Purrsuit recap2

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Mike Mahoney

NFL Carolina Panthers Purrsuit

Business

Charlotte Chamber Video –
“WHAT IS THE PANTHERS PURRSUIT?”

Article on Front Page of Charlotte
Observer – Labor Day

http://www.wcnc.com/on-tv/Fans-face-off-
for-Panthers-Purrsuit-105426693.html
video
WCNC Today Show Coverage

Not Approved, Unofficial Fan Site
Created By A Participant

PARTICIPANT ENGAGEMENT
Panthers Purrsuit

TrendsCharlotte: Sport Clips Haircuts,
@sportclips is now trending in #Charlotte
TrendsCharlotte: Allen Tate,
@allentate is now trending in
#Charlotte
TrendsCharlotte: Duke Energy Storm,
@dukeenergystorm is now trending in
#Charlotte
TrendsCharlotte: AAA Carolinas,
@aaacarolinas is now trending in
#Charlotte
TrendsCharlotte: Duke Energy News,
@dukeenergynews is now trending in
#Charlotte
TrendsCharlotte: GoodwillSP,
@goodwillsp is now trending in
#Charlotte
Results from Trends Charlotte
http://trendsmap.com/us/charlotte

Statistics
• 64: Contestants from 32 Teams
• 1,200: Tweets about sponsors
day of the event
• 174,000: Total Twitter reach of
contestants
• 908: Average number of Twitter
followers for contestants
• 2.1 million: Estimated total
Twitter impressions
• 1,000: Facebook photos posted
to sponsors Walls
• Purrsuit sponsors made up 60%
of the Twitter "Trending Topics"
list in Charlotte on 10/23
• Nine Purrsuit sponsors or
participants made the local
Twitter trending list on Saturday
• #Purrsuit was the top trending
picture topic on Twitter on
Saturday 10/23
• 551: Average number of
Facebook friends of participants
• 25,000: Total Facebook reach of
contestants
• 1,275: Total YouTube channel
views

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Purrsuit recap2

1. Purrsuit

2. EVENT PAGES Panthers Purrsuit

3. Panthers.com

4. Event Registration System

5. Panthers Purrsuit Facebook Page

6. YouTube – Panthers Purrsuit

7. @PanthrsPurrsuit Twitter

8. PRE-PURRSUIT BLOGS Panthers Purrsuit

9. Charlotte Chamber Video – “WHAT IS THE PANTHERS PURRSUIT?”

10. Media Emerging Blogs

11. Cat Crave Blog

12. NFL.com

13. Jason Peck’s Sports Marketing Blog

14. Blog

15. Sports Networker Blog

16. MEDIA COVERAGE Panthers Purrsuit

17. WCCB Fox Coverage – Day Of Event

18. Article on Front Page of Charlotte Observer – Labor Day

19. WCNC Press Release Pick-up

20. http://www.wcnc.com/on-tv/Fans-face-off- for-Panthers-Purrsuit-105426693.html video WCNC Today Show Coverage

21. Not Approved, Unofficial Fan Site Created By A Participant

22. PARTICIPANT ENGAGEMENT Panthers Purrsuit

23. CLT Buzz – “The Decision”

24. Interaction

25. Sport Clips Facebook

26. Uniform Creation

27. Jon Beason Promo Video

28. Everette Brown Promo Video

29. PURRSUIT IN ACTION – Youtube Clips

30. RECAP BLOGS Panthers Purrsuit

31. Allen Tate Recap Blog

32. Social Sweat Blog

33. Goodwill Recap

34. Sports Media Challenge

35. Studiobanks Recap

36. RESULTS Panthers Purrsuit

37. Trends -Saturday 10/23/10 10pm

38. TrendsCharlotte: Sport Clips Haircuts, @sportclips is now trending in #Charlotte TrendsCharlotte: Allen Tate, @allentate is now trending in #Charlotte TrendsCharlotte: Duke Energy Storm, @dukeenergystorm is now trending in #Charlotte TrendsCharlotte: AAA Carolinas, @aaacarolinas is now trending in #Charlotte TrendsCharlotte: Duke Energy News, @dukeenergynews is now trending in #Charlotte TrendsCharlotte: GoodwillSP, @goodwillsp is now trending in #Charlotte Results from Trends Charlotte http://trendsmap.com/us/charlotte

39. Statistics • 64: Contestants from 32 Teams • 1,200: Tweets about sponsors day of the event • 174,000: Total Twitter reach of contestants • 908: Average number of Twitter followers for contestants • 2.1 million: Estimated total Twitter impressions • 1,000: Facebook photos posted to sponsors Walls • Purrsuit sponsors made up 60% of the Twitter "Trending Topics" list in Charlotte on 10/23 • Nine Purrsuit sponsors or participants made the local Twitter trending list on Saturday • #Purrsuit was the top trending picture topic on Twitter on Saturday 10/23 • 551: Average number of Facebook friends of participants • 25,000: Total Facebook reach of contestants • 1,275: Total YouTube channel views

Purrsuit recap2

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