Millions of drivers are being urged to attach stickers to their wing-mirrors alerting them to the presence of bicycles and motorcycles as Britain’s biggest motoring organisation launches a safety campaign this week aimed at securing a “New Deal” on Britain’s roads.
The AA is appealing to its 15 million members to fix the yellow badges to their cars as a reminder of vulnerable road users to help to reverse the rising death toll among cyclists. Chris Jansen, the chief executive, used his first interview since joining in January to promote safe cycling and mutual respect between drivers and cyclists. This week, the AA will launch its “Think once, think twice, think bikes” campaign, with the support of the Government, police, hauliers, cycling groups and other