10-K 1 opmg_10k.htm ANNUAL REPORT opmg_10k.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

þ
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2011
   
OR
   
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ________________ to ________________

Commission file number: 333-147245
 
OPTIONS MEDIA GROUP HOLDINGS, INC.
(Exact name of registrant as specified in its charter)
 
Nevada
  
26-0444290
(State or other jurisdiction of incorporation or organization)
  
(I.R.S. Employer Identification No.)
 
123 NW 13th Street, Suite 300
Boca, Raton, Florida
  
33432
(Address of principal executive offices)
  
(Zip Code)

Registrant’s telephone number, including area code:  (561) 368-5067

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No þ

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes o No þ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes þ      No   o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes þ     No   o
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein,  and will not be contained, to the best of Registrant's knowledge, in definitive  proxy or information statements  incorporated  by  reference  in Part III of this Form 10-K or any amendment to this Form 10-K.     þ

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o
Smaller reporting company
þ
(Do not check if a smaller reporting company)
      

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o    No þ

The aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the closing price as of the last business day of the registrant’s most recently completed second fiscal quarter was approximately $44,696,000.

Class
  
Outstanding at April 9, 2012
Common Stock, $0.001 par value per share
  
1,102,988,322 shares
 
 
 
 
 
OPTIONS MEDIA GROUP HOLDINGS, INC. AND SUBSIDIARIES

TABLE OF CONTENTS
 
PART I.     3  
         
ITEM 1.
BUSINESS
     3  
ITEM 1A.
RISK FACTORS
     12  
ITEM 1B.
UNRESOLVED STAFF COMMENTS
     12  
ITEM 2.
PROPERTIES
     12  
ITEM 3.
LEGAL PROCEEDINGS
     12  
ITEM 4.
MINE SAFETY DISCLOSURES
     12  
           
PART II.     13  
         
ITEM 5.
MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
     13  
ITEM 6.
SELECTED FINANCIAL DATA
     13  
ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
     14  
ITEM 7A.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
     26  
ITEM 8.
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
     26  
ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
     26  
ITEM 9A.
CONTROLS AND PROCEDURES
     26  
ITEM 9B.
OTHER INFORMATION
     27  
           
PART III.     28  
           
ITEM 10.
DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
     28  
ITEM 11.
EXECUTIVE COMPENSATION
     30  
ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
     34  
ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
     35  
ITEM 14.
PRINCIPAL ACCOUNTING FEES AND SERVICES
     35  
           
PART IV.     36  
         
ITEM 15.
EXHIBITS, FINANCIAL STATEMENT SCHEDULES
     36  
EXHIBIT INDEX     36  
SIGNATURES     38  
 
 
2
 
 
PART I
 
ITEM 1. BUSINESS
 
Company Overview
 
Options Media Group Holdings, Inc. (“Options Media”, or the “Company”) had historically been an Internet marketing company providing e-mail services to corporate customers. Additionally, Options Media has a lead generation business and disposed of its SMS text messaging delivery business as discussed below.  In 2010, Options Media transitioned by changing its focus to smart phones and acquiring a robust anti-texting program that prohibits people in vehicles from texting, e-mailing, and reading such communications while moving. As part of its focus on mobile software applications, Options Media has also broadened its suite of products by continuing to improve the features of its anti-texting software. In conjunction with this change of focus, in February 2011, Options Media sold its e-mail and SMS businesses as described below. Options Media retained its lead generation business. The consolidated financial statements contained herein retroactively give effect to the February 2011 sale treating the e-mail and SMS businesses as discontinued operations as if it was sold on January 1, 2010. The Company’s revenues for the year ended December 31, 2011, consisted almost solely of lead generation revenue.
 
Our PhoneGuard anti-texting software, when active on a mobile phone, prevents the user from texting while driving thereby enabling the user to focus on the road. Our anti-texting application is designed to keep teenagers, family members, and people who drive for businesses safe while driving by disabling texting, instant messaging, calling, web browsing, and other phone-based distractions that should not be used while driving. PhoneGuard protects drivers from the dangerous temptation to use their phone while driving.  PhoneGuard also provides a vehicle’s occupants personal safety with the following features: (i) a panic button; (ii) a location finder; (iii) geo fencing; and (iv) speed notifications.
 
In May 2011, we entered into agreements with Justin Bieber Brands, LLC and certain associates which led to Justin Bieber agreeing to act as spokesperson for PhoneGuard’s anti-texting product. During the second quarter we finalized our marketing strategy in conjunction with Mr. Bieber’s advisors. This led to Options Media offering the base anti-texting product free in order to maximize enrollment in our campaign to reduce the very damaging effects of texting, e-mailing, and talking while driving.
 
In this soft launch phase, management was extremely encouraged by the fact that there were approximately 15,000 unique downloads of the free product in the first two weeks of launch.  At the time of the soft launch, a public safety announcement (“PSA”) video featuring Justin Bieber was broadcast via the Internet.  The consumer response was extremely positive as there were more than 500,000 YouTube views of this PSA video and nearly 1,000,000 Facebook page views.
 
Recent Developments
 
In April 2012, we are supporting “Rock 2 Live”, a music festival that promotes the cause of “texting responsibly”.  If our efforts supporting the concert are successful, we expect to turn more of our attentions toward future events, inclusive of additional concerts.
 
Acquisition of CSI Software
 
On July 15, 2011, we entered into an agreement with Cellular Spyware, Inc. (“Cellular” or “CSI”) and Anthony Sasso (“Sasso”), a former employee of the Company. In connection with the agreement, we purchased all of the intellectual property for the anti-texting software owned by CSI for an aggregate amount of $1,125,000. The Company had previously licensed the software and had all rights to North, Central, and South Americas. As a result of the agreement, the Company now owns all worldwide rights to the software (the “CSI Assets”). As consideration for the CSI Assets, the Company paid CSI $300,000 in cash, a $450,000 promissory note, and 25,000,000 shares of the Company’s common stock (initially subject to a Lock-Up/Leak-Out Agreement as described below) (the “Consideration Shares”), valued at $375,000 based on a blended, pro rata, price per share of two then recent private placements of our common stock. The $450,000 note payable provided for the payment by us of 18 equal monthly installments of $25,000 beginning in August 2011.  The Company made its August – October payments.  However, it made a partial November 2011 payment and did not make its December 2011 payment due to insufficient cash flow.  In February 2012, we amended the terms of the $450,000 note, such that the $362,500 unpaid balance at the timing of the signing of the amendment would commence in April 2012 in $25,000 monthly installments until repaid.  The acquisition of the CSI Assets was treated as an asset purchase.
 
 
3
 
 
Our Product - Saving lives, One Text at a Time
 
PhoneGuard software is a next-generation, state-of-the-art mobile phone control management software suite designed to prevent texting and e-mailing while driving. The software provides personal safety features and it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding.
 
PhoneGuard software automatically turns off certain functionalities of the driver's mobile phone when the phone is in a moving vehicle. Thus, the user will no longer be able to text, e-mail, surf the web, instant message or make outgoing calls while driving. When the car is stopped for more than five seconds, however, the phone will automatically allow texting and other data functions to resume. Any missed text messages will be waiting for the user. Once the user starts driving again, the software will automatically block these activities again.
 
Our PhoneGuard software allows parents to control when their children can text or browse the Internet while driving in their cars. When a vehicle exceeds 10 mph the keypad locks up preventing texts, e-mails and dial out calls. If a text or e-mail is received while the keypad is in lockdown an auto reply will be sent to the sender that the recipient is driving.
 
In December 2011, the National Transportation Safety Board (“NTSB”) called for a nationwide ban on the use of cell phones and text messaging while driving.  The NTSB said their ban would apply to hands-free as well as hand-held devices, though those installed in the vehicle by the manufacturer would still be allowed.  Under the proposed ban, only the driver would be banned, as the passengers’ right to use a cell phone or text message would not be impacted.  The National Traffic Highway Safety Administration (“NHTSA”) reported that there were more than 3,000 accidents last year involving distracted driving through the NHTSA believes the actual number is significantly higher.  In December 2011, the NHTSA released a study that stated that at any given daylight moment, more than 13 million drivers are on hand-held phones.
 
PhoneGuard software is currently downloadable to BlackBerry and Android mobile phones. The Company has a version available for iPhones.  However, the software’s operations are not as robust as on the other platforms due to limitations with the iPhone operating system. The software uses global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds the PhoneGuard software will lock the keyboard and touch screen preventing the user from texting or doing anything but receive incoming calls. When we refer to texting, we also refer to e-mailing, web browsing, instant messaging or making outgoing calls. PhoneGuard software also includes an advanced set of features such as Time Out Control, Speed Control, Parental Override and Request Permission.
 
We expect that revenue from the PhoneGuard software will be principally derived from advertising services and subscription fees via the following offerings:
 
●  
PhoneGuard: this version is offered to the consumer free and provides standard product offerings.  It is an advertising supported model.
●  
PhoneGuard Premium: this version is offered to the consumer via an annual subscription cost.  It is a step up from the PhoneGuard model as it provides additional functionality via a web portal that is not included within the PhoneGuard model.  It is not an advertising supported model.
●  
PhoneGuard Enterprise: this version is targeted towards businesses and is offered via an annual subscription cost.  It is a model that has access to the all of the product’s available offerings and is customizable to meet the specific needs of each of our client’s business.  It is not an advertising supported model.
 
 
4
 
 
The aforementioned offerings have the following functionalities:
 
   
PhoneGuard
PhoneGuard
 
PhoneGuard
Family Pro
Enterprise
Text block: Keeps the driver and passengers safe while a vehicle is being driven by preventing the driver from surfing the web, texting, BBMing or reading e-mails
X
X
X
Custom auto-reply: Alerts the person that sends a text message while the vehicle is being driven with a customized message of why you are unavailable to answer.
X
X
X
Panic button: Immediately sends a text message with a panic message and GPS coordinates that will open a map with available administrative phone numbers to call, or 911
X
X
X
Override: Allows administrative user to enter passcode to unblock the phone for 30 minutes, even while driving or in timeout mode
X
X
X
Advertising enabled: Advertisements will occur through auto-reply texts and banners
X
    
Speed control: Allows administrative user to set a speed limit to help monitor how fast the vehicle is being driven.
X
X
X
Emergency call: Shows a list of administrative phone numbers to call, including 911.
X
X
X
Request permission: Sends a message from the phone to the administrative phone requesting an override to unblock the phone
X
X
X
Administration control: Allows administrative user to enter new administrative phone numbers and remove old ones
X
X
X
Speed violation alert: Sends a message from the phone to the administrative phone with alerts of excessive speed with a map link to the violation location
X
X
X
Remember passcode: Allows administrative user to remember the passcode so the phone will bypass the login for all administrative functions
X
X
X
Custom timeout auto-reply: Allows administrative user to customize timeout messages on the phone
X
X
X
Timeout: Allows administrative user to set timeout periods and custom timeout messages on the phone.
X
X
X
Geo-fencing: The administrator may set perimeters and receive alerts if the cell phone leaves the designated perimeter.
X
X
X
Web portal: Users will have access to additional functionalities offered through a web portal
  
X
X
Locator/Tracker: Enables the end users to locate/track their mobile phones in the event they are lost or stolen
  
X
X
Family/Enterprise View: Enables administrator to view the locations of all phones registered to their portal
  
X
X
Customizable reporting: Enterprise’s administrator will have the ability of customizing canned reports
    
X
 
The Bieber Agreement
 
In May 2011, the Company entered into agreements with Justin Bieber Brands, LLC, and certain associates of Justin Bieber (collectively, the “Bieber Agreements”, and the “Bieber Group”, respectively) as well as a related agreement with a company formerly managed by our Chairman, Keith St. Clair. The Bieber Agreements provide that Justin Bieber shall act as a spokesman for our PhoneGuard software and its potential to substantially reduce injuries and save lives from traffic accidents. Bieber has agreed to endorse our PhoneGuard software in a number of ways, both online and in person over the term of the Bieber Agreement.
 
The Bieber Agreements are identical, except with regard to the number of warrants and sales royalties we are obligated to issue and pay. Each agreement revolves around Justin Bieber’s endorsement of our PhoneGuard software. The key terms of the Bieber Agreements are:
 
● 
Three year terms with Justin Bieber having the right to terminate after one year in which case the other two agreements terminate;
● 
Sales royalties based upon a percent of revenues.  The aggregate royalties percentage payable to Bieber Group is either: (i) 25% on annual sales of the product; or (ii) 40% on low margin sales (sales on a wholesale basis less than $10.66 per unit);
● 
Pursuant to the Bieber Agreements, the Company issued to the Bieber Group warrants to purchase an aggregate of 121,160,749 shares of common stock at $0.01 per share or a total of 16.4% of the Company on a fully diluted basis.  The warrants contain full anti-dilution protection rights on both the exercise price and quantity.  Subsequent to December 31, 2011, as a result of provisions contained in the warrants protecting the holder against dilution, the exercise price of the warrants was reduced to $0.005 per share and the number shares of common stock for which the warrants could be exercised was increased to 242,321,498; and
● 
 
Pre-emptive rights for sales by the Company of equity and common stock equivalents above $0.01 per share so the Bieber Group can purchase such instruments at the same sale price to maintain their 16.4% ownership right.
 
 
5
 
 
The Company’s Chairman, Mr. Keith St. Clair played a key role in negotiating the Bieber Agreements. As a result, effective May 2011, we also entered into an agreement with the Big Company (“TBC”), a company for which Mr. St. Clair was a manager of at that time.  While Mr. St. Clair does not own any equity in TBC, Ervin Braun, a Board member owns a 2% equity interest in TBC.  Mr. St. Clair stepped down from TBC shortly after joining our Board as our Chairman. The key terms of the TBC agreement are:
 
● 
Term of one year to be extended as long as the Bieber Agreements remain in effect;
● 
Sales royalties based upon a percentage of the Company’s adjusted gross profit (“AGP”) after deducting activation and software costs and royalties payable to the Bieber Group.  The royalties percentage payable to TBC is calculated based on one of the following scenarios: (i) 30% of AGP on direct annual sales; (ii) 15% of AGP on direct monthly sales where at least two payments have been made (otherwise no royalty shall be due); or (iii) 10% of AGP on wholesale sales;
● 
TBC was granted the option to receive up to 50% of sales royalties due in shares of common stock valued at $0.01 per share with a maximum of 25,000,000 shares issuable;
● 
The Company issued to TBC 18,000,000 shares of common stock, with a fair value of $153,000 based on the grant date market closing price of the stock which was $0.0085 per share;
● 
The Company issued to TBC one year warrants to purchase an aggregate 37,000,000 shares of its common stock exercisable at $0.01 per share.  Subsequent to December 31, 2011, pursuant to provisions of the warrants providing anti-dilution protection to the holder, the exercise price of the warrants was reduced to $0.005 per share and the number of shares of shares of our common stock which may be purchased upon exercise of the warrants was increased to 74,000,000;
● 
The Company issued to TBC one year warrants to purchase an aggregate 25,000,000 shares of its common stock exercisable at $0.02 per share.  Subsequent to December 31, 2011, pursuant to provisions of the warrants providing anti-dilution protection to the holder, the exercise price of the warrants were reduced to $0.005 per share and the number of shares of shares of our common stock which may be purchased upon exercise of the warrants was increased to 100,000,000;
● 
The Company granted to TBC similar pre-emptive rights as the Bieber Group, although not keyed to maintaining a specific percentage of the outstanding stock of the Company, and also granted TBC the same anti-dilution protection as in the warrants issued to the Bieber Group; and
● 
 
The Company is obligated to pay TBC a consulting fee of $20,000 per month which accrues until we either raise $500,000 or enter into a factoring agreement, in which case we shall pay $10,000 per month with the balance accruing until we raise $5,000,000. The consulting fees shall reduce the amount of royalties payable to TBC on a dollar for dollar basis.
 
Due to the dilution protection provisions in the various warrant grants, the warrant values are treated as derivative liabilities in our consolidated financial statements. This results in the Company incurring non-cash gains or losses each quarter during the term of the warrants. If the price from the first to the last day of a quarter increases, then the Company will report a non-cash loss. Conversely, the Company will report a non-cash gain if the price decreases.
 
Corporate Fleet Market
 
Even though most companies and fleets have a policy in place prohibiting employees from texting while driving, there have been a number of lawsuits against corporations who are allegedly negligent for their employees texting while driving accidents. Corporations and fleet managers are scrambling to combat this increase in liability exposure. The Company believes that its PhoneGuard software and services modify employee driving behavior, reduce crashes, and minimize corporate risk and liability.
 
Employers can also use the PhoneGuard software to control texting by drivers who operate commercial vehicles including trucks, taxis and school buses. Case studies show that texting is a distraction that could likely cause an accident no matter how good a driver may be. The results can range from having a commercial driver's license revoked to costing a driver or innocent bystanders their lives.
 
In January 2012, a new federal law went into effect that prohibits interstate commercial truck drivers and commercial bus and van drivers carrying more than eight passengers from using hand-held cell phones when driving.  The law permits truck, bus and van drivers to use hands-free devices, though.  Government workers are also prohibited from texting while driving government-owned vehicles. Thirty-four states and the District of Columbia have banned text messaging for all drivers.
 
In the more than 30 states that have laws restricting texting and e-mailing while driving, companies and public sector agencies, particularly those whose employees are required to drive as part of their job descriptions, are facing the risk of higher liability for accidents caused by the improper use of mobile devices while driving. PhoneGuard software effectively enforces texting-while-driving bans and can decrease an employer’s risk of being held vicariously responsible in civil court cases.
 
PhoneGuard software is also effective in reducing corporate liability for vehicular accidents caused by an employee’s improper use of a company-issued mobile phone while driving.  Our corporate software provides the ability to track the position of a phone in real time and by location.  For more information on our products please visit www.phoneguard.com.
 
 
6
 
 
Industry Information
 
According to CTIA – The Wireless Association, text messaging has experienced a tenfold increase in the past three years. In fact, in 2009, 457 billion text messages crossed the AT&T network alone, compared to approximately 243 billion in 2008 and 88 billion in 2007. It is becoming the way many people communicate today, but while this popular means of communication might be simple, reading or responding to text messages while driving can have serious consequences.
 
“Texting has increasingly become the way to communicate for many people, and the urge to quickly read and respond — even while driving — can be tempting,” said AT&T Chairman and CEO Randall Stephenson. PhoneGuard software protects drivers from the dangerous temptation to use their phone while driving. Those who text while driving are 23 times more likely to be involved in some type of safety critical event (six times greater than driving while intoxicated) as compared to those drivers who don’t text while driving, according to a study by Virginia Tech Transportation Institute.
 
“Distracted driving is an epidemic, particularly among teens who are confident in their ability to text while driving,” said U.S. Transportation Secretary Ray LaHood. “Of the 5,500 people killed last year due to distracted driving, the largest proportion of fatalities occurred among young people under the age of 20.”
 
A recent survey of mobile phone owners showed that mobile phone use and text messaging is highest among those 18-29, and text messaging is the No. 1 mobile phone use by this group. The study did not examine habits of those younger than 18, but it follows that usage for this group is also high. In the “parental” age range of 30-49, text messaging drops by more than half, and even more in the next age category.
 
A January 2010 Nielsen study of the phone bills of 40,000 US teenagers found that teenagers send text messages an average of 10 times per hour while they are awake -- exceeding 3,100 text message per month. Many teenagers text and drive, which has been proven to be a deadly combination. Even though the American Automobile Association is having success in passing anti-texting while driving laws across the United States, teenagers are still sending texts from behind the wheel of moving cars.
 
This explosion in text messaging has seen the following:
 
●  
The National Safety Council estimates that 1.6 million crashes annually involve cell phone use with 200,000 due to text messaging.
●  
A national insurance study estimates 20% of drivers text; in the 18-24 year old age group, the number is 66%.
●  
At least 30 states have banned texting while driving.
●  
In October 2009, President Obama issued an executive order banning texting while driving for federal employees.
●  
During the 2010 NCAA Men’s College Basketball tournament, AT&T wireless acted as the official wireless carrier. It broadcast public service commercials against texting and driving.
 
Currently there are thirty-four (34) states along with the District of Columbia that ban text messaging for all drivers.  Twelve (12) of these laws were enacted in 2010 alone.  Nine (9) states along with the District of Columbia prohibit drivers from using handheld cell phones while driving.  New research from the Insurance Institute for Highway Safety shows the number of accidents caused by distracted driving actually increased after these laws were passed.   We believe these laws strengthen the public’s need for our anti-texting Software.
 
Additionally, research on distracted driving, as reported on the United States Department of Transportation’s official US Government website for distracted driving (http://www.distraction.gov/stats-and-facts/index.html) reveals some disturbing facts:
 
●  
20 percent of injury crashes in 2009 involved reports of distracted driving (NHTSA).
●  
Of those killed in distracted-driving-related crashed 995 involved reports of a cell phone as a distraction (18% of fatalities in distraction-related crashes) (NHTSA).
●  
In 2009, 5,474 people were killed on U.S. roadways and an estimated additional 448,000 were injured in motor vehicle crashes that were reported to have involved distracted driving (FARS and GES).
●  
The age group with the greatest proportion of distracted drivers was the under-20 age group – 16 percent of all drivers younger than 20 involved in fatal crashes were reported to have been distracted while driving (NHTSA).
●  
Drivers who use hand-held devices are four times as likely to get into crashes serious enough to injure themselves (Source: Insurance Institute for Highway Safety).
●  
Using a cell phone while driving, whether it’s hand-held or hands-free, delays a driver's reactions as much as having a blood alcohol concentration at the legal limit of .08 percent (Source: University of Utah).
 
 
7
 
 
Marketing of PhoneGuard Software
 
During 2011 and the first quarter of 2012, our senior management team focused on initiating marketing of PhoneGuard software. Although the approach is varied, time was spent seeking to penetrate three key markets – retail stores, wireless phone carriers, and insurance companies. In addition, we initiated an online approach where consumers can download PhoneGuard software and activate it directly from us.
 
The Company also believes that an important force in fighting texting while driving consists of insurance companies who end up paying the cost of the resulting accidents. We have been engaged in discussions with a major casualty insurance company. We are seeking to obtain its endorsement for it to give its policyholders a discount if all drivers covered under the policy have downloaded PhoneGuard software.
 
Lead Generation
 
During the early part of 2011, our remaining business was from the original business model, a lead generation business.  We acquired online leads from an unaffiliated third party which is a supplier of leads relating to educational matters. We employed two people who utilized these leads and supplied them to an additional third party that in turn interfaces with colleges and universities. These two employees were also responsible for soliciting new business.  During the second half of 2011, we focused substantially all of our efforts on the development and marketing of the PhoneGuard software and decreased the amount of attention we have placed our lead generation activities.  As such, no revenue was derived from lead generation during the second half of 2011.
 
Corporate History
 
The Company was incorporated into the State of Nevada in June 2007. It was inactive until late June 2008 when we completed a merger with Options Acquisitions Sub, Inc., a Delaware corporation (“Options”). Options had originally been incorporated in Florida in 2000.  Initially Options was in the business of selling advertising pages and e-mailing the subscribers. It also generated leads and grew into an e-mail service provider. In September 2008, the Company acquired 1 Touch Marketing, LLC (“1 Touch”), an online direct marketing and text messaging company.
 
Although our revenue grew, our losses continued to grow as well. Ultimately, we saw the change occurring with text messaging and mobile communications growing rapidly. As a result, we began to focus on opportunities in mobile communications. This led to our acquisition described in the next paragraph which ultimately resulted in our acquiring and developing the PhoneGuard software.
 
In April 2010, PG Acquisition Corp, Inc. (“PG”), a wholly-owned subsidiary of the Company, entered into and closed an Asset Purchase Agreement and Sublicense Agreement with Cellular Spyware Inc. (“Cellular”), and its majority shareholder.  Cellular was a licensee of certain anti-virus software (the “Software”) and had the right to sublicense the Software under an agreement with NetQin Mobile Inc., a large Chinese company.
 
Under the agreement with Cellular, we acquired an exclusive sublicense to distribute, sell and sublicense the Software in the United States and Canada and a non-exclusive license to distribute, sell and sublicense the Software over the Internet. During the term of the sublease agreement, PG agreed to pay Cellular a royalty on the renewals of the sublicenses of the Software equal to 20% of the net profit for each renewal. Due to the Company’s failure to meet certain milestones involving the sale of Software licenses, the Agreement may be terminated by Cellular at any time. Although the sales of anti-virus software are significant in Europe and Asia, sales are not material in North America. In acquiring the Software, the Company issued 2,850,000 shares of Series D Preferred Stock (the “Series D”) to the shareholders of Cellular.
 
The principal shareholder of Cellular, Mr. Anthony Sasso entered into a two-year employment agreement with PG. The employment agreement was amended in August 2010.  Under his employment agreement with the Company, Mr. Sasso received a base salary of $240,000 per year and the Company issued him 675 shares of Series C Preferred Stock (the “Series C”).  On July 15, 2011, Mr. Sasso left the Company and pursuant to the Release Agreement, Mr. Sasso released the Company from any claims arising from his employment, including any potential severance.  In consideration for entering into the Release Agreement, the Company immediately vested Mr. Sasso’s outstanding Series C preferred stock (which was convertible into 42,749,787 shares of common stock).
 
Following PG’s acquisition of the Software, we began to focus on better serving the mobile communications market. Our senior management realized that texting while driving was a serious national problem. At the time, NetQin was unwilling to commit resources to enhancing its anti-texting software. The principal shareholder of Cellular found an anti-texting product that had been partially developed. Because the Company did not have the financial resources to acquire this other anti-texting product, it permitted the principal shareholder of Cellular to use Cellular’s existing cash balances and personal funds lent to Cellular to acquire and enhance the product. We agreed to provide the remaining capital to complete the development of PhoneGuard software and in furtherance of that agreement; we paid Cellular $110,000 to complete its development. In exchange, we entered into an agreement with Cellular in August 2010 giving us an exclusive license for North America, Central America and South America.
 
In February 2011, we sold the database assets of our e-mail business for $175,000 in cash and a percentage of all revenue generated over a 24 month period from our sales force, most of who were hired by the buyer and from customers on a customer list. The maximum additional payment of sales royalties is capped at $1.5 million in the first year and $1.5 million in the second year.  No royalties have been received to date.
 
 
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Debt Information
 
In February 2011, we borrowed $150,000 from a third party and issued it a 12% six-month note secured by all of our assets. We also paid the lender $4,500 as a loan fee in connection with the loan. Concurrently, we issued to the lender six million 30-month warrants exercisable at $0.01 per share. Additionally, we reimbursed the lender for $10,000 in fees. An affiliate of, the lender was given the right to purchase the lead generation business subject to obtaining shareholder approval. When such affiliate did not do so, the right expired.  In July 2011, we amended the $150,000 note to add a conversion feature making the note convertible at $0.01 per share. All other terms remained the same.  While the note matured in August 2011, the note holder has neither converted the note into common stock nor notified us that we are in default.  A provision in the note allows the note holder to convert the note into common stock at $0.001 per share upon a default. In March 2012, we increased the amount of the convertible promissory note outstanding balance from $100,000 to $475,000. In exchange, the notes Maturity was extended to March 30, 2013 and the holders did not exercise the default provision that allowed for a conversion at $0.001 per share. Additionally, the note holder has notified us that it is their intention to convert $100,000 of the $475,000 principal into 20,000,000 shares of common stock.
 
In May 2011, we issued to a law firm a $210,000 convertible note which is payable on demand of which $43,687 has been repaid and $26,313 was converted to common stock leaving a balance of $140,000 as of December 31, 2011. The note is convertible at $0.011 per share. Additionally, we issued the law firm 3,000,000, three-year warrants exercisable at $0.011 per share. The note and warrants were issued in satisfaction of accounts payable due to the law firm.
 
In July 2011, we issued a $450,000 note in connection with the CSI asset acquisition.  It was at the time of the CSI acquisition that we wrote off the value of the licenses as we now owned the PhoneGuard software that we had previous had the exclusive license arrangement on.
 
In January 2012, we borrowed $200,000 from two third parties and issued to each of them at 15% three-month note. We also paid each of the lenders $5,750 (or $11,500 combined), as a loan fee in connection with the loan. Concurrently, the Company issued to each of such lenders ten million warrants exercisable at $0.01 per share. In April 2012, we repaid $200,000 of the notes.
 
In March 2012, the Company entered into a $150,000, 3 month 6% convertible note payable July 2, 2012. The proceeds to the Company of the note issuance were reduced by a discount of $15,000, a structuring fee of $15,000 and loan origination fees of $5,250.  The note is convertible into common stock at $0.005 per share.  The Company also issued five-year warrants to purchase an aggregate 90,000,000 shares of common stock at $0.01 per share.  In connection with entering into the note, the Company issued the lender 53,575,715 shares of common stock.
 
Capital Structure
 
In order to finance our business and to close the PhoneGuard – Cellular acquisition, we have issued various series of convertible preferred stock. The following are summaries of the material provisions of these series of our preferred stock:
 
Series A Preferred Stock
 
In June 2011, we closed a private placement offering with accredited investors and sold an aggregate of 18,600 shares of Series A Convertible Preferred Stock (“Series A”) and five-year warrants to purchase an aggregate of 62,000,000 shares of common stock at $0.040933 per share. This offering raised $1,686,200 in net proceeds after payment of commissions and fees to the placement agent. The Series A, at the time of closing, was convertible at $0.03 per share. The Series A provides for a liquidation preference, voting rights equal to the number of shares of common stock that the holder would be entitled to if the Series A were converted, and a 7% dividend per annum. Additionally, the Series A contains anti-dilution protection and piggyback registration rights.  We also issued five-year warrants to purchase an aggregate of 4,960,000 shares of common stock at $0.040933 per share to a company that assisted in raising the proceeds for the Series A private placement.    In December 2011, in order to encourage conversion, we voluntarily reduced the conversion price of the Series A to $0.01 per share.  In March 2012, pursuant to the terms of the Series A, the conversion price of the outstanding Series A was reduced to $0.005 per share in order to match the conversion price of the Series H Preferred Stock we issued in a private placement.
 
Series C Preferred Stock
 
In April 2010, we entered into an employment agreement with Mr. Sasso, which was amended in August 2010. Pursuant to Mr. Sasso’s employment agreement, as amended, we issued Mr. Sasso 675 shares of Series C Preferred Stock (the “Series C”). In May 2011, the Series C was amended to provide that one-half could be immediately converted into shares of common stock upon entering into the Bieber Agreements, with the remaining half becoming convertible into common stock in equal quarterly increments over a two-year period. The Series C shares vote on an as-converted basis with the shares of common stock. The conversion formula to common stock is as follows: every one share of Series C is convertible into 129,629 shares of common stock. Thus, the 675 shares of Series C are convertible into an aggregate of 87,499,575 shares of common stock. The Series C preferred stock has the same liquidation rights as the common stock. The Series C stock was subject to conversion and voting limitations. In April 2011, these limitations were eliminated.
 
During July 2011, our Board resolved that as consideration for the Release Agreement, the Company would permit the remaining 337.5 shares of Series C preferred stock held by Mr. Sasso to be immediately converted into common stock.  At this time, all 675 shares of vested Series C preferred stock were converted into aggregate of 87,499,575 shares of common stock.
 
 
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Series D Preferred Stock
 
In April 2010, the Company issued 2,850,000 shares of Series D Preferred Stock (the “Series D”) to the shareholders of Cellular as consideration for the acquisition of the Software. As of March 8, 2012, a total of 2,366,367 shares of Series D have been converted. The Series D shares vote on an as-converted basis with the shares of common stock. The Series D is convertible into the Company’s common stock at the election of the holders of the Series D. The conversion formula to common stock (which is subject to adjustment to protect the holder against certain dilutive events) is as follows: every one share of Series D is convertible into 23.529411 shares of common stock. Thus, the 2,850,000 shares of Series D are convertible into 67,058,821 shares of common stock. The Series D stock has a liquidation preference equal to $1.00 per share (for a total of $2,850,000).
 
Series E Preferred Stock
 
In August 2010, the Company entered into a letter agreement with Mr. Scott Frohman, its Chief Executive Officer. Pursuant to the letter agreement, the Company issued Mr. Frohman 675 shares of Series E Preferred Stock (the “Series E”). In May 2011, the Series E was amended to provide that one-half could be immediately converted into common stock upon entering into the Bieber Agreement, with the remaining half becoming convertible into common stock in equal quarterly increments over a two-year period. The Series E shares vote on an as-converted basis with the shares of common stock. The conversion formula to common stock is as follows: every one share of Series E stock is convertible into 129,629 shares of common stock. Thus, the 675 shares of Series E stock are convertible into aggregate of 87,499,575 shares of common stock. The Series E has the same liquidation rights as the common stock.
 
In July 2011, the 337.5 vested shares of the 675 shares of Series E preferred stock were converted to 43,749,787 shares of common stock.  The remaining 337.5 shares of Series E can be converted into common stock every three months over a two year period commencing August 15, 2011.  Each quarter, 42.1875 shares of Series E convert into 5,468,723 shares of common stock.  During August 2011, November 2011 and February 2012, a combined 126.5625 shares of Series E were converted into an aggregate of 16,406,169 shares of common stock.  As of March 8, 2012, Mr. Frohman held 210.9375 shares of Series E that will convert into 27,343,616 shares of common stock in five equal quarterly installments over the next fifteen months.
 
Series F Preferred Stock
 
In May 2011, the Board designated 68,035.936 shares of Series F Preferred Stock, par value $0.001 per share (“Series F”). Each share of Series F is convertible into 1,000 shares of common stock when we receive shareholder approval to increase our authorized capital to enable the Series F shareholders to convert. The Series F holders may vote on an as-converted basis. The Series F stock has a liquidation preference equal to its par value.  The Series F preferred stock was issued to various prior investors in common stock or other series of preferred stock pursuant to certain full ratchet anti-dilution provisions contained in their respective agreements.  As a result of these provisions, we effectively re-priced the prior investors’ shares (currently held from prior offerings) to $0.05 per share and $0.02 per share, as applicable. As such, we issued approximately 68,035 shares of Series F preferred stock under the ratchet provisions.  In June 2011, the Series F automatically converted to 68,035,953 shares of common stock upon the increase in the Company’s authorized capital stock. As of December 31, 2011, there were no shares of Series F outstanding.
 
Series G Preferred Stock
 
In May 2011, the Board designated Series G Preferred Stock (“Series G”). as a new series of preferred stock consisting of 21,000 shares, par value $0.001 per share.  The Series G had a liquidation preference equal to the total consideration paid for all shares issued, voting rights the same as common stock on an as-converted basis, and were automatically convertible to common stock at a ratio of 10,000 common shares for each preferred share upon an increase in the Company’s authorized capital stock. Additionally, the Board approved the sale of up to 21,000 shares of Series G at a price of $100 per share ($0.01 for each common share equivalent) convertible into 210,000,000 shares of common stock at such time we had the increased authorized capital.  All Series G were converted into 207,500,000 shares of common stock.  For a period of two-years following the Series G purchase, investors will have full price protection for any issuances of securities below $0.01 per share. As of December 31, 2011, the Company received $2,074,966 and issued 207,500,000 shares of common stock in lieu of issuing Series G certificates and there were no Series G shares outstanding.
 
Series H Preferred Stock
 
In February 2012, the Board designated Series H Preferred Stock (“Series H”), as a new series of preferred stock consisting of 15,000 shares, par value $0.001 per share.  The Series H has a liquidation preference equal to the total consideration paid for all shares issued, voting rights the same as common stock on an as-converted basis, and is automatically convertible into common stock at a ratio of 20,000 common shares for each preferred share upon an increase in the Company’s authorized capital stock. Additionally, the Board approved the sale of up to 15,000 shares of Series H at a price of $0.005 per share, which 15,000 shares would be convertible into 300 million shares of common stock at such time as we have the increased authorized amount of common stock. In February through April 2012, we issued an aggregate 3,450 shares of Series H for $345,000 that converts into 69,000,000 shares of common stock.
 
 
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Series I Preferred Stock
 
On April 13, 2012, the Board designated Series I Preferred Stock (“Series I”), as a new series of preferred stock consisting of 100 shares, par value $0.001 per share. On April 13, 2012, the Certificate of Designation of the Series I was filed with the Nevada Secretary of State and we issued for a nominal consideration 50 shares of Series I to each of two of its officers and directors.  For so long as Series I is issued and outstanding, the holders of Series I shall vote together as a single class with the holders of our Common Stock, and the holders of any other class or series of shares entitled to vote with the Common Stock, with the holders of Series I being entitled to sixty percent (60%) of the total votes on all such matters regardless of the actual number of shares of Series I then outstanding. Each outstanding share of Series I will automatically convert into one share of our Common Stock upon the effectiveness of a future reverse split of the Company’s Common Stock.
 
Competition
 
While there are several other products on the market today that prevent texting while driving using a similar approach, we believe that the PhoneGuard software significantly leapfrogs these products through an additional advanced set of features. We expect that this competition will continue to intensify in the future as a result of industry consolidation, the maturation of the industry and low barriers to entry. We compete with a diverse and large pool of companies.
 
Our ability to compete depends upon several factors, including the following:
 
●  
The timing and market acceptance of our new solutions and enhancements to existing solutions;
●  
Our customer service and support efforts;
●  
Our sales and marketing efforts;
●  
The ease of use, performance, price and reliability of solutions provided by us; and
●  
Our ability to remain price competitive.
 
Employees
 
As of April 9, 2012, we had five full time employees. None of our employees are represented by a labor union and we believe that our relations with our employees are good.
 
Research and Development
 
Since inception, we have had no material research and development expenses.
 
Seasonality
 
While we a not a mature industry, we do not believe that our sales will be substantially different in different seasons of the year.
 
Raw Materials
 
We do not require or purchase raw materials to produce our products.
 
Government Regulation
 
With the sale of our e-mail and list management businesses, we face fewer regulations than we previously did. Nonetheless, to the extent that we promote our PhoneGuard software through any kind of e-mail campaign we will be subject to certain federal regulations.
 
CAN-SPAM Act
 
The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or CAN-SPAM Act, establishes requirements for commercial e-mail and specifies penalties for commercial e-mail that violates the Act. In addition, the CAN-SPAM Act gives consumers the right to require e-mailers to stop sending them commercial e-mail.
 
The CAN-SPAM Act covers e-mail sent for the primary purpose of advertising or promoting a commercial product, service, or Internet website. The Federal Trade Commission, a federal consumer protection agency, is primarily responsible for enforcing the CAN-SPAM Act, and the Department of Justice, other federal agencies, State Attorneys General, and Internet service providers also have authority to enforce certain of its provisions.
 
 
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The CAN-SPAM Act’s main provisions include:
 
●  
Prohibiting false or misleading e-mail header information;
●  
Prohibiting the use of deceptive subject lines;
●  
Ensuring that recipients may, for at least 30 days after an e-mail is sent, opt out of receiving future commercial e-mail messages from the sender;
●  
Requiring that commercial e-mail be identified as a solicitation or advertisement unless the recipient affirmatively permitted the message; and
●  
Requiring that the sender include a valid postal address in the e-mail message.
 
The CAN-SPAM Act also prohibits unlawful acquisition of e-mail addresses, such as through directory harvesting and transmission of commercial e-mails by unauthorized means, such as through relaying messages with the intent to deceive recipients as to the origin of such messages.
 
Violations of the CAN-SPAM Act’s provisions can result in criminal and civil penalties, including statutory penalties that can be based in part upon the number of e-mails sent, with enhanced penalties for commercial e-mailers who harvest e-mail addresses, use dictionary attack patterns to generate e-mail addresses, and/or relay e-mails through a network without permission.
 
The CAN-SPAM Act acknowledges that the Internet offers unique opportunities for the development and growth of frictionless commerce, and the CAN-SPAM Act was passed, in part, to enhance the likelihood that wanted commercial e-mail messages would be received.
 
The CAN-SPAM Act preempts, or blocks, most state restrictions specific to e-mail, except for rules against falsity or deception in commercial e-mail, fraud and computer crime. The scope of these exceptions, however, is not settled, and some states have adopted e-mail regulations that, if upheld, could impose liabilities and compliance burdens in addition to those imposed by the CAN-SPAM Act.
 
Moreover, some foreign countries, including the countries of the European Union, have regulated the distribution of commercial e-mail and the online collection and disclosure of personal information. Foreign governments may attempt to apply their laws extraterritorially or through treaties or other arrangements with U.S. governmental entities.
 
Intellectual Property
 
We have a patent pending associated with our PhoneGuard software.
 
ITEM 1A. RISK FACTORS.
 
Not applicable for smaller reporting companies. However, our principal risk factors are described under "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations."
 
ITEM 1B. UNRESOLVED STAFF COMMENTS.
 
Not applicable.
 
ITEM 2. PROPERTIES.
 
Our corporate headquarters, including our principal administrative, marketing, technical support and research and development departments, are presently located in Boca Raton, Florida in a leased office building of approximately 10,400 square feet. The monthly cost of the lease is approximately $16,500 and the term of our lease expires on December 31, 2015. We are only using part of the office space. A company controlled by our Chief Executive Officer is using some of the office space for $3,000 per month. In addition, an unrelated third party is paying approximately $5,000 per month for use of a part of the office space.
 
ITEM 3. LEGAL PROCEEDINGS.
 
On December 22, 2011, Bartle Bogle Hegarty LLC (“BBH”), filed a civil action in the United States District Court, Southern District of New York, suit alleging a breach of contract based on the Company’s failure to pay approximately $145,000 to BBH for advertising services.  The Company subsequently filed a countersuit against BBH alleging the lack of performance by BBH adversely impacted the Company.
 
Except for the case referred to in the preceding paragraph, we are not currently subject to any legal proceedings. From time to time, we have been party to litigation matters arising in connection with the normal course of our business, none of which has or is expected to have a material adverse effect on us.
 
ITEM 4. MINE SAFETY DISCLOSURES
 
Not applicable.
 
 
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PART II
   
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.
 
Our common stock is quoted on the OTC Markets, under the symbol “OPMG”. The last reported sale price of our common stock as reported by the OTC Markets on April 9, 2012 was $0.004 per share. As of that date, there were 176 holders of record. The following table provides the high and low bid price information for our common stock for the periods indicated which reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not necessarily represent actual transactions.
 
       
Closing Stock Price
  
Year
  
Quarter Ended
  
High
    
Low
  
2012
  
April 1 through April 9, 2012
   $ 0.0052     $ 0.0035  
   
March 31
   $ 0.0180     $ 0.0032  
2011
  
December 31
   $ 0.0320     $ 0.0103  
   
September 30
   $ 0.0975     $ 0.0235  
   
June 30
   $ 0.0565     $ 0.0080  
   
March 31
   $ 0.0150     $ 0.0054  
2010
  
December 31
   $ 0.0200     $ 0.0100  
   
September 30
   $ 0.0200     $ 0.0100  
   
June 30
   $ 0.0600     $ 0.0200  
   
March 31
   $ 0.0700     $ 0.0300  
 
Dividend Policy
 
We have not paid any cash dividends on our common stock and do not plan to pay any such dividends in the foreseeable future. We currently intend to use all available funds to develop our business. We can give no assurances that we will ever have excess funds available to pay dividends.
 
Recent Sales of Unregistered Securities
 
In addition to those sales of unregistered securities previously disclosed in reports filed with the Securities and Exchange Commission, or the SEC, during the fiscal year ended December 31, 2011, we issued securities without registration under the Securities Act of 1933, as described below.
 
Name of Class
  
Date of Sale
  
No. of Securities
  
Reason for Issuance
Series A Holders(1)
  
May 26, 2011
June 30 2011
  
6,357,570 shares of common stock
  
Inducement to invest in Series A
Vendors and advisors(1)
  
December 20, 2011
December 21, 2011
  
4,000,000 shares of common stock
  
Services performed
Debt holders(2)
  
December 14, 2011
  
2,392,040 shares of common stock
  
Conversion of debt into common stock
(1)      The securities were issued in reliance upon the exemption provided by Section 4(2) of the Securities Act.
(2)  The securities were issued in reliance upon the exemption provided by Section 3(a)(9) of the Securities Act.
 
ITEM 6. SELECTED FINANCIAL DATA.
 
Not applicable to smaller reporting companies.
 
 
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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
Overview
 
Options Media had historically been an Internet marketing company providing e-mail services to corporate customers. Additionally, Options Media had a lead generation business and disposed of its SMS text messaging delivery business as discussed below.  In 2010, Options Media transitioned by changing its focus to smart phones and acquiring a robust anti-texting program that prohibits people in vehicles from texting, e-mailing, and reading such communications while moving. As part of its focus on mobile software applications, Options Media has also broadened its suite of products by continuing to improve the features of its anti-texting software. In conjunction with this change of focus, in February 2011, Options Media sold its e-mail and SMS businesses as described below. Options Media retained its lead generation business. The consolidated financial statements contained herein retroactively give effect to the February 2011 sale treating the e-mail and SMS businesses as discontinued operations as if the sale occurred January 1, 2010.  The revenues for the year ended December 31, 2011, consisted almost solely of lead generation revenue.
 
In April 2010, we acquired the anti-virus license from Cellular. Shortly after, we began to focus on acquiring and developing a robust anti-texting product. In August 2010, we acquired the initial license for PhoneGuard software from Cellular. Our efforts for the balance of 2010 were focused on initiating the market for PhoneGuard software and completing its development.
 
In July 2011, we acquired certain assets from CSI for $1,125,000 including the PhoneGuard software.  Accordingly, we wrote off the unamortized value of the intangible asset and software licenses that were recorded in connection with the April 2010 license acquisition.
 
Our anti-texting Software, when active on a mobile phone, prevents the user from texting while driving thereby allowing them to focus on the road. Our anti-texting application is designed to keep teenagers, family members, and people who drive for businesses safe while driving by disabling texting, instant messaging, calling, web browsing, and other phone-based distractions that should not be used while driving. PhoneGuard protects drivers from the dangerous temptation to use their phone while driving.
 
In May 2011, we entered into agreements with Justin Bieber Brands, LLC and certain associates which led to Justin Bieber agreeing to act as spokesperson for PhoneGuard’s anti-texting product. During the second quarter we finalized our marketing strategy in conjunction with Mr. Bieber’s advisors. This led to Options Media offering the base anti-texting product free in order to maximize enrollment in our campaign to reduce the very damaging effects of texting, e-mailing, and talking while driving.
 
In this soft launch phase, management was extremely encouraged by the fact that there were approximately 15,000 unique downloads of the free product in the first two weeks of launch.  At the time of the soft launch, a public safety announcement (“PSA”) video featuring Justin Bieber was broadcast via the Internet.  The consumer response was extremely positive as there were more than 500,000 YouTube views of this PSA video and nearly 1,000,000 Facebook page views.
 
Critical Accounting Estimates
 
This discussion and analysis of our consolidated financial condition presented in this section is based upon our consolidated financial statements which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of our consolidated financial statements and related disclosures requires us to make estimates, assumptions and judgments that affect the reported amount of assets, liabilities, revenue, costs and expenses, and related disclosures. We believe that the estimates, assumptions and judgments involved in the accounting policies described below have the greatest potential impact on our consolidated financial statements and, therefore, consider these to be our critical accounting policies. On an ongoing basis, we evaluate our estimates and judgments, including those related to allowance for accounts receivable, estimates of depreciable lives and valuation of property and equipment, valuation of beneficial conversion features in convertible debt, valuation of derivative liabilities, valuation and amortization periods of intangible assets, valuation of goodwill, valuation of stock based compensation and the deferred tax valuation allowance. We based our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
 
Stock Based Compensation
 
Compensation expense for all stock-based employee and director compensation awards granted is based on the grant date fair value estimated in accordance with the provisions of ASC Topic 718, Stock Compensation (“ASC Topic 718”). The Company recognizes these compensation costs on a straight-line basis over the requisite service period of the award, which is generally the option vesting term. Vesting terms vary based on the individual grant terms.
 
 
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The Company estimates the fair value of stock-based compensation awards on the date of grant using the Black-Scholes-Merton (“BSM”) option pricing model, which was developed for use in estimating the value of traded options that have no vesting restrictions and are freely transferable. In addition, option valuation models require the input of highly subjective assumptions including the expected stock price volatility. The BSM option pricing model considers, among other factors, the expected term of the award and the expected volatility of the Company’s stock price. Expected terms are calculated using the Simplified Method, volatility is determined based on the Company's historical stock price trends and the discount rate is based upon treasury rates with instruments of similar expected terms. Equity grants to non-employees are accounted for in accordance with the measurement and recognition criteria of ASC Topic 505-50, Equity Based Payments to Non-Employees.
 
Valuation of Long-Lived and Intangible Assets and Goodwill
 
Pursuant to ASC 350 Intangibles–Goodwill and Other, we assess the impairment of identifiable intangibles, long-lived assets and goodwill annually or whenever events or circumstances indicate that the carrying value of these assets may not be recoverable. Factors we consider include and are not limited to the following:
 
●  
Significant changes in performance relative to expected operating results
●  
Significant changes in the use of the assets or the strategy of our overall business
●  
Significant industry or economic trends
 
As determined in accordance with the ASC, if the carrying amount of an intangible asset exceeds its estimated undiscounted future cash flows, the impairment loss is measured as the amount by which the carrying amount exceeds the fair market value of the assets.
 
Revenue Recognition
 
We recognize revenue when: (i) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (ii) delivery has occurred or services have been provided; (iii) the fee is fixed or determinable; and (iv) collection is reasonably assured.
 
In accordance with ASC 605-45-05, we report revenues for transactions in which we are the primary obligor on a gross basis and revenues in which we act as an agent on and earn a fixed percentage of the sale on a net basis, net of related costs.  Credits or refunds are recognized when they are determinable and estimable.
 
Our revenue will principally be derived from advertising services and subscription fees.
 
Advertising Revenue. We expect to generate advertising revenue primarily from display, audio and video advertising. The Company will generate its advertising revenue through the delivery of advertising impressions sold on a cost per thousand, or CPT, basis. In determining whether an arrangement exists, we ensure that a binding arrangement, such as an insertion order or a fully executed customer-specific agreement, is in place. We generally recognize revenue based on delivery information from its campaign trafficking systems. In addition, we will also generate referral revenue from performance-based arrangements, which may include a user or recipient of an “auto reply” performing some action such as clicking on an advertisement and signing up for a membership with that advertiser. We record revenue from these performance-based actions when it receives third-party verification reports supporting the number of actions performed in the period. We generally have audit rights to the underlying data summarized in these reports.
 
Subscription and Other Revenue. We will generate subscription services revenue through the sale of our PhoneGuard’s anti-texting software. For annual subscription fees, subscription revenue will be recognized on a straight-line basis over the subscription period.
 
We offer lead generation programs to assist a variety of businesses with customer acquisition for the products and services they are selling. We pre-screen the leads to meet its clients' exact criteria. Revenue from generating and selling leads to customers is recognized at the time of delivery and acceptance by the customer.
 
PhoneGuard previously sold an older version of anti-texting mobile software under a licensing agreement. Sales to distributors and retailers were recognized at the time of shipment as the software licenses has an indefinite term except if the sale is under a consignment arrangement in which case, we recognize the sale only upon the distributor reselling the software. Sales to consumers over the Internet are recognized on a pro rata basis over the term of the subscription period.
 
Options Media sold its e-mail business in February 2011 and receives commission from the purchaser on sales made to Options Media’s previous customers. Revenue is recorded when commission is received as there is not enough collection history to record accruals with true-ups to actual. These commissions are reported in discontinued operations.  During the three months ended September 30, 2011, the Company has not received any commissions from the purchaser.
 
 
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Software Costs
 
Purchased software is initially recorded at cost, which is considered to be fair value at the time of purchase. Amortization is provided for on a straight-line basis over the estimated useful lives of the assets of three to five years. Costs associated with upgrades and enhancements to existing Internal-use software that result in additional functionality are capitalized if they can be separated from maintenance costs, whereas costs for maintenance are expensed as incurred.
 
The anti-texting software acquired from CSI is not considered to be internally developed software as the anti-texting software did not meet the provisions of the ASC Topic 350 wherein we purchased such software with the intent to market it to the public.  As such, we note that treatment of the cost of the software and future product enhancements are governed by the provisions of ASC 985, Software.  At the time the software purchase was finalized, we had a free version of the software released in the app markets for Android and Blackberry.  Thus, we determined that it had met the provisions of ASC 985, as (i) it deemed the software to be technologically feasible; and (ii) there were no on-going research and development (“R&D”).  Accordingly, we recorded the cost of the software in the line item “Intangible assets, net”.
 
Pursuant to the provisions of ASC 985, we will amortize the capitalized cost utilizing the straight-line method over the three-year estimated useful life of the software.  Amortization commenced at the acquisition date, as a free version of the product was available to customers.  Future product maintenance and customer support, for the software, will be expensed as incurred.  Should the Company begin to enter a product enhancement phase, it will determine at that time if post-R&D phase costs should be capitalized.
 
Accounting for Derivatives
 
The Company evaluates its convertible instruments, options, warrants, or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for under ASC Topic 815, Derivatives and Hedging. Under the provisions of ASC 815-40, convertible instruments and warrants, which contain terms that protect holders from declines in the stock price (“reset provisions”), are also required to be accounted for in accordance with derivative accounting treatment under ASC 815-10.  Additionally, the Company evaluates whether the amount of common stock on a as converted basis is in excess of its authorized share total which, if in excess, would result in derivative accounting treatment.  The result of this accounting treatment is that the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income (expense).  Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity. Equity instruments that are initially classified as equity that become subject to reclassification under ASC Topic 815 are reclassified to a liability at the fair value of the instrument on the reclassification date.
 
New Accounting Pronouncements
 
See Note 3 to our consolidated financial statements included in this Report for discussion of recent accounting pronouncements.
 
Year Ended December 31, 2011 Compared to the Year Ended December 31, 2010
 
Overview
 
Key highlights for the year ended December 31, 2011 were as follows:
 
●  
We are focusing substantially all of our efforts to develop and market mobile software applications, though in fiscal year 2012 we expect to turn some of our attention to the promotion of “texting responsibly” through music festivals like “Rock 2 Live”;
●  
We entered into endorsement agreements with Justin Bieber and his associates to promote our PhoneGuard Software;
●  
We appointed a new Chairman of the Board and added two new directors to replace outgoing directors;
●  
We contracted with two large advertising agencies to promote our PhoneGuard offerings and boost public relations;
●  
We raised $1,860,000 from our Series A preferred stock offering;
●  
We raised $2,074,966 from our Series G preferred stock offering; all 20,750 shares of Series G preferred stock were converted to 207,500,000 shares of common stock;
●  
We received $234,200 (less $16,000 in commission fees) in a private placement of 23,420,000 shares of common stock;
●  
We made progress in the enhancement of PhoneGuard’s anti-texting software, and we re-launched the PhoneGuard software via a different sales structure in February 2012.
 
               
Period-over-Period
    
Period-over-Period
  
   
2011
    
2010
    
$ Change
    
% Change
  
Revenues                                                                          
   $ 530,156     $ 835,246     $ (305,090 )     (37 )%
 
The decrease in revenues of $305,090, or 37%, was primarily due to lower direct marketing revenues in 2011 compared to 2010. In the second half of 2011, we began to turn substantially all of our attention to the PhoneGuard anti-texting software resulting in a decreasing amount of attention being placed on our direct marketing business.
 
 
16
 
 
               
Period-over-Period
    
Period-over-Period
  
   
2011
    
2010
    
$ Change
    
% Change
  
Cost of revenues
   $ 387,080     $ 434,274     $ (47,194 )     (11 )%
Percentage of revenues
     73 %     52 %                
 
The cost of revenues included fees due to outsourced data and data services. The decrease of $47,194, or 11%, was due to the aforementioned decrease in revenues. The increase in cost of revenues as a percentage of revenues was due to increased costs from outsourced data and data services.
 
There was no royalty expenses included in cost of revenues during the years ended December 31, 2011 and 2010.
 
               
Period-over-Period
    
Period-over-Period
  
   
2011
    
2010
    
$ Change
    
% Change
  
Gross profit                                                                          
   $ 143,076     $ 400,972     $ (257,896 )     (64 )%
Percentage of revenues                                                                         
     27 %     48 %                
 
 
The decrease in gross profit was due to the aforementioned decrease in revenue and cost of revenues.
 
               
Period-over-Period
    
Period-over-Period
  
Operating expenses:
  
2011
    
2010
    
$ Change
    
% Change
  
Compensation and related costs                                                                          
   $ 5,340,949     $ 1,482,875     $ 3,858,074       260 %
Commissions                                                                          
     41,084       115,399       (74,315 )     (64 )%
Advertising                                                                          
     961,567       258,100       703,467       273 %
Rent                                                                          
     217,132       241,668       (24,536 )     (10 )%
General and administrative                                                                          
     2,603,594       1,837,344       766,250       42 %
Impairment of intangible assets                                                                          
     937,500       –       937,500       100 %
Impairment of software license                                                                          
     2,135,697       –       2,135,697       100 %
Total operating expenses                                                                          
   $ 12,237,523     $ 3,935,386     $ 8,302,137       211 %
 
Compensation and related costs include salaries, payroll related taxes, and non-cash stock-based compensation. These expenses increased by $3,858,074 primarily due to an increase in non-cash stock-based compensation of $3,254,458 from the following items: (i) stock options granted to employees; (ii) the vesting of 675 and 421.875 shares of Series C and E preferred stock, respectively; (iii) stock related grants pertaining to the Bieber Agreements and our Chairman, who played a key role in negotiating the Bieber Agreements; (iv) rights to purchase stock granted to our Chairman and CEO; (v) amortization of warrants to third parties that assisted in the negotiations of the Bieber Agreements; (vi) amortization of stock-based compensation issued to a consultants; and (vii) amortization of restricted stock.
 
Commissions declined $74,315 due to the aforementioned decline in revenues.
 
Advertising expenses increased by $703,467 primarily due to the following items: (i) the creation in fiscal year 2011 of various video productions with Justin Bieber and the family of Alex Brown; (ii) an increase in advertisement agency fees; and (iii) an increase in tradeshow expenses.
 
Rent expense declined by $24,536 due to a renegotiation of our lease agreement.
 
General and administrative expenses increased $766,250 due to an increase in consulting fees (comprised of fees directly attributable to negotiating and signing the Bieber Agreements, fees to independent software programmers and consultants, fees to our interim Chief Technology Officer, and fees to our interim Chief Operating Officer (whom was later hired as an employee), higher legal fees to support new activity, partially offset by decreases in investor relations, merchant fees and outside services.
 
Impairment of intangible assets of $937,500 represented a non-cash charge that resulted from a full impairment of the remaining unamortized balance of the PhoneGuard software intangible asset.  While we believe there is value in the PhoneGuard software intangible asset, applicable accounting guidance requires us to evaluate the carrying value of the intangible on an annual basis or should impairment indicators be present.  In accordance with ASC 350, we performed an annual review for impairment during the fourth quarter of our fiscal year and determined that the carrying value was not recoverable as it was in excess of supportable future discounted cash flows.
 
 
17
 
 
Impairment of software license of $2,135,697 represented a non-cash charge that resulted from a full impairment of the anti-virus software license, prepaid royalties associated with that software license, and the anti-texting software license pertaining to rights in North, Central, and South Americas. The anti-virus software license was originally acquired for $2,528,426 in April 2010, and $611,037 had been amortized through June 2011, leaving a remaining net book balance of $1,917,389. At the time we purchased the sublicense, we also acquired the prepaid royalties to the software owner. The net book value of the prepaid royalties in June 2011 was $135,808. We are devoting all resources to developing and marketing PhoneGuard’s anti-texting software and decided not to exploit the anti-virus software license we acquired in April 2010. After careful analysis, we determined to no longer market the anti-virus product. As a result, we expensed the entire net book balance of the license and prepaid royalties associated with that license. The anti-texting software license was originally acquired for $110,000 in August 2010, and $27,500 had been amortized as of July 2011, leaving a remaining net book balance of $82,500. This software license was disposed and replaced with the purchase of all worldwide rights; see Note 4 to the consolidated financial statements for additional information.
 
               
Period-over-Period
    
Period-over-Period
  
Other income (expense):
  
2011
    
2010
    
$ Change
    
% Change
  
Change in fair market value of derivative liabilities
   $ (496,739 )   $ –     $ (496,739 )     (100 )%
Other income
     63,579       –       63,579       100 %
Interest expense
     (83,040 )     (1,250 )     (81,790 )     6,543 %
Settlement gain (loss)
     (62,987 )     103,582       (166,569 )     (161 )%
Loss on extinguishment of debt
     (16,117 )     –       (16,117 )     (100 )%
Total other income (expense), net
   $ (595,304 )   $ 102,332     $ (697,636 )     (682 )%
 
Change in fair market value of derivative liabilities increased $496,739. Due to the price protection provisions in outstanding warrants, the values were treated as derivative liabilities in the consolidated financial statements.  Additionally, as the amount of common stock on an as converted basis exceeded our authorized share amount, the remaining warrants and convertible debt were also treated as derivative liabilities in the consolidated financial statements.  This results in non-cash gains or losses each period during the term of the warrants and convertible debt. We will report a non-cash loss if our common stock price from the first to last day of a period increases. Conversely, we will report a gain if our common stock price decreases. The losses or gains may be substantial. At December 31, 2011, the closing price of our common stock had increased from the respective closing prices at the dates we valued the warrants and convertible debt issued during the year. The change in fair market value of the respective warrant and embedded conversion option liabilities, resulted in the non-cash loss of $496,739. We account for these derivative instruments under guidance of ASC Topic 815.
 
Other income increased $63,579 primarily due to sublease income that commenced in 2011.
 
Interest expense increased $81,790 due to the Company entering into various notes payable during 2011.
 
Settlement gain (loss) decreased $166,569 because there were no settlement gains in 2011 while there were in the comparable prior year period.  We incurred a settlement loss in 2011 wherein we issued common stock and warrants as settlements.
 
Loss on extinguishment of debt increased $16,117 due to an amendment made to a note payable. The debt modification was treated as a debt extinguishment.
 
Income taxes: No tax benefit or expense was recorded for the years ended December 31, 2011 and 2010.
 
               
Period-over-Period
    
Period-over-Period
  
   
2011
    
2010
    
$ Change
    
% Change
  
Loss from continuing operations                                                                    
   $ (12,689,751 )   $ (3,432,082 )   $ (9,257,669 )     (270 )%
 
Loss from continuing operations for the year ended December 31, 2011, increased $9,257,669, or 270%, from the loss from continuing operations for the comparable prior year period due to the aforementioned factors.
 
 
18
 
 
               
Period-over-Period
    
Period-over-Period
  
Non-cash activity:
  
2011
    
2010
    
$ Change
    
% Change
  
Non-cash stock compensation related to restricted common stock, stock options, vested shares of Series C and E preferred stock, and prepaid marketing expense
   $ (3,506,402 )   $ (486,166 )   $ (3,020,236 )     (621 )%
Non-cash impairment of software license and prepaid royalties
     (2,135,697 )     –       (2,135,697 )     N/A  
Non-cash impairment of intangible assets
     (937,500 )     –       (937,500 )     N/A  
Non-cash charges from amortization, depreciation, debt discount, and debt extinguishment;
     (575,465 )     (661,659 )     86,194       13 %
Non-cash change in the fair market value of a warrant liability resulting from the change in the trading price of our common stock
     (496,739 )     –       (496,739 )     N/A  
Total non-cash charges, included in the loss from continuing operations
   $ (7,651,803 )   $ (1,147,825 )   $ (6,503,978 )     (567 )%

               
Period-over-Period
    
Period-over-Period
  
   
2011
    
2010
    
$ Change
    
% Change
  
Income (loss) from discontinued operations, net of income taxes of $0
   $ 13,941     $ (6,428,087 )   $ 6,442,028       100 %
 
Income from discontinued operations for the year ended December 31, 2011 was nominal as compared to the loss from discontinued operations for the comparable prior year period as there was minimal activity related to discontinued operations. This relates to the sale of our e-mail and postal direct marketing business in February 2011. We expected nominal wind-down activity for the year ended December 31, 2011, as compared to the year ended December 31, 2010.
 
Liquidity and Capital Resources
 
For the year ended December 31, 2011, we used $3,604,373 in cash from continuing operations. The cash used in operating activities consisted of our net loss of $12,675,810 offset by a change in operating assets and liabilities of $1,094,949 and non-cash items comprised of the following (i) combined stock and stock option compensation of $3,161,959; (ii) asset impairment and write-off of prepaid royalties of $2,135,697; (iii) impairment of intangible asset of $937,500; (iv) depreciation and amortization of $501,293; (v) change in fair market value of warrant liability of $496,739; (vi) amortization of prepaid equity instruments of $344,443; (vii) warrants price adjustment of $200,423; (viii) bad debt of $61,266; (ix) stock and warrants granted for settlement of $62,990; (x) debt discount of $58,055; and (xi) loss on extinguishment of debt of $16,117.
 
For the year ended December 31, 2011, we used $189,987 for investing activities related to: (i) the purchase of our anti-texting software of $300,000; (ii) the payment to Illume in advance of the merger of $50,000; and (iii) the purchase of property and equipment of $14,987, partially offset by proceeds from the sale of the E-mail business of $175,000.
 
For the year ended December 31, 2011, we were provided with $3,881,943 from financing activities related to: (i) proceeds of $2,074,966 from the Series G private placement; (ii) proceeds of $1,860,000 from the Series A private placement; (iii) proceeds of $234,200 from sales of common stock; and (iv) proceeds of $145,500 from a promissory note which is secured by all of Options Media’s assets; partially offset by (i) financing costs of $259,800 associated with the various stock offerings; (ii) payments of notes payable of $131,188; and (iii) dividend payments of $41,735 on the Series A.
 
As of April 9, 2012, we had approximately $75,000 in available cash and no balance in net accounts receivable. In 2011, we issued two convertible notes with an aggregate outstanding balance of $240,000. A third note payable has an outstanding balance at December 31, 2011 of $362,500 and it requires monthly payments of $25,000.  In January 2012, we issued three-month promissory notes in the aggregate principal amount of $200,000 that were repaid in April 2012.  In April 2012, we issued a $150,000 three-month convertible note that matures in July 2012.
 
To remain operational through the next 12 months, we will need to complete one or more additional financings through the issuance of equity or debt instruments and improve our cash flows. Our management team is focusing on various financing alternatives.  In addition to raising additional capital, our management is focused on generating sales from our PhoneGuard software offerings, generating proceeds from concerts that promote the cause of “texting responsibly”, in addition to reducing our discretionary expenses.  Any additional financing may not be available on terms that are favorable to us, if at all. Any additional equity financing may be very dilutive to our existing shareholders. If we are unsuccessful in our efforts to raise capital initially and also increase cash flows from operations to cover our expenditures, we may not remain operational over the next 12 months.
 
We invest excess cash predominately in liquid marketable securities to support our growing infrastructure. We project to spend more than $100,000 on additional capital expenditures for 2012 for the development of additional software functions and to purchase equipment.
 
 
19
 
 
Related Party Transactions
 
Our results of operations and our liquidity have been affected in part by related party transactions. During the year ended December 31, 2011, we incurred non-cash expenses related to stock options issued to our executive officers and directors and the issuance of preferred stock to our CEO amounting to $1,821,818.  During the year ended December 31, 2010, we incurred a non-cash expenses related to stock options issued to our executive officers and directors and the issuance of preferred stock to our CEO amounting to $240,980.
 
As of December 31, 2011, we incurred consulting expenses of $200,000, (of which there was $110,000 due to TBC), wherein one Board member is a 2% owner and our Chairman was previously a manager. Effective July 1, 2011, our Chairman resigned from that position, and this payable is included in the line item “Due to related parties” on the Company’s consolidated balance sheet as of December 31, 2011. As of December 31, 2010, there was no balance owed to TBC.
 
As of December 31, 2011 and 2010, the Company owed an officer $55,726 and $30,498, respectively, for expenses personally advanced on behalf of the Company.
 
As of December 31, 2011 we owed our executive officers $58,333 in past due salary.  As of December 31, 2010, we owed our executive officers $270,000 in past due salary, which were repaid in full during the year ended December 31, 2011.
 
In April 2011, LaunchPad, LLC, a company controlled by our CEO verbally agreed to pay up to $3,000 per month on a month-to-month basis for rental of office space. In May 2011, our Board declined the opportunity to purchase the activation-code server for our software and permitted our CEO and an officer of PhoneGuard to acquire it and offer us a discounted price per activation compared to what we paid the third party seller. During the year ended December 31, 2011, we paid, and expensed, $60,014 to this independent company (controlled by our CEO) for 32,440 activation codes.
 
We paid $110,000 to CSI to reimburse it for the development of PhoneGuard software and acquire a license in August 2010. The former president of PG is president of CSI. See “Item 13 – Certain Relationships and Related Transactions, and Director Independence of this Report.
 
Cautionary Note Regarding Forward-Looking Statements
 
This report includes forward-looking statements regarding our liquidity, our ability to complete a financing, our ability to purchase capital expenditures, expected proceeds from the sale of PhoneGuard software, growth of our PhoneGuard business including entering into future agreements with insurance companies, and plans to enhance PhoneGuard software for iPhones.
 
All statements other than statements of historical facts contained in this report, including statements regarding our future financial position, liquidity, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.
 
The results anticipated by any or all of these forward-looking statements might not occur. Important factors, uncertainties and risks that may cause actual results to differ materially from these forward-looking statements are contained in the risk factors that follow. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise. For more information regarding some of the ongoing risks and uncertainties of our business, see the risk factors which follow.
 
 
20
 
 
RISK FACTORS
 
There are numerous and varied risks, known and unknown, that may prevent us from achieving our goals. If any of these risks actually occur, our business, financial condition or results of operation may be materially adversely affected. In such case, the trading price of our common stock could decline and investors could lose all or part of their investment.
 
Risk Factors Relating to Our Company
 
Our ability to continue as a going concern is in substantial doubt absent obtaining adequate new debt or equity financing and achieving sufficient sales levels.
 
We incurred a net loss of $12,675,810 and used cash in operating activities of $3,604,373 in 2011. We anticipate these losses and cash deficits will continue for the foreseeable future. We have not reached a profitable level of operations and have negative working capital, all of which raise substantial doubt about our ability to continue as a growing concern. Our continued existence is dependent upon generating working capital. Because of our continuing losses, we have working capital to permit us to remain in business only through the end of April, 2012, without improvements in our cash flow from operations or new financing. Working capital limitations continue to impinge on our day-to-day operations, thus contributing to continued operating losses.
 
Because we may need to raise additional capital, if we fail to do we may not be able to remain operational.
 
We do not have enough working capital to remain operational over the next 12 months. If we do not begin to quickly ramp up our revenues, we will need to complete one or more debt or equity financings. Because we do not have a Term Sheet with a broker-dealer, we cannot assure you that we will raise any or all of this capital. Any equity equivalent financing will be very dilutive to our existing shareholders. Because of the decline in the economy in the United States and overseas, the substantial reduction in available credit for small businesses and the severe decline in our stock price, we have been hampered in our ability to raise the necessary working capital. If we do not raise the necessary working capital, we may not be able to remain operational.
 
Because of the severity of the global economic recession, our customers may delay in paying us or not pay us at all and advertisers may reduce their advertising budgets. This would have a material and adverse effect on our future operating results and financial condition.
 
One of the effects of the severe global economic recession is that businesses are tending to maintain their cash resources and delay in paying their creditors whenever possible. As a trade creditor, we lack leverage unlike secured lenders and providers of essential services. If the economy continues to deteriorate, we may find that publishers may delay in paying us. Additionally, we may find that advertisers will reduce Internet advertising which would reduce our future revenues. These events will result in a number of adverse effects upon us including increasing our borrowing costs, reducing our gross profit margins, and reducing our ability to grow our business. These events would have a material and adverse effect upon us.
 
If we are unsuccessful in marketing our PhoneGuard software it is likely that we will cease operations and our common stock will be effectively worthless.
 
During the second half of 2011, we placed a decreasing amount of our attention on our lead generation business; as such, its gross margins cannot support our corporate overhead. Our Board of Directors and management team have decided that our future will rise or fall based in part on our success of our PhoneGuard software. In our efforts to commercialize our PhoneGuard software, we are subject to a number of significant risks including:
 
●  
Delivering the PhoneGuard software to consumers through the app markets;
●  
We are relying upon the Bieber Agreements to generate sales; however, the Company can give no assurances that Justin Bieber’s endorsement will result in significant sales of PhoneGuard software;
●  
As big box stores play a very important role in the United States in marketing consumer products, we will be harmed if we are unable to convince big box stores to order PhoneGuard software and provide shelf space for it;
●  
We may have difficulties convincing insurance companies and wireless phone carriers to enter into agreements with us and sell PhoneGuard software; and
●  
We face competition from other anti-texting products which may be superior to PhoneGuard software or may be marketed by companies with substantially greater financial and marketing resources.
 
Because of our lack of business capital, we may not be able to effectively market PhoneGuard in which case it may not be successful.
 
In order to effectively market PhoneGuard and gain meaningful market share, we need to raise substantial working capital. If we are able to raise these funds, we will be able to promote PhoneGuard through a combination of television, Internet and other media. To reach these markets, we expect that we will need to raise approximately $2,000,000 in additional financing. If we are unable to raise the working capital, it is not likely that we will be able to effectively market PhoneGuard.
 
 
21
 
 
Because we are relying heavily on third parties to provide specialized services, including activation of our PhoneGuard software and sales and marketing of PhoneGuard to retail outlets, the failure by such parties to provide the agreed services at an acceptable level could limit our ability to provide services and/or cause customer dissatisfaction, either of which could adversely affect our business.
 
Although we hope to be able to obtain sufficient financing to be able to purchase servers and technology for us to activate consumers who purchase PhoneGuard software, presently we are relying on a third party to do so. Additionally, we are relying on various partners to sell and market PhoneGuard to retail outlets. If these key third parties fail to comply with their contracts or devote sufficient resources to marketing and selling it, our business could be severely disrupted and our future revenues are likely to be substantially impaired.
 
Our networks and IT systems may be vulnerable to unauthorized persons accessing our systems, which could disrupt our operations and result in the theft of our proprietary information.
 
As we sell PhoneGuard software, we or our contractors will be building a database of personal information concerning the purchasers. If a party is able to breach the security measures on a network, he could misappropriate either our proprietary information or the personal information of our customers. Also a hacker could cause interruptions or malfunctions in our operations. We may be required to expend significant capital and other resources to protect against such threats or to alleviate problems caused by breaches in security, which could have a material adverse effect on our financial performance and operating results.
 
Because the future direction of our PhoneGuard business is uncertain, our lack of diversification may cause us to not be successful.
 
As the bulk of our attention is being spent on our PhoneGuard business, should our efforts prove unsuccessful, our only remaining business line is our lead generation business. That business generates limited revenues, which have been declining recently and have been non-existent since the beginning of the second half of 2011. In any event, the gross profit margin of the lead generation business is not sufficient to sustain our corporate overhead. The failure to diversify our lines of business could result in our complete failure, in which event investors will lose all or substantially all of their investment.
 
If there is new tax treatment of companies engaged in Internet commerce, this may adversely affect the commercial use of our marketing services and our financial results.
 
One of our marketing channels for the sale of PhoneGuard is the Internet. Due to the global nature of the Internet, it is possible that, governments of states or foreign countries might attempt to tax our activities. As the recession placed budgetary pressures on governments, it is possible that they may seek to tax Internet activities. New or revised tax regulations may subject us to additional sales, income and other taxes. We cannot predict the effect of current attempts to impose taxes on commerce over the Internet. New or revised taxes and, in particular, sales taxes, would likely increase the cost of doing business online, reduce Internet sales and decrease the attractiveness of advertising over the Internet. Any of these events could have an adverse effect on our business and results of operations.
 
 
22
 
 
If we fail to retain our key personnel, we may not be able to achieve our anticipated level of growth and our business could suffer.
 
Our future depends, in part, on our ability to attract and retain key personnel. Our future also depends on the continued contributions of our executive officers and other key technical personnel, each of whom would be difficult to replace. In particular, Keith St. Clair, Chairman of the Board, Scott Frohman, Chief Executive Officer and Jeff Yesner, Chief Financial Officer, are critical to the management of our business and operations and the development of our strategic direction. The loss of the services of Messrs. St. Clair, Frohman, or Yesner and the process to replace any of our key personnel would involve significant time and expense and may significantly delay or prevent the achievement of our business objectives.  The Company does not maintain keyman insurance.
 
Because the CAN-SPAM Act imposes certain obligations on the senders of commercial e-mails, it could adversely impact any Internet marketing of our PhoneGuard Product, and otherwise increase the costs of our business.
 
We plan to market PhoneGuard on the Internet and possibly by sending e-mails from third parties. The CAN-SPAM Act, which establishes certain requirements for commercial e-mail messages and specifies penalties for the transmission of commercial e-mail messages that are intended to deceive the recipient as to source or content. In addition, some states have passed laws regulating commercial e-mail and text messaging practices that are significantly more punitive and difficult to comply with than the CAN-SPAM Act, particularly Utah and Michigan, which have enacted do-not-e-mail registries and text messaging listing minors who do not wish to receive unsolicited commercial e-mail and texts that markets certain covered content, such as tobacco, alcohol and adult or other harmful products. However, the CAN-SPAM Act is intended to preempt state anti-spam laws unless such laws enforce parts of the CAN-SPAM Act restricting non-wireless SPAM or unless the state laws prohibit fraudulent or deceptive acts and computer crimes. The ability of our customers’ constituents to opt out of receiving commercial e-mails and texts may minimize the effectiveness of our e-mail and text messaging marketing products. Moreover, non-compliance with the CAN-SPAM Act carries significant financial penalties. If we were found to be in violation of the CAN-SPAM Act, applicable state laws not preempted by the CAN-SPAM Act, or foreign laws regulating the distribution of commercial e-mail, whether as a result of violations by our customers or if we were deemed to be directly subject to and in violation of these requirements, we could be required to pay penalties, which would adversely affect our financial performance and significantly harm our reputation and our business. We also may be required to change one or more aspects of the way we operate our business, which could impair our ability to market PhoneGuard or increase our operating costs.
 
Evolving regulations concerning data privacy may restrict our ability to solicit, collect, process and use data necessary to conduct e-mail marketing campaigns for PhoneGuard or to send surveys and analyze the results or may increase their costs, which could harm our business.
 
Federal, state and foreign governments have enacted, and may in the future enact, laws and regulations concerning the solicitation, collection, processing or use of consumers’ personal information. Such laws and regulations may require companies to implement privacy and security policies, permit users to access, correct and delete personal information stored or maintained by such companies, inform individuals of security breaches that affect their personal information, and, in some cases, obtain individuals’ consent to use personal information for certain purposes. Other proposed legislation and regulations could, if enacted, prohibit the use of certain technologies that track individuals’ activities on web pages or that record when individuals click through to an Internet address contained in an e-mail message. Such laws and regulations could restrict our ability to collect and use e-mail addresses, page viewing data, and personal information, which may adversely affect our ability to market PhoneGuard through e-mail campaigns.
 
As Internet commerce develops, federal, state and foreign governments may draft and propose new laws to regulate Internet commerce, which may negatively affect our business.
 
As Internet commerce continues to evolve, increasing regulation by federal, state or foreign governments becomes more likely. Our business could be negatively impacted by the application of existing laws and regulations or the enactment of new laws applicable to e-mail marketing. The cost to comply with such laws or regulations could be significant and would increase our operating expenses, and we may be unable to pass along those costs to our customers in the form of increased subscription fees for PhoneGuard.
 
 
23
 
 
If the security of our customers’ confidential information is breached or otherwise subjected to unauthorized access, our reputation may be harmed, we may be exposed to liability and we may lose the ability to offer our customers a credit card payment option.
 
We have agreements with third-parties to handle the processing of credit card billing of customers. This third-party must protect our customers’ confidential information including credit card information where applicable. Any accidental or willful security breaches or other unauthorized access could expose us to liability for the loss of such information, time-consuming and expensive litigation and other possible liabilities as well as negative publicity. If security measures are breached because of third-party employee error or malfeasance, or if design flaws in our software are exposed and exploited, and, as a result, a hacker obtains unauthorized access to any of our customers’ data, our relationships with our customers will be severely damaged, and we could incur significant liability. Because techniques used to obtain unauthorized access or to sabotage systems change frequently and generally are not recognized until they are launched against a target, our third-party support company may be unable to anticipate these techniques or to implement adequate preventative measures. In addition, nearly every state has enacted laws requiring companies to notify individuals of data security breaches involving their personal data. These mandatory disclosures regarding a security breach often lead to widespread negative publicity, which may cause our customers to lose confidence in the effectiveness of our data security measures. Any security breach, whether actual or perceived, would harm our reputation, and we could lose customers.
 
If our support companies fail to maintain compliance with the data protection policy documentation standards adopted by the major credit card issuers, it is possible that we could lose our ability to offer our customers a credit card payment option. Any loss of our ability to offer our customers a credit card payment option would in effect prevent us from marketing PhoneGuard software online.
 
If we are unable to protect the confidentiality of our unpatented proprietary information, processes and know-how and our trade secrets, the value of our technology and services could be adversely affected.
 
Although PhoneGuard software is not patented, we rely upon unpatented proprietary technology, processes and know-how and trade secrets. Although we try to protect this information in part by executing confidentiality agreements with our employees, consultants and third parties, such agreements may offer only limited protection and may be breached. Any unauthorized disclosure or dissemination of our proprietary technology, processes and know-how or our trade secrets, whether by breach of a confidentiality agreement or otherwise, may cause irreparable harm to our business, and we may not have adequate remedies for any such breach. In addition, our trade secrets may otherwise be independently developed by our competitors or other third parties. If we are unable to protect the confidentiality of our proprietary information, processes and know-how or our trade secrets are disclosed, the value of our technology and services could be adversely affected, which could negatively impact our business, financial condition and results of operations.
 
If a third party asserts that we are infringing its intellectual property, whether successful or not, it could subject us to costly and time-consuming litigation or require us to obtain expensive licenses, and our business may be adversely affected.
 
The software and Internet industries are characterized by the existence of a large number of patents, trademarks and copyrights and by frequent litigation based on allegations of infringement or other violations of intellectual property rights. A party may assert patent and other intellectual property infringement litigation against us claiming PhoneGuard software infringes on its patents or otherwise violates its intellectual property rights. Any lawsuit, whether or not successful, could:
 
●  
Divert management’s attention;
●  
Result in prohibitive costs;
●  
Require us to enter into royalty or licensing agreements, which may not be available on acceptable terms, or at all; or
●  
Require us to redesign our PhoneGuard software to avoid infringement.
 
As a result, any third-party intellectual property claims against us could increase our expenses and adversely affect our business. In addition, agreements with third parties require us to indemnify them for intellectual property infringement claims, which would increase the cost to us resulting from an adverse ruling on any such claim. Even if we have not infringed any intellectual property rights, we cannot be sure our legal defenses will be successful, and even if we are successful in defending against such claims, our legal defense could require significant financial resources and management time. Finally, if a claimant successfully asserts a claim that our services infringe their proprietary rights, royalty or licensing agreements might not be available on terms we find acceptable, or at all.
 
If we begin to market PhoneGuard software outside of the United States, we will be exposed to foreign currency risks.
 
While we currently have no revenue from outside the United States, if we begin to generate material revenues outside of the U.S., we will be exposed to fluctuations in foreign currency exchange rates. We may enter into short-term forward exchange or option contracts to hedge this risk; nevertheless, volatile foreign currency exchange rates increase our risk related to products purchased in a currency other than the currencies in which our revenue is generated. The realization of this risk could have a significant adverse effect on our financial results. There can be no assurance that these and other factors will not have an adverse effect on our business.
 
 
24
 
 
Because we may pursue a strategy of seeking to commercialize our services internationally, we may be subject to risks frequently associated with international operations, and we may sustain large losses if we cannot deal with these risks.
 
Although we have yet to generate revenues outside of the U.S., if we do in the future we will be subject to a number of risks besides currency fluctuations, including:
 
●  
Changes in laws or regulations resulting in more burdensome governmental controls, regulation of the Internet, privacy protection, or restrictions;
●  
the willingness of consumers from countries with different local cultures to acquire PhoneGuard software;
●  
economic conditions which reduce the number of drivers including youth available to buy PhoneGuard software;
●  
the lack of disposable income for products like PhoneGuard software;
●  
the unavailability of payment gateways like the major credit cards;
●  
political and economic instability;
●  
extended payment terms beyond those customarily offered in the United States;
●  
difficulties in managing sales representatives and employees outside the United States; and
●  
potentially adverse tax consequences.
 
If we cannot manage these risks, we could sustain large losses.
 
If we cannot manage our growth effectively and expand our technology, we may not become profitable.
 
Businesses which grow rapidly often have difficulty managing their growth. If PhoneGuard is successful, we may incur rapid and substantial growth. Because of this rapid growth, we will need to expand our technology, provide our own activation, and add management by recruiting and employing experienced executives and key employees capable of providing the necessary support. We cannot assure you that our management will be able to manage our growth effectively or successfully and expand our technology and capacity as needed. Our failure to meet these challenges could cause us to lose money and subject our shareholders to a loss of some or all of their investment.
 
Risks Related to Our Common Stock
 
Because the market for our common stock is limited, persons who purchase our common stock may not be able to resell their shares at or above the purchase price paid by them.
 
Our common stock trades on the OTC Markets, which is not a liquid market. There is currently only a limited public market for our common stock. We cannot assure you that an active public market for our common stock will develop or be sustained in the future. If an active market for our common stock does not develop or is not sustained, the price may continue to decline.
 
Because we are subject to the “penny stock” rules, brokers cannot generally solicit the purchase of our common stock which adversely affects its liquidity and market price.
 
The SEC has adopted regulations which generally define “penny stock” to be an equity security that has a market price of less than $5.00 per share, subject to specific exemptions. The market price of our common stock on the Bulletin Board has been substantially less than $5.00 per share and therefore we are currently considered a “penny stock” according to SEC rules. This designation requires any broker-dealer selling these securities to disclose certain information concerning the transaction, obtain a written agreement from the purchaser and determine that the purchaser is reasonably suitable to purchase the securities. These rules limit the ability of broker-dealers to solicit purchases of our common stock and therefore reduce the liquidity of the public market for our shares.
 
Due to factors beyond our control, our stock price may be volatile.
 
Any of the following factors could affect the market price of our common stock:
 
●  
Our failure to generate increasing material revenues from PhoneGuard;
●  
Our failure to become profitable;
●  
Our failure to raise working capital;
●  
Our public disclosure of the terms of any financing which we consummate in the future;
●  
Actual or anticipated variations in our quarterly results of operations;
●  
Announcements by us or our competitors of significant contracts, new services, acquisitions, commercial relationships, joint ventures or capital commitments;
●  
The loss of significant business relationships;
●  
Our failure to meet financial analysts’ performance expectations;
●  
Changes in earnings estimates and recommendations by financial analysts;
●  
Short selling activities; or
●  
Changes in market valuations of similar companies.
 
 
25
 
 
In the past, following periods of volatility in the market price of a company’s securities, securities class action litigation has often been instituted. A securities class action suit against us could result in substantial costs and divert our management’s time and attention, which would otherwise be used to benefit our business.
 
We may issue preferred stock without the approval of our shareholders, which could make it more difficult for a third party to acquire us and could depress our stock price.
 
Our Board may issue, without a vote of our shareholders, one or more additional series of preferred stock that have more than one vote per share. This could permit our Board to issue preferred stock to investors who support Options Media and our management and give effective control of our business to Options Media and our management. Additionally, issuance of preferred stock could block an acquisition resulting in both a drop in our stock price and a decline in interest of our common stock. This could make it more difficult for shareholders to sell their common stock. This could also cause the market price of our common stock shares to drop significantly, even if our business is performing well.
 
An investment in Options Media may be diluted in the future as a result of the issuance of additional securities, the exercise of options or warrants or the conversion of outstanding preferred stock.
 
In order to raise additional capital to meet its working capital needs, Options Media expects to issue additional shares of common stock or securities convertible, exchangeable or exercisable into common stock from time to time, which could result in substantial dilution to investors. Investors should anticipate being substantially diluted based upon the current condition of the capital and credit markets.
 
Because we may not be able to attract the attention of major brokerage firms, it could have a material impact upon the price of our common stock.
 
It is not likely that securities analysts of major brokerage firms will provide research coverage for our common stock since the firm itself cannot recommend the purchase of our common stock under the penny stock rules referenced in an earlier risk factor. The absence of such coverage limits the likelihood that an active market will develop for our common stock. It may also make it more difficult for us to attract new investors at times when we acquire additional capital.
 
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCOURSES ABOUT MARKET RISK.
 
Not applicable to smaller reporting companies.
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
 
Our consolidated financial statements are contained in pages F-1 through F-39 which appear at the end of this report.
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.
 
None.
 
ITEM 9A. CONTROLS AND PROCEDURES.
 
Evaluation of Disclosure Controls and Procedures
 
Our management is responsible for establishing and maintaining disclosure controls and procedures that are designed to ensure that information required to be disclosed in our reports under the Securities Exchange Act of 1934 (the “Exchange Act”) is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure based closely on the definition of “disclosure controls and procedures” in Rule 15d-15(e) under the Exchange Act. In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
 
At the end of the period covered by this Annual Report, we conducted an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures. Based upon the foregoing, our Chief Executive Officer and Chief Financial Officer concluded that, as of December 31, 2011, the disclosure controls and procedures of our Company were not effective to ensure that the information required to be disclosed in our Exchange Act reports was recorded, processed, summarized and reported on a timely basis.
 
 
26
 
 
The Company is undertaking to improve its internal control over financial reporting and improve its disclosure controls and procedures.  As of December 31, 2011, we had identified the following material weaknesses which still exist through the date of this report:
 
As of December 31, 2011 and as of the date of this report, we did not maintain effective controls over the control environment. Specifically, the Board of Directors does not currently have a director who qualifies as an audit committee financial expert as defined in Item 407(d)(5)(ii) of Regulation S-K.  Also, because of the size of the Company’s administrative staff, controls related to the segregation of certain duties have not been developed and the Company has not been able to adhere to them.  Since these entity level programs have a pervasive effect across the organization, management has determined that these circumstances constitute a material weakness.
 
Management’s Report on Internal Control Over Financial Reporting
 
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f). The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless of how remote. All internal control systems, no matter how well designed, have inherent limitations. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.
 
We carried out an evaluation, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our internal controls over financial reporting as of December 31, 2011.  Based on this assessment, management believes that, as of December 31, 2011, we did not maintain effective controls over the financial reporting control environment.  Specifically, the Board of Directors does not currently have a director who qualifies as an audit committee financial expert as defined in Item 407(d)(5)(ii) of Regulation S-K.  Further, because of the limited size of its administrative support staff, and due to the financial constraints on the Company, management has not been able to develop or implement controls related to the segregation of duties for purposes of financial reporting.
 
Because of these material weaknesses, management has concluded that we did not maintain effective internal control over financial reporting as of December 31, 2011, based on the criteria established in the “Internal Integrated Framework” issued by COSO.
 
No Attestation Report by Independent Registered Accountant
 
The effectiveness of our internal control over financial reporting as of December 31, 2011 has not been audited by our independent registered public accounting firm by virtue of our exemption from such requirement as a smaller reporting company.
 
Changes in Internal Controls over Financial Reporting
 
There were no changes in internal controls over financial reporting that occurred during the period covered by this report, which have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
 
Corrective Action
 
Our Board of Directors is seeking a candidate with audit committee financial expertise to serve as an independent director of the Company and as the Chairman of our audit committee.  Management also plans to make future investments in the continuing education of our accounting and financial staff.  Specifically, we plan to seek specific public company accounting training during 2012.  Improvements in our disclosure controls and procedures and in our internal control over financial reporting will, however, depend on our ability to add additional resources and independent directors to provide more internal checks and balances, and to provide qualified independence for our audit committee.  We believe we will be able to commence achieving these goals once our sales and cash flow grow and our financial condition improves.
 
ITEM 9B. OTHER INFORMATION.
 
None.
 
 
27
 
 
PART III
 
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATION GOVERNANCE.
 
The following is a list of our directors and executive officers. All directors serve one-year terms or until each of their successors are duly qualified and elected. The officers are elected by the Board.
 
Name                                 
  
Age
  
Position
Keith St. Clair                                                        
   64  
Chairman of the Board of Directors
Scott Frohman                                                        
   44  
Chief Executive Officer and Director
Jeff Yesner                                                        
   41  
Chief Financial Officer
Ervin Braun                                                        
   58  
Director
Leo Hindery, Jr.                                                        
   57  
Director
 
Scott Frohman has served as our Chief Executive Officer and as a director since June 23, 2008 and served as our President from June 23, 2008 until September 19, 2008.  From June 23, 2008 through May 10, 2011, Mr. Frohman was our Chairman of the Board; he remains a director. Since July 2008, Mr. Frohman has served as the Chairman of the Board of Upstream Worldwide, Inc. (“Upstream”). From February 2004 through December 2006, Mr. Frohman co-founded and served as the Chief Executive Officer and a director of Health Benefits Direct Corporation. From May 2003 through October 2003, Mr. Frohman was a consultant for Verid Identification, where he supervised a web-based identity verification process and implemented sales force and marketing procedures. Mr. Frohman was selected to our Board for his general business management with specific experience in marketing driven companies. In addition, Mr. Frohman was selected for his proven track record of success and his extensive experience managing the growth of young companies. Finally, he was selected because he is our Chief Executive Officer.
 
Keith St. Clair has served as a director and Chairman of the Board since May 10, 2011. From February 2011 through June 2011, Mr. St. Clair was the manager of The Big Company, LLC, which is single purpose entity formed and capitalized to negotiate, contract and deliver Justin Bieber’s group as shareholders in and Justin Bieber as the spokesman for the Company. From August 2009 until July 2010, Mr. St. Clair was the Managing Director of Assist-Card, a global traveler’s insurance company that offers extensive assistance for international travel. From September 2008 until August 2009, Mr. St. Clair was the President of Assist-Card. Since December 2003, Mr. St. Clair has served as the Managing Member of ATWH LLC, a holding company for Travel and Tourism investments. Since June 2010, Mr. St. Clair has served as the Chairman and an Advisory Board member of Forum Telecommunications, a company that is a global leader in international roaming services.
 
Jeff Yesner has served as our Chief Financial Officer since October 1, 2011.  From November 2007 through August 2011, Mr. Yesner served as the Chief Accounting Officer of Medical Staffing Network Holdings, Inc. (“Medical Staffing”), one of the largest diversified healthcare staffing companies in the United States. Prior to this, Mr. Yesner served as the Vice President of Finance of Medical Staffing from July 2006 until November 2007. Mr. Yesner is a Certified Public Accountant, inactive, in New York.
 
Ervin Braun has served as a director since November 7, 2011. Dr. Braun, a prosthodontist practicing reconstructive and cosmetic dentistry in Darien, Connecticut for 28 years, has also been involved with multiple partnerships developing residential real estate, and more recently has been a participant in representing and developing music and entertainment talent. Dr. Braun earned his DMD degree from the University of Pennsylvania in 1978, and then received his Prosthodontics certificate at  Memorial Sloan-Kettering Cancer Center. He then did a fellowship in Maxillo-Facial Prosthetics at MSKCC. He has been an attending at MSKCC and at Norwalk Hospital. In addition to his private practice, he has been published, and is a member of the American College of Prosthodontists, The American Academy of Cosmetic Dentistry, The Academy of Osseointegration, and has recently been nominated as a member of "TopDoc America" .Dr. Braun has partnered with Aberdeen Properties for 15 years in successful real estate endeavors in the Connecticut area. In 2008 he was named  CFO of SB Projects, a media consulting company developing and branding music recording artists. He is also a director on the Board of Trustees for Optmed, a biotech company involved with medical adhesives.
 
Leo Hindery, Jr. served as a director from December 14, 2011 until his resignation on March 16, 2012.  Mr. Hindery advised the Company that his resignation was necessary due to a conflict of interest created by the termination of a potential merger with another company in which he had a continuing position.  Mr. Hindery had been appointed to the Board in anticipation of the potential merger.
 
There are no family relationships among any of our directors or executive officers.
 
Committees of the Board
 
There are currently no committees of the Board because there are only four board members.
 
 
28
 
 
Code of Ethics
 
Our Board has adopted a Code of Ethics that applies to all of our employees, including our Chief Executive Officers and Chief Financial Officer. The Code of Ethics also applies to our Board. The Code provides written standards that we believe are reasonably designed to deter wrongdoing and promote honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships, full, fair, accurate, timely and understandable disclosure and compliance with laws, rules and regulations, including insider trading, corporate opportunities and whistle-blowing or the prompt reporting of illegal or unethical behavior.  The Code of Ethics has been filed with the SEC as Exhibit 14.1 to this Report.  We will also provide a hard copy of the Code of Ethics to any person without charge, upon request. The request for a hard copy can be made in writing to Options Media Group Holdings, Inc., 123 NW 13th Street, Suite 300, Boca Raton, Florida 33432, Attention: Scott Frohman.
 
Shareholder Communications
 
Although we do not have a formal policy regarding communications with the Board, shareholders may communicate with the Board by writing to us at Options Media Group Holdings, Inc., 123 NW 13th Street, Suite 300, Boca Raton, Florida 33432, Attention: Scott Frohman or by facsimile (561) 892-2618. Shareholders who would like their submission directed to a member of the Board may so specify, and the communication will be forwarded, as appropriate.
 
Director Independence
 
Our Board has determined that Mr. Braun is independent in accordance with the Nasdaq Stock Market rules.
 
Board Structure
 
In connection with the Bieber Agreements, Mr. St. Clair asked to be appointed Chairman and the Company accommodated this request. This Board leadership structure is appropriate because it will help our Chief Executive Officer focus on our new mobile software business and obtaining financing both of which are challenges facing the Company.
 
Board Assessment of Risk
 
The Board considers and reviews with our independent public accounting firm and management the adequacy of our internal controls, including the processes for identifying significant risks and exposures, and elicits recommendations for the improvements of such procedures where desirable. Members of our senior management have day-to-day responsibility for risk management and establishing risk management practices, and members of management are expected to report matters directly to the outside director as appropriate.
 
Presently, the primary risks affecting Options Media are the lack of working capital and the inability to generate sufficient revenues so that we have positive cash flow from operations.
 
Board Diversity
 
We do not have a formal policy on diversity. As a small company which focuses on remaining operational, it is extremely difficult to attract independent directors including those from diverse backgrounds.
 
 
29
 
 
ITEM 11. EXECUTIVE COMPENSATION.
 
The following table reflects the compensation paid to our Chief Executive Officer and the other executive officer serving at the end of the last fiscal year whose compensation exceeded $100,000, who we refer to as our Named Executive Officers.
 
2011 Summary Compensation Table
 
                             
Non-
    
Non-
              
                             
Equity
    
Qualified
              
                             
Incentive
    
Deferred
    
All
        
                             
Plan
    
Compen-
    
Other
        
                 
Stock
    
Options
    
Compen-
    
sation
    
Compen-
        
 
Years
  
Salary
    
Bonus
    
Awards
    
Awards
    
sation
    
Earnings
    
sation
        
 
(b)
  
($)(c)
    
($)
    
($)(f)(1)
    
($)(f)(1)
    
($)(f)(1)
    
($)(f)(1)
    
($)
    
($)(c)
  
Keith St. Clair
    (Chairman of the Board)(2)
2011
   $ 150,000     $ 100,000     $ –     $ 1,929,183     $ –     $ –     $ 3,901     $ 2,183,084  
                                                                   
Scott Frohman
2011
   $ 300,000     $ 100,000     $ –     $ 108,287     $ –     $ –     $ 7,465     $ 515,752  
    (Chief Executive Officer)(3)
2010
   $ 300,000     $ –     $ 743,746     $ –     $ –     $ –     $ 5,135     $ 1,048,881  
                                                                   
Jeff Yesner
    (Chief Financial Officer)(4)
2011
   $ 57,563     $ –     $ –     $ 108,713     $ –     $ –     $ 3,530     $ 169,806  
 
 1. 
This represents the fair value of the award as of the grant date in accordance with FASB ASC Topic 718; see Note 9 to the consolidated financial statements for valuation.
 2. 
Mr. St. Clair became employed by the Company in June 2011. Mr. St. Clair’s salary includes $25,000 of accrued salary. See Item 13 – “Certain Relationships and Related Transactions, and Director Independence” of this Report. For information on Mr. St. Clair’s options see the table entitled “Outstanding Equity Awards At 2011 Fiscal Year-End” on the following page. Mr. St. Clair’s “All Other Compensation” was entirely as a result of the Company paying his health insurance premiums.
 3. 
Mr. Frohman’s salary includes $25,000 of accrued salary. See Item 13 – “Certain Relationships and Related Transactions, and Director Independence” of this Report. For information on Mr. Frohman’s options see the table entitled “Outstanding Equity Awards At 2011 Fiscal Year-End” on the following page. Mr. Frohman’s “Stock Award” represents the issuance to him of Series E preferred stock. Mr. Frohman’s “All Other Compensation” was entirely the result of the Company paying his health insurance premiums.
 4. 
Mr. Yesner became employed by the Company in September 2011. Mr. Yesner’s salary includes $8,333 of accrued salary. See Item 13 – “Certain Relationships and Related Transactions, and Director Independence” of this Report. For information on Mr. Yesner’s options see the table entitled “Outstanding Equity Awards At 2011 Fiscal Year-End” on the following page. Mr. Yesner’s “All Other Compensation” was entirely the result of the Company paying his health insurance premiums.
 
Employment Agreements
 
Effective June 23, 2008, we entered into an employment agreement with Scott Frohman, our Chief Executive Officer. The current term of the agreement expired on June 23, 2011 but will be automatically renewed for additional one-year periods until either we or Mr. Frohman gives the other party written notice of its intent not to renew at least 60 days prior to the end of the then current term. Mr. Frohman’s base salary is $300,000 per year. On April 20, 2010, Mr. Frohman was granted a five-year option to purchase up to 70,000,000 shares of common stock at an exercise price of $0.036 per share. However, in August 2010 Mr. Frohman cancelled the 70,000,000 options in exchange for 675 shares of Series C. In September 2010, Mr. Frohman then agreed to exchange his 675 shares of Series C for 675 shares of Series E which were identical to the Series C except the Series E has no voting or conversion limits.  On June 26, 2011, we entered into a new employment agreement with Mr.  Frohman.  The current term of the agreement expires on June 25, 2014 but will automatically be renewed for three year periods until either we or Mr. Frohman gives the other party written notice of its intent not to renew at least 60 days prior to the end of the then current term. Mr. Frohman’s base salary is $300,000 per year.  Mr. Frohman was granted a $100,000 signing bonus and we issued Mr. Frohman a stock option grant to purchase 12,500,000 shares of stock at $0.01. The stock option grant was for a 90 day period and the options expired unexercised.
 
 
30
 
 
On June 26, 2011, we entered into an employment agreement with Mr. St. Clair.  The current term of the agreement expires on June 25, 2014 but will automatically be renewed for three year periods until either we or Mr. St. Clair gives the other party written notice of its intent not to renew at least 60 days prior to the end of the then current term. Mr. St. Clair’s base salary is $300,000 per year.  Mr. St. Clair was granted a $100,000 signing bonus and we issued Mr. St. Clair two stock option grants.  One grant was to purchase 12,500,000 shares of stock at $0.01 per share for a 90 day period and the options expired unexercised.  The other grant was to purchase 40,000,000 shares of stock at $0.0445 per share.  Half of this grant, or options to purchase 20,000,000 shares of common stock immediately vested upon grant with the remaining half, or option to purchase 20,000,000 of common stock, vesting quarterly over the three years commencing on September 30, 2011.  On December 30, 2011, we reduced the exercise price of Mr. St. Clair’s options to $0.011 per share from $0.0445 per share.
 
On August 30, 2011, we entered into an employment agreement with Mr. Yesner.  The current term of the agreement expires on March 16, 2013. Mr. Yesner’s base salary is $200,000 per year.  We issued Mr. Yesner an option to purchase 3,000,000 shares of common stock at $0.0365 per share.  The options vest on a quarterly basis over three years commencing on December 31, 2011.  On December 30, 2011, we reduced the exercise price of Mr. Yesner’s options to $0.011 per share from $0.0365 per share.
 
Messrs. Frohman St. Clair and Yesner are entitled to severance in the event that they are dismissed without cause or they resign for Good Reason (as such term is defined in their respective Employment Agreements), including upon a change of control of the Company. In any such events, Messrs. Frohman and St. Clair will receive 12 months of his then base salary, and Mr. Yesner will receive six months base salary. Additionally, all of their restricted stock (including the Series E) and stock options will immediately vest.
 
Consulting Arrangement
 
On May 10, 2011, we entered into an agreement with TBC, a company in which our Chairman of the Board was previously a manager of and Mr. Braun, one of our directors owns a 2% equity interest. For details, see Item 1, "Business" of this Report.
 
Outstanding Equity Awards at 2011 Fiscal Year End
 
Listed below is information with respect to unexercised options, stock that has not vested and equity incentive plan awards for each Named Executive Officer outstanding as of December 31, 2011:  There were no outstanding awards of stock at December 31, 2011.
 
Outstanding Equity Awards At 2011 Fiscal Year-End
 
   
No. of Securities
Underlying
Unexercised
Options
    
Equity Incentive Plan Awards:
No. of Securities Underlying Unexercised Unearned Options
    
Option
Exercise Price
  
Option
Expiration Date
  
Equity incentive plan awards: Number of unearned shares, units or other rights that have not vested
    
Equity incentive plan awards: Market or payout value of unearned shares, units or other rights that have not vested
  
      (#)(b)     (#)(c)  
($)(e)
  
(f)
     (#)(i)  
($)(i)
  
Keith St. Clair(1)                                       
     10,000,000 (2)     –     $ 0.085  
05/02/16
     –       –  
      40,000,00 (3)     –     $ 0.011 (4)
06/26/16
     –       –  
Scott Frohman(1)
     2,500,000       –     $ 0.030  
06/23/13
     –       –  
      11,000,000 (5)     –     $ 0.035  
12/11/14
     –       –  
Jeff Yesner
     3,000,000 (6)     –     $ 0.011 (7)
08/30/16
     –       –  
 
(1)  
Mr. St. Clair and Mr. Frohman were granted options to purchase 10 million and 12.5 million shares of common stock, respectively on July 20, 2011.  These options were exercisable at $0.01 per share, vested immediately upon grant and expired unexercised on October 20, 2011.
(2)  
2.5 million of Mr. St. Clair’s 10 million option grant issued on May 2, 2011 vested immediately with the remaining 7.5 million options vesting over six equal semi-annual periods (each subsequent December 31st and June 30th until fully vesting).
(3)  
20 million of Mr. St. Clair’s 40 million option grant issued on June 26, 2011 vested immediately with the remaining 20 million options vesting over twelve equal quarterly periods (each subsequent September 30th, December 31st, March 31st and June 30th until fully vesting).
(4)  
Mr. St. Clair’s 40 million option grant was repriced to $0.011 per share from $0.0445 per share on December 30, 2011.
(5)  
5 million of Mr. Frohman’s 11 million option grant issued on December 11, 2009 vested immediately with the remaining 6 million options vesting over three equal annual periods.
(6)  
Mr. Yesner’s 3 million option grant issued on August 30, 2011 vest over twelve equal quarterly periods (each subsequent December 31st, March 31st, June 30th and September 30th until fully vesting).
(7)  
Mr. Yesner’s 3 million option grant was repriced to $0.011 per share from $0.0365 per share on December 30, 2011.
 
 
31
 
 
Director Compensation
 
Dr. Braun receives a stipend of $7,500 per calendar quarter subject to their continued service as a director of the Company, commencing January 1, 2012.
 
2011 Director Compensation
 
         
Option
        
   
Stipends
    
Awards(1)
    
Total
  
Ervin Braun (2)
   $ –     $ 97,360     $ 97,360  
Leo Hindery, Jr. (3)
   $ –     $ 59,735     $ 59,735  
 
(1)
The amount represents the fair value of the award as of the grant date as computed in accordance with FASB ASC Topic 718; see Note 9 to the consolidated financial statements for valuation. These amounts represent options to purchase shares of our common stock and do not reflect the actual amounts that may be realized by the director.
(2)
Mr. Braun received options to purchase 5,000,000 shares exercisable at $0.03 per share for service as a non-employee director. 416,674 options were immediately vested on November 7, 2011 and 4,583,326 options vest in eleven equal quarterly increments of 416,666 beginning with the completion of the quarter ended March 31, 2012.
(3)
Mr. Hindery received options to purchase 5,000,000 shares exercisable at $0.01 per share for service as a non-employee director. 416,674 options were immediately vested on December 14, 2011 and 4,583,326 options vest in eleven equal quarterly increments of 416,666 beginning with the completion of the quarter ended March 31, 2012. 416,674 of the options vested prior to Mr. Hindery’s resignation on March 16, 2012 and the remaining 4,583,326 have been forfeited.
 
Equity Compensation Plan Information
 
The following chart reflects the number of options granted and the weighted average exercise price as of December 31, 2011.
 
   
Number of Securities to be Issued Upon Exercise of Outstanding
    
Weighted Average Exercise Price Per Share of Outstanding
    
Number of Securities Available for Future Issuance Under Equity Compensation
  
   
Options
    
Options
    
Plans
  
Equity compensation plans approved by security holders
     –     $ –       –  
Equity compensation plans not approved by security holders(1)
     111,293,333     $ 0.025       4,993,160  
 
 (1)
Includes options to purchase 108,793,333 shares of common stock granted outside the Company’s 2008 equity incentive plan (the “Plan”) of which options to purchase 16,500,000 shares of common stock were granted to executive officers, options to purchase 50,000,000 shares of common stock were granted to the Chairman of the Board and options to purchase 10,000,000 shares of common stock were granted to two directors. Also includes options to purchase 2,500,000 shares of common stock and 506,840 shares of restricted common stock granted under the Plan.
 
2008 Equity Incentive Plan
 
On June 23, 2008, our Board adopted the Plan, under which we may issue up to 8,000,000 shares of restricted stock and stock options to our directors, employees and consultants.
 
The Plan is to be administered by a Committee of two or more independent directors, or in their absence by the Board. The identification of individuals entitled to receive awards, the terms of the awards, and the number of shares subject to individual awards, are determined by our Board or the Committee, in their sole discretion. The total number of shares with respect to which options or stock awards may be granted under the Plan and the purchase price per share, if applicable, shall be adjusted for any increase or decrease in the number of issued shares resulting from a recapitalization, reorganization, merger, consolidation, exchange of shares, stock dividend, stock split, reverse stock split, or other subdivision or consolidation of shares.
 
 
32
 
 
The Plan provides for the grant of non-qualified stock option and incentive stock options, or ISOs, as defined by the Internal Revenue Code. For any ISOs granted, the exercise price may not be less than 110% of the fair market value in the case of 10% shareholders. Options granted under the Plan shall expire no later than 10 years after the date of grant, except for ISOs granted to 10% shareholders which must expire not later than five years from grant. The option price may be paid in United States dollars by check or other acceptable instrument including wire transfer or, at the discretion of the Board or the Committee, by delivery of shares of our common stock having fair market value equal as of the date of exercise to the cash exercise price, or a combination thereof.
 
Our Board or the Committee may from time to time alter, amend, suspend, or discontinue the Plan with respect to any shares as to which awards of stock rights have not been granted. However, rights granted with respect to any awards under the Plan before the amendment or alteration shall not be impaired by any such amendment, except with the written consent of the grantee.
 
Under the terms of the Plan, our Board or the Committee may also grant awards which will be subject to vesting under certain conditions. In the absence of a determination by the Board or Committee, options shall vest and be exercisable at the end of one, two and three years, except for ISOs, which are subject to a $100,000 per calendar year limit on becoming first exercisable. The vesting may be time-based or based upon meeting performance standards, or both. Recipients of restricted stock awards will realize ordinary income at the time of vesting equal to the fair market value of the shares. We will realize a corresponding compensation deduction. Upon the exercise of stock options other than ISOs, the holder will have a basis in the shares acquired equal to any amount paid on exercise plus the amount of any ordinary income recognized by the holder. For ISOs which meet certain requirements, the exercise is not taxable upon sale of the shares, the holder will have a capital gain or loss equal to the sale proceeds minus his or her basis in the shares.
 
The following chart reflects the number of stock options we have awarded under the Plan to our executive officers and directors.
 
   
Number of
    
Exercise Price
  
Expiration
   
Options
    
Per Share
  
Date
Scott Frohman
     2,500,000     $ 0.30  
June 23, 2018
 
 
 
33
 
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.
 
The following table sets forth the number of shares of our common stock beneficially owned as of April 9, 2012 by (i) those persons known by us to be owners of more than 5% of our common stock, (ii) each director, (iii) our Named Executive Officers, and (iv) all of our executive officers and directors as a group:
 
       
Amount of Shares
        
Title of Class                               
  
Name and Address of Beneficial Owner(1) 
  
Beneficially Owned(2)
    
Percent
  
Directors and Executive Officers:
                
Common Stock
  
Keith St. Clair(3)
     38,333,333       1.4 %
Common Stock
  
Scott Frohman(4)
     74,655,959       2.7 %
Common Stock
  
Jeff Yesner(5)
     250,000       *  
Common Stock
  
Ervin Braun(6)
     14,416,674       *  
Common Stock
  
All directors and executive officers as a group (4 persons)
     127,655,966       4.5 %
                     
5% Shareholders:
                    
Common Stock, preferred stock and warrants
  
Alpha Capital Anstalt(7)
     (7 )     4.9 %
Common Stock, preferred stock and warrants
  
The Big Company(8)
     174,000,000       6.1 %
Common Stock, convertible debt and warrants
  
Cape One Financial Master Fund, Ltd.(9)
     173,571,575       6.1 %
——————
*
Less than 1%
(1)
Unless otherwise indicated, the address of each person is c/p the Company at 123 NW 13th Street, Suite 300, Boca Raton, FL 33432.
(2)
Applicable percentages are based on 1,102,988,322 shares outstanding adjusted as required by rules of the SEC. Beneficial ownership is determined under the rules promulgated by the SEC and generally includes voting or investment power with respect to securities. Shares of common stock subject to options, warrants and convertible notes currently exercisable or convertible, or exercisable or convertible within 60 days after the filing date of this Report are deemed outstanding for computing the percentage of the person holding such securities but are not deemed outstanding for computing the percentage of any other person. Unless otherwise indicated in the table’s footnotes, we believe each shareholder named in the table has sole voting and investment power with respect to the shares of common stock indicated as beneficially owned by them.
(3)
Mr. St. Clair is the Chairman of the Board of Directors. Consists of 10,000,000 shares of common stock and 28,333,333 shares of common stock which may be acquired upon exercise of currently exercisable options. Does not include an aggregate of 21,666,667 shares of common stock which may be issued upon exercise of options which are not currently exercisable.
(4)
Mr. Frohman is a director and an executive officer. Consists of 63,155,959 shares of common stock and an aggregate of 11,500,000 shares of common stock which may be acquired upon exercise of currently exercisable options.  Does not include common stock which may be issued upon exercise of options to purchase an aggregate of 2,000,000 shares of common stock which are not currently exercisable.
(5)
Mr. Yesner is an executive officer. Consists of 250,000 shares of common stock which may be acquired upon exercise of currently exercisable options.  Does not include common stock which may be issued upon exercise of options to purchase an aggregate of 2,750,000 shares of common stock which are not currently exercisable.
(6)
Mr. Braun is a director. Represents 14,000,000 shares of common stock and 416,674 shares of common stock which may be acquired upon exercise of currently exercisable options..  Does not include common stock which may be issued upon exercise of options to purchase an aggregate of 4,583,326 shares of common stock which are not currently exercisable.
(7)
Includes 20,000,000 shares of common stock and additional shares of common stock which may be acquired upon conversion of shares of Series A stock and exercise of warrants. The Certificate of Designations of the Series A and the warrants held by Alpha Capital Anstalt each contain provisions prohibiting the holder from acquiring more than 4.99% beneficial ownership of the Company’s common stock upon conversion of the Series A and exercise of the warrants, The address of Alpha Capital is c/o LH Financial Services Corp., 150 Central Park South, New York, NY 10019.
(8)
Includes currently exercisable warrants to purchase 174,000,000 of common stock. The address of The Big Company is 81 Isle of Venice Drive #14, Fort Lauderdale, FL 33301.
(9)
Includes 53,575,715 shares of common stock, currently exercisable warrants to purchase 90,000,000 of common stock and a promissory note that is convertible into 30,000,000 shares of common stock. The address of Cape One Financial Master Fund, Ltd. is 410 Park Avenue, New York, NY 10022.
 
 
34
 
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE.
 
In August 2010, we entered into an agreement with Mr. Frohman, in which he cancelled 70,000,000 stock options granted to him in April 2010 in exchange for the issuance to him of 675 shares of Series C. The Series C votes on an as converted basis and is entitled to 129,629 votes per share. In exchange for the Series C Stock in September 2010, the Company authorized and issued to Mr. Frohman 675 shares of Series E with the same right and preferences as the Series C Preferred Stock except without the voting and conversion limitations.  The 675 shares of Series E issued to Mr. Frohman is entitled to 87,499,575 votes. The Series E is also convertible into common stock subject to the same vesting requirements.
 
In August 2010, we paid $110,000 to Cellular to reimburse it for the development of DriveSafe and acquire a license. The former President of the Company’s wholly owned subsidiary PhoneGuard, is also the President of Cellular.
 
In April 2011, LaunchPad, LLC, a company controlled by our CEO verbally agreed to pay up to $3,000 per month on a month-to-month basis for rental of office space.  Pursuant to this arrangement, in 2011 LaunchPad, LLC paid the Company an aggregate amount of $27,000 of rent. In May 2011, our Board declined the opportunity to purchase the activation-code server for our software and permitted our CEO and an officer of PhoneGuard to acquire it and offer us a discounted price per activation compared to what we paid the third party seller. During the year ended December 31, 2011, we paid, and expensed, $60,014 to this company (controlled by our CEO) for 32,440 activation codes.  The Board further agreed that Messrs. Frohman and Sasso may do so and charge us $1.85 per activation rather than $2.00 the third party was charging us. Mr. Frohman abstained from voting on all of these transactions affecting him.
 
In May 2011, our Board amended the vesting provisions of the Series C and Series E Preferred Stock so that upon the signing of the Bieber Agreement, one-half of each Series immediately vested and could be converted into shares of common stock, with the remaining shares vesting in equal increments quarterly with the first vesting date being August 10, 2011, subject to the executive remaining employed with us on each applicable vesting date. Mr. Sasso holds the Series C and Mr. Frohman holds the Series E.
 
For the year ended December 31, 2011, we incurred and accrued consulting expenses of $200,000, of which there was $110,000 due to TBC at December 31, 2011, wherein one Board member is a 2% equity owner and our Chairman was previously a manager. Effective July 1, 2011, our Chairman resigned from that position with TBC.  This payable is included in the line item “Due to related parties” on the Company’s consolidated balance sheet as of December 31, 2011. As of December 31, 2010, there was no balance owed to TBC.  During the year ended December 31, 2011, we did not accrue for or make any royalty payments to TBC (see Item 1 for the amount of the royalty percentages to be paid to TBC and what they are calculated on).
 
As of December 31, 2011 and 2010, the Company owed an officer $55,726 and $30,498, respectively, for expenses personally advanced on behalf of the Company.
 
As of December 31, 2011 we owed our executive officers $58,333 in past due salary.  As of December 31, 2010, we owed our executive officers $270,000 in past due salary, which were paid in full during the year ended December 31, 2011.
 
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.
 
Salberg & Company, P.A. serves as our current independent registered public accounting firm. All of the services provided and fees charged were approved by the Board.
 
   
2011
    
2010
  
Audit Fees (1)
   $ 77,400     $ 77,000  
Audit Related Fees (2)
   $ 6,400       –  
Tax Fees
     –       –  
All Other Fees
     –       –  
———————
(1)  
Audit fees – these fees relate to the audits of our annual consolidated financial statements and the review of our interim quarterly consolidated financial statements.
(2)  
Audit related fees – The audit related fees for the year ended December 31, 2011 and 2010 were for professional services rendered for reviews of registration statements filed with the SEC and audit related consulting.
 
Our Board has not adopted a procedure for pre-approval of all fees charged by our independent auditors. The Board approves the engagement letter with respect to audit, tax, review services and other services.
 
 
35
 
 
PART IV
 
ITEM 15. EXHIBITS, FINANCIAL STATEMENTS SCHEDULES.
 
(a) Documents filed as part of the report.
 
(1)
  
All Consolidated Financial Statements
   
Consolidated Balance Sheets
   
Consolidated Statements of Operations
   
Consolidated Statements of Changes in Stockholders’ Equity (Deficit)
   
Consolidated Statements of Cash Flows
(2)
  
Notes to Consolidated Financial Statements
(3)
  
Exhibits
 
Exhibit Index 
 
                   
Filed or
       
Incorporated by Reference
  
Furnished
Exhibit #
  
Exhibit Description
  
Form
  
Date Filed
  
Exhibit #
  
Herewith
3.1
  
Amended and Restated Articles of Incorporation
  
8-K
  
6/25/08
  
3.1
    
3.2
  
Certificate of Amendment – Name Change
  
8-K
  
6/25/08
  
3.2
    
3.3
  
Certificate of Change
  
8-K
  
6/25/08
  
3.3
    
3.4
  
Certificate of Amendment - Increased Capital
  
10-K
  
3/31/10
  
3.6
    
3.5
  
Certificate of Amendment - Increased Capital
  
10-Q
  
8/13/10
  
3.4
    
3.6
  
Certificate of Amendment - Increased Capital
  
10-Q
  
8/22/11
  
3.8
    
3.7
  
Certificate of Designation - Series A & Series B
  
10-K
  
3/31/10
  
3.4
    
3.8
  
Amendment to Certificate of Designation – Series A
  
10-Q
  
11/15/10
  
3.10
    
3.9
  
Amendment to Certificate of Designation – Series B
  
10-K
  
3/31/10
  
3.5
    
3.10
  
Certificate of Designation - Series C & Series D
  
10-Q
  
8/13/10
  
3.7
    
3.11
  
Amendment to Certificate of Designation – Series C
  
10-Q
  
11/15/10
  
3.11
    
3.12
  
Certificate of Correction - Series D
  
10-Q
  
8/13/10
  
3.8
    
3.13
  
Amendment to Certificate of Designation – Series D
  
10-Q
  
8/13/10
  
3.9
    
3.14
  
Certificate of Designation – Series E
  
10-Q
  
11/15/10
  
3.14
    
3.15
  
Certificate of Designation – Series F
  
10-Q
  
5/23/11
  
3.15
    
3.16
  
Certificate of Designation – Series G
  
10-Q
  
5/23/11
  
3.12
    
3.17
  
Bylaws
  
SB-2
  
11/8/07
  
3.2
    
3.18
  
First Amendment to Bylaws
  
8-K
  
9/25/08
  
3.1
    
3.19
  
Second Amendment to Bylaws
  
10-K
  
3/31/10
  
3.9
    
3.20
  
Third Amendment to Bylaws
  
10-Q
  
8/22/11
  
3.18
    
 
Certificate of Designation – Series H
              
Filed
3.22   Certification of Designation - Series I               Filed
10.1
  
Scott Frohman Employment Agreement*
  
8-K
  
6/25/08
  
10.7
    
10.2
  
Scott Frohman Employment Agreement*
  
10-Q
  
8/22/11
  
10.15
    
10.3
  
Amendment to Scott Frohman Employment Agreement*
  
10-Q
  
8/22/11
  
10.16
    
10.4
  
Keith St. Clair Employment Agreement*
  
10-Q
  
8/22/11
  
10.17
    
10.5
  
Amendment to Keith St. Clair Employment Agreement*
  
10-Q
  
8/22/11
  
10.18
    
10.6
  
Jeff Yesner Employment Agreement*
  
10-Q
  
11/14/11
  
10.3
    
10.7
  
Steve Stowell Employment Agreement*
  
10-Q
  
11/14/08
  
10.3
    
10.8
  
Form of Subscription Agreement
  
10-K
  
3/31/10
  
10.7
    
10.9
  
Form of Executive Option Agreement
  
10-K
  
3/31/10
  
10.9
    
10.10
  
Form of Restricted Stock Agreement
  
10-Q
  
11/14/08
  
10.17
    
10.11
  
Stock Option Agreement – Scott Frohman*
  
10-K
  
3/31/10
  
10.8
    
10.12
  
Scott Frohman Option Agreement*
  
S-8
  
7/27/11
  
4.1
    
10.13
  
Keith St. Clair Option Agreement*
  
S-8
  
7/27/11
  
4.2
    
10.14
  
Jeff Yesner Option Agreement*
  
10-Q
  
11/14/11
  
10.4
    
10.15
  
Securities Purchase Agreement – Series A Offering
  
10-Q
  
8/22/11
  
10.12
    
10.16
  
Form of Warrants – Series A Offering
  
10-Q
  
8/22/11
  
10.13
    
10.17
  
Scott Frohman Series C Agreement*
  
10-K
  
5/17/11
  
10.12
    
10.18
  
Amendment to Scott Frohman Series C Agreement*
  
10-K
  
5/17/11
  
10.13
    
10.19
  
Anthony Sasso Series C Agreement*
  
10-K
  
5/17/11
  
10.18
    
10.20
  
Amendment to Anthony Sasso Series C Agreement*
  
10-K
  
5/17/11
  
10.19
    
10.21
  
Form of Subscription Agreement – Series G Offering
  
10-Q
  
8/22/11
  
10.14
    
10.22
  
Form of Warrant - Bieber Brands and Associates
  
10-Q
  
8/22/11
  
10.21
    
 
 
36
 
 
       
Incorporated by Reference 
  
Furnished
Exhibit #
  
Exhibit Description
  
Form
  
Date
  
Number
  
Herewith
10.23   The Big Company Warrant   10-Q   8/22/11   10.26    
 10.24
   Stockholders Agreement dated April 16, 2010   10-K   5/17/11   10.16    
10.25
  
Amendment to Stockholders Agreement dated August 27, 2010
  
10-K
  
5/17/11
  
10.17
    
10.26
  
RVH Security Agreement dated February 25, 2011
  
10-K
  
5/17/11
  
10.22
    
10.27
  
RVH Secured Promissory Note dated February 25, 2011
  
10-K
  
5/17/11
  
10.24
    
10.28
  
The Big Company Agreement
  
10-Q/A-2
  
3/28/11
  
10.22
    
10.29
  
Bieber Brands Agreement
  
10-Q/A-2
  
3/28/11
  
10.23
    
10.30
  
Remster 2 Agreement
  
10-Q/A-2
  
3/28/11
  
10.24
    
10.31
  
The Last Gang Agreement
  
10-Q/A-2
  
3/28/11
  
10.25
    
10.32
  
Asset Purchase Agreement dated April 16, 2010
  
10-K
  
5/17/11
  
10.4
    
10.33
  
Amended License Agreement between Cellular Spyware, Inc. and Phone Guard, Inc. dated August 27, 2010
  
10-K
  
5/17/11
  
10.15
    
10.34
  
Cellular Spyware Asset Purchase Agreement
  
10-Q
  
11/14/11
  
10.1
    
10.35
  
Cellular Spyware Promissory Note
  
10-Q
  
11/14/11
  
10.2
    
10.36
  
Database Purchase Agreement
  
10-K
  
5/17/11
  
10.23
    
10.37
  
NetQin Sublicense Agreement
  
10-K
  
5/17/11
  
10.14
    
10.38
  
NetQin Master Licensing Agreement dated August 20, 2009
  
10-K
  
5/17/11
  
10.20
    
10.39
  
Amendment to NetQin Master Licensing Agreement dated April 27, 2010
  
10-K
  
5/17/11
  
10.21
    
 
Amended and Restated RVH 12% Convertible Secured Promissory Note and Assignment Agreement dated March 30, 2012
              
Filed
 
Note Purchase Agreement dated March 30, 2012
              
Filed
 
Code of Ethics
              
Filed
 
Subsidiaries
              
Filed
 
Consent of Salberg & Co, P.A.
              
Filed
 
Certification of Principal Executive Officer (Section 302)
              
Filed
 
Certification of Principal Financial Officer (Section 302)
              
Filed
 
Certification of Principal Executive Officer and Principal Financial Officer (Section 906)
              
Furnished
101.INS
  
XBRL Instance Document **
                
101.SCH
  
XBRL Taxonomy Extension Schema Document **
                
101.CAL
  
XBRL Taxonomy Calculation Linkbase Document **
                
101.LAB
  
XBRL Taxonomy Labels Linkbase Document **
                
101.PRE
  
XBRL Taxonomy Presentation Linkbase Document **
                
101.DEF
  
XBRL Definition Linkbase Document **
                
———————
*
Management Compensatory Plan or Arrangement.
**
Attached as Exhibit 101 to this Report are the Company’s financial statements for the year ended December 31, 2011 formatted in XBRL (eXtensible Business Reporting Language).  The XBRL-related information in Exhibit 101 to this Report shall not be deemed “filed” or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, and is not filed for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liabilities of those sections.
 
Copies of this report (including the financial statements) and any of the exhibits referred to above will be furnished at no cost to our shareholders who make a written request to Options Media Group Holdings, Inc., 123 NW 13th Street, Suite 300, Boca Raton, Florida 33432, Attention: Scott Frohman.
 
 
37
 
 
SIGNATURES
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
  OPTIONS MEDIA GROUP HOLDINGS, INC.  
       
Date: April 16, 2012 By:
/s/ Scott Frohman
  
   
Scott Frohman
  
   
Chief Executive Officer
(Principal Executive Officer)
  
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature 
  
Title
  
Date
         
/s/ Scott Frohman
  
Chief Executive Officer (Principal Executive Officer)
  
April 16, 2012
Scott Frohman
        
         
/s/ Jeff Yesner
  
Chief Financial Officer (Principal Financial Officer)
  
April 16, 2012
Jeff Yesner
        
         
/s/ Keith St. Clair
  
Chairman of the Board
  
April 16, 2012
Keith St. Clair
        
         
/s/ Ervin Braun
  
Director
  
April 16, 2012
Ervin Braun
        
 
 
38
 
 
OPTIONS MEDIA GROUP HOLDINGS, INC. AND SUBSIDIARIES

Financial Statement Index

Report of Independent Registered Public Accounting Firm
     F-2  
Consolidated Balance Sheets as of December 31, 2011 and 2010
     F-3  
Consolidated Statements of Operations for the Years Ended December 31, 2011 and 2010
     F-4  
Consolidated Statements of Changes in Stockholders’ Equity (Deficit) for the Years Ended December 31, 2011 and 2010
     F-5  
Consolidated Statements of Cash Flows for the Years Ended December 31, 2011 and 2010
     F-8  
Notes to Consolidated Financial Statements
     F-10  


 
F-1
 
 

 
Report of Independent Registered Public Accounting Firm


To the Board of Directors and Shareholders of:
Options Media Group Holdings, Inc.
 
We have audited the accompanying consolidated balance sheets of Options Media Group Holdings, Inc. and Subsidiaries as of December 31, 2011 and 2010, and the related consolidated statements of operations, changes in stockholders' equity (deficit) and cash flows for each of the two years in the period ended December 31, 2011.  These consolidated financial statements are the responsibility of the Company's management.  Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Options Media Group Holdings, Inc. and Subsidiaries at December 31, 2011 and 2010, and the consolidated results of its operations and its cash flows for each of the two years in the period ended December 31, 2011, in conformity with accounting principles generally accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the consolidated financial statements, the Company has a net loss available to common stockholders of $12,750,103, and net cash used in continuing operations of $3,604,373 for the year ended December 31, 2011, and a working capital deficit, stockholders' deficit and accumulated deficit of $4,110,988, $3,561,883 and $35,494,435 respectively at December 31, 2011. The Company has also discontinued certain operations.  These matters raise substantial doubt about its ability to continue as a going concern. Management’s Plan in regards to these matters is also described in Note 1. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 

/s/ Salberg & Company, P.A.
 
SALBERG & COMPANY, P.A.
Boca Raton, Florida
April 16, 2012

2295 NW Corporate Blvd., Suite 240 • Boca Raton, FL 33431-7328
Phone: (561) 995-8270 • Toll Free: (866) CPA-8500 • Fax: (561) 995-1920
www.salbergco.com • info@salbergco.com
Member National Association of Certified Valuation Analysts • Registered with the PCAOB
Member CPAConnect with Affiliated Offices Worldwide • Member AICPA Center for Audit Quality
 
 
F-2
 
 
OPTIONS MEDIA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
 
 
   
December 31,
    
December 31,
  
   
2011
    
2010
  
ASSETS
            
Current assets:
            
Cash
   $ 15,232     $ 35,756  
   Accounts receivable, net of allowance for doubtful accounts of $200,311 and $212,583 at December 31, 2011 and 2010, respectively
     –       392,025  
Prepaid expenses
     131,532       204,045  
Prepaid marketing expense
     425,165       –  
Other current assets
     58,800       9,632  
Total current assets
     630,729       641,458  
Property and equipment, net of accumulated depreciation of $90,183 and $47,566 at December 31, 2011 and 2010, respectively
     51,721       79,351  
Prepaid marketing expense, net of current portion
     577,516       –  
Intangible assets, net of accumulated amortization of $187,500 and $367,361 at December 31, 2011 and 2010, respectively
     20,000       2,291,065  
Other non-current assets
     37,368       36,422  
Assets of discontinued operations held for sale
     –       80,893  
Total assets
   $ 1,317,334     $ 3,129,189  
                 
LIABILITIES AND STOCKHOLDERS’ (DEFICIT) EQUITY
                
Current liabilities:
                
Accounts payable
   $ 717,926     $ 629,123  
Accrued expenses
     453,293       396,468  
Customer deposits
     241,035       –  
Deferred revenue
     849       15,073  
Warrant liability
     2,414,168       –  
Embedded conversion option liability
     206,817       –  
Note payable
     225,000       –  
Convertible notes payable
     240,000       –  
Due to related parties
     165,726       30,498  
Other current liabilities
     44,345       94,453  
Dividends payable
     32,558       –  
Total current liabilities
     4,741,717       1,165,615  
Notes payable, net of current portion
     137,500       –  
Total liabilities
     4,879,217       1,165,615  
                 
Commitments and contingencies (Note 17)
                
                 
Options Media Group Holdings, Inc. (OPMG) stockholders’ (deficit) equity:
                
Preferred stock; $0.001 par value, 10,000,000 shares authorized
                
Preferred stock; $0.001 par value Series A, 16,650 and none issued and outstanding at December 31, 2011 and 2010, respectively (liquidation value of $1,697,556 as of December 31, 2011)
     17       –  
Preferred stock; $0.001 par value Series B, C, E, F, G none issued and outstanding at both December 31, 2011 and 2010
     –       –  
Preferred stock; $0.001 par value Series D, 483,633 and 1,856,797 issued and outstanding at December 31, 2011 and 2010, respectively (liquidation value of $483,633 as of December 31, 2011)
     484       1,857  
Common stock; $0.001 par value, 1,500,000,000 shares authorized, 993,859,509 and 414,388,121 issued and outstanding at December 31, 2011 and 2010, respectively
     993,860       414,389  
Additional paid-in capital
     30,938,191       24,291,660  
Accumulated deficit
     (35,494,435 )     (22,744,332 )
Total stockholders’ (deficit) equity
     (3,561,883 )     1,963,574  
Total liabilities and stockholders’ (deficit) equity
   $ 1,317,334     $ 3,129,189  
 
The accompanying notes are an integral part of these consolidated financial statements
 
 
F-3
 
 
OPTIONS MEDIA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
For the Years Ended December 31, 2011 and 2010
 

   
2011
    
2010
  
Revenues
   $ 530,156     $ 835,246  
Cost of revenues
     387,080       434,274  
Gross profit
     143,076       400,972  
Operating expenses:
                
Compensation and related costs
     5,340,949       1,482,875  
Commissions
     41,084       115,399  
Advertising
     961,567       258,100  
Rent
     217,132       241,668  
General and administrative
     2,603,594       1,837,344  
Impairment of intangible assets
     937,500       –  
Impairment of software licenses and prepaid royalties
     2,135,697       –  
Total operating expenses
     12,237,523       3,935,386  
Operating loss from continuing operations
     (12,094,447 )     (3,534,414 )
Other income (expense):
                
Change in fair market value of derivative liabilities
     (496,739 )     –  
Other income
     63,579       –  
Interest expense
     (83,040 )     (1,250 )
Settlement gain (loss)
     (62,987 )     103,582  
Loss on extinguishment of debt
     (16,117 )     –  
Total other income (expense)
     (595,304 )     102,332  
Loss from continuing operations
     (12,689,751 )     (3,432,082 )
Discontinued operations:
                
Loss from discontinued operations
     (102,277 )     (6,428,087 )
Gain from sale of discontinued operations
     116,218       –  
Income (loss) from discontinued operations, net
     13,941       (6,428,087 )
Net loss
   $ (12,675,810 )   $ (9,860,169 )
Preferred stock dividends
     (74,293 )     –  
Net loss available to common stockholders
   $ (12,750,103 )   $ (9,860,169 )
Net loss per share available to common shareholders, basic and diluted – continuing operations
   $ (0.02 )   $ (0.01 )
Net earnings (loss) per share available to common shareholders, basic and diluted – discontinued operations, net
   $ 0.00     $ (0.03 )
Net loss per share available to common shareholders, basic and diluted
   $ (0.02 )   $ (0.04 )
Weighted average number of common shares outstanding:
                
Basic
     706,888,613       274,588,900  
Diluted
     875,137,197       274,588,900  

The accompanying notes are an integral part of these consolidated financial statements
 
 
F-4
 
OPTIONS MEDIA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT)
For the Years December 31, 2011 and 2010
 
   
Series A Convertible
    
Series B Convertible
    
Series C Convertible
    
Series D Convertible
  
   
Preferred Stock
    
Preferred Stock
    
Preferred Stock
    
Preferred Stock
  
   
Stock
    
Amount
    
Stock
    
Amount
    
Stock
    
Amount
    
Stock
    
Amount
  
Balance – December 31, 2009
     7,830     $ 8       7,087     $ 7       –     $ –       –     $ –  
Common stock issued for cash
     –       –       –       –       –       –       –       –  
Offering costs paid in cash 
     –       –       –       –       –       –       –       –  
Offering costs paid in stock 
     –       –       –       –       –       –       –       –  
Common stock issued upon exercise of warrants
     –       –       –       –       –       –       –       –  
Series A issued for cash 
     2,800       3       –       –       –       –       –       –  
Series A converted to common
     (10,630 )     (11 )     –       –       –       –       –       –  
Series B issued for cash 
     –       –       1,601       2       –       –       –       –  
Series B converted to common
     –       –       (8,688 )     (9 )     –       –       –       –  
Series D issued for License Asset Acquisition
     –       –       –       –       –       –       2,850,000       2,850  
Series D converted to common
     –       –       –       –       –       –       (993,203 )     (993 )
Common stock issued for warrants under ratchet provision
     –       –       –       –       –       –       –       –  
Common stock issued for shares under ratchet provision
     –       –       –       –       –       –       –       –  
Common stock issued for debt conversions
     –       –       –       –       –       –       –       –  
Common stock issued for services
     –       –       –       –       –       –       –       –  
Common stock issued for asset purchase
     –       –       –       –       –       –       –       –  
Common stock issued for settlements
     –       –       –       –       –       –       –       –  
Stock Options issued for settlement
     –       –       –       –       –       –       –       –  
Employee stock based compensation - restricted stock
     –       –       –       –       –       –       –       –  
Employee stock based compensation - stock options
     –       –       –       –       –       –       –       –  
Net loss for year ended December 31, 2010
     –       –       –       –       –       –       –       –  
Balance – December 31, 2010
     –     $ –       –     $ –       –     $ –       1,856,797     $ 1,857  
Common stock issued for accrued interest conversion
     –       –       –       –       –       –       –       –  
Common stock issued for asset purchase
     –       –       –       –       –       –       –       –  
Common stock issued for cash
     –       –       –       –       –       –       –       –  
Common stock issued for debt conversions
     –       –       –       –       –       –       –       –  
Common stock issued for services
     –       –       –       –       –       –       –       –  
Common stock issued for settlements
     –       –       –       –       –       –       –       –  
Common stock issued for shares under ratchet provisions
     –       –       –       –       –       –       –       –  
Common stock issued for vested stock
     –       –       –       –       –       –       –       –  
Common stock issued for warrant exercises
     –       –       –       –       –       –       –       –  
Common stock issued in exchange for current liability
     –       –       –       –       –       –       –       –  
Common stock issued to employees
     –       –       –       –       –       –       –       –  
Common stock issued to non-employees for services
     –       –       –       –       –       –       –       –  
Employee stock based comp – stock options
     –       –       –       –       –       –       –       –  
Cash financing costs 
     –       –       –       –       –       –       –       –  
Series A issued for cash 
     18,600       19       –       –       –       –       –       –  
Series A converted to common
     (1,950 )     (2 )     –       –       –       –       –       –  
Series C issued for stock based comp
     –       –       –       –       675       1       –       –  
Series C converted to common
     –       –       –       –       (675 )     (1 )     –       –  
Series D converted to common
     –       –       –       –       –       –       (1,373,164 )     (1,373 )
Series E issued for stock based comp
     –       –       –       –       –       –       –       –  
Series E converted to common
     –       –       –       –       –       –       –       –  
Series F issued for ratchet provisions
     –       –       –       –       –       –       –       –  
Series F converted to common
     –       –       –       –       –       –       –       –  
Series G issued for cash 
     –       –       –       –       –       –       –       –  
Series G converted to common
     –       –       –       –       –       –       –       –  
Warrants issued in connection with embedded conversion option liability
     –       –       –       –       –       –       –       –  
Warrants price adjustment 
     –       –       –       –       –       –       –       –  
Warrants issued in settlement 
     –       –       –       –       –       –       –       –  
Reclassification of derivative instruments to liabilities
     –       –       –       –       –       –       –       –  
Dividends 
     –       –       –       –       –       –       –       –  
Net loss for the year ended December 31, 2011
     –       –       –       –       –       –       –       –  
Balance – December 31, 2011
     16,650     $ 17       –     $ –       –     $ –       483,633     $ 484  

The accompanying notes are an integral part of these consolidated financial statements.
 
 
F-5
 
OPTIONS MEDIA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT) - continued
For the Years December 31, 2011 and 2010
 
   
Series E Convertible
    
Series F Convertible
    
Series G Convertible
  
   
Preferred Stock
    
Preferred Stock
    
Preferred Stock
  
   
Stock
    
Amount
    
Stock
    
Amount
    
Stock
    
Amount
  
Balance – December 31, 2009
     –     $ –       –     $ –       –     $ –  
Common stock issued for cash
     –       –       –       –       –       –  
Offering costs paid in cash
     –       –       –       –       –       –  
Offering costs paid in stock
     –       –       –       –       –       –  
Common stock issued upon exercise of warrants
     –       –       –       –       –       –  
Series A issued for cash
     –       –       –       –       –       –  
Series A converted to common
     –       –       –       –       –       –  
Series B issued for cash
     –       –       –       –       –       –  
Series B converted to common
     –       –       –       –       –       –  
Series D issued for License Asset Acquisition
     –       –       –       –       –       –  
Series D converted to common
     –       –       –       –       –       –  
Common stock issued for warrants under ratchet provision
     –       –       –       –       –       –  
Common stock issued for shares under ratchet provision
     –       –       –       –       –       –  
Common stock issued for debt conversions
     –       –       –       –       –       –  
Common stock issued for services
     –       –       –       –       –       –  
Common stock issued for asset purchase
     –       –       –       –       –       –  
Common stock issued for settlements
     –       –       –       –       –       –  
Stock Options issued for settlement
     –       –       –       –       –       –  
Employee stock based compensation - restricted stock
     –       –       –       –       –       –  
Employee stock based compensation - stock options
     –       –       –       –       –       –  
Net loss for year ended December 31, 2010
     –       –       –       –       –       –  
Balance – December 31, 2010
     –     $ –       –     $ –       –     $ –  
Common stock issued for accrued interest conversion
     –       –       –       –       –       –  
Common stock issued for asset purchase
     –       –       –       –       –       –  
Common stock issued for cash
     –       –       –       –       –       –  
Common stock issued for debt conversions
     –       –       –       –       –       –  
Common stock issued for services
     –       –       –       –       –       –  
Common stock issued for settlements
     –       –       –       –       –       –  
Common stock issued for shares under ratchet provisions
     –       –       –       –       –       –  
Common stock issued for vested stock
     –       –       –       –       –       –  
Common stock issued for warrant exercises
     –       –       –       –       –       –  
Common stock issued in exchange for current liability
     –       –       –       –       –       –  
Common stock issued to employees
     –       –       –       –       –       –  
Common stock issued to non-employees for services
     –       –       –       –       –       –  
Employee stock based comp – stock options
     –       –       –       –       –       –  
Cash financing costs
     –       –       –       –       –       –  
Series A issued for cash
     –       –       –       –       –       –  
Series A converted to common
     –       –       –       –       –       –  
Series C issued for stock based comp
     –       –       –       –       –       –  
Series C converted to common
     –       –       –       –       –       –  
Series D converted to common
     –       –       –       –       –       –  
Series E issued for stock based comp
     422       –       –       –       –       –  
Series E converted to common
     (422 )     –       –       –       –       –  
Series F issued for ratchet provisions
     –       –       68,036       68       –       –  
Series F converted to common
     –       –       (68,036 )     (68 )     –       –  
Series G issued for cash
     –       –       –       –       20,750       21  
Series G converted to common
     –       –       –       –       (20,750 )     (21 )
Warrants issued in connection with embedded conversion option liability
     –       –       –       –       –       –  
Warrants price adjustment
     –       –       –       –       –       –  
Warrants issued in settlement
     –       –       –       –       –       –  
Reclassification of derivative instruments to liabilities
     –       –       –       –       –       –  
Dividends
     –       –       –       –       –       –  
Net loss for the year ended December 31, 2011
     –       –       –       –       –       –  
Balance – December 31, 2011
     –     $ –       –     $ –       –     $ –  

The accompanying notes are an integral part of these consolidated financial statements.
 
 
F-6
 
OPTIONS MEDIA GROUP HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT) - continued
For the Years December 31, 2011 and 2010
 
         
Additional
              
   
Common Stock
    
Paid-in
    
Accumulated
        
   
Stock
    
Amount
    
Capital
    
Deficit
    
Total
  
Balance – December 31, 2009 
     97,713,210     $ 97,713     $ 19,626,357     $ (12,884,163 )   $ 6,839,922  
Common stock issued for cash 
     84,330,000       84,330       758,970       –       843,300  
Offering costs paid in cash 
     –       –       (150,000 )     –       (150,000 )
Offering costs paid in stock 
     2,000,000       2,000       (77,282 )     –       (75,282 )
Common stock issued upon exercise of warrants
     358,333       358       12,108       –       12,466  
Series A issued for cash 
     –       –       7,997       –       8,000  
Series A converted to common 
     30,371,429       30,371       (30,360 )     –       –  
Series B issued for cash 
     –       –       560,478       –       560,480  
Series B converted to common 
     86,890,000       86,890       (86,881 )     –       –  
Series D issued for License Asset Acquisition
     –       –       2,622,150       –       2,625,000  
Series D converted to common 
     23,369,483       23,369       (22,376 )     –       –  
Common stock issued for warrants under ratchet provision
     1,167,262       1,167       (1,167 )     –       –  
Common stock issued for shares under ratchet provision
     68,432,174       68,434       (68,434 )     –       –  
Common stock issued for debt conversions 
     3,140,000       3,140       106,760       –       109,900  
Common stock issued for services 
     8,499,500       8,500       288,983       –       297,483  
Common stock issued for asset purchase 
     300,000       300       10,200       –       10,500  
Common stock issued for settlements 
     7,674,500       7,675       260,933       –       268,608  
Stock Options issued for settlement 
     –       –       29,200       –       29,200  
Employee stock based compensation - restricted stock
     142,230       142       39,826       –       39,968  
Employee stock based compensation - stock options
     –       –       404,198       –       404,198  
Net loss for year ended December 31, 2010 
     –       –       –       (9,860,169 )     (9,860,169 )
Balance – December 31, 2010 
     414,388,121     $ 414,389     $ 24,291,660     $ (22,744,332 )   $ 1,963,574  
Common stock issued for accrued interest conversion
     1,067,561       1,068       9,608       –       10,676  
Common stock issued for asset purchase 
     25,000,000       25,000       350,000       –       375,000  
Common stock issued for cash 
     23,420,000       23,420       210,780       –       234,200  
Common stock issued for debt conversions 
     7,392,044       7,392       68,920       –       76,313  
Common stock issued for services 
     21,000,000       21,000       171,000       –       192,000  
Common stock issued for settlements 
     1,253,026       1,253       17,542       –       18,795  
Common stock issued for shares under ratchet provisions
     9,357,570       9,357       (9,357 )     –       –  
Common stock issued for vested stock 
     71,400       71       (71 )     –       –  
Common stock issued for warrant exercises 
     10,748,715       10,748       (10,748 )     –       –  
Common stock issued in exchange for current liability
     628,571       629       14,371       –       15,000  
Common stock issued to employees 
     2,000,000       2,000       38,074       –       40,074  
Common stock issued to non-employees for services
     8,000,000       8,000       85,000       –       93,000  
Employee stock based comp – stock options 
     –       –       1,795,412       –       1,795,412  
Cash financing costs 
     –       –       (249,800 )     –       (249,800 )
Series A issued for cash 
     –       –       1,859,981       –       1,860,000  
Series A converted to common 
     19,500,000       19,500       (19,498 )     –       –  
Series C issued for stock based comp 
     –       –       743,745       –       743,746  
Series C converted to common 
     87,499,575       87,500       (87,499 )     –       –  
Series D converted to common 
     32,309,740       32,310       (30,936 )     –       –  
Series E issued for stock based comp 
     –       –       489,727       –       489,727  
Series E converted to common 
     54,687,233       54,687       (54,687 )     –       –  
Series F issued for ratchet provisions 
     –       –       (68 )     –       –  
Series F converted to common 
     68,035,953       68,036       (67,968 )     –       –  
Series G issued for cash 
     –       –       2,074,945       –       2,074,966  
Series G converted to common 
     207,500,000       207,500       (207,479 )     –       –  
Warrants issued in connection with embedded conversion option liability
     –       –       59,670       –       59,670  
Warrants price adjustment 
     –       –       200,423       –       200,423  
Warrants issued in settlement 
     –       –       44,195       –       44,195  
Reclassification of derivative instruments to liabilities
     –       –       (848,751 )     –       (848,751 )
Dividends 
     –       –       –       (74,293 )     (74,293 )
Net loss for the year ended December 31, 2011
     –       –       –       (12,675,810 )     (12,675,810 )
Balance – December 31, 2011 
     993,859,509     $ 993,860     $ 30,938,191     $ (35,494,435 )   $ (3,561,883 )

The accompanying notes are an integral part of these consolidated financial statements.
 
 
F-7
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
For the Years Ended December 31, 2011 and 2010
 
   
2011
    
2010
  
Operating activities
            
Net loss 
   $ (12,675,810 )   $ (9,860,169 )
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
                
Stock granted to non-employees for services        
     93,000       42,000  
Stock granted to employees        
     40,074       39,968  
Stock granted for settlement                                                                                                                
     18,795       –  
Stock options granted to employees                   
     1,795,412       404,198  
Gain on settlements of debts    
     –       (267,031 )
Vesting of preferred stock Series C and E                      
     1,233,473       –  
Warrants price adjustment                    
     200,423       –  
Warrants issued in settlement        
     44,195       –  
Change in fair market value of derivative liabilities      
     496,739       –  
Impairment of intangible assets                      
     937,500       –  
Impairment of software licenses and prepaid royalties     
     2,135,697       –  
Impairment of goodwill  
     –       6,372,230  
Amortization of prepaid equity instruments    
     344,443       –  
Amortization of prepaid expenses  
     –       235,140  
Amortization of debt discount 
     58,055       –  
Amortization of intangibles  
     458,676       533,776  
Depreciation                     
     42,617       127,883  
Bad debt           
     61,266       241,813  
Loss on asset and software disposal    
     –       15,466  
Extinguishment of debt               
     16,117       –  
Changes in operating assets and liabilities:
                
Accounts receivable      
     330,759       (262,142 )
Prepaid expenses    
     57,076       5,743  
Other current assets          
     832       2,368  
Other non-current assets         
     (946 )     –  
Accounts payable        
     312,803       348,270  
Accrued expenses       
     67,497       (113,055 )
Customer deposits   
     241,035       –  
Deferred revenues     
     (14,224 )     (5,952 )
Due to related parties    
     135,228       (1,606 )
Other current liabilities         
     (35,111 )     14,083  
Cash used in continuing operating activities             
     (3,604,373 )     (2,127,017 )
Cash provided by (used in) discontinued operating activities
     (108,107 )     101,964  
                 
Investing activities
                
Purchases of property and equipment, net 
     (14,987 )     –  
Payments in connection with plan of merger         
     (50,000 )     –  
Purchase of intangible asset           
     –       (20,000 )
Purchase of software  
     –       (163,425 )
Proceeds from sale of intangible asset  
     175,000       –  
Purchase of anti-texting software  
     (300,000 )     –  
Cash used in continuing investing activities  
     (189,987 )     (183,425 )
Cash used in discontinued investing activities     
     –       (5,000 )
                 
Financing activities
                
Bank overdraft          
     –       (27,721 )
Proceeds from sales of preferred stock Series A   
     1,860,000       –  
Proceeds from sales of preferred stock Series G    
     2,074,966       –  
Proceeds from sales of common stock       
     234,200       1,411,780  
Proceeds from warrants exercises 
     –       12,466  
Proceeds from loans      
     145,500       –  
Financing costs   
     (259,800 )     (225,282 )
 
 
F-8
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS – continued
 
   
2011
    
2010
  
Dividends paid
     (41,735 )     –  
Repayments of loans
     (131,188 )     (237,100 )
Principal payments on capital lease obligations
     –       (976 )
Cash provided by financing activities
     3,881,943       933,167  
Net decrease in cash
     (20,524 )     (1,280,311 )
Cash at beginning of year
     35,756       1,316,067  
Cash at end of year
   $ 15,232     $ 35,756  
                 
Supplemental disclosure of cash flow information:
                
Cash paid for interest
   $ –     $ 2,387  
Cash paid for taxes 
   $ –     $ –  
                 
Supplemental disclosure of non-cash investing and financing activities:
                
Embedded conversion option liability
   $ 59,670     $ –  
Settlement of accounts payable in exchange for intangible asset
   $ 14,000     $ –  
Settlement of accounts payable in exchange for note payable
   $ 210,000     $ –  
Reclassification of derivative instruments to liabilities
   $ 848,751     $ –  
Converted preferred stock Series A to common stock
   $ 19,498     $ –  
Converted preferred stock Series D to common stock
   $ 30,936     $ –  
Converted preferred stock Series F to common stock
   $ 68,036     $ –  
Converted preferred stock Series G to common stock
   $ 207,479     $ –  
Converted debt to common stock
   $ 76,313     $ 109,900  
Converted accrued interest to common stock
   $ 10,676     $ –  
Dividends declared
   $ 32,558     $ –  
Issued note payable for asset acquisition
   $ 450,000     $ –  
Issued common stock for asset acquisition
   $ 375,000     $ 2,635,500  
Issued prepaid common stock for services to be rendered
   $ 192,000     $ 255,484  
Issued common stock for settlement of accounts payable and accrued expenses
   $ –     $ 380,566  
Issued common stock in exchange for current liability
   $ 15,000     $ –  
Issued common stock for warrants exercised
   $ 10,748     $ –  
Issued ratchet shares of common stock
   $ 9,358     $ –  
Issued ratchet shares of common stock
   $ 77,394     $ –  
Issued warrants with derivative characteristics
   $ 1,275,495     $ –  

The accompanying notes are an integral part of these consolidated financial statements.
 
 
F-9
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
1.             NATURE OF OPERATIONS AND GOING CONCERN BASIS OF PRESENTATION
 
Description of Business
 
Options Media Group Holdings, Inc. or the “Company”, “we”, “us", or “our” was incorporated in the state of Nevada and is the holding company for its operating subsidiaries.
 
In April 2010, through our wholly-owned subsidiary PhoneGuard, Inc., the Company entered into an asset purchase agreement and sublicense agreement with Cellular Spyware, Inc. (“CSI”). The asset acquisition gave the company rights to the name PhoneGuard whereby the Company then entered the mobile and smart phone application market. PhoneGuard acquired certain assets of CSI for an anti-virus and anti-malware software product and at the time became the exclusive marketer of the anti-virus and anti-malware software product within the United States and Canada.  During August 2010 (in addition to anti-virus and anti-malware software), the Company acquired an exclusive license for CSI's rights to a state-of-the-art anti-texting product in North, Central, and South Americas (see below).  The Company did not commercialize the anti-virus product.
 
In May 2011, the Company entered into an agreement with Bieber Brands to promote the sale of the PhoneGuard product, see Note 14.  In June 2011, the Company changed its focus from the sale of its anti-virus software to the sale of anti-texting software.  In July 2011, the Company entered into an Asset Purchase Agreement (the “Agreement”) with CSI.  In connection with the Agreement, the Company purchased all of the intellectual property to the anti-texting software owned by CSI (the “Software”). The Company had previously licensed the Software and had all rights to North, Central, and South Americas. As a result of the Agreement, the Company now owns all worldwide rights to the Software; see Note 4 for additional information.
 
The Company sells its PhoneGuard software, via the following offerings:
 
·  
PhoneGuard: this version is offered to the consumer free and provides standard product offerings.  It is an advertising supported model.
 
·  
PhoneGuard Premium: this version is offered to the consumer via an annual subscription cost.  It is a step up from the PhoneGuard model as it provides additional functionality via a web portal that is not included within the PhoneGuard model.  It is not an advertising supported model.
 
·  
PhoneGuard Enterprise: this version is targeted towards businesses and is offered via an annual subscription cost.  It is a model that has access to the all of the product’s available offerings and is customizable to meet the specific needs of each of our client’s business.  It is not an advertising supported model.
 
In February 2011, the Company discontinued its e-mail business (see Note 12). Continuing operations consist of the PhoneGuard business and lead-generation business.
 
Going Concern
 
As reflected in the accompanying consolidated financial statements for the year ended December 31, 2011, the Company had a net loss available to common stockholders of $12,750,103 and used $3,604,373 of net cash in continuing operations. At December 31, 2011, the Company had a working capital deficit of $4,110,988, which included a warrant liability and embedded conversion option liability of $2,414,168 and $206,817, respectively (see Note 2). Without derivative accounting treatment, our working capital deficit would have been $1,490,003.
 
Additionally, at December 31, 2011, the Company had a stockholders’ deficit and an accumulated deficit of $3,561,883 and $35,494,435, respectively. These matters and the Company’s expected needs for capital investments and working capital required to support operational growth raise substantial doubt about its ability to continue as a going concern. The Company’s consolidated financial statements do not include any adjustments to reflect the possible effects on recoverability and classification of assets or the amounts and classification of liabilities that may result from its inability to continue as a going concern.
 
The Company has financed its working capital and capital expenditure requirements primarily from the sales of common stock; preferred stock; issuances of short-term and long-term debt securities; and sales of advertising, data services, and mobile software. From January through April 2012, the Company raised approximately $660,000 (net of costs) from private placements of its Series H preferred stock and issuances of convertible notes and  repaid $200,000 of outstanding debt. The Company continues to aggressively manage its operating expenses. The Company’s growth strategy is focused towards PhoneGuard’s software which is anticipated to generate positive cash flows.
 
As of December 31, 2011, management believes that the Company will meet its expected needs required to continue as a going concern through December 31, 2012, either through cash generated from operations, cash provided by equity, cash provided by debt, or a combination of each.
 
 
F-10
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
2.           SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Principles of Consolidation
 
The accompanying consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries, PhoneGuard, Inc. (“PhoneGuard” or “PG”), Inc., I Acq Corp. (currently inactive operationally), Options Acquisition Sub, Inc. (currently inactive operationally), 1 Touch Marketing, LLC, , Mobile Connections, Inc. (“MCI”), Mobile Innovations, Inc. (“MII”); and Icon Term Life Inc. d/b/a The Lead Link.  MCI and MII were incorporated in July 2011 for the purposes of researching and developing the Company’s mobile billing model for the PhoneGuard software. All material inter-company balances and transactions have been eliminated in consolidation.
 
Use of Estimates
 
The accompanying consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States (“GAAP”). These accounting principles require us to make certain estimates, judgments and assumptions. The Company believes that the estimates, judgments, and assumptions (upon which the Company relies) are reasonable based upon information available at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as the reported amounts of revenues and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result.
 
The most significant estimates include the valuation of accounts receivable, estimates of depreciable lives, valuation of property and equipment, valuation of beneficial conversion features in convertible debt, valuation of derivative liabilities, valuation and amortization periods of intangible assets and software, valuation of goodwill, valuation of stock-based compensation, and the deferred tax valuation allowance.
 
Cash and Cash Equivalents
 
The Company considers all highly liquid investments with original maturities of three months or less to be cash equivalents.
 
Accounts Receivable
 
Accounts receivable are recorded at the invoiced amounts and are non-interest bearing. The Company maintains an allowance for doubtful accounts to reserve for potentially uncollectible receivables. The Company reviews the accounts receivable which are 30 days or more past due in order to identify specific customers with known disputes or collectability issues. In determining the amount of the reserve, the Company makes judgments about the creditworthiness of significant customers based on ongoing credit evaluations.
 
Property and Equipment
 
Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for on a straight-line basis over the estimated useful lives of the assets per the following table. Leasehold improvements are amortized over the shorter of the estimated useful lives or related lease terms. If there is no specified lease term, then the Company amortizes leasehold improvements over the estimated useful life.
 
Category
Lives
Furniture and fixtures                                                                                                                 
7 years
Computer hardware                                                                                                                 
4 years
Office equipment                                                                                                                 
5 years
Leasehold improvements                                                                                                                 
5 years
 
 
F-11
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
Software Costs
 
Purchased software is initially recorded at cost, which is considered to be fair value at the time of purchase. Amortization is provided for on a straight-line basis over the estimated useful lives of the assets of three to five years. Costs associated with upgrades and enhancements to existing Internal-use software that result in additional functionality are capitalized if they can be separated from maintenance costs, whereas costs for maintenance are expensed as incurred.
 
The anti-texting software acquired from CSI is not considered to be internally developed software as the anti-texting software did not meet the provisions of ASC Topic 350, Intangibles – Goodwill and Other, since the Company purchased such software with the intent to market it to the public.  As such, the Company notes that treatment of the cost of the software and future product enhancements are governed by the provisions of ASC 985, Software.  At the time the software purchase was finalized, the Company had a free version of the software released in the Android and Blackberry “app” markets.  Thus, the Company determined that it had met the provisions of ASC 985, as (i) it deemed the software to be technologically feasible; and (ii) there was no on-going research and development (“R&D”).  Accordingly the Company recorded the cost of the software in the line item “Intangible assets, net”.
 
Pursuant to the provisions of ASC 985, the Company will amortize the capitalized cost utilizing the straight-line method over the three-year estimated useful life of the software.  Amortization commenced at the acquisition date, as a free “lite” version of the product was available to customers.  Future product maintenance and customer support, for the software, will be expensed as incurred.  Should the Company begin to enter a product enhancement phase, it will determine at that time if post-R&D phase costs should be capitalized.
 
Goodwill
 
The Company tests goodwill for impairment in accordance with ASC 350-20 Goodwill and Other Intangible Assets. Accordingly, goodwill is tested for impairment at least annually or whenever events or circumstances indicate that goodwill might be impaired. The Company has elected to test for goodwill impairment annually. See discussion in Note 7 to the Consolidated Financial Statements.
 
Intangible Assets
 
The Company records the purchase of intangible assets not purchased in a business combination in accordance with ASC 350-10 Goodwill and Other Intangible Assets and records intangible assets acquired in a business combination or pushed-down pursuant to acquisition by its parent in accordance with ASC 805 Business Combinations.
 
The Company tests intangible assets for impairment in accordance with ASC 350-30 Goodwill and Other Intangible Assets. Accordingly, intangible assets are tested for impairment at least annually or whenever events or circumstances indicate that intangible assets might be impaired. See discussion in Note 7 to the Consolidated Financial Statements.
 
Customer relationships asset for our subsidiary, Options Acquisition Sub, Inc. were amortized based upon the estimated percentage of annual or period projected cash flows generated by such relationships, to the total cash flows generated over the estimated life of the customer relationships. The amortization expense is included in loss from discontinued operations.
 
Customer relationships asset for our subsidiary, 1 Touch, were amortized on a straight line basis over the estimated life. The amortization expense is included in loss from discontinued operations.
 
E-mail databases were amortized on a straight line basis over the estimated life. The amortization expense is included in loss from discontinued operations.
 
The non-compete intangible was amortized on a straight line basis over the term of the agreement. The amortization expense is included in loss from discontinued operations.
 
Trademarks are considered an indefinite-lived asset and accordingly not amortized unless a finite life is later determined.
 
Long-Lived Assets
 
Management evaluates the recoverability of the Company’s identifiable intangible assets and other long-lived assets in accordance with ASC 360 Property, Plant and Equipment, which generally requires the assessment of these assets for recoverability when events or circumstances indicate a potential impairment exists. Events and circumstances considered by the Company in determining whether the carrying value of identifiable intangible assets and other long-lived assets may not be recoverable include, but are not limited to: significant changes in performance relative to expected operating results; significant changes in the use of the assets; significant negative industry or economic trends; and changes in the Company’s business strategy. In determining if impairment exists, the Company estimates the undiscounted cash flows to be generated from the use and ultimate disposition of these assets. If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair market value of the assets.
 
 
F-12
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
Accounting for Derivatives
 
The Company evaluates its convertible instruments, options, warrants, or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for under the Financial Accounting Standards Board’s (“FASB”) Accounting Standards Codification (“ASC”) Topic 815, Derivatives and Hedging. Under the provisions of ASC 815-40, convertible instruments and warrants, which contain terms that protect holders from declines in the stock price (“reset provisions”), are also required to be accounted for in accordance with derivative accounting treatment under ASC 815-10.  Additionally, the Company evaluates whether the amount of common stock on an as converted basis is in excess of its authorized share total which, if in excess, would result in derivative accounting treatment.  The result of this accounting treatment is that the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income (expense).  Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity. Equity instruments that are initially classified as equity that become subject to reclassification under ASC Topic 815 are reclassified to a liability at the fair value of the instrument on the reclassification date.
 
Fair Value of Financial Instruments and Fair Value Measurements
 
We measure our financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities, the carrying amounts approximate fair value due to their short maturities. Amounts recorded for notes payable, also approximate fair value because current interest rates available to us for debt with similar terms and maturities are substantially the same.
 
We adopted accounting guidance (ASC 820), Fair Value Measurements and Disclosures, for financial and non-financial assets and liabilities not recognized or disclosed at fair value in the consolidated financial statements on a recurring basis.  These guidelines define fair value, provide guidance for measuring fair value, and require certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels.
 
The following is a brief description of those three levels:
 
Level 1:
Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2:
Inputs other than quoted prices that is observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.
Level 3:
Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
 
The Company has significant financial assets and liabilities for the year ended December 31, 2011 and 2010 that requires recognition and disclosure at fair value.
 
 
F-13
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
We measure and report fair values of our intangible assets and derivative instruments. The fair value of intangible assets has been determined using the present value of estimated future cash flows method. The following table summarizes our financial and non-financial assets and liabilities measured at fair value on a non-recurring basis as of December 31, 2011 and 2010:
 
               
Fair Value Measurements at December 31, 2011 Using
  
   
Total Carrying Value at December 31,
    
Total Carrying Value at December 31,
    
Quoted Prices in Active Markets
    
Significant Other Observable Inputs
    
Significant Unobservable Inputs
  
   
2011
    
2010
    
(Level 1)
    
(Level 2)
    
(Level 3)
  
Assets:
                              
Goodwill  
   $ –     $ –     $ –     $ –     $ –  
Intangible assets – trade names
   $ 20,000     $ 20,000     $ –     $ –     $ 20,000  
Intangible assets – software
   $ –     $ –     $ –     $ –     $ –  
Liabilities:
                                        
Warrant liability
   $ 2,414,168     $ –     $ –     $ –     $ 2,414,168  
Embedded conversion option liability
   $ 206,817     $ –     $ –     $ –     $ 206,817  
 
The following is a roll-forward from January 1, 2010 through December 31, 2011 of the fair value liability of level 3 assets and liabilities:
 
         
Intangible Assets
    
Intangible Assets
    
Warrant
    
Embedded Conversion Option
  
   
Goodwill
    
– Trade names
    
– Software
    
Liability
    
Liabilities
  
Balance at January 1, 2010
   $ 6,372,230     $ 20,000     $ 283,361     $ –     $ –  
Additions
     –       –       35,500       –       –  
Reclassification of assets to asset of discontinued operations held for sale
     –       –       (318,861 )     –       –  
Goodwill impairment
     (6,372,230 )     –       –       –       –  
Balance at December 31, 2010
   $ –     $ 20,000     $ –     $ –     $ –  
Asset acquisition
     –       –       1,125,000       –       –  
Amortization expense
     –       –       (187,500 )     –       –  
Impairment of intangible asset
     –       –       (937,500 )     –       –  
Initial implementation of derivative accounting
     –       –       –       1,931,594       192,652  
Change in fair value
     –       –       –       482,574       14,165  
Balance at December 31, 2011
   $ –     $ 20,000     $ –     $ 2,414,168     $ 206,817  
 
Changes in fair value of the warrant derivative liability and the embedded conversion option liability are included in other income (expense) in the accompanying consolidated statements of operations.
 
The Company estimates the fair value of the warrant derivative liability and the embedded conversion option liability utilizing the Black-Scholes pricing model, which is dependent upon several variables such as the expected term (based on contractual term), expected volatility of our stock price over the expected term (based on historical volatility), expected risk-free interest rate over the expected term, and the expected dividend yield rate over the expected term.  The Company believes this valuation methodology is appropriate for estimating the fair value of the derivative liability. 
 
The following table summarizes the assumptions the Company utilized to estimate the fair value of the warrant derivative liabilities at December 31, 2011:
 
    121,160,749     37,000,000     25,000,000     820,000     66,960,000     3,000,000     5,000,000  
Assumed Variables:
  
Warrants
    
Warrants
    
Warrants
    
Warrants
    
Warrants
    
Warrants
    
Warrants
  
Expected term
     2.36       0.36       0.36       2.04       2.42       2.34       2.99  
Expected volatility
     206 %     222 %     222 %     205 %     206 %     206 %     206 %
Risk-free interest rate
     0.25 %     0.02 %     0.02 %     0.25 %     0.31 %     0.31 %     0.36 %
Dividend yield       
     0.00 %     0.00 %     0.00 %     0.00 %     0.00 %     0.00 %     0.00 %
 
 
F-14
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
The following table summarizes the assumptions the Company utilized to estimate the fair value of the convertible debts’ embedded conversion option liability at December 31, 2011:
 
   
$100,000 debt
    
$140,000 debt
  
   
Convertible into
    
Convertible into
  
Assumed Variables:
  
10,000,000 Shares
    
12,727,273 Shares
  
Expected term                                                                                                             
     1.00       1.00  
Expected volatility                                                                                                             
     222 %     222 %
Risk-free interest rate                                                                                                             
     0.12 %     0.12 %
Dividend yield                                                                                                             
     0.00 %     0.00 %
 
There were no changes in the valuation techniques during the year ended December 31, 2011.
 
Revenue Recognition
 
The Company will recognize revenue when: (i) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (ii) delivery has occurred or services have been provided; (iii) the fee is fixed or determinable; and (iv) collection is reasonably assured.
 
In accordance with ASC 605-45-05 Reporting Revenue Gross as a Principal vs. Net as an Agent, we report revenues for transactions in which we are the primary obligor on a gross basis and revenues in which we act as an agent on and earn a fixed percentage of the sale on a net basis, net of related costs.  Credits or refunds are recognized when they are determinable and estimable.
 
The Company’s revenue from its PhoneGuard Software will principally be derived from advertising services and subscription fees.
 
Advertising Revenue. The Company expects to generate advertising revenue primarily from display, audio and video advertising. The Company will generate its advertising revenue through the delivery of advertising impressions sold on a cost per thousand, or CPM, basis. In determining whether an arrangement exists, the Company ensures that a binding arrangement, such as an insertion order or a fully executed customer-specific agreement, is in place. The Company generally recognizes revenue based on delivery information from its campaign trafficking systems. In addition, the Company will also generate referral revenue from performance-based arrangements, which may include a user or recipient of an “auto reply” performing some action such as clicking on an advertisement and signing up for a membership with that advertiser. The Company records revenue from these performance-based actions when it receives third-party verification reports supporting the number of actions performed in the period. The Company generally has audit rights to the underlying data summarized in these reports.
 
Subscription and Other Revenue. The Company will generate subscription services revenue through the sale of its PhoneGuard’s anti-texting software. For annual subscription fees, subscription revenue will be recognized on a straight-line basis over the subscription period.
 
The Company offers lead generation programs to assist a variety of businesses with customer acquisition for the products and services they are selling. The Company pre-screens the leads to meet its clients' exact criteria. Revenue from generating and selling leads to customers is recognized at the time of delivery and acceptance by the customer.
 
PhoneGuard previously sold an older version of anti-texting mobile software under a licensing agreement. Sales to distributors and retailers were recognized at the time of shipment as the software licenses has an indefinite term except if the sale is under a consignment arrangement in which case, we recognize the sale only upon the distributor reselling the software. Sales to consumers over the Internet are recognized on a pro rata basis over the term of the subscription period.
 
The Company sold its e-mail business in February 2011 and receives commission from the purchaser on sales made to the Company’s previous customers. Revenue is recorded when commission is received as there is not enough collection history to record accruals with true-ups to actual. These commissions are reported in discontinued operations.  During the year ended December 31, 2011, the Company has not received any commissions from the purchaser.
 
 
F-15
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
Income Taxes
 
The Company uses the asset and liability method of accounting for income taxes in accordance with ASC 740 Income Taxes. Under this method, income tax expense is recognized for the amount of: (i) taxes payable or refundable for the current year, and (ii) deferred tax consequences of temporary differences resulting from matters that have been recognized in an entity’s financial statements or tax returns. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the results of operations in the period that includes the enactment date. A valuation allowance is provided to reduce the deferred tax assets reported if, based on the weight of the available positive and negative evidence, it is more likely than not some portion or all of the deferred tax assets will not be realized. A liability (including interest if applicable) is established in the financial statements to the extent a current benefit has been recognized on a tax return for matters that are considered contingent upon the outcome of an uncertain tax position. Applicable interest is included as a component of income tax expense and income taxes payables.
 
Effective January 1, 2008, the Company adopted ASC 740 Income Taxes. ASC 740-10 clarifies the accounting for uncertainty in income taxes recognized in financial statements in accordance with SFAS No. 109, “Accounting for Income Taxes.” FIN 48 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC 740 requires that the Company determine whether the benefits of the Company’s tax positions are more likely than not of being sustained upon audit based on the technical merits of the tax position. The provisions of FIN 48 also provide guidance on de-recognition, classification, interest and penalties, accounting in interim periods, and disclosure. Based on its evaluation, the Company has determined that there were no significant uncertain tax positions requiring recognition in the accompanying financial statements. The evaluation was performed for the tax years ended December 31, 2007, 2008, 2009, 2010 and 2011, the tax years which remains subject to examination by major tax jurisdictions as of December 31, 2011.
 
The Company classifies interest and penalties arising from underpayment of income taxes in the statements of operations as general and administrative expenses. As of December 31, 2011, the Company had no accrued interest or penalties related to uncertain tax positions.
 
The Company currently has provided for a full valuation allowance against the net deferred tax assets. Based on the available objective evidence, management does not believe it is more likely than not that the net deferred tax assets will be realizable in the future. An adjustment to the valuation allowance would benefit net income in the period in which such determination is made if the Company determines that it would be able to realize its deferred tax assets in the foreseeable future.
 
Stock based compensation
 
Compensation expense for all stock-based employee and director compensation awards granted is based on the grant date fair value estimated in accordance with the provisions of ASC Topic 718, Stock Compensation (“ASC Topic 718”). The Company recognizes these compensation costs on a straight-line basis over the requisite service period of the award, which is generally the option vesting term. Vesting terms vary based on the individual grant terms.
 
The Company estimates the fair value of stock-based compensation awards on the date of grant using the Black-Scholes-Merton (“BSM”) option pricing model, which was developed for use in estimating the value of traded options that have no vesting restrictions and are freely transferable. In addition, option valuation models require the input of highly subjective assumptions including the expected stock price volatility. The BSM option pricing model considers, among other factors, the expected term of the award and the expected volatility of the Company’s stock price. Expected terms are calculated using the Simplified Method, volatility is determined based on the Company's historical stock price trends and the discount rate is based upon treasury rates with instruments of similar expected terms. Equity grants to non-employees are accounted for in accordance with the measurement and recognition criteria of ASC Topic 505-50, Equity Based Payments to Non-Employees.
 
Advertising
 
In accordance with ASC 720-35, costs incurred for producing and communicating advertising of the Company, are charged to operations as incurred.
 
Net Loss Per Share
 
In accordance with the requirements of the Earnings Per Share Topic of the FASB ASC (ASC 260), basic earnings per share is computed by dividing net income or loss by the weighted average number of shares outstanding and diluted earnings per share reflects the dilutive effects of stock options and other common stock equivalents (as calculated utilizing the treasury stock or reverse treasury stock method, as appropriate). Shares of common stock that are issuable upon the exercise of options have been excluded from the fiscal 2011 and 2010 per share calculations because their effect would have been anti-dilutive due to the net loss. See Note 10 for the calculation of basic and diluted net loss per share.
 
Segments
 
The Company follows ASC 280-10 for, Disclosures about Segments of an Enterprise and Related Information.  Segment information is provided in Note 16.
 
 
F-16
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
3.           RECENTLY ISSUED ACCOUNTING STANDARDS
 
In May 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2011-04 regarding ASC Topic 820, Fair Value Measurement.  This ASU updates accounting guidance to clarify how to measure fair value to align the guidance surrounding Fair Value Measurement within Generally Accepted Accounting Principles (“GAAP”) and International Financial Reporting Standards (“IFRS”). In addition, the ASU updates certain requirements for measuring fair value and for disclosure around fair value measurement. It does not require additional fair value measurements and the ASU was not intended to establish valuation standards or affect valuation practices outside of financial reporting. This ASU will be effective for the Company’s fiscal year beginning January 1, 2012. Early adoption is not permitted. The adoption of this guidance is not expected to have a material impact on the Company’s financial statements.
 
In June 2011, the FASB issued ASU No. 2011-05, Comprehensive Income (Topic 220): Presentation of Comprehensive Income.  This ASU amends the ASC to allow an entity the option to present the total of comprehensive income, the components of net income, and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. In both choices an entity is required to present each component of net income along with total net income, each component of other comprehensive income along with a total for other comprehensive income, and a total amount for comprehensive income. ASU 2011-05 eliminates the option to present the components of other comprehensive income as part of the statement of changes in stockholders’ equity. The amendments to the ASC in the ASU do not change the items that must be reported in other comprehensive income or when an item of other comprehensive income must be reclassified to net income. ASU 2011-05 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2011. Early adoption is permitted. The adoption of this guidance did not have a material impact on the Company’s financial statements.
 
4.           ACQUISITIONS
 
Asset Purchase of PhoneGuard
 
In April, 2010, PG a wholly-owned subsidiary of the Company, entered into an Asset Purchase Agreement and Sublicense Agreement (the “Agreement”) with Cellular Spyware, Inc. (“CSI” or “Cellular”) and Anthony Sasso, the majority shareholder of Cellular.
 
Under the Agreement, PG acquired an exclusive sublicense to distribute, sell and sublicense certain anti-virus software marketed under the name PhoneGuard (the “Software”) in the United States and Canada and a non-exclusive license to distribute, sell and sublicense the Software over the Internet. The Agreement shall remain effective for a five-year period unless PG fails to sell 1,000,000 units of Software each year starting on May 1, 2010 in which case the licensor has the right to terminate the license within 30 days of the end of each one-year license period.
 
In consideration for entering into the Agreement, the Company issued 2,850,000 shares of Series D Preferred Stock (the “Series D”) to Cellular. The Series D has a liquidation preference equal to $1.00 per share, is convertible into common stock at a rate of 23.52941 (as adjusted per the formula in the agreement) per share of Series D and votes on an as converted basis with the common stock. As of December 31, 2011, 2,366,367 Series D shares have converted to common stock. The fair value of this agreement was $2,625,000 (based on contemporaneous private placement sales price of $0.035 per common share based on the initial Series D to common share conversion ratio of 26.315789 on the purchase date) and for accounting purposes was allocated $2,475,000 to the license and $150,000 to prepaid royalties which had been prepaid by Cellular Spyware, Inc., to NetQin Mobile, Inc., a Chinese company that licenses the software to Cellular. Subsequently an additional $53,420 of acquisition costs was capitalized to the license asset. The license asset is being amortized over the estimated life of 5 years. Cellular will receive a royalty on the renewals of the Software equal to 20% of the net profit for each renewal. The Company is also obligated to pay a fixed fee per amount of software sold and this fee shall first be applied to the prepaid royalty deposit of $150,000.
 
 
F-17
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
In accordance with the Agreement, Mr. Sasso entered into a two-year employment agreement with PG to perform sales and marketing services. Under the agreement, Mr. Sasso was to receive a base salary of $240,000 per year and the Company granted to him 1,750 shares of Series C Preferred Stock (the “Series C”). The Series C was restricted and vesting is subject to certain performance milestones of the sales of the Software being met. Of the Series C: (i) 1,500 shares were to vest and be convertible into common stock upon PG selling 1,000,000 units of the Software, (ii) another 200 shares vest upon PG selling 1,100,000 units of the Software and (iii) the remaining Series C were to vest upon PG selling 1,125,000 units of the Software. The Series C has the same liquidation rights as the shares of the Company’s common stock and each share of Series C is convertible into 100,000 shares of the Company's common stock. Once the Company’s authorized capital is increased to at least 700,000,000 shares, the holder of the Series C is entitled to convert its shares of Series C into common stock. A holder of Series C cannot exercise its shares to the extent that the holder would beneficially own, after such exercise, more than 4.99% of the outstanding shares of common stock of the Company. Additionally, a holder of Series C cannot vote any shares beneficially owned by the holder in excess of 4.99% of the outstanding shares of common stock of the Company. Based on transactions at the time of issuance, if all the milestones are met, the fair value of these 1,750 Series C Preferred shares as determined on April 16, 2010 was 175,000,000 shares of common stock at $0.035 or $6,125,000 (based on contemporaneous private placement sales price). This amount will be expensed over time based on our periodic estimate of the probability of achieving these milestones.  In August 2010, the employment agreement was amended to reduce the shares to 675 and amend the vesting terms, see Note 9.  At December 31, 2011 all 675 of the issued shares of the Series C preferred stock had vested (see Note 9).  As the stock’s vesting was accelerated, all unamortized amounts were immediately expensed (see Note 9).  As discussed in the next subsection of this note entitled “Acquisition of CSI Software”, the Company amended Mr. Sasso’s employment agreement.
 
In August, 2010, for a cash payment of $110,000, the Company acquired an exclusive license from CSI to market the enhanced state of the art anti-texting, drive safe mobile software for North America, Central American and South America markets.
 
Acquisition of CSI Software
 
On July 15, 2011, the Company entered into an Agreement with CSI and Mr. Sasso. In connection with the Agreement, the Company purchased all of the intellectual property to the anti-texting Software owned by CSI for an aggregate amount of $1,125,000. The Company had previously licensed the Software and had all rights to North, Central, and South Americas. As a result of the Agreement, the Company now owns all worldwide rights to the PhoneGuard software. As consideration for the Assets, the Company paid CSI $300,000 in cash, a $450,000 promissory note, and 25,000,000 shares of the Company’s common stock (subject to a Lock-Up/Leak-Out Agreement as described below) (the “Consideration Shares”), valued at $375,000 based on a blended, pro rata, price per share of two recent private placements. The note payable stipulated 18 equal monthly installments of $25,000 beginning in August 2011.  The $1,125,000 acquisition of the Software was treated as an asset purchase and the consideration was recorded in the line item “Intangible Assets, net” on the Company’s consolidated balance sheet, see note 7 for December 31, 2011 intangible asset impairment analysis.
 
On July 15, 2011, the Company entered into a Settlement and Release Agreement with Sasso (the “Release Agreement”) whereby Sasso released the Company from any claims arising from his employment, including any potential severance. In consideration for entering into the Release Agreement, the Company immediately vested 337.5 shares of Sasso’s 675 shares of outstanding Series C (which was convertible into 42,749,787 shares of common stock). Sasso agreed to a Lock-Up/Leak-Out Agreement (the “Lock-Up”) which limits the sales of Sasso’s shares to: (i) 10,000,000 shares during the first month after entering into the Lock-Up and (ii) beginning August 1, 2011 (and in every calendar month thereafter), 10% of the total trading volume of the Company’s common stock for the prior calendar month. In connection with the Release Agreement and Lock-Up, the Company filed a registration statement on Form S-8 registering 20,000,000 of Mr. Sasso’s shares. Additionally, CSI and Sasso agreed to a Lock-Up/Leak-Out Agreement which limits the sales of the Consideration Shares to 10% of the average trading volume for the Company’s common stock for the prior 30 day period beginning on August 15, 2011, and every 30 day period thereafter.  As discussed in further in Note 18, in February 2012, the Company agreed to release the shares from the lock-up agreement in exchange for a modification to the payment terms of the $450,000 promissory note.
 
5.           ACCOUNTS RECEIVABLE
 
Accounts Receivable at December 31, 2011 and 2010 is as follows:
 
   
2011
    
2010
  
Accounts receivable, gross
   $ 200,311     $ 604,608  
Less: allowance for doubtful accounts
     (200,311 )     (212,583 )
Accounts receivable, net
   $ –     $ 392,025  
 
Bad debt expense for the years ended December 31, 2011 and 2010 was $61,266 and $241,813, respectively.
 
 
F-18
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
6.           PROPERTY AND EQUIPMENT
 
Property and equipment at December 31, 2011 and 2010, consists of the following:
 
   
2011
    
2010
  
Computer equipment
   $ 20,998     $ 12,015  
Furniture and fixtures
     4,456       4,456  
Office equipment
     11,450       5,446  
SMS mailing platform
     105,000       105,000  
Total property and equipment
     141,904       126,917  
Less: accumulated depreciation
     (90,183 )     (47,566 )
Property and equipment, net
   $ 51,721     $ 79,351  
 
Depreciation expense for the years ended December 31, 2011 and 2010 were $42,617 and $127,883, respectively.
 
During 2011 there were no asset disposals.  During 2010 there was a $12,283 loss on asset disposals. In addition, there were $185,323 of asset disposals which were fully depreciated.
 
7.           INTANGIBLE ASSETS & GOODWILL
 
As of December 31, 2011 and 2010, intangible assets, net, were comprised of the following:
 
   
2011
    
2010
  
Intangible assets subject to amortization, gross:
            
Software (3 years)
   $ 187,500     $ 2,715,917  
Less: accumulated amortization
     (187,500 )     (444,852 )
Intangible assets subject to amortization, net
     –       2,271,065  
Intangible assets not subject to amortization:
                
Trademark
     20,000       20,000  
Total intangible assets, net
   $ 20,000     $ 2,291,065  
 
Goodwill
 
The Company had no goodwill as of December 31, 2011.  The Company performed its annual impairment test of Goodwill as of December 31, 2010 as impairment indicators were present. The Company compared the fair value of the reporting unit, based on the subsequent sale of the business for approximately $175,000, with the fair value of the net assets and determined that the implied value of the goodwill was zero. As a result of this annual test, and prior goodwill impairments during 2010 non-cash impairment of Goodwill was recorded during 2010 of $6,372,230 and was included in the loss from discontinued operations (see Note 12).
 
Intangible Assets:
 
The Company tests intangible assets for impairment in accordance with ASC 350-30 Goodwill and Other Intangible Assets. Accordingly, intangible assets are tested for impairment at least annually or whenever events or circumstances indicate that intangible assets might be impaired. The Company has elected to test for intangible asset impairment annually.  In accordance with ASC 350, we performed an annual review for impairment during the fourth quarter of our fiscal year and determined that the carrying value was not recoverable as it was in excess of supportable future discounted cash flows and accordingly the Company recorded an impairment loss of $937,500.  During the year ended December 31, 2011, the Company wrote off the software licenses remaining unamortized balance of $1,999,889 as the acquisition of the PhoneGuard software eliminated the need for the software licenses.  During 2010, there was $3,183 of loss on software disposals.
 
 
F-19
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
Amortization expense for the years ended December 31, 2011 and 2010 were $458,676 and $533,776, respectively.  There is no future amortization expense of software as of December 31, 2011.
 
During 2010 the Company acquired the PhoneGuard trademark for $20,000 and has determined it has an indefinite life and thus, is not amortizing the trademark.
 
At December 31, 2010, there were $80,893 of intangible assets that were not disclosed above that were included net assets of discontinued operations.
 
8.            NOTES PAYABLE
 
A summary of notes payable as of December 31, 2011 and 2010 is as follows:
 
   
2011
    
2010
  
Note payable to CSI
   $ 362,500     $ –  
Convertible note payable
     140,000       –  
Convertible promissory note
     100,000       –  
Total notes payable
     602,500       –  
Less: amount classified as current
     (465,000 )     –  
Long-term notes payable, net of current portion
   $ 137,500     $ –  
 
The following is a roll-forward of notes payable, unrelated parties from January 1, 2010 through December 31, 2011:
 
Balance as of January 1, 2010                                                                                                                                
   $ 60,000  
Note conversions                                                                                                                                
     (59,900 )
Note repayments                                                                                                                                
     (100 )
Balance as of December 31, 2010                                                                                                                                
     –  
Notes payable financing                                                                                                                                
     810,000  
Payments                                                                                                                                
     (131,188 )
Conversions to common stock                                                                                                                                
     (76,313 )
Debt discount – Convertible Note Payable                                                                                                                                
     (19,000 )
Debt discount – Convertible Promissory Note                                                                                                                                
     (55,171 )
Amortization of debt discounts                                                                                                                                
     58,055  
Loss on extinguishment of debt                                                                                                                                
     16,117  
Balance as of December 31, 2011                                                                                                                                
   $ 602,500  
 
Note Payable to CSI
 
In July 2011, the Company issued a $450,000 note in connection with the CSI Agreement and it stipulated 18 equal monthly installments of $25,000 beginning in August 2011; see Note 4 for additional information.  During 2011, the Company repaid $87,500, leaving $362,500 outstanding as of December 31, 2011.  The Company made a partial payment of the November 2011 payment and did not make its December 2011 payment.  As discussed further in Note 18, in February 2012, the Company amended the terms of this note payable such that equal monthly payments in the amount of $25,000 will commence in April 2012 and continue through June 2013.  As such, the Company is presenting the remaining nine months of $25,000 amortization payments in fiscal year 2012, or $225,000, as current, with the remaining $137,500 classified as long-term.
 
Convertible Note Payable
 
In May 2011, the Company issued to a law firm a $210,000 convertible note which is payable on demand of which $43,687 was repaid and $26,313 was converted into 2,392,044 shares of common stock, leaving a balance of $140,000 as of December 31, 2011. The principal and interest on this note is convertible into common stock at $0.011 per share.  Additionally, the Company issued the law firm 3,000,000, three-year warrants exercisable at $0.011. The note and warrants were issued in satisfaction of accounts payable due to the law firm. The warrants were valued using the Black-Scholes option pricing model with the following assumptions, stock price of $0.0085 (based on the grant date quoted trading price of the Company's common stock), expected terms of three years, volatility of 159% (based on historical volatility), and a risk-free interest rate of 1.84%. The relative fair value of these warrants, approximately $19,000, was fully expensed due to the note being payable on demand. There was no intrinsic value for the embedded conversion feature because the conversion rate of the note equaled the trading price of the Company’s common stock.  In December 2011, the amount of common stock on an as converted basis exceeded our authorized share amount which resulted in the Company treating the convertible note embedded conversion feature as a derivative liability in the consolidated financial statements; see Note 2 “Fair Value of Financial Instruments and Fair Value Measurements”.
 
 
F-20
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
Convertible Promissory Note
 
In February 2011, the Company issued a $150,000, 6 month 12% promissory note due in August 2011. The note is secured with a priority lien on all the Company’s rights, titles, and interest in its assets, together with the proceeds thereof. The Company incurred $4,500 of an original issue discount which was deducted from the loan proceeds and was recorded as a debt discount and was being amortized over the loan term. In addition, the Company paid the lender $10,000 of legal fees which was recorded as a debt discount and was being amortized over the loan term and issued 6,000,000 warrants (with a cashless exercise provision) exercisable at $0.01 per share for a term of 2.5 years. The fair value of the warrants was $55,800, calculated using the Black-Scholes option pricing model with the following assumptions: stock price of $0.01 (based on the grant date quoted trading price of the Company's common stock), expected term of two and one-half years, volatility of 230% (based on historical volatility), and a risk-free interest rate of 1%.  The relative fair market value of the warrants was $40,671 which was recorded as debt discount and was being amortized over the term of the note.  The Company recorded the aggregate debt discounts of $55,171 for this note (which consisted of the loan fee, legal fees and warrant discount) and amortized $39,054 to interest expense through June 2011.
 
In July 2011, the Company amended this note to add a conversion feature making the note convertible at $0.01 per share. All other terms remained the same.  The debt modification was treated as a debt extinguishment under ASC 470-50.  Accordingly, the remaining unamortized discount at the time of modification of $16,117 was written-off to loss on extinguishment of debt.  There was no beneficial conversion value of the new note as the conversion price was deemed to be equal to the fair value of the common stock.  In December 2011, the amount of common stock on an as converted basis exceeded our authorized share amount which resulted in the Company treating the convertible note embedded conversion feature as a derivative liability in the consolidated financial statements; see Note 2 “Fair Value of Financial Instruments and Fair Value Measurements”.
 
In September 2011, as a result of the above mentioned note modification, the note holder converted $50,000 of the promissory note’s principal along with $10,675 of accrued interest into 6,067,561 shares of common stock, see Note 9.
 
As of December 31, 2011, $100,000 of principal remained outstanding and there was approximately $8,600 of accrued interest.  While the note matured in August 2011, the note holder has neither converted the note into common stock nor notified the Company that it was in default.  A provision in the note allows the note holder to convert the note into common stock at $0.001 per share upon a default.
 
The following is a roll-forward of notes payable, related parties from January 1, 2010 through December 31, 2011:
 
Balance as of January 1, 2010                                                                                                                                
   $ 287,000  
Note conversions                                                                                                                                
     (50,000 )
Note repayments                                                                                                                                
     (237,000 )
Balance as of December 31, 2010                                                                                                                                
     –  
Fiscal year 2011 activity                                                                                                                                
     –  
Balance as of December 31, 2011                                                                                                                                
   $ –  
 
In January 2010, $50,000 of the balance due to related parties was sold and converted into shares of the Company’s Common Stock and the accrued interest was paid in full.  Also in January 2010, the Company repaid $237,000 due under previously issued convertible notes.
 
9.            STOCKHOLDERS’ EQUITY (DEFICIT)
 
Common Stock
 
Fiscal Year 2010 activity:
 
In January 2010, the Company issued 358,333 shares of common stock upon the exercise of 358,333 warrants and received proceeds of $12,465.
 
In January 2010, the Company issued 1,500,000 shares of common stock valued at $0.035 per share (based on a contemporaneous private placements sales price) or $52,500 to settle outstanding liabilities to suppliers.
 
In January 2010, the Company issued 1,896,800 shares of common stock valued at $0.035 per share (based on a contemporaneous private placements sales price) or $66,388 to settle outstanding liabilities for legal fees.
 
In January 2010, the Company issued 3,140,000 shares of common stock to convert $109,900 of convertible debt.
 
In January 2010, the Company issued 2,500,595 shares of common stock related to anti-dilution protection clauses.
 
 
F-21
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
In January 2010, the Company entered into a six month investor relations agreement and agreed to issue a total of 3,300,000 shares of common stock of which 2,004,500 immediately vested and were issued as of March, 31, 2010. The remaining balance was issued in May, 2010 and vested upon issuance. The shares were valued at $0.035 per share (based on a contemporaneous private placement sales price) or $70,158.
 
In January 2010, the Company entered into a one year investor relations agreement and agreed to issue 200,000 immediately vested shares of common stock. The shares were valued at $0.035 per share (based on a contemporaneous private placement sales price) or $7,000.
 
In March 2010, the Company issued 2,250,000 shares of common stock valued at $0.035 per share (based on a contemporaneous private placement sales price) or $78,750 to settle an outstanding liability to a supplier.
 
In March 2010, the Company issued 300,000 immediately vested shares of common stock at $0.035 per unit or $10,500 (based on a contemporaneous private placement sales price) related to an asset purchase.
 
In April 2010 the Company entered into a two month consulting services agreement and issued 1,000,000 shares of restricted common stock valued at $0.035 per share (based on contemporaneous private placement sales price) or $35,000 for the services.
 
In May 2010, the Company issued 2,027,700 shares of common stock valued at $0.035 per share (based on a contemporaneous private placements sales price) or $70,970 to settle outstanding liabilities to suppliers. No gain or loss was recorded as the conversion price was equal to the fair market value of the common stock.
 
In May 2010, the Company entered into a new six month investor relations agreement and agreed to issue a total of 4,000,000 immediately vested shares of common stock. The shares were valued at $0.035 per share (based on a contemporaneous private placement sales price) or $140,000.
 
In June 2010, the Company issued 600,000 shares of common stock to an existing investor for no consideration effectively reducing the per share purchase price of the investors original investment in common stock. The shares we issued to an investor as an incentive to provide additional funding to the Company.
 
On July 28, 2010, the Company commenced a private placement of up to 110 million shares of common stock at $0.01 per share or $1,100,000. In connection with the new private placement, the Company agreed that for each investor in the Series B offering who purchases an amount in the new private placement equal to the lesser of (i) 50% of what he invested in the Series B offering or (ii) $100,000, he will receive a number of shares of common stock in order to reduce his purchase price per share derived from the Series B offering from $0.035 per share to $0.02 per share.
 
In July 2010, the Company issued 20,000,000 shares of common stock at $0.01 per unit pursuant to the private placement, which generated net proceeds of approximately $200,000.
 
In July 2010, the Company issued 6,540,000 shares of common stock to two existing investors for no consideration effectively reducing the per share purchase price of the investors original investment in common stock. The shares we issued to two investors as an incentive to provide additional funding to the Company.
 
In August 2010, the Company issued 43,530,000 shares of common stock at $0.01 per unit pursuant to the private placement, which generated net proceeds of approximately $435,300.
 
In August 2010, the Company issued 10,788,188 shares of common stock related to anti-dilution protection clauses.
 
In August 2010, the Company entered into an investment banking agreement with a New York based broker-dealer and issued it 2,000,000 shares of common stock. The shares were valued at $0.01 per share (based on a contemporaneous private placement sales price) or $20,000 and recorded as an offering cost. The company also paid this firm $35,000 in cash and two other firms a total of $40,282 in cash related to the offering.
 
In September 2010, the Company issued 3,500,000 shares of common stock at $0.01 per unit pursuant to the private placement, which generated net proceeds of approximately $35,000.
 
In September 2010, the Company issued 16,574,286 shares of common stock to some existing investors for no consideration effectively reducing the per share purchase price of the investors original investment in common stock. The shares were issued as an incentive to provide additional funding to the Company.
 
In September 2010, 142,230 shares of employee restricted stock vested.
 
 
F-22
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
In October 2010, the Company issued 9,800,000 shares of common stock at $0.01 per unit pursuant to the private placement, which generated net proceeds of approximately $98,000.
 
In November 2010, the Company issued 7,500,000 shares of common stock at $0.01 per unit pursuant to the private placement, which generated net proceeds of approximately $75,000.
 
In December 2010, the Company issued 32,596,367 shares of common stock related to anti-dilution protection clauses.
 
Fiscal Year 2011 activity:
 
In February 2011, the Company issued 4,000,000 shares of common stock for prior services rendered. The shares were valued at $0.01 per share or $40,000 based on a recent private placement sales price and the services were fully expensed.
 
In April 2011, the Company issued 628,571 shares of common stock for a $15,000 investment, at a rate of $0.024 per share, which was received in early 2010 and was recorded as a current liability until appropriate documentation was received. The $15,000 was reclassified to equity at the date of issuance of the common stock.
 
In May 2011, the Company issued 2,000,000 shares of common stock to its new Board Chairman for services rendered. The shares were valued at $0.0125 per share or $25,000 (based on the grant date quoted trading price of the Company's common stock) and were fully expensed as they related to prior services performed.  Additionally, the Company recognized $15,074 relating to 71,400 of previously issued unvested shares that vested in 2011.
 
In connection with the Bieber deal discussed in Note 14, the Company issued 18,000,000 shares of common stock with a fair value of $153,000 based on the grant date’s market closing price of $0.0085. The fair value of the grant was recorded as a prepaid asset and is being amortized over the 3 year term of the agreement.
 
In June 2011, the Company issued 68,035,953 shares of common stock upon the automatic conversion of the Series F preferred stock as described below.
 
In June 2011, the Company issued 5,647,458 shares of common stock for a cashless exercise of 6,000,000 warrants.
 
In July 2011, all 675 shares of Series C preferred stock were converted to 87,499,575 shares of common stock.
 
In July 2011, 337.5 shares of Series E preferred stock were converted to 43,749,787 shares of common stock.
 
In July 2011, the Company issued 25,000,000 shares of common stock in connection with the Asset Purchase Agreement discussed in Note 4.
 
In July 2011, the Company issued 3,420,000 shares of common stock for a $34,200 investment, $0.01 per share, which was received in May 2011 and was recorded as a current liability until appropriate documentation was received. The $34,200 was reclassified to equity at the date of issuance.
 
In July 2011, an investor exercised 6,000,000 warrants on a cashless basis for 5,101,257 shares of common stock.
 
In July 2011, the Company received $200,000 (less $16,000 commission fees) in a private placement for the sale of 20,000,000 shares of common stock.
 
In July 2011, the Company issued 1,253,026 shares of common stock as a settlement to a shareholder. The shares were valued at $0.015 per share, or $18,795 (based on a blended, pro rata, price per share of two recent placements).
 
In August 2011, the Company’s Board consented to the issuance of 3,000,000 shares of common stock for services to be rendered from April through October 2011. The shares were valued at $0.013 per share or $39,000 (based on the grant date quoted trading price of the Company’s common stock at the commencement of the service period) and is being amortized over the period of services rendered.
 
In August 2011, 42.1875 shares of Series E preferred stock were automatically converted to 5,468,723 shares of common stock.
 
In September 2011, there were 71,400 shares of restricted common stock that vested (see “Restricted Stock Grant” section within this footnote for additional details).
 
 
F-23
 
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
In September 2011, as a result of the note modification discussed at Note 8, the note holder converted $60,676 ($50,000 principal and $10,676 accrued interest) into 6,067,561 shares of common stock, of which 5,000,000 were for principal and 1,067,561 were for interest.
 
In November 2011, 42.1875 shares of Series E preferred stock were automatically converted to 5,468,723 shares of common stock.
 
In December 2011, the Company issued 3,000,000 shares of common stock for services rendered. The shares were valued at $0.01 or $30,000 based on a closing price at the time the shares were issued and the services were fully expensed in the year ended December 31, 2011.
 
In December 2011, the Company issued 1,000,000 shares of common stock for services rendered. The shares were valued at $0.023 or $23,000 based on a closing price at the time of service and the services were fully expensed in the year ended December 31, 2011.
 
In December 2011, the Company issued 2,392,044 shares of common stock for the conversion of $26,313 of outstanding convertible debt, see Note 8.
 
As of December 31, 2011, the Company issued 9,357,570 shares of common stock. The shares were issued among various investors as a result of agreements which required the Company to effectively re-price their shares (currently held from prior offerings) to $0.02 per share and, related to stock options granted in February 2011, at $0.008 per share.
 
During 2011, the Company issued 19,500,000 shares of common stock for the conversion of 1,950 previously issued shares of Series A preferred stock, as stated below.
 
During 2011, the Company issued 32,309,740 shares of common stock for the conversion of 1,373,164 previously issued shares of Series D preferred stock, as stated below.
 
During 2011, the Company received $2,074,966 for the issuance of 20,750 shares of Series G preferred stock, which, as of September 30, 2011, were all converted into 207,500,000 shares of common stock.
 
See below for additional discussion of conversions of preferred stock to common stock.
 
Preferred Stock
 
Series A Preferred Stock
 
Prior to January 1, 2010, the Company designated 12,130 preferred shares as Series A convertible preferred stock (“Series A”) par value $0.001, of which 7,830 shares were outstanding at January 1, 2010. The Series A had a liquidation preference equal to $1,213,000 which was convertible into common stock for a two-year period following issuance at an initial price of $0.035 per share and votes on an as converted basis with the common stock. In January 2010, the Company issued 22,371,429 shares of common stock for the conversion of 7,830 previously issued Series A.
 
In January 2010, the Company completed a private placement of Series A. The Company issued 2,800 shares and received $8,000 gross proceeds. The Series A shares were subsequently converted into 8,000,000 shares of common stock.
 
In September 2010, the Company authorized the supplement of a July 28, 2010 Offering to (i) increase the maximum number of shares of common stock offered under the Offering from 110,000,000 to 160,000,000; (ii) extend the termination date of the Offering from October 31, 2010 to November 30, 2010; (iii) as of the effective date of the Consent, issuer Series A Preferred Stock in lieu of common stock under the Offering; (iv) provide investors in the private placements in June 2008 through September 2008 the opportunity to effectively reprice their currently held shares from such offerings from $0.30 to $0.05 and (v) provide the investors who received convertible Series A Preferred Stock pursuant to that certain Agreement to Restructure Debt Dated December 15, 2009 the opportunity to effectively reprice their currently held shares from the conversion of the Series A Preferred Stock from $0.035 to $0.02; provided that the investors referenced in (iv) and (v) above must invest at least (the lesser of): $100,000 or 50% of their prior investment. It is further, the Company allows currently held shares from such offerings from $0.30 to $0.05 and (v) provide the investors who received convertible Series A Preferred Stock pursuant to that certain Agreement to Restructure Debt dated December 15, 2009 the opportunity to effectively reprice their currently held shares from the conversion of the Series A Preferred Stock from $0.035 to $0.02; provided that the investors referenced in (iv) and (v) above must invest at least (lesser of): $100,000 or 50% of their prior investment. As of December 31, 2010, no shares were issued under this Offering.
 
 
F-24
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
In June 2011, the Company closed a private placement offering with accredited investors and sold an aggregate of 18,600 shares of Series A Convertible Preferred Stock (“Series A”) and five-year warrants to purchase an aggregate of 62,000,000 shares of common stock at $0.040933 per share. This offering raised $1,686,200 in net proceeds after payment of commissions and fees to the placement agent. The Series A is convertible at $0.03 per shares. The Series A provides for a liquidation preference, voting rights equal to the number of shares of common stock that the holder would be entitled to if the Series A were converted, and a 7% dividend per annum. Additionally, the Series A contains anti-dilution protection and piggyback registration rights.  The Company did the following actions with regards to a company that assisted in raising the proceeds for the Series A private placement: (i) voluntarily increased an existing warrant grant of 2,304,000 with an exercise price of $0.035 per share to 8,064,000 with an exercise price of $0.01 per share, or by 5,760,000, resulting in an increase in the warrant value of $200,423; and (ii) issuing five-year warrants to purchase an aggregate of 4,960,000 shares of common stock at $0.040933 per share, valued at $194,870.
 
In December 2011, in order to encourage conversion, the Company voluntarily reduced the conversion price of the Series A to $0.01 per share from $0.03.  During 2011, 1,950 shares of Series A preferred stock were converted into 19,500,000 shares of common stock.  As discussed in Note 18, in March 2012, pursuant to the terms of the Series A, the conversion price of the outstanding Series A was reduced to $0.005 per share in order to match the conversion price of the Series H Preferred Stock we issued in a private placement.
 
Series B Preferred Stock
 
In December 2009, the Company designated 7,175 shares of Series B Preferred Stock (the “Series B”) and increased such amount of designated shares in January 2010 to 10,064 shares. The Series B had a liquidation preference over the common stock and other series of preferred stock of $350 per share, except that the Series B is junior to the Series A in liquidation preference. The Series B votes on an as-converted basis and is automatically convertible as soon as the authorized common stock is increased to 300,000,000 shares at an initial conversion price of $0.035 per share based on the investment amount.
 
In December 2009, the Company completed a private placement of Series B preferred stock. The Company issued 7,087 shares and received $2,480,350 in gross proceeds. The preferred shares automatically converted in 2010 to the Company’s common stock after approval from the shareholders for the increase in the number of authorized shares to 300,000,000. The conversion formula to common stock is as follows: Series B shares (7,087) x $350/0.035 = 70,867,142 common stock par value $0.001. All Series B preferred stock converted to common stock in January 2010. Additionally, the Company issued to a broker, 2,304,000 warrants as an equity payment for its efforts in the capital raise. The warrants had a value of approximately $69,000.
 
In January 2010, the Company issued 70,880,000 shares of common stock sold in connection with the conversion of 7,087 previously issued Series B.
 
In January 2010, the Company in a private placement sold Series B. The Company issued 1,301 shares and received $455,480 gross proceeds. In January 2010, the preferred shares automatically converted to 13,010,000 shares of common stock. The conversion formula to common stock was as follows: Series B shares (1,301) x $350/0.035= 13,010,000 common stock par value $0.001. The Company paid $150,000 in offering costs related to the Series B offering.
 
In February 2010, the Company completed its private placement of Series B. The Company issued 300 shares and received $105,000. In February 2010, the preferred shares automatically converted to 3,000,000 shares of common stock. The conversion formula was the same as the above paragraph.
 
Series C Preferred Stock
 
In April 2010, the Company authorized the issuance of Series C preferred stock (“Series C”).  The Series C have the same liquidation rights as the common shares, voting rights on an as-converted basis and each Series C share is convertible into 100,000 shares of common stock.
 
In August 2010, the Company entered into an agreement with each of Mr. Anthony Sasso, President of PG, Scott Frohman, Chief Executive Officer of the Company and PG and Mr. Paul Taylor. Under the agreement, Mr. Sasso surrendered his 1,750 shares of Series C and the Company granted to each of Messrs. Sasso and Frohman 675 shares of Series C and to Mr. Taylor 400 shares of Series C. In exchange, Mr. Frohman cancelled 70,000,000 options that were granted to him in April 2010. Finally, in August 2010, the Company entered into a two-year employment agreement with Mr. Taylor and appointed Mr. Taylor President of the Company. Under the terms of the employment agreement, Mr. Taylor received a monthly salary of $8,333. The Company granted him the 400 shares of Series C referred to above. Vesting of the Series C is subject to the same performance milestones as when the shares were issued solely to Mr. Sasso.
 
In September 2010, Mr. Taylor resigned from the Company and forfeited 400 shares of Series C preferred Shares.
 
In September 2010, the Board of Directors agreed to increase the conversion ratio for each share of Series C from 100,000 to 129,629 shares of common stock. The filing in Nevada was effective October 4, 2010.
 
 
F-25
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
In September 2010, the Chief Executive Officer of the Company agreed to exchange his 675 shares of Series C grant for 675 shares of Series E. The actual exchange occurred in 2011.
 
As of December 31, 2010, no Series C shares had been issued or accounted for as the contingent vesting requirements for issuance had not yet been met.
 
In May 2011, the Company amended the vesting terms of Series C granted to Mr. Sasso.  Previously, the preferred stock could be converted into common stock based upon software sales. The Company’s Board modified the conversion provision set forth in the Certificate of Designations of the Series C so that (i) one-half of the shares could be immediately converted into common stock upon execution of the Bieber Agreement; and (ii) the remaining shares would become convertible into common stock in equal quarterly increments over a two-year period with the first conversion date being three months from the date of the Bieber Agreement, subject to continued employment by each, as applicable, on each applicable conversion date. The 675 shares of Series C preferred stock were valued at $0.0085 per share of common stock (based on the quoted trading price of the Company's common stock on the day the milestone was met) which when converted, amounts to 87,499,575 shares of common stock valued at $743,746. At the time, the 337.5 unvested shares were to be expensed over the conversion terms as applicable.  In May 2011, the Company issued the 337.5 shares of Series C preferred stock and immediately recorded $371,873 of stock-based compensation expense.
 
During July 2011, the Company’s Board resolved that as consideration for the Settlement and Release Agreement (discussed in Note 4), the Company’s Board permitted the remaining 337.5 shares of Series C held by Mr. Sasso to be immediately convertible into common stock.  Accordingly, the Company recorded the remaining $345,882 ($25,991 was amortized prior to the settlement agreement) in stock-based compensation expense for a cumulative total of $743,746.  At this time, all 675 shares of vested Series C preferred stock were converted into 87,499,575 shares of common stock.
 
Series D Preferred Stock
 
In April 2010, the Company issued 2,850,000 shares of Series D Preferred Stock (the “Series D”) to the shareholders of Cellular as consideration for the acquisition of the software.  Series D shares were valued at $2,625,000, or $0.035 per share, based on contemporaneous private placement sales prices, see Note 4. The Series D shares vote on an as-converted basis with the shares of common stock. The Series D is convertible into the Company’s common stock at the election of the holders of the Series D. The conversion formula to common stock (which is subject to adjustment to protect the holder against certain dilutive events)  is as follows: every one share of Series D is convertible into 23.529411 shares of common stock. Thus, the 2,850,000 shares of Series D are convertible into 67,058,821 shares of common stock. The Series D stock has a liquidation preference equal to $1.00 per share (for a total of $2,850,000).
 
During 2010, 993,203 shares of Series D preferred stock converted into 23,369,483 shares of common stock.  During 2011, 1,373,164 shares of Series D preferred stock converted to 32,309,740 shares of common stock.  At December 31, 2011, there are 483,633 shares of Series D outstanding that are convertible into an aggregate of 11,379,600 shares of common stock.
 
Series E Preferred Stock
 
In August 2010, the Company entered into a letter agreement with Mr. Scott Frohman, its Chief Executive Officer. Pursuant to the letter agreement, the Company issued Mr. Frohman 675 shares of Series E Preferred Stock (the “Series E”).  In September 2010, the Company authorized the issuance of Series E consisting of 2,000 shares, par value $0.001 per share with the same rights and preferences as the Series C, except without the voting and conversion limitations.
 
In May 2011, the Company amended the vesting terms of Series E.  Previously, the preferred stock converted into common stock based upon software sales. The Company’s Board modified the conversion provision set forth in the Certificate of Designations of the Series E so that (i) one-half of the shares could be immediately converted into common stock upon execution of the Bieber Agreement and (ii) the remaining shares would become convertible into common stock in equal quarterly increments over a two-year period with the first conversion date being three months from the date of the Bieber Agreement, subject to continued employment by each, as applicable, on each applicable conversion date. The 675 shares of Series E preferred stock were valued at $0.0085 per share of common stock (based on the quoted trading price of the Company's common stock on the day the milestone was met) which when converted, amounts to 87,499,575 shares of common stock valued at $743,746. At the time, the 337.5 unvested shares were to be expensed over the conversion terms as applicable.  In May 2011, the Company issued the 337.5 shares of Series C preferred stock and immediately recorded $371,873 of stock-based compensation expense.
 
In July 2011, the 337.5 shares of the 675 shares of Series E preferred stock were converted to 43,749,787 shares of common stock.  The remaining 337.5 shares of Series E can be convertible into common stock every three months over a two year period commencing August 2011.  Each quarter, 42.1875 shares of Series E convert into 5,468,723 shares of common stock.  During August 2011 and November 2011, a combined 84.375 shares of Series E converted into an aggregate of 10,937,446 shares of common stock.  As of December 31, 2011, an aggregate 421.875 shares of Series E were vested and converted into 54,687,233 shares of common stock, leaving 263.125 shares of Series E that will automatically convert into 32,812,339 shares of common stock in six equal quarterly installments over the next eighteen months.
 
 
F-26
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
Series F Preferred Stock
 
In May 2011, the Board designated 68,035.936 shares of Series F Preferred Stock, par value $0.001 per share (“Series F”).  The Series F had a liquidation preference equal to its par value, voting rights that are the same as common stock on an as-converted basis, and automatically convertible to common stock at a ratio of 1,000 common shares for each preferred share upon an increase in the Company’s authorized capital stock. The Series F preferred stock was issued to various prior investors in common stock or other series of preferred stock pursuant to certain full ratchet anti-dilution provisions contained in their respective agreements.  As a result of these provisions, the Company effectively re-priced the prior investors’ shares (currently held from prior offerings) to $0.05 per share and $0.02 per share, as applicable. As such, the Company issued approximately 68,036 shares of Series F preferred stock under the ratchet provisions.  In June 2011, the Series F automatically converted to 68,035,953 shares of common stock upon the increase in the Company’s authorized capital stock. As of December 31, 2011, there were no shares of Series F outstanding.
 
Series G Preferred Stock
 
In May 2011, the Board designated Series G Preferred Stock (the “Series G”) as a new series of preferred stock consisting of 21,000 shares, par value $0.001 per share.  The Series G has a liquidation preference equal to the total consideration paid for all shares issued, voting rights that are the same as common stock on an as-converted basis, and automatically convertible to common stock at a ratio of 10,000 common shares for each preferred share upon increase in the Company’s authorized capital stock. Additionally, the Board approved the sale of up to 21,000 shares of Series G at a price of $100 per share ($0.01 for each common share equivalent) convertible into 210,000,000 shares of common stock at such time the Company has the increased authorized capital. For a period of two-years following the Series G purchase, investors will have full price protection for any issuances of securities below $0.01 per share. As of December 31, 2011, the Company received $2,074,966 and issued 207,500,000 shares of common stock in lieu of issuing Series G certificates.
 
Series H Preferred Stock
 
In February 2012, the Board designating Series H preferred stock (“Series H”) as a new series of preferred stock.  See note 18 for more information.
 
Series I Preferred Stock
 
In April 2012, the Board approved Series I preferred stock (“Series I”) as a new series of preferred stock.  See note 18 for more information.
 
Stock Options
 
2008 Equity Incentive Plan
 
On June 23, 2008, our Board of Directors adopted the 2008 Equity Incentive Plan (the “Plan”) under which we may issue up to 8,000,000 shares of restricted stock and stock options to our directors, employees and consultants.
 
The Plan is to be administered by a Committee of two or more independent directors, or in their absence by the Board. The identification of individuals entitled to receive awards, the terms of the awards, and the number of shares subject to individual awards, are determined by our Board or the Committee, in their sole discretion. The total number of shares with respect to which options or stock awards may be granted under the Plan and the purchase price per share, if applicable, shall be adjusted for any increase or decrease in the number of issued shares resulting from a recapitalization, reorganization, merger, consolidation, exchange of shares, stock dividend, stock split, reverse stock split, or other subdivision or consolidation of shares.
 
The Plan provides for the grant of incentive stock options (“ISOs”) as defined by the Internal Revenue Code. For any ISOs granted, the exercise price may not be less than 110% of the fair market value in the case of 10% shareholders. Options granted under the Plan shall expire no later than 10 years after the date of grant, except for ISOs granted to 10% shareholders, which must expire not later than five years from grant. The option price may be paid in United States dollars by check or other acceptable instrument including wire transfer or, at the discretion of the Board or the Committee, by delivery of our common stock having fair market value equal as of the date of exercise to the cash exercise price or a combination thereof.
 
 
F-27
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
Our Board or the Committee may from time to time alter, amend, suspend, or discontinue the Plan with respect to any shares as to which awards of stock rights have not been granted. However, no rights granted with respect to any awards under the Plan before the amendment or alteration shall not be impaired by any such amendment, except with the written consent of the grantee.
 
Under the terms of the Plan, our Board or the Committee may also grant awards, which will be subject to vesting under certain conditions. In the absence of a determination by the Board or Committee, options shall vest and be exercisable at the end of one, two and three years, except for ISOs, which are subject to a $100,000 per calendar year limit on becoming first exercisable. The vesting may be time-based or based upon meeting performance standards, or both. Recipients of restricted stock awards will realize ordinary income at the time of vesting equal to the fair market value of the shares. We will realize a corresponding compensation deduction. Upon the exercise of stock options other than ISOs, the holder will have a basis in the shares acquired equal to any amount paid on exercise plus the amount of any ordinary income recognized by the holder. For ISOs, which meet certain requirements, the exercise is not taxable upon sale of the shares, the holder will have a capital gain or loss equal to the sale proceeds minus his or her basis in the shares.
 
A summary of the Company’s stock option activity during the years ended December 31, 2011 and 2010 is presented below:
 
         
Weighted Average Exercise
    
Weighted Average Remaining Contractual
  
   
Quantity
    
Price
    
Term (Years)
  
Balance outstanding at January 1, 2010                                                                             
     22,865,097     $ 0.270       6.60  
Granted                                                                             
     78,200,000     $ 0.270       –  
Exercised                                                                             
     –     $ –       –  
Forfeited                                                                             
     (2,439,880 )   $ –       –  
Expired                                                                             
     –     $ –       –  
Cancelled                                                                             
     (70,000,000 )   $ 0.036       –  
Balance outstanding at January 1, 2011                                                                             
     28,625,217     $ 0.067       3.97  
Granted                                                                             
     116,050,000     $ 0.015       3.42  
Exercised                                                                             
     –     $ –       –  
Forfeited                                                                             
     (17,411,884 )   $ 0.076       3.97  
Expired                                                                             
     (22,500,000 )   $ 0.010       –  
Balance outstanding at December 31, 2011                                                                             
     104,763,333     $ 0.025       4.00  
Exercisable at December 31, 2011                                                                             
     61,814,460     $ 0.030       3.99  
 
The aggregate intrinsic value of all outstanding options was $149,070 for the year ended December 31, 2011.  There was no intrinsic value for the year ended December 31, 2010.
 
The weighted-average grant-date fair value of options granted during the years ended December 31, 2011 and 2010 was $0.25 and $0.06 (excluding the 70,000,000 granted but then cancelled), respectively.
 
Fiscal Year 2010 activity:
 
On March 9, 2010, the Company granted 1,000,000 stock options to a former employee in connection with a liability settlement. The options have an exercise price of $0.035 and were valued on the grant date at $0.029 per option for a total of $29,200 using a Black-Sholes option pricing model with the following assumptions: stock price at $0.035 (based on the grant date quoted trading price of the Company’s common stock), volatility of 121% (based on historical volatility), expected term of five years, and a risk free interest rate of 2.34%.
 
Vesting based on the future performance of the asset agreement described in Note 4, our CEO was granted 70,000,000 five year non-Plan unvested stock options with an exercise price of $0.036 per option using a Black-Sholes option price model with the following assumptions: Stock price $0.035 per share (based on contemporaneous private placement sales price), volatility of 204% (based on recent historical volatility), expected term 5 years, and a risk free interest rate of 2.56%.
 
In July, 2010, in connection with the Series C Agreement, the Company’s CEO agreed to cancel 70 million unvested stock options which we previously granted. No expense had been recognized on the grant and accordingly there was no expense adjustment upon cancellation.
 
In July 2010, the Company granted to the former Chief Technology Officer 200,000 new five-year non-qualified stock options exercisable at $0.017 per share vesting semi-annually over a three-year period beginning on December 31, 2010. The options were valued on the grant date at $0.017 per option for a total of $4,000 using a Black-Sholes option pricing model with the following assumptions: stock price at $0.02 (based on the grant date quoted trading price of the Company’s common stock), volatility of 278% (based on historical volatility), expected term of five years, and a risk free interest rate of 1.66%.
 
 
F-28
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
In August 2010, the Company granted to the Senior Vice President of the Company 7,000,000 Non-Plan five-year options exercisable at $0.017 per share and vesting over a three-year period on each calendar quarter with the first vesting date being December 31, 2010. The options were valued on the grant date at $0.017 per option for a total of $119,000 using a Black-Sholes option pricing model with the following assumptions: stock price at $0.017 (based on the grant date quoted trading price of the Company’s common stock), volatility of 213% (based on historical volatility), expected term of five years, and a risk free interest rate of 1.66%.
 
Fiscal Year 2011 activity:
 
In January 2011, the Company entered into a verbal employment agreement with its President. He was granted a five year option to purchase 7,000,000 shares of common stock at an exercise price of $0.008 per share under the Options Media 2008 Equity Incentive Plan. There were 250,000 shares that vested immediately, and the remaining 6,750,000 shares will vest monthly (beginning March 1, 2011) over a two year period. Unvested shares are subject to continued employment on each applicable vesting date. The options were valued on the grant date at $0.008 per share or $56,000 using the Black Scholes option pricing model with the following assumptions: stock price of $0.008 (based on the grant date quoted trading price of the company's common stock), expected term of five years (using the simplified method), volatility of 230% (based on historical volatility), and a risk-free interest rate of 2.7%.
 
In February 2011, the Company granted its prior Chief Financial Officer 9,000,000 five year options exercisable at $0.008 per share. There were 250,000 shares that vested immediately, and the remaining 8,750,000 shares will vest monthly (beginning March 1, 2011) over a two year period. Unvested shares are subject to continued employment on each applicable vesting date. The options were valued on the grant date at $0.008 per share or $72,000 using the Black Scholes option pricing model with the following assumptions: stock price of $0.008 (based on the grant date quoted trading price of the company's common stock), expected term of five years (using the simplified method), volatility of 230% (based on historical volatility), and a risk-free interest rate of 2.7%.
 
In April 2011, the Company granted a total of 1,700,000 five-year non-plan stock options to four employees and one director exercisable at $0.011 per share. The options shall vest over a three year period each June 30 and December 31 with the first vesting date being June 30, 2011. Unvested shares are subject to continued service on each applicable vesting date. The options were valued on the grant date at $0.0106 per share or $18,020 using the Black Scholes option pricing model with the following assumptions: stock price of $0.011 (based on the grant date quoted trading price of the company's common stock), expected term of five years (using the simplified method), volatility of 186% (based on historical volatility), and a risk-free interest rate of 2.24%.
 
In April 2011, the Company agreed to issue to a consultant 500,000 stock options exercisable at $0.01 per share. The options were valued at $0.0134 per share or $6,700 using the Black Scholes option pricing model with the following assumptions: stock price of $0.01 (based on agreement date’s quoted trading price of the company's common stock), expected term of five years (using the simplified method), volatility of 175% (based on historical volatility), and a risk-free interest rate of 0.02%. The options were fully expensed.
 
In May 2011, the Company issued to its new Chairman of the Board 10,000,000 five year stock options, exercisable at $0.0085 per share. There were 2,500,000 shares that vested immediately, and the remaining 7,500,000 shares will vest in equal increments over a three year period each June 30 and December 31 with the first vesting date being December 31, 2011. Unvested shares are subject continued employment on each applicable vesting date. The options were valued on the grant date at $0.0074 per share or $74,000 using the Black Scholes option pricing model with the following assumptions: stock price of $0.0085 (based on the grant date quoted trading price of the company's common stock), expected term of 3.625 years (using the simplified method), volatility of 159% (based on historical volatility), and a risk-free interest rate of 1.84%.
 
In June 2011, the Company issued 40,000,000 five year non-qualified stock options exercisable at $0.0445 per share. There were 20,000,000 shares that vested immediately, and the remaining 20,000,000 shares will vest in equal increments over a three year period each March 31, June 30, September 30, and December 31 with the first vesting date being September 30, 2011. Unvested shares are subject to continued employment on each applicable vesting date. The options were valued on the grant date at $0.04369 per share or $1,747,600 using the Black Scholes option pricing model with the following assumptions: stock price of $0.0445 (based on the grant date quoted trading price of the company's common stock), expected term of five years (using the simplified method), volatility of 210% (based on historical volatility), and a risk-free interest rate of 1.62%.
 
In July 2011, the Company granted a total of 12,350,000 five year non-plan stock options to six employees and one director exercisable at $0.05 per share. The options shall vest quarterly over a three year period with the first vesting date being September 30, 2011. Unvested shares are subject to continued service on each applicable vesting date. The options were valued on the grant date at $0.0471 per share or $582,140 using the Black Scholes option pricing model with the following assumptions: stock price of $0.05 (based on the grant date quoted trading price of the company's common stock), expected term of five years (using the simplified method), volatility of 219% (based on historical volatility), and a risk-free interest rate of 0.66%.
 
 
F-29
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
In July, 2011, the Company granted its Chairman and CEO a total of 22,500,000 ninety-day non-plan stock options exercisable at $0.01 per share. The options are exercisable upon demand and were to expire in October 2011. The options were valued on the grant date at $0.0087 per share or $194,917 using the Black Scholes option pricing model with the following assumptions: stock price of $0.015 (based on a blended, pro rata, price per share of two recent placements), expected term of 90 days, volatility of 254% (based on historical volatility), and a risk-free interest rate of 0.02%.  These options expired prior to being exercised.
 
In August 2011, the Company issued to its new Chief Financial Officer 3,000,000 five year stock options, exercisable at $0.0365 per share. The options shall vest quarterly over a three year period with the first vesting date being December 31, 2011. Unvested shares are subject to continued service on each applicable vesting date. The options were valued on the grant date at $0.0352 per share or $105,491 using the Black Scholes option pricing model with the following assumptions: stock price of $0.0365 (based on the grant date quoted trading price of the company's common stock), expected term of five years (using the simplified method), volatility of 216% (based on historical volatility), and a risk-free interest rate of 0.01%.
 
In connection with the appointment of a director to our Board, the Company issued to such director 5,000,000 five year stock options, exercisable at $0.03 per share. 416,674 options were immediately vested on November 7, 2011 and 4,583,326 options vest in eleven equal quarterly increments of 416,666 beginning with the completion of the quarter ended March 31, 2012, subject to continued service as a director on each applicable vesting date. The options were valued on the grant date at $0.0195 per share or $97,392 using the Black Scholes option pricing model with the following assumptions: stock price of $0.02 (based on the grant date quoted trading price of the Company's common stock), expected term of five years (using the simplified method), volatility of 205% (based on historical volatility), and a risk-free interest rate of 0.88%.
 
In connection with another appointment of a director to our Board, the Company issued to such director 5,000,000 five year stock options, exercisable at $0.0122 per share. 416,674 options were immediately vested on December 7, 2011 and 4,583,326 options vest in eleven equal quarterly increments of 416,666 beginning with the completion of the quarter ended March 31, 2012, subject to continued service as a director on each applicable vesting date. The options were valued on the grant date at $0.0119 per share or $59,735 using the Black Scholes option pricing model with the following assumptions: stock price of $0.0122 (based on the grant date quoted trading price of the Company's common stock), expected term of five years (using the simplified method), volatility of 207% (based on historical volatility), and a risk-free interest rate of 0.36%.
 
On December 30, 2011, the Company repriced three option grants of 40 million, 3 million and 1.5 million from their respective strike prices of $0.0445, $0.0365 and $0.05, to $0.011.  The Company will amortize the incremental aggregate option expense of $22,994 over the remaining term of the respective grant.
 
In the aggregate, for the year ended December 31, 2011, the Company recorded stock-based compensation expense of $1,795,412, related to stock options. At December 31, 2011, there was $1,531,789 of unrecognized compensation expense to non-vested options-based compensation, which will be expensed over the applicable term of the respective stock option grants.
 
Restricted Stock Grants
 
Listed below is a summary of the quantity of employee common stock unvested, granted, vested and cancelled for the years ended December 31, 2011 and 2010.
 
Unvested shares at January 1, 2010 
     457,667  
Shares granted
     –  
Shares vested 
     (101,107 )
Unvested shares cancelled 
     (285,160 )
Unvested shares at December 31, 2010                                                                                                                                       
     71,400  
Shares granted                                                                                                                                       
     –  
Shares vested                                                                                                                                       
     (71,400 )
Unvested shares cancelled
     –  
Unvested shares at December 31, 2011
     –  
 
For the year ended December 31, 2011, the Company recorded stock-based compensation expense of $15,074 related to restricted stock grants. As of December 31, 2011, all remaining shares have vested with no further unrecognized compensation expense.
 
 
F-30
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
Stock Warrants
 
During 2011, the Company issued warrants along with certain debt (9,000,000), the issuance of Series A (72,720,000), and the Bieber transaction (183,160,749), see Notes 8, 9 and 14 for additional information.  Additionally, the Company issued warrants to purchase 5,000,000 shares of the Company’s common stock at an exercise price of $0.03 per share as a settlement, valued at $44,195 based on a Black-Scholes pricing model using a stock price of $0.01 (based on the grant date quoted trading price of the Company's common stock), expected term of three years based on the contracted term, volatility of 209% (based on historical volatility), and a risk-free interest rate of 0.40%.
 
During 2010, the Company issued warrants as part of the sale of common stock units and with certain debt. Additionally, certain warrant holders exercised their warrants into common stock in 2011. Activity during 2011 and 2010 was as follows:
 
         
Weighted Average Exercise
    
Weighted Average Remaining Contractual
  
   
Quantity
    
Price
    
Term (Years)
  
Balance outstanding at January 1, 2010                                                                                   
     6,520,665     $ 0.038       3.16  
Granted                                                                                   
     333,333       –       –  
Exercised                                                                                   
     (358,333 )     –       –  
Expired                                                                                   
     –       –       –  
Balance outstanding at January 1, 2011                                                                                   
     6,495,665     $ 0.038       2.12  
Granted                                                                                   
     269,880,747       0.019       2.97  
Exercised                                                                                   
     (14,064,000 )     0.010       –  
Expired                                                                                   
     (3,371,667 )     0.517       –  
Balance outstanding at December 31, 2011                                                                                   
     258,940,745     $  0.022       2.43  
 
During 2011, the exercise of 14,064,000 warrants occurred on a cashless basis.  As discussed in Note 18, in connection with the $0.005 per share conversion price of the Series H private placement, almost all of the outstanding warrants were ratcheted down to $0.005 per share with an increase in the number of warrants in order to keep the dollar proceeds from the exercise constant per the anti-dilution provisions contained within the respective documents.
 
In December 2011, the amount of common stock on an as converted basis exceeded our authorized share amount which resulted in the Company treating the warrants as a derivative liability in the consolidated financial statements (See Note 2).
 
 
F-31
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
10.           NET EARNINGS (LOSS) PER SHARE
 
The Company’s basic and diluted shares and its basic and diluted net earnings (loss) per share for the years ended December 31, 2011, and 2010 was as follows
 
   
2011
    
2010
  
Basic numerator:
            
Loss from continuing operations
   $ (12,689,751 )   $ (3,432,082 )
Less: preferred stock dividends
     (74,293 )     –  
Numerator for basic loss per share – continuing operations
     (12,764,044 )     (3,432,082 )
Numerator for basic earnings (loss) per share – discontinued operations, net
     13,941       (6,428,087 )
Numerator for basic loss per share – available to common shareholders
   $ (12,750,103 )   $ (9,860,169 )
                 
Diluted numerator:
                
Numerator for basic loss per share – continuing operations
   $ (12,764,044 )   $ (3,432,082 )
Add: preferred stock dividends
     74,293       –  
Numerator for diluted loss per share – continuing operations
     (12,689,751 )     (3,432,082 )
Numerator for diluted earnings (loss) per share – discontinued operations, net
     13,941       (6,428,087 )
Numerator for diluted loss per share – available to common shareholders
   $ (12,675,810 )   $ (9,860,169 )
                 
Basic weighted average common shares
     706,888,613       274,588,900  
                 
Dilutive instruments
                
Options
     24,971,654       –  
Warrants
     63,892,119       –  
Convertible preferred stock (Series A and Series D)
     55,616,882       –  
Automatically convertible preferred stock (Series E)
     13,754,169       –  
Convertible debt
     10,013,760       –  
Total dilutive common shares
     168,248,584       –  
Diluted weighted average common shares
     875,137,197       274,588,900  
                 
Basic EPS:
                
Basic earnings (loss) per share – continuing operations
   $ (0.02 )   $ (0.01 )
Basic earnings (loss) per share – discontinued operations, net
     0.00       (0.03 )
Basic earnings (loss) per share
   $ (0.02 )   $ (0.04 )
                 
Diluted EPS:
                
Diluted earnings (loss) per share – continuing operations
   $ (0.02 )   $ (0.01 )
Diluted earnings (loss) per share – discontinued operations, net
     0.00       (0.03 )
Diluted earnings (loss) per share
   $ (0.02 )   $ (0.04 )
 
Basic earnings (loss) per common share is based on the weighted-average number of all common shares outstanding. The computation of diluted earnings (loss) per share does not assume the conversion, exercise, or contingent issuance of securities that would have an anti-dilutive effect on earnings (loss) per share.   The dilutive instruments for the year ended December 31, 2011 is presented for the sole purpose of the earnings from discontinued operations.
 
For the year ended December 31, 2011, (i) 30,480,000 incremental options; (ii) 62,819,998 incremental warrants; and (iii) 11,802,846 incremental Series of preferred stock; for an aggregate incremental total of 105,102,844; were excluded from the denominator for diluted income per share as the impact of their conversion was anti-dilutive.  For the year ended December 31, 2010, there were 28,625,217 incremental options excluded from the calculation of diluted shares as the impact of their conversion was anti-dilutive due to the net loss.
 
 
F-32
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
11.           INCOME TAXES
 
The Company has net operating losses carry-forwards for federal income tax purposes of approximately $13 million at December 31, 2011, the unused portion of which, if any, expires in the year ending December 31, 2031. The Company accounts for income taxes under ASC 740 (formerly “SFAS 109”). ASC 740 requires the recognition of deferred tax assets and liabilities for both the expected impact of differences between the financial statements and the tax basis of assets and liabilities, and for the expected future tax benefit to be derived from tax losses and tax credit carry forwards. ASC 740 also requires the establishment of a valuation allowance to reflect the likelihood of realization of deferred tax assets. Internal Revenue Code Section 382 places a limitation on the amount of taxable income that can be offset by carry forwards after a change in control (generally greater than a 50% change in ownership) and the Company is subject to such limitation with respect to the pre-acquisition losses of Options and may be subject to additional limitations in the event of additional owner shifts.
 
ASC 740 also prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return and requires that the Company determine whether the benefits of the Company’s tax positions are more likely than not of being sustained upon audit based on the technical merits of the tax position (formerly FIN 48). ASC 740 also provides guidance on de-recognition, classification, interest and penalties, accounting in interim periods, and disclosure. Based on its evaluation, the Company has determined that there were no significant uncertain tax positions requiring recognition in the accompanying financial statements. The evaluation was performed for the tax years ended December 31, 2007 through 2010.
 
The Company classifies interest and penalties arising from underpayment of income taxes in the statements of operations as general and administrative expenses. As of December 31, 2011 and 2010, the Company had no accrued interest or penalties related to uncertain tax positions.
 
The Company currently has provided for a full valuation allowance against the net deferred tax assets. Based on the available objective evidence, management does not believe it is more likely than not that the net deferred tax assets will be realizable in the future. An adjustment to the valuation allowance would benefit net income in the period in which such determination is made if the Company determines that it would be able to realize its deferred tax assets in the foreseeable future.
 
The components of the Company's income tax expense (benefit) for the years ended December 31, 2011 and 2010 are as follows:
 
   
2011
    
2010
  
Current:
            
Federal
   $ –     $ –  
State
     –       –  
Deferred:
                
Federal
     –       –  
State
     –       –  
Total expense
   $ –     $ –  
 
The table below summarizes the differences between the Company’s effective tax rate and the statutory federal rate as follows for the periods ended December 31, 2011 and 2010:
 
   
2011
    
2010
  
Computed “expected” benefit
   $ (4,310,000 )   $ (3,451,000 )
State tax benefit, net of federal effect
     (215,000 )     (345,000 )
Impairment of intangibles
     1,045,000       2,453,000  
Amortization of intangibles
     156,000       52,000  
Other
     1,020,000       187,000  
Increase in valuation allowance
     2,304,000       1,104,000  
Total
   $ –     $ –  
 
 
F-33
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
Deferred tax assets and liabilities are provided for significant income and expense items recognized in different years for tax and financial reporting purposes. The components of the net deferred tax assets and liabilities for the years ended December 31, 2011 and 2010 were as follows:
 
   
2011
    
2010
  
Deferred tax assets:
            
Net operating loss carry forwards
   $ 4,947,000     $ 3,518,000  
Deferred compensation
     650,000       –  
Allowance for bad debts
     115,000       82,000  
Depreciation
     76,000       –  
Charitable contributions
     11,000       –  
Gain on asset disposals
     6,000       –  
Other
     99,000       –  
Total deferred tax assets, gross
     5,904,000       3,600,000  
Less: valuation allowance
     (5,904,000 )     (3,600,000 )
Total net deferred tax assets, net of valuation allowance
   $ –     $ –  
 
At December 31, 2011 and 2010, the Company fully reserved the net deferred tax asset due to the substantial uncertainty of the realization of any tax assets in future periods. For its year ended December 31, 2011, the valuation allowance was increased by approximately $2,304,000.
 
12.           DISCONTINUED OPERATIONS
 
In February 2011, the Company sold its e-mail business, databases, and its 1 Touch Marketing business for $175,000 in cash and settlement of $14,000 of accounts payable plus a percentage of all revenue generated over a 24 month period from our sales force, most of whom were hired by the purchaser and from customers on a customer list. The maximum additional payment of sales royalties is capped at $1.5 million in the first year and $1.5 million in the second year. The operating amounts associated with these product lines are reported as discontinued operations in the accompanying consolidated financial statements. The Company recorded a net gain on the asset sale of $116,218 which is presented in discontinued operations for the year ended December 31, 2011. Our continuing operations are from our PhoneGuard subsidiary and lead generation business.
 
Revenues and pretax income (loss) from discontinued operations for the years ended December 31, 2011 and 2010, respectively, were as follows:
 
   
2011
    
2010
  
Revenue                                                                                                                
   $ 163,775     $ 3,626,774  
Net income (loss) before income taxes                                                                                                                
   $ 13,941     $ (6,428,087 )
 
13.           RELATED PARTY TRANSACTIONS
 
Fiscal Year 2010 activity:
 
On August 11, 2010, Daniel Lansman resigned as President and was appointed Senior Vice President of the Company. Mr. Lansman remains a director of the Company. In connection with his new position, Mr. Lansman has agreed to amend his employment agreement which he and the Company are in the final stages of executing. Based on the thus far agreed upon terms, Mr. Lansman will receive an annual salary of $125,000 per year and 7,000,000 Non-Plan five-year options exercisable at $0.017 per share and vesting over a three-year period on each calendar quarter with the first vesting date being December 31, 2010.
 
In August 2010, we paid $110,000 to CSI to reimburse it for the development of PhoneGuard and acquire a license. The former president of PhoneGuard, Mr. Sasso, was president of CSI.
 
During the year 2010, the Company repaid $237,000 of related parties’ convertible promissory notes and a related party investor converted $50,000 of a convertible promissory note, see Note 8.
 
At December 31, 2010, the Company owes one officer $30,498 for expenses they personally advanced on behalf of the Company.  This amount was included in the line item “Due to related parties” on the Company’s consolidated balance sheet as of December 31, 2010.
 
 
F-34
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
The Company paid $110,000 to Cellular to reimburse it for the development of PhoneGuard software and acquire a license in August 2010. The former president of PhoneGuard is president of CSI. See “Item 13 – Certain Relationships and Related Transactions, and Director Independence” of this Report.
 
Fiscal Year 2011 activity:
 
As of December 31, 2011, we incurred consulting expense of $200,000, (of which there was $110,000 due to TBC), wherein one Board member is a partial owner and the Company’s Chairman was previously a manager. Effective July 1, 2011, the Company’s Chairman resigned from that position, and this payable is included in the line item “Due to related parties” on the Company’s consolidated balance sheet as of December 31, 2011. As of December 31, 2010, there was no balance owed to this Company.  During the year ended December 31, 2011, the Company did not accrue for or make any royalty payments to TBC (see Note 14 for the amount of the royalty percentages to be paid to TBC and what they are calculated on).
 
As of December 31, 2011 the Company owed an officer $55,726 for expenses personally advanced on behalf of the Company.  This amount was included in the line item “Due to related parties” on the Company’s consolidated balance sheet as of December 31, 2011.
 
As of December 31, 2011 we owed executive officers $58,333 in past due salary which is included in the line item “Accrued expenses” on the Company’s consolidated balance sheet.  As of December 31, 2010, we owed executive officers $270,000 in past due salary, which were repaid in full during the year ended December 31, 2011.
 
In April 2011, LaunchPad, LLC, a company controlled by our CEO verbally agreed to pay up to $3,000 per month on a month-to-month basis for rental of office space. In May 2011, the Company’s Board declined the opportunity to purchase the activation-code server for our software and permitted our CEO and an officer of PhoneGuard to acquire it and offer us a discounted price per activation compared to what we paid the third party seller. During the year ended December 31, 2011, the Company paid, and expensed, $60,014 to this independent company (controlled by our CEO) for 32,440 activation codes.
 
14.           BIEBER BRANDS AND ASSOCIATES AGREEMENTS
 
In May 2011, the Company entered into agreements with Justin Bieber Brands, LLC, and certain associates of Justin Bieber (collectively, the “Bieber Agreements”, and the “Bieber Group”, respectively) as well as a related agreement with a company formerly managed by the Company’s Chairman, Keith St. Clair. The Bieber Agreements provide that Justin Bieber shall act as a spokesman for PhoneGuard’s software and its potential to substantially reduce injuries and save lives from traffic accidents. Bieber has agreed to endorse PhoneGuard’s software in a number of ways, both online and in person over the term of the Bieber Agreement.
 
The Bieber Agreements are identical except with regard to the number of warrants and sales royalties we are obligated to issue and pay. Each agreement revolves around Justin Bieber’s endorsement of our PhoneGuard software. The key terms of the Bieber Agreements are:
 
● 
Three year terms with Justin Bieber having the right to terminate after one year in which case the other two agreements terminate;
● 
Sales royalties based upon a percent of revenues.  The aggregate royalties percentage payable to Bieber Group is either: (i) 25% of annual sales of the product; or (ii) 40% on low margin sales (sales on a wholesale basis less than $10.66 per unit);
● 
Pursuant to the agreements, the Company issued to the Bieber Group warrants to purchase an aggregate 121,160,749 shares of common stock at $0.01 per share or a total of 16.4% of the Company on a fully diluted basis.  The warrants contain full anti-dilution protection rights on both the exercise price and quantity.  Subsequent to December 31, 2011, as a result of provisions contained in the warrants protecting the holder against dilution, the exercise price of the warrants was reduced to $0.005 per share and the number shares of common stock for which the warrants could be exercised was increased to 242,321,498;
● 
Pre-emptive rights for sales by the Company of equity and common stock equivalents above $0.01 per share so the Bieber Group can purchase such instruments at the same sale price to maintain their 16.4% ownership right;
● 
The aggregate fair value of the warrants issued to the Bieber Group is $937,785 based on a Black-Scholes pricing model using a stock price of $0.0085 (based on the grant date quoted trading price of the Company's common stock), expected term of three years based on the contracted term, volatility of 200% (based on historical volatility), and a risk-free interest rate of 0.94%; and
● 
 
The warrants have the right to receive any distributions, either in cash or in property, made by the Company on the pro rata ownership percentage as if the warrants had been exercised.
 
 
F-35
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
The Company’s Chairman, Mr. Keith St. Clair played a key role in negotiating the Bieber Agreements. As a result, effective May 2011, the Company also entered into an agreement with the Big Company (“TBC”), a company for which Mr. St. Clair was a manager of at that time.  While Mr. St. Clair does not own any equity in TBC, Ervin Braun, a Board member owns a 2% equity interest in TBC.  Mr. St. Clair stepped down from TBC shortly after joining the Board as the Company’s Chairman. The key terms of the TBC agreement are:
 
● 
Term of one year to be extended as long as  the Bieber Group agreements remain in effect;
● 
Sales royalties based upon a percentage of the Company’s adjusted gross profit (“AGP”) after deducting activation and software costs and royalties payable to the Bieber Group.  The royalties percentage payable to TBC is calculated based on one of the following scenarios: (i) 30% of AGP on direct annual sales; (ii) 15% of AGP on direct monthly sales where at least two payments have been made (otherwise no royalty shall be due); or (iii) 10% of AGP on wholesale sales;
● 
TBC was granted the option to receive up to 50% of sales royalties due in shares of common stock valued at $0.01 per share with a maximum of 25,000,000 shares issuable.
● 
The Company issued to TBC 18,000,000 shares of common stock, with a fair value of $153,000 based on the grant date market closing price of the stock which was $0.0085 per share;
● 
The Company issued to TBC one year warrants to purchase an aggregate 37,000,000 shares of its common stock exercisable at $0.01 per share with a fair value of $215,710 based on a Black-Scholes pricing model using a stock price of $0.0085 (based on the grant date quoted trading price of the company's common stock), expected term of one year, volatility of 211% (based on historical volatility), and a risk-free interest rate of 0.19%.  Subsequent to December 31, 2011, pursuant to provisions of the warrants providing anti-dilution protection to the holder, the exercise price of the warrants was reduced to $0.005 per share and the number of shares of shares of our common stock which may be purchased upon exercise of the warrants was increased to 74,000,000;
● 
The Company issued to TBC one year warrants to purchase an aggregate 25,000,000 shares of its common stock exercisable at $0.02 per share; with a fair value of $122,000 based on a Black-Scholes pricing model using a stock price of $0.0085 (based on the grant date quoted trading price of the company's common stock), expected term of one year, volatility of 211% (based on historical volatility), and a risk-free interest rate of 0.19%.  Subsequent to December 31, 2011, pursuant to provisions of the warrants providing anti-dilution protection to the holder, the exercise price of the warrants were reduced to $0.005 per share and the number of shares of shares of our common stock which may be purchased upon exercise of the warrants was increased to 100,000,000;
● 
The Company granted to TBC similar pre-emptive rights as the Bieber Group, although not keyed to maintaining a specific percentage of the outstanding stock of the Company, and also granted TBC the same anti-dilution protection as in the warrants issued to the Bieber Group; and
● 
 
The Company is obligated to pay TBC a consulting fee of $20,000 per month which accrues until we either raise $500,000 or enter into a factoring agreement, in which case we shall pay $10,000 per month with the balance accruing until we raise $5,000,000. The consulting fees shall reduce the amount of royalties payable to TBC on a dollar for dollar basis.
 
In May 2011, the Company valued a total of 183,160,749 warrants at $1,275,495 as discussed above and recorded a prepaid asset, allocated to current and non-current, and is being amortized over the 3 year term of the above mentioned agreements. As of December 31, 2011, the unamortized portion was $425,165 current and $577,516 non-current.
 
Due to the dilution protection provisions in the various warrant grants, the warrant values are treated as derivative liabilities in our consolidated financial statements. This results in the Company incurring non-cash gains or losses each quarter during the term of the warrants. If the price from the first to the last day of a quarter increases, then the Company will report a non-cash loss. Conversely, the Company will report a non-cash gain if the price decreases. (see Note 2).
 
 
F-36
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
15.           CONCENTRATIONS
 
Concentration of Credit Risk
 
Financial Instruments which potentially subject the Company to concentrations of credit risk consist principally of cash and accounts receivable. Management believes the financial risks associated with these financial instruments are not material. The Company places its cash with high credit quality financial institutions. The Company maintains its cash in bank deposit accounts that, at times, may exceed federally insured limits. At December 31, 2011 and 2010, the Company had no balances which exceeded the federal insured limits.
 
Concentration of Revenues
 
During the years ended December 31, 2011 and 2010, one individual customer represented approximately 74% and 39%, respectively, of the Company’s operating revenue.
 
Concentration of Accounts Receivable
 
As of December 31, 2011, the Company had no Accounts Receivable from continuing operations.  As of December 31, 2010, one customer represented 39% of Accounts Receivable.
 
16.           SEGMENT INFORMATION
 
The Company operates under two business segments in continuing operations which are evaluated on a revenue and net income basis. Expenses for professional services, stock-based compensation and certain interest costs are considered corporate expenses. The direct marketing segment includes revenue and associated costs for lead generation. The operating results of businesses the Company sold in February 2011 are reported in discontinued operations. PhoneGuard, a single segment, is engaged in the sale of cellular software.
 
The table below presents certain financial information by business segment for the year ended December 31, 2011:
 
   
Direct
          
Segment
              
   
Marketing
    
PhoneGuard
    
Totals
    
Corporate
    
Consolidated
  
Revenues
   $ 496,530     $ 33,626     $ 530,156     $ –     $ 530,156  
Interest expense
   $ –     $ –     $ –     $ (83,040 )   $ (83,040 )
Depreciation and amortization
   $ (42,617 )   $ (458,676 )   $ (501,293 )   $ –     $ (501,293 )
Income tax expense
   $ –     $ –     $ –     $ –     $ –  
Loss from continuing operations
   $ (1,447,063 )   $ (6,213,959 )   $ (7,661,022 )   $ (5,028,729 )   $ (12,689,751 )
Fixed assets and intangibles
   $ 51,721     $ 20,000     $ 71,721     $ –     $ 71,721  
Fixed assets, intangibles and goodwill additions (disposals), net
   $ –     $ (2,937,389 )   $ (2,937,389 )   $ –     $ (2,937,389 )
Total assets
   $ 94,294     $ 81,011     $ 175,305     $ 1,142,029     $ 1,317,334  
 
The table below presents certain financial information by business segment for the year ended December 31, 2010:
 
   
Direct
          
Segment
              
   
Marketing
    
PhoneGuard
    
Totals
    
Corporate
    
Consolidated
  
Revenues
   $ 832,429     $ 2,817     $ 835,246     $ –     $ 835,246  
Interest expense
   $ –     $ –     $ –     $ (1,250 )   $ (1,250 )
Depreciation and amortization
   $ (157,412 )   $ (367,361 )   $ (524,773 )   $ –     $ (524,773 )
Income tax expense
   $ –     $ –     $ –     $ –     $ –  
Loss from continuing operations
   $ (1,042,269 )   $ (1,138,232 )   $ (2,180,501 )   $ (1,251,581 )   $ (3,432,082 )
Fixed assets and intangibles
   $ 79,351     $ 2,291,065     $ 2,370,416     $ –     $ 2,370,416  
Fixed assets, intangibles and goodwill additions (disposals), net
   $ –     $ 2,658,426     $ 2,658,426     $ –     $ 2,658,426  
Total assets
   $ 594,860     $ 2,414,853     $ 3,009,713     $ 38,583     $ 3,048,296  
 
 
F-37
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
17.           COMMITMENTS AND CONTINGENCIES
 
Operating Leases
 
On January 1, 2011, the Company renewed its Boca Raton, Florida office lease for a five year term ending December 31, 2015. The non-cancellable terms in excess of one year are as follows:
 
Year ending December 31, 2012                                                                                                                                  
   $ 186,000  
Year ending December 31, 2013                                                                                                                                  
     198,000  
Year ending December 31, 2014                                                                                                                                  
     198,000  
Year ending December 31, 2014                                                                                                                                  
     210,000  
Total                                                                                                                                  
   $ 792,000  
 
Legal Matters
 
From time to time, the Company may be involved in litigation relating to claims arising out of its operations in the normal course of business.
 
On December 22, 2011, Bartle Bogle Hegarty LLC (“BBH”), filed suit alleging a breach of contract based on the Company’s failure to pay approximately $145,000 to BBH for advertising services.  The Company subsequently filed a countersuit against BBH alleging the lack of performance by BBH adversely impacted the Company.  As of December 31, 2011, the $145,000 was included in the line item “Accrued expenses” on the Company’s consolidated balance sheet.
 
To our knowledge, no legal proceedings, government actions, administrative actions, investigations, or claims currently pending against or involving the Company that, in the opinion of our management, could reasonably be expected to have material effects on the business and financial condition.
 
18.           SUBSEQUENT EVENTS
 
In January 2012, the Company issued two $105,750, 3 month 15% secured promissory notes due in April 2012. The notes each include principal of $100,000, loan origination fees of $4,000, and documentation preparation fees of $1,750.  The Company also issued five-year warrants to purchase an aggregate 20,000,000 shares of common stock at $0.01 per share, valued at $70,746.  In April 2012, the Company repaid $200,000 of the notes.
 
In January 2012, five holders of Series A converted 1,950 shares of Series A into 19,500,000 shares of common stock.
 
In January 2012, the Company issued 1,000,000 shares of common stock to a third-party consultant for prior services rendered to the Company.  The shares were valued at $10,500 and were fully expensed at the time of issuance.
 
In January 2012, the Company issued three-year warrants to purchase an aggregate 1,500,000 shares of common stock at $0.01 per share, valued at $17,111, which will be expensed pro rata over the service period.
 
The Company had an agreement to pay a vendor $20,000 a month for services commencing November 15, 2011.  The Company paid half in cash, or $15,000 during the period of November 15, 2011 through December 31, 2011 and accrued the remaining $15,000 in the line item “Accrued expenses” on the Company’s consolidated balance sheet as of December 31, 2011.  In February 2012, the Company amended the agreement such that the portion of the monthly fees that were being accrued and not paid in cash, were to be settled in common stock.  As such, in February 2012, the Company issued 3,543,308 shares of common stock in exchange for the accrued amount of $25,000 as of February 2012 and the prepayment of $20,000 of services for the period of February 2012 through March 2012.  The shares were valued on the amendment date’s closing stock price of $0.0064 per share, resulting in the Company recording a gain on settlement of $22,323.
 
In February 2012, 42.1875 shares of Series E preferred stock owned by our CEO vested and were immediately converted into 5,468,723 shares of common stock.
 
In February 2012, the Company entered into an agreement with Mr. Sasso whereby the 87,499,575 shares of common stock, that were restricted pursuant to the terms of a lock-up/leak out agreement, were released, in exchange for amending the terms of the $450,000 note payable such that equal monthly payments in the amount of $25,000 will commence in April 2012 and continue through June 2013.
 
 
F-38
 
 
OPTIONS MEDIA GROUP HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS – continued
FOR THE YEARS ENDED DECEMBER 31, 2011 AND 2010
 
 
In February 2012, the Board designated Series H Preferred Stock (“Series H”), as a new series of preferred stock consisting of 15,000 shares, par value $0.001 per share.  The Series H has a liquidation preference equal to the total consideration paid for all shares issued, voting rights the same as common stock on an as-converted basis, and is automatically convertible into common stock at a ratio of 20,000 common shares for each preferred share upon an increase in the Company’s authorized capital stock. Additionally, the Board approved the sale of up to 15,000 shares of Series H at a price of $0.005 per share, convertible into 300 million shares of common stock at such time we have the increased authorized common stock.
 
In February through April 2012, we issued 3,450 shares of Series H for $345,000 that converts into 69,000,000 shares of common stock.
 
In March 2012, in connection with the $0.005 per share conversion price of the Series H private placement, the exercise prices of almost all of the outstanding warrants to purchase common stock of the Company were reduced to $0.005 per share and the number of shares which could be purchased upon exercise of such warrants were increased in order to keep the dollar proceeds from the exercise of such warrant constant per the anti-dilution provisions contained within the respective warrants.  As such, there are warrants to purchase approximately 968 million shares of the Company’s common stock outstanding as of March 30, 2012.
 
In March 2012, two holders of Series A converted 850 shares of Series A into 17,000,000 shares of common stock.  Additionally, one of the holders of Series A, converted accrued dividends of $2,368 into 473,506 shares of common stock.
 
In March 2012, the Company voluntarily reduced the cost basis of a prior Series A conversion to common stock (original conversion was $0.01 per share, this conversion reduces the cost basis to $0.005 per share) by issuing 2,500,000 shares of common stock.  The additional shares were valued at $12,500 and were immediately expensed.
 
In March 2012, the Company reduced the cost basis of a prior conversion of secured debt into common stock (original conversion was $0.01 per share, this conversion reduces the cost basis to $0.005 per share) by issuing 6,067,561 shares of common stock.  The additional shares were valued at $30,338 and were immediately expensed.
 
In March 2012, the Company entered into a $150,000, three- month 10% convertible secured note that is payable July 2, 2012 and is convertible into common stock at $0.005 per share.  Due to the authorized share shortage, the embedded conversion option is accounted for as a bifurcated derivative.  The Company paid loan fees of $15,000, a structuring fee of $15,000 and loan origination fees of $5,250.  The Company also issued five-year warrants to purchase an aggregate 90,000,000 shares of common stock at $0.005 per share, valued at its relative fair value of $14,613 and issued the lender 53,575,715 shares of common stock valued at its relative fair value of $69,241.  Total discounts to be amortized over the three-month debt term are $119,104.
 
In March 2012, the Company increased the amount of the convertible promissory note outstanding balance from $100,000 to $475,000.  In exchange, the note’s maturity date was extended to March 30, 2013 and the holder did not exercise the default provision that allowed for a conversion at $0.001 per share.  This modification qualified as a debt extinguishment for accounting purposes under ASC 470-50-40-10.  There was no intrinsic value of the repurchased beneficial conversion feature as the note’s conversion price exceeded the market price off the common stock on the modification date.   The Company will record a loss on the extinguishment of debt of $375,000 in the first quarter of 2012.  Additionally, the note holder has notified the Company that it is their intention to convert $100,000 of the $475,000 principal into 20,000,000 shares of common stock.
 
On April 13, 2012, the Company designated Series I as a new series of preferred stock consisting of 100 shares, par value $0.001 per share. On April 13, 2012 the Certificate of Designation of the Series I was filed with the Nevada Secretary of State and the Company issued for a nominal consideration 50 shares of Series I to each of two of its officers and directors.  For so long as Series I is issued and outstanding, the holders of Series I shall vote together as a single class with the holders of the Company’s Common Stock, and the holders of any other class or series of shares entitled to vote with the Common Stock, with the holders of Series I being entitled to sixty percent (60%) of the total votes on all such matters regardless of the actual number of shares of Series I then outstanding. Each outstanding share of Series I will automatically convert into one share of the Company’s Common Stock upon the effectiveness of a future reverse split of the Company’s Common Stock.
F-39