SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

SCHEDULE 13D

Under the Securities Exchange Act of 1934

(Amendment No. 9)*

Tiger Media, Inc.

(Name of Issuer)

Ordinary Shares, par value $0.0001 per share

(Title of Class of Securities)

G88685105

(CUSIP Number)

Joshua B. Weingard, Esq.

Tiger Media, Inc.

4400 Biscayne Blvd.

Miami, FL 33137

(305) 575-4602

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

December 26, 2012

(Date of Event which Requires Filing of This Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box  ¨.

Note. Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7 for other parties to whom copies are to be sent.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

This Amendment No. 9 (the “Amendment”) amends and supplements the statement on Schedule 13D filed on December 6, 2007, as amended by Amendment No. 1 to the Schedule 13D filed on October 15, 2008, Amendment No. 2 to the Schedule 13D filed on April 13, 2009, Amendment No. 3 to the Schedule 13D filed on May 1, 2009, Amendment No. 4 to the Schedule 13D filed on July 14, 2009, Amendment No. 5 to the Schedule 13D filed on December 24, 2009, Amendment No. 6 to the Schedule 13D filed on November 22, 2011, Amendment No. 7 to the Schedule 13D filed on July 20, 2012 and Amendment No. 8 to the Schedule 13D filed on August 23, 2012 (together the “Original Schedule 13D”), by Phillip Frost, M.D. and Frost Gamma Investments Trust (“Gamma Trust”) (collectively, the “Reporting Persons”). This Amendment is filed pursuant to the Amended and Restated Joint Filing Agreement as executed by the Reporting Persons (Exhibit 99.6 to Amendment No. 2 to the Schedule 13D filed on April 13, 2009 is hereby incorporated by this reference.)

Item 1. Security and Issuer.

Item 1 is deleted in its entirety and replaced with the following text:

This Schedule 13D is filed by Phillip Frost, M.D. and Frost Gamma Investments Trust (“Gamma Trust”) (collectively the “Reporting Persons”) with respect to ordinary shares, par value $0.0001 per share (the “Ordinary Shares”), of Tiger Media, Inc., a Cayman Island exempted company (the “Issuer”), formerly known as SearchMedia Holdings Limited, the successor to Ideation Acquisition Corp. (“Ideation”) and ID Arizona Corp. (“ID Arizona”). Also referenced below are warrants to purchase ordinary shares of the Issuer (the “Warrants”). The principal executive offices of the Issuer are located at Room 902 and 903, 500 Weihai Road, Jing An District, Shanghai, People’s Republic of China 200041.

Item 3 is amended by adding the following paragraphs to the end of the item:

Gamma Trust acquired 10,000 Ordinary Shares for investment purposes, in a series of open market transactions on December 20, 2012, at prices ranging from $0.95 to $1.15 per share for an aggregate of $11,370.63.

Gamma Trust acquired 10,000 Ordinary Shares for investment purposes, in a series of open market transactions on December 28, 2012, at prices ranging from $1.03 to $1.18 per share for an aggregate of $11,329.75.

On December 5, 2012, the Issuer offered holders of certain of its Warrants the opportunity to exercise up to one-third of those Warrants at a reduced exercise price and to extend the term and reduce the exercise price of certain of their remaining warrants equal to two times the number of Warrants exercised in the offer (the “Extended Warrants”).

Effective on December 26, 2012, Gamma Trust exercised one-third of the 1,320,000 Insider Warrants (as defined below) it held and acquired 440,000 Ordinary Shares for investment purposes at an exercise price of $1.25 per share for an aggregate of $550,000.00. Pursuant to the Issuer’s offer, Gamma Trust will receive

880,000 Extended Warrants with an extended expiration date of December 26, 2013 and exercise price of $2.50 per share in exchange for the unexercised Insider Warrants previously scheduled to expire on February 19, 2013.

On December 26, 2012, Gamma Trust exercised one-third of the 1,151,200 Public Warrants (as defined below) it held and acquired 383,733 Ordinary Shares for investment purposes at an exercise price of $1.25 per share for an aggregate of $479,666.25. Pursuant to the Issuer’s offer, Gamma Trust will receive 767,467 Extended Warrants with an extended expiration date of December 26, 2013 and exercise price of $2.50 per share in exchange for the unexercised Public Warrants previously scheduled to expire on February 19, 2013.

The source of funds used in all transactions described above consists of working capital of Gamma Trust.

Item 4 is deleted in its entirety and replaced with the following text:

The Reporting Persons acquired the Ordinary Shares for investment purposes. The Reporting Persons may, from time to time, depending upon market conditions and other factors deemed relevant by the Reporting Persons, acquire additional Ordinary Shares or other securities of the issuer convertible into Ordinary Shares. The Reporting Persons reserve the right to, and may in the future choose to, change their purpose with respect to their investment and take such actions as they deem appropriate in light of the circumstances including, without limitation, to dispose of, in the open market, in a private transaction or by gift, all or a portion of the Ordinary Shares or Warrants which they now own or may hereafter acquire.

Item 5 is deleted in its entirety and replaced with the following text:

(a) The Reporting Persons are the beneficial owners of 10,334,790 Ordinary Shares of the Issuer, representing 32.5% of the Issuer’s Ordinary Shares. This amount includes the right to acquire 1,647,467 Ordinary Shares pursuant to Warrants held by the Reporting Persons, each exercisable into one Ordinary Share. The percentage of beneficial ownership is based upon 30,143,741 Ordinary Shares outstanding as of December 31, 2012.

(b) Each of the Reporting Persons have the shared power to vote or direct to vote or the shared power to dispose or direct the disposition of 10,334,790¹ Ordinary Shares of the Issuer beneficially held by the Reporting Person. The securities discussed above are owned of record by Gamma Trust, of which Dr. Frost is the trustee. Frost Gamma L.P. is the sole and exclusive beneficiary of Gamma Trust. Dr. Frost is one of two limited partners of Frost Gamma L.P. The general partner of Frost Gamma L.P. is Frost Gamma, Inc., and the sole shareholder of Frost Gamma, Inc. is Frost-Nevada Corporation. Dr. Frost is also the sole shareholder of Frost-Nevada Corporation. Accordingly, solely for purposes of reporting beneficial ownership of such shares pursuant to Section 13(d) of the Securities Exchange Act of 1934, as amended, Dr. Frost may be deemed to be the beneficial owner of the shares held by Gamma Trust.

The filing of this statement shall not be construed as an admission that Dr. Frost or Gamma Trust is, for the purposes of Section 13(d) and 13(g) of the Securities Exchange Act of 1934, as amended, the beneficial owner of any securities covered by this statement.

(c) Transactions in the Issuer’s securities affected by the Reporting Persons during the past sixty days:

The Reporting Persons undertake to provide to Tiger Media, Inc., any security holder of Tiger Media, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares at each separate price.

There were no additional transactions in the last 60 days.

(d)-(e) Not applicable.

Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer.

Item 6 is deleted in its entirety and replaced with the following text:

Warrants. Gamma Trust previously owned 2,471,200 warrants consisting of 1,320,000 warrants purchased by the initial stockholders of Ideation Acquisition Corp (“Ideation”) in a private placement offering (the “Insider Warrants”), 1,001,200 warrants, which were purchased on the open market plus 150,000 warrants, which formed part of the units purchased in the initial public offering of Ideation Acquisition Corp. (the “Public Warrants”). Pursuant to Gamma Trust’s warrant exercises effective on December 26, 2012, Gamma Trusts currently owns 1,647,467 warrants including (A) 880,000 warrants that were previously Insider Warrants and (B) 767,467 warrants that were previously Public Warrants, which collectively are now the Extended Warrants.

Effective on December 26, 2012, Gamma Trust exercised one-third of the 1,320,000 Insider Warrants it held and acquired 440,000 Ordinary Shares for investment purposes at an exercise price of $1.25 per share for an aggregate of $550,000.00. Pursuant to the Issuer’s offer, Gamma Trust will receive 880,000 Extended Warrants with an extended expiration date of December 26, 2013 and exercise price of $2.50 per share in exchange for the unexercised Insider Warrants previously scheduled to expire on February 19, 2013.

On December 26, 2012, Gamma Trust exercised one-third of the 1,151,200 Public Warrants it held and acquired 383,733 Ordinary Shares for investment purposes at an exercise price of $1.25 per share for an aggregate of $479,666.25. Pursuant to the Issuer’s offer, Gamma Trust will receive 767,467 Extended Warrants with an extended expiration date of December 26, 2013 and exercise price of $2.50 per share in exchange for the unexercised Public Warrants previously scheduled to expire on February 19, 2013.

Signatures

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.