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We call them "party political broadcasts", or "party election broadcasts" during an election. Political parties are allocated slots based on their representation in the country. Slots last about five minutes, and are generally short talks by the party leader or chancellor. Sometimes, however, they're a bit flashier than that, but parties have limited funds. They run after the afternoon and evening news, and are scheduled and announced in advance. "There will now be a party political broadcast by the XXX party", the announcer will say, and you're in for a tedious three minutes.
Generally speaking, we get about one a month outside elections, and maybe one every three or four days during an election. Sometimes they're quite interesting.
Parties are forbidden from buying ad space in the ad breaks. And a good thing too! It would mean money talks, which would just be wrong.
Billboards, however, they can go mad there, so most electioneering is done on billboards, leaflets and doorstepping.
There's another curious kind of PPB - when the chancellor delivers his budget, saying how the government will spend its money that year, it's a very long and famously dull speech in parliament. But it is followed by the budget statement, which is a five-minute PPB from the chancellor, justifying his budget to the people. This is then followed by budget responses from the two main opposition parties, saying why the budget is lousy.
It's really a rather fair system. I for one am proud of it.
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