Pam Bosley holds a photo of her son Terrell Bosley who was killed in 2006, at a rally against gun violence last month in Washington. (Susan Walsh/AP)

Maybe it’s time to start using the words that the NRA has turned into unmentionables.

Prohibition.

Mass buyback.

A gun-free society.

Let’s say that one again: A gun-free society.

Doesn't it sound logical? Doesn't it sound safe? Wouldn't it make sense to learn from other developed nations, which believe that only the military and law enforcers, when necessary, should be armed — and which as a result lose far, far fewer innocent people than die every year in the United States?

Yes, even saying these words makes the NRA happy. It fuels the slippery-slope argument the gun lobby uses to oppose even the most modest, common-sense reforms. You see? Background checks today, confiscation tomorrow.

And yes, I understand how difficult it would be. This is a matter of changing the culture and norms of an entire society. It would take time.

But the incremental approach is not succeeding. It sets increasingly modest goals, increasingly polite goals: close a loophole here, restrict a particularly lethal weapon there. Talk about gun safety and public health. Say “reform,” not “control.”

In response, a few states have tightened restrictions, a few states have loosened them. But as a nation — in Congress — we are stuck.

Meanwhile the strategy of modest reform has its own vulnerabilities.

Here are important moments from President Obama's speech about the shooting at Umpqua Community College in Roseburg, Ore. (Video: AP)

Every time there is a mass shooting, gun-control advocates argue again for legislation. But almost every time, opponents can argue that this shooter wouldn't have been blocked from buying a gun, or that this gun would not have been on anyone's banned list — and so why waste time (and political capital) on irrelevant restrictions?

To be clear, I believe the NRA is wrong on this, and the Brady Campaign to Prevent Gun Violence is right. Modest restrictions can help and have helped. The one-gun-a-month law can reduce crime. The gun-show loophole should be closed, and closing it would prevent some criminals from obtaining weapons. Every gun in a home with children should have a trigger lock.

But how many members of Congress will risk their jobs for modest, incremental reform that may or may not show up as a blip on the following year’s murder statistics? We’ve learned the answer to that question.

Fine, you say, but then why would those same members commit political suicide by embracing something bigger?

They won’t, of course. Congress will not lead this change. There has to be a cultural shift. Only then will Congress and the Supreme Court follow.

As we’ve seen over the past 15 years with same-sex marriage, such deep cultural change is difficult — and possible. Wyatt Earp, the frontier mentality, prying my cold dead fingers — I get all that. But Australia was a pioneer nation, too, and gave up its guns. Societies change, populations evolve.

And people are not immune, over time, to reason. Given how guns decimate poor black communities every day — not just when there are mass shootings, but every day — this is a civil rights issue. Given how many small children shoot themselves or their siblings accidentally, it is a family issue. Given the suicides that could be prevented, it is a mental health issue. On average 55 Americans shoot themselves to death every day. Every day!

The Supreme Court, which has misread the Second Amendment in its recent decisions, would have to revisit the issue. The court has corrected itself before, and if public opinion shifts it could correct itself again. If it did not, the Constitution would have to be amended.

It sounds hard, I know. But it’s possible that if we started talking more honestly about the most logical, long-term goal, public opinion would begin to shift and the short-term gains would become more, not less likely, as the NRA had to play defense. We might end up with a safer country.

There are strong arguments against setting a gun-free society as the goal, but there are 100,000 arguments in favor — that's how many of us get shot every year. Every year 11,000 Americans are murdered. Every year some 20,000 kill themselves with guns.

Without guns — with only kitchen knives at hand — some of those people would die. Most would still be living.

Maybe it’s time to start talking about the most logical way to save their lives.

Read more from Fred Hiatt's archive, follow him on Twitter or subscribe to his updates on Facebook.

Read more about this issue here:

Paul Waldman: President Obama just identified the one thing that could make real gun reform possible

Firmin DeBrabander: We can’t advance the goals of Black Lives Matter without addressing gun control

James Hohmann and Elise Viebeck: Oregon shooting injects gun debate into Democratic primary

Ruth Marcus: Is this the mass shooting that will finally shame us into acting?