"Mind Control: To control mental output you have to control mental input. Take control of the channels by which developers receive information, then they can only think about the things you tell them. Thus, you control mindshare!"

--Microsoft, internal document [PDF]

TWO WEEKS ago we wrote about Waggener Edstrom doing work for Microsoft at Twitter. Despite its many services to Microsoft [1, 2, 3, 4, 5, 6, 7, 8, 9, 10], Waggener Edstrom was apparently not enough for Microsoft to control the minds of people at Twitter. So Microsoft had just summoned Federated Media as well:

Microsoft + Federated Media + Twitter = ExecTweets

[...]

I was curious if there was more to the ExecTweets site than met the eye. Was Microsoft just paying for advertising/marketing mentions on Twitter?

Is it not a rhetorical question, Mary Jo? ⬆

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