Starbucks Heads for Smaller China Cities as Coffee Shops Triple
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Starbucks Corp. is planning a bigger push into smaller cities in China as the world’s largest coffee-shop operator triples stores in the country that will become its second-biggest market by 2014.
The company will have 1,500 stores in more than 70 Chinese cities by 2015 and expansion through smaller cities is “most definitely” a viable way to grow, John Culver, head for China and Asia Pacific, said yesterday in an interview at the Boao Forum for Asia in the southern province of Hainan.