Just a quick follow up on a story from last week. It was reported that ESPN had bid $125 million for rights to broadcast the NCAA Division I College Football Bowl Championship Series on the cable channel. Turns out that was for just one year. They actually bid $500 million to get the rights for four years… and guess what? They won.
That’s a lot of money, I hope it pays off.
(Via Orlando Sentinel)
Actually, those are the rights for four of the five BCS games.
ABC/ESPN already has the rights for the Rose Bowl under a separate contract.
And now ESPN spends $500 million for the rights to broadcast college football Bowl Championship Series – http://is.gd/873P .
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