Scribd Logo
Upload

Welcome to Scribd!

  • Two in Ten (20%) Canadians Say They Will Attend An Official Remembrance Day Service On November 11th This Year

    Uploaded by

    milnews.ca
    29 views7 pages
    Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. Two in ten (20%) Canadians say they will attend an official Remembrance Day service on November 11th this year. Approximately 13 million Adult Canadians (54%) say they have a Direct Relative Who Has Served as a member of the Canadian Forces during a War or conflict.

    Original Description:

    Original Title

    Two in ten (20%) Canadians say they will attend an official Remembrance Day service on November 11th this year

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. Two in ten (20%) Canadians say they will attend an official Remembrance Day service on November 11th this year. Approximately 13 million Adult Canadians (54%) say they have a Direct Relative Who Has Served as a member of the Canadian Forces during a War or conflict.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    29 views7 pages

    Two in Ten (20%) Canadians Say They Will Attend An Official Remembrance Day Service On November 11th This Year

    Uploaded by

    milnews.ca
    Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. Two in ten (20%) Canadians say they will attend an official Remembrance Day service on November 11th this year. Approximately 13 million Adult Canadians (54%) say they have a Direct Relative Who Has Served as a member of the Canadian Forces during a War or conflict.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Two in ten (20%) Canadians say they will attend an official

    Remembrance Day service on November 11th this year –


    Up from 16% in 2008
    Approximately 13 million Adult Canadians (54%) say They have a Direct
    Relative Who Has Served as a Member of the Canadian Forces During a
    War or Conflict, Or as a Member of Canada’s Uniformed Reserves

    Public Release Date: Monday, November 9, 2009, 6:00 AM EDT

    Ipsos Reid is Canada's market intelligence leader and the country’s leading provider of public
    opinion research. With operations in eight cities, Ipsos Reid employs more than 300 research
    professionals and support staff in Canada. The company has the biggest network of telephone
    call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos
    Reid’s Canadian marketing research and public affairs practices are staffed with seasoned
    research consultants with extensive industry-specific backgrounds, offering the premier suite of
    research vehicles in Canada—including the Ipsos Trend Report, the leading source of public
    opinion in the country—all of which provide clients with actionable and relevant information.
    Ipsos Reid is an Ipsos company, a leading global survey-based market research group. To learn
    more, visit www.ipsos.ca

    For copies of other news releases, please visit


    http://www.ipsos-na.com/news/

    © Ipsos Reid

    Washington z New York z Chicago z Minneapolis z Seattle z San Francisco


    Vancouver z Edmonton z Calgary z Winnipeg z Toronto z Ottawa z Montreal
    Two in ten (20%) Canadians say they will attend an official
    Remembrance Day service on November 11th this year –
    Up from 16% in 2008
    Approximately 13 million Adult Canadians (54%) say They have a Direct
    Relative Who Has Served as a Member of the Canadian Forces During a
    War/Conflict or is Currently Serving in the Canadian Forces

    Toronto, ON – In the lead-up to Remembrance Day, a new Ipsos Reid poll conducted on
    behalf of The Historica-Dominion Institute examines Canadians’ attitudes towards
    remembrance and their personal connection to veterans and the Canadian Forces.

    Attendance at a Remembrance Day Ceremony


    Two in ten (20%) Canadians – which could represent almost 4.8 million adults – say they will
    attend an official Remembrance Day service on November 11th this year. Projected attendance
    at ceremonies rises to 26% among those who have a family member who served in the past,
    and 35% among those who currently have a family member in the Canadian Forces.

    Attendance is up from 2008 when 16% of Canadians – which could represent up to 4 million
    adults – say they attended an official Remembrance Day service on November 11th last year.
    This proportion rises to 22% among those who had a family member serve in a past war or
    conflict, and to 31% among those who have a family member currently serving in the
    Canadian Forces.
    © Ipsos Reid

    -1-

    Washington z New York z Chicago z Minneapolis z Seattle z San Francisco


    Vancouver z Edmonton z Calgary z Winnipeg z Toronto z Ottawa z Montreal
    Direct Relatives who Served or Are Currently Serving
    A majority (54%) of those polled – which could represent roughly 13 million adult Canadians
    – say they have a direct relative who has served as a member of the Canadians Forces during
    a war or a conflict, or as a member of Canada’s uniformed reserves:

    • Over 3 million adult Canadians (14%) have a direct relative who they know served in
    World War One.

    • Some 10 million adult Canadians (43%) have a direct relative who served in World
    War Two.

    • Over 2 million adult Canadians (9%) have a direct relative who served in
    peacekeeping assignments in places such as Bosnia, Cyprus or Haiti.

    • Approximately 1.7 million adult Canadians (7%) have a direct relative who served or
    is serving in Afghanistan

    • Approximately 1.4 million adult Canadians (6%) have a direct relative who served in
    the Korean conflict.

    With Canadian deaths climbing in Afghanistan, this Remembrance Day will likely have a
    particularly strong meaning for many of those affected by the tragic loss of our men and
    women in service. Over one in ten (14%) Canadians -- representing about 3.5 million
    Canadians – say that they have a member of their family or direct relative who is currently an
    active-serving member of the Canadian Forces, in either the Army, Navy, Air Force or some
    other part of the Forces.

    © Ipsos Reid

    -2-

    Washington z New York z Chicago z Minneapolis z Seattle z San Francisco


    Vancouver z Edmonton z Calgary z Winnipeg z Toronto z Ottawa z Montreal
    Take Two Minutes To Remember
    The Historica-Dominion Institute recently launched the Take Two Minutes To Remember
    campaign to ask all Canadians - at home, at school, at work - to take two minutes to
    remember at 11 o’clock on November 11. More than 1,500 Canadians and organizations have
    signed up at www.historica-dominion.ca. On November 5, the House of Commons
    unanimously adopted a motion urging all Canadians to take part.

    The proposal enjoys widespread support among Canadians. All in all, eight in ten (85%)
    respondents agree (57% strongly/28% somewhat) that they will observe two minutes of
    silence at 11 o’clock on November 11th, the proportion of whom rises to 89% among those
    who have a family member who is actively serving or has fought for Canada in a past conflict
    or war.

    Seven in ten (71%) Canadians ‘agree’ (44% strongly/27% somewhat) that ‘governments at the
    federal, provincial and municipal levels should make it mandatory, not voluntary, for
    individuals, schools, workplaces and other venues to stop and observe two minutes of silence
    on each November 11’.

    In fact, a majority thinks it could be taken even further as six in ten (57%) agree (32%
    strongly/25% somewhat) that ‘all public transit and cars, wherever possible, should stop in
    their place for two minutes at 11 o’clock on each November 11’.

    These are some of the findings of an Ipsos Reid poll conducted between November 3 and 5, 2009, on
    behalf of The Historica-Dominion Institute. For this survey, a national sample of 1,032 adults from
    Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance

    © Ipsos Reid

    -3-

    Washington z New York z Chicago z Minneapolis z Seattle z San Francisco


    Vancouver z Edmonton z Calgary z Winnipeg z Toronto z Ottawa z Montreal
    demographics and ensure that the sample's composition reflects that of the adult population according
    to Census data and to provide results intended to approximate the sample universe. A survey with an
    unweighted probability sample of this size and a 100% response rate would have an estimated margin
    of error of +/-3.1 percentage points, 19 times out of 20, of what the results would have been had the
    entire population of adults in Canada been polled. All sample surveys and polls may be subject to other
    sources of error, including, but not limited to coverage error, and measurement error.

    Remembrance Day Not as Widely Observed in Quebec…


    Only seven percent (7%) of Quebecers attended an official Remembrance Day ceremony last
    year (compared to 16% of Canadians overall), and only 7% intend to attend an official
    ceremony this year (compared to 20% of Canadians overall).

    Quebecers are less likely to have had a family member fight in past wars as a member of the
    CAF. Fully two in three (65%) Quebecers have not had a family member serve for the CAF in
    WWI, WWI, Korea, peacekeeping missions or in Afghanistan:

    Furthermore, in Quebec, significantly fewer individuals will participate in Remembrance


    activities:

    • While most (85%) Canadians overall will observe 2 minutes of silence, only two thirds
    (68%) of Quebecers will do the same.

    • Only one half (50%) of Quebecers believe that two minutes of silence should be made
    mandatory for individuals, schools and workplaces compared to seven in ten (71%)
    Canadians overall who think so.

    © Ipsos Reid

    -4-

    Washington z New York z Chicago z Minneapolis z Seattle z San Francisco


    Vancouver z Edmonton z Calgary z Winnipeg z Toronto z Ottawa z Montreal
    • A minority (37%) of Quebecers support the idea of mass transit and cars stopping to
    observe two minutes of silence, while a majority (57%) of Canadians overall think it’s a
    good idea.

    Generational Divide…
    There exist some significant differences between younger generations of Canadians and older
    generations when it comes to Remembrance Day and its observance:

    • Younger Canadians are less likely (13%) than middle-aged (23%) or older Canadians
    (21%) to say they’ll attend an official Remembrance Day service this year.

    • Younger Canadians are most likely (55%) to say that they don’t have a relative who
    fought for the CF in any of the major conflicts in which Canada participated, while
    middle-aged (46%) or older Canadians (38%) are less likely to say they have not had a
    family member serving for the CF in these missions.

    • Those aged 35 to 54 (90%) and 55+ (87%) are considerably more likely than those aged
    18-34 (76%) to agree that they will observe two minutes of silence this November 11 at
    11 o’clock.

    • Younger Canadians are less likely (61%) than middle-aged (75%) or older Canadians
    (73%) to believe that observing two minutes of silence should be mandatory for all
    individuals, schools and places of work.

    • Half of (49%) of younger Canadians support the idea of public transit and cars
    stopping at 11 o’clock on November 11 to observe two minutes of silence, while
    majorities of middle-aged (62%) or older Canadians (58%) support this idea.

    -30-
    © Ipsos Reid

    -5-

    Washington z New York z Chicago z Minneapolis z Seattle z San Francisco


    Vancouver z Edmonton z Calgary z Winnipeg z Toronto z Ottawa z Montreal
    For more information on this news release, please contact:

    John Wright Marc Chalifoux Andrew Cohen


    Senior Vice President Executive Vice President President
    Ipsos Reid The Historica-Dominion Institute The Historica-Dominion Institute
    Public Affairs (416) 602-9721 (613) 875-2576
    (416) 324-2002 mchalifoux@historica-dominion.ca acohen@historica-dominion.ca

    For full tabular results, please visit our website at www.ipsos.ca. News Releases are
    available at: http://www.ipsos-na.com/news/

    © Ipsos Reid

    -6-

    Washington z New York z Chicago z Minneapolis z Seattle z San Francisco


    Vancouver z Edmonton z Calgary z Winnipeg z Toronto z Ottawa z Montreal

    You might also like