DEPENDABLE SALES & SERVICE, INC. v. TRUECAR, INC.

No. 15-cv-1742(PKC).

DEPENDABLE SALES & SERVICE, INC., Plaintiffs, v. TRUECAR, INC., Defendant.

United States District Court, S.D. New York.

January 6, 2016.


Attorney(s) appearing for the Case

Dependable Sales and Service, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Drew Ford, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Beaver Motors Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Key Chrysler Jeep & Dodge, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Beaver Motors Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Westbury Jeep Chrysler Dodge, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Rafferty Subaru, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Valley Motors, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Catanese Volkswagen, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Arnold Chevrolet, LCC, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Bellavia Buick, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

World Auto Group, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Paul Miller, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Paul Miller Performance, L.L.C., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Paul Miller GT, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Paul Miller Sportscar,Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

G.S. Autoplex, LLC, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

L&S Motors Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Westchester Autoplex, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

D.L. New Rochelle Auto Sales, LLC, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

N.R. Automotive, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Haldeman Ford of Kutztown, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Genesee Valley Motors, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Genesse Valley Ford LLC, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Tustin Buick GMC, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Sam Boswell Motors, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Cascade Auto Group, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Salerno Duane, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Park Ford Of Mahopac Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Cobb Auto Sales, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Hoffman Ford, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Hoffman of Hartford, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Hoffman Motors of New London Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Hoffman of Simsbury, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP.

Hoffman of Simsbury, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Hoffman of Simsbury, Plaintiff, represented by Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Hoffman of West Simsbury, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Hoffman Ford, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

C.S.I. Motors, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Fitz Motors, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Biener Auto Group, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Brentlinger Enterprises, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP & Thomas Williams , Ulmer & Berne LLP.

Brentlinger Enterprises, Plaintiff, represented by Victoria Langton , Ulmer & Berne LLP.

Brentlinger Enterprises, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Jim Soutar Dodge City, Incorporated, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Soutar's, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Elk Grove Toyota, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Wilson Imports, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Fitzgerald Motors, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

FOC, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Fitzgerald Automall, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP & Robert E. Chudakoff , Ulmer & Berne LLP.

Fitzgerald Automall, Inc, Plaintiff, represented by Steven H Blatt , Bellavia Gentile & Associates, LLP.

Fitzgerald Automall, Inc, Plaintiff, represented by Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Fitzgerald Lakeforest Motors, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Fitzgerald Lakeforest Motors, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP.

Fitzgerald Lakeforest Motors, Inc, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

LFO, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

LFO, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP.

LFO, Inc, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

FLAPM, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Fitzgerald Auto Mall Lexington Park Chrysler Dodge Jeep Ram, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

CDOHY, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

FBI, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Fitzgerald Motors, Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP, Victoria Langton , Ulmer & Berne LLP, Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

ADA Motors Inc., Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Garber Delray Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Burien Chevrolet, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Garber Ft. Pierce, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Garber CDJR, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Sunrise Chevrolet, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Garber Buick-GMC Truck Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Garber Chevrolet, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Garber Doral, Inc, Plaintiff, represented by Leonard Anthony Bellavia , Bellavia Gentile & Associates, LLP, Robert E. Chudakoff , Ulmer & Berne LLP, Steven H Blatt , Bellavia Gentile & Associates, LLP, Thomas Williams , Ulmer & Berne LLP & Victoria Langton , Ulmer & Berne LLP.

Twenty-Two, Inc. d/b/a Jerry Damson Honda Florence, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Village Motors Group, Inc. d/b/a Honda Village, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Garrands Nissan, Inc., Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

McCafferty Ford of Mechanicsburg, Inc. d/b/a McCafferty Ford of Mechanicsburg, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Village Euro Motors, Inc. d/b/a Audi of Norwell d/b/a Porsche Norwell, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Miller Motor Car Corporation d/b/a Miller Honda, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Automall Imports LLC d/b/a Atlantic Chevrolet Cadillac, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Painter Sun Country Chrysler Inc. d/b/a Painter Sun Country Mitsubishi, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Millennium Super Store LLC d/b/a Millennium Toyota, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Renton C, Inc. d/b/a Pros Fiat, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

DJ Gaudet, LLC d/b/a Autoserv Kia, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Village Motors South, Inc. d/b/a Volvo Village of Hingham, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Burke Automotive Group, Inc. d/b/a Naperville Chrysler Jeep Dodge Ram, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Kraft Motorcar Company of Tallahassee, Inc. d/b/a Kraft Nissan, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Champaign Motors, Inc. d/b/a Champaign Chrysler Dodge Jeep Ram, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Village Motors North, Inc. d/b/a Hyundai Village d/b/a Volvo Village of Danvers, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Eleven, Inc. d/b/a Honda of Decatur, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Wolf Motors of Naperville, Inc. d/b/a Toyota of Naperville, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

FVWPAB, LLC d/b/a Flemington Audi, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Jim Curley Pontiac-GMC Truck, Inc. d/b/a Jim Curley Kia, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Empire Holdings PAV, L.L.C. d/b/a Princeton Audi, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Dan Wolf Motors of Naperville, Inc. d/b/a Lexus of Naperville, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Village Imports, Inc. d/b/a Nissan Village, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Syosset Hyundai, LLC d/b/a Advantage Hyundai, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Jerry Damson Nissan, L.L.C. d/b/a Jerry Damson Nissan, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Curran Volkswagen, Inc., Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Auto Mall Nissan, Inc. d/b/a Atlantic Nissan Superstore, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Fred Beans of Boyertown, Inc. d/b/a Fred Beans Boyertown, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Auto Mall Hyundai, Inc. d/b/a Atlantic Hyundai, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Platinum Volkswagen, LLC, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Sunrise Automall LLC d/b/a Atlantic Honda, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

K.C. Imports, Inc. d/b/a Curttright Honda, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Massapequa Imports LLC d/b/a Lexus of Rockville Center, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Garcia Imports, Inc. d/b/a Garcia Honda, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Healey Mitsubishi, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Fred Beans Motors, Inc. d/b/a Fred Beans Mitsubishi, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Hempstead Auto Co., Inc. d/b/a Jaguar of Great Neck/Roslyn, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Fred Beans Chevrolet of Limerick, Inc. d/b/a Fred Beans Chevrolet of Limerick, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Jerry Damson Inc. d/b/a Jerry Damson Honda d/b/a Jerry Damson Acura, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Fred Beans Imports, Inc. d/b/a Fred Beans Nissan of Limerick, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

The Robert Larson Automotive Group, Inc. d/b/a Toyota of Tacoma, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Healey KIA, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Taylor Chrysler Dodge, Inc. d/b/a Taylor Chrysler Dodge Jeep Ram, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

McCafferty Motors of Mechanicsburg, Inc. d/b/a McCafferty Kia of Mechanicsburg, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Lochmandy Motors, LLC d/b/a Lochmandy Buick/GMC, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Healey Ford Lincoln, LLC d/b/a Healey Ford, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Larson Motors, Inc. d/b/a Audi of Tacoma d/b/a Mercedes Benz of Tacoma d/b/a Larson Cadillac d/b/a Larson Chrysler Jeep Dodge Ram d/b/a Volkswagen of Tacoma d/b/a Larson Hyundai, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Schumacher Volkswagen, Inc., Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Painter Motor Company d/b/a Painter Chevrolet, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

BP Auto Group LLC d/b/a Hackettstown Hyundai, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Village Motors, Inc. d/b/a Boston Volvo Village, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

JJM Atlantic Automotive LLC d/b/a Atlantic CJDR, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Healey Chevrolet, Inc. d/b/a Healey Chevrolet, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Downs North Bakersfield, Inc. d/b/a North Bakersfield Toyota, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Fred Beans Motors of Limerick, Inc. d/b/a Fred Beans Kia of Limerick, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

W.S. Healey Chevrolet-Buick, Inc. d/b/a Healey Chevrolet Buick, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Gum Springs, L.L.C. d/b/a Beyer Kia (Fairfax Co), Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Schumacher Auto Group, Inc. d/b/a Schumacher Mitsubishi, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Schumacher Auto Group, Inc. d/b/a Schumacher Subaru, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Plaza-Lincoln Mercury, LLC d/b/a Plaza Lincoln, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Healey Chrysler Dodge Jeep, LLC d/b/a Healey Chrysler Dodge Jeep & Ram, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Lochmandy Motors, LLC d/b/a Lochmandy Chrysler Jeep Dodge Ram, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

JS Huntington Motors LLC d/b/a Chevrolet of Huntington, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Murphy Cadillac, Inc., Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Rowe Enterprises, Inc. d/b/a Precision Toyota of Tucson, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Garcia Infiniti, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Joseph H. Nolette, LLC d/b/a Plaza Cadillac, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Fred Beans Ford Inc. d/b/a Fred Beans Hyundai of Doylestown, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Gum Springs, L.L.C. d/b/a Beyer Subaru, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Don Beyer Motors, Inc. d/b/a Beyer Kia Alexandria (Fairfax Co), Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Sowell Automotive, Inc. d/b/a Hyundai of La Quinta, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Bill Wright, Inc. d/b/a Bill Wright Toyota, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

North Bay Cadillac Co., Inc., Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Dan Wolfs Chevrolet of Naperville, Inc. d/b/a Chevrolet of Naperville, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

JS Autoworld, LLC d/b/a Atlantic Toyota, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Hempstead Auto Sales LLC d/b/a Millennium Honda, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Hutchins Motors Inc. d/b/a OConnor Auto Group, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Fred Beans Cadillac Oldsmobile, Inc. d/b/a Fred Beans Cadillac Buick GMC, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Beans-Class Ford, Mercury, Inc. d/b/a New Holland Toyota d/b/a New Holland Ford d/b/a New Holland Dodge Chrysler Jeep, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Painter Motor Company d/b/a Painter Buick, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Heritage Jaguar of Freeport, Inc. d/b/a Heritage Jaguar, Plaintiff, represented by Robert E. Chudakoff , Ulmer & Berne LLP.

Truecar, Inc., Defendant, represented by Benjamin Maxwell Arrow , Kramer Levin Naftalis & Frankel, LLP, Harold Paul Weinberger , Kramer, Levin, Naftalis & Frankel, LLP & Norman Christopher Simon , Kramer, Levin, Naftalis & Frankel, LLP.


MEMORANDUM AND ORDER

The plaintiffs are 162 auto dealerships located throughout the United States. They allege that defendant TrueCar, Inc. ("TrueCar") violated the Lanham Act and New York law by falsely advertising a "no haggling" and "no negotiation" experience for car purchasers. According to plaintiffs...

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