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Video continues to present opportunities for media companies, as more advertising dollars shift to online video and mobile video demand heats up. Here are four different strategies publishers are using to monetize online video content.
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| Texterity Android Apps are Here! | | Experience a new smartphone interface designed by The Wonderfactory, with the appealing look and feel of an iPad app. The first Android release will offer content freely. The second release this summer will offer controlled access for qualified subscribers and Google One Pass to purchase. Texterity magazine apps are designed for iPhone, iPad and Android devices. Request info now. |
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New technology from startup MeBox Media is designed to help publishers increase engagement with their video assets by integrating relevant content and calls to action.
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Audience, programming and ad models will drive your digital video strategy. How well do you understand each? |
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How Fliqz gets one-third of its videos on the first page of Google's search results. |
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Video ads are one way to take advantage of the engagement levels of mobile advertising. Young women's magazine Nylon is experimenting with pre-app commercials.
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| Media News Made Actionable | | Subscribe to this free email newsletter and join over 14,000 digital media professionals who read eMedia Vitals. Daily Buzz takes the news of the day and offers you tips and techniques that will help you implement the ideas that inspire you. Subscribe to the Daily Buzz |
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| Survey: Digital video gaining bigger piece of advertising pie |
More TV and display advertising dollars are shifting to online video, according to BrightRoll’s third annual Online Video Advertising Report.
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| A beginner's guide to online video advertising |
With dozens of video formats, advertising types and technology platforms, video advertising can get complicated. Here are a few basics to get you started. |
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| Curated video: A winning formula? |
Magnify platform lets publishers serve up contextually relevant video from third-party and user-generated sources. |
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| Video 'matchmaking' platform connects consumers with advertisers |
AdGenesis and AdMatch technology offers rewards in exchange for an opt-in. The company’s CEO claims the platform improves brand awareness and clickthrough rates.
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| Next stop for online video publishers: television sets? |
The New York Times is putting video content on Google TV, in order to create a more "lean-back" viewing experience. As new platforms emerge like Google TV and mobile, where does online video go from here?
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| Contextual ad models evolve for online video |
Advanced video search and indexing technology is helping publishers and advertisers deliver more targeted, relevant ads to online video consumers. |
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| Online video predictions: hybrid revenue, niche content |
eMarketer analyst cites untapped growth potential for monetizing video. |
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