whose iPhone game iShoot earned him $600,000 in a single month.
Me So Holy Product Page [via Business Insider]
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