Some notable facts about advertising forum

Advertising has acquired a cult status in today`s scenario of cut throat competition and it has dispersed itself completely everywhere. Advertisement of a product is considered an integral part of a company`s marketing policy and is very effective promoting the sales of the product.  The basic job of these advertising forum is to create a community which is mostly done on social networking sites like facebook, twitter, and here the customers register themselves as a part of the community and post their varying opinions, regarding the product and give their feedbacks and also register their complaints.

Some advantages of advertising forum

 

• Eye-opener- These online advertising communities are very beneficial for the business since they reveal the true feedbacks and responses of the people and it is considered very seriously by the company. If the feedback is relatively against the firm, then it becomes obligatory on the part of company to amend its act or product.
   

• Wide coverage- Since internet is a technology which has spread in every corner of the world and is being used by each and every person, thus the reach of these advertising forums is wider in scope and thus it benefits the company in return
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• Customer satisfaction- An average customer registers his complaints and doubts with the company and gets his problem solved. Whereas many customers go through the feedbacks of a product before finally purchasing the commodity sine it details them about the product.
   

 

Disadvantages which these communities have

 

• Costs- many at times the company has to incur huge amounts in online advertising forums, for setting up of web pages, contractual policies with the blogs and social networking sites. The business also has to launch various schemes for which experts are hired and lump sum amount is spent in doing so.
   

• Encouragement of inferior products- Many companies also over promote their low quality products and lead to their sales. It`s like cheating the customer for delivering wrong product or an overrated item.
   

• Confusion- The feedbacks, advertisement of large number of products of the same category in fact confuses the buyer and he might end up purchasing a wrong product.
   

Therefore, advertising communities or forums have their own positives and negatives in approach. Thus it depends upon the decision of the ultimate buyer. This community is also a learning platform for new people and customers.

 

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