Presentation given by Scot McKee, Managing Director, Birddog, at the DSM Dyneema Connect the Dots Conference, Netherlands, 2012.
McKee explains how B2B organizations require a deep understanding of digital audience behaviour to improve online relationships and engage within customer communities. A video of the full presentation is available at: http://www.birddog.co.uk
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
52. Know your audience
I know all this…
Because he told the world, online
The important questions are:
Were you listening?
And can you connect the dots?
99. To end at the beginning
Put the customer at the heart of your story
Stories are complicated so simplify them
Use your brand values to guide you
Know your (connected) audience
100. To end at the beginning
Think deeper and wider about communities
Listen, learn, connect
Emotions come from people
Connecting emotion to brands creates revenue