Ravetopia Word of Mouth ToolKit

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RaveTopia

Need to create a word of mouth marketing campaign that sticks and spreads. Here is the perfect toolkit

Business Technology

Word of Mouth Marketing Premise:

When People LOVE ...

What You SAY & DO,

They will RAVE About you!

For Free.

Tuesday 05 April 2011

Staff and
Customer
Premise:

When People LOVE

What You Say & Do,

They will Rave About you!

For Free.

Tuesday 05 April 2011

Fascination
Triggers :)
Premise:

When People LOVE

What You Say & Do,

They will Rave About you!

For Free.

Tuesday 05 April 2011

Premise: Customer

When People Love Experience.
[consistent!!]
What You Say & DO,

They will Rave About you!

For Free.

Tuesday 05 April 2011

Premise: What, Where & Why
When People Love Are We Saying It
[Accelerating WOMM]
What You SAY & Do,

They will Rave About you!

For Free.

Tuesday 05 April 2011

Premise:

When People Love

What You Say & Do,

They will RAVE About you!

For Free.

Word of
mouth Marketing
[RaveTopia]
Tuesday 05 April 2011

Premise:

When People Love

What You Say & Do,

They will rave About you!

For Free :)

Tuesday 05 April 2011

Word of Mouth
Tool Kit

Tuesday 05 April 2011

Happy Staff = Happy Customers

Happy People Talk

Unhappy People Moan

Tuesday 05 April 2011

# 1. PEOPLE
What Is Your Referral Number?

Net Promoter

Tuesday 05 April 2011

# 1. PEOPLE
What Is Your Referral Number?

Tuesday 05 April 2011

# 2. LOVE
Inspiring Fascination

Inspiring What People
Say
Think
Feel
Do

Tuesday 05 April 2011

Find The Feeling
[fascination triggers]

Lust
Trust Mystique

Hero Nurture

Rebel Alarm

Versatility Prestige
Power

Tuesday 05 April 2011

Sideways Fascination Trigger

Prestige Link and Company
Strategy Association Strategy

Tuesday 05 April 2011

# 3. DO
Create A Consistent Experience

@ Every TouchPoint

Tuesday 05 April 2011

Consistent Experience !
[Every touch point]

Indifference
Amazement
(Pleasure)

Contempt
(Pain)

Tuesday 05 April 2011

#4. SAY
Where Are Our Customers
Saying What. Why?

Tuesday 05 April 2011

Simple, Clear, Relevant,
Conversation

Tuesday 05 April 2011

Accelerate it ...

Michael

Tuesday 05 April 2011

#4. SAY
Where Are Our Customers
Saying What. Why?

Its About People, Not Channels or Technology
Talk With Your Customer in Their Channel
Build the Fascination, Be Consistent and Clear (and honest)
Drive it. Acceleration
B2B & B2C. It is Person to Person (P2P)

Tuesday 05 April 2011

# 5. RAVE
Go Beyond Marketing.
Start a Word Of Mouth Movement.

Inspire
People and Relationships
Continuos. Not start stop
Human

Tuesday 05 April 2011

Michael Cowen
michael@ravetopia.com
www.ravetopia.com
083 288 7355

Tuesday 05 April 2011

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Ravetopia Word of Mouth ToolKit

1. Word of Mouth Marketing Premise: When People LOVE ... What You SAY & DO, They will RAVE About you! For Free. Tuesday 05 April 2011

2. Staff and Customer Premise: When People LOVE What You Say & Do, They will Rave About you! For Free. Tuesday 05 April 2011

3. Fascination Triggers :) Premise: When People LOVE What You Say & Do, They will Rave About you! For Free. Tuesday 05 April 2011

4. Premise: Customer When People Love Experience. [consistent!!] What You Say & DO, They will Rave About you! For Free. Tuesday 05 April 2011

5. Premise: What, Where & Why When People Love Are We Saying It [Accelerating WOMM] What You SAY & Do, They will Rave About you! For Free. Tuesday 05 April 2011

6. Premise: When People Love What You Say & Do, They will RAVE About you! For Free. Word of mouth Marketing [RaveTopia] Tuesday 05 April 2011

7. Premise: When People Love What You Say & Do, They will rave About you! For Free :) Tuesday 05 April 2011

8. Word of Mouth Tool Kit Tuesday 05 April 2011

9. Happy Staff = Happy Customers Happy People Talk Unhappy People Moan Tuesday 05 April 2011

10. # 1. PEOPLE What Is Your Referral Number? Net Promoter Tuesday 05 April 2011

11. # 1. PEOPLE What Is Your Referral Number? Tuesday 05 April 2011

12. # 2. LOVE Inspiring Fascination Inspiring What People Say Think Feel Do Tuesday 05 April 2011

13. Find The Feeling [fascination triggers] Lust Trust Mystique Hero Nurture Rebel Alarm Versatility Prestige Power Tuesday 05 April 2011

14. Sideways Fascination Trigger Prestige Link and Company Strategy Association Strategy Tuesday 05 April 2011

15. # 3. DO Create A Consistent Experience @ Every TouchPoint Tuesday 05 April 2011

16. Consistent Experience ! [Every touch point] Indifference Amazement (Pleasure) Contempt (Pain) Tuesday 05 April 2011

17. #4. SAY Where Are Our Customers Saying What. Why? Tuesday 05 April 2011

18. Simple, Clear, Relevant, Conversation Tuesday 05 April 2011

19. Accelerate it ... Michael Tuesday 05 April 2011

20. #4. SAY Where Are Our Customers Saying What. Why? Its About People, Not Channels or Technology Talk With Your Customer in Their Channel Build the Fascination, Be Consistent and Clear (and honest) Drive it. Acceleration B2B & B2C. It is Person to Person (P2P) Tuesday 05 April 2011

21. # 5. RAVE Go Beyond Marketing. Start a Word Of Mouth Movement. Inspire People and Relationships Continuos. Not start stop Human Tuesday 05 April 2011

22. Michael Cowen michael@ravetopia.com www.ravetopia.com 083 288 7355 Tuesday 05 April 2011

Ravetopia Word of Mouth ToolKit

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