By Tom Simonite, Technology Review
The search engine wants to weed out sites that create low quality articles simply as a way of luring people to online ads. Google is working on ways to rid its search results of “content farms”—sites that create many pages of very cheap content crafted to appear high up in Google’s results. Speaking this week at Farsight 2011, a one-day event in San Francisco on the future of search, the firm’s principal search engineer, Matt Cutts, said that Google is considering tweaks to the algorithms that guide its search results. It’s also considering more radical tactics, such as letting users blacklist certain sites from the results they see.
http://www.technologyreview.com/web/32254/?p1=A3&a=f
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