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Stephen Fry's Twitter posts on David Eagleman novel sparks 6000% sales spike
A David Eagleman novel that Stephen Fry recommended on Twitter, has experienced a 6000 per cent spike in sales since they were posted on his micro-blogging site.
The book, Sum: Forty Tales from the Afterlives, has also stormed to number two on bestsellers list, thanks largely to the positive recommendations from the comedian and writer on his site.
The book, a collection of stories about the afterlife, offers 40 brief scenarios for what happens when you die.
Fry tweeted: “You will not read a more dazzling book this year than David Eagleman's "Sum". If you read it and aren't enchanted I will eat 40 hats.”
Figures from online bookseller, Amazon.co.uk, show after Fry's "tweets" the title climbed to the number two spot on the its bestsellers list.
It rose from number 3,629 on the list, with sales jumping by about 6000 per cent.
It is another example of the power of Twitter, which has enjoyed a huge increase in popularity and usage over the past 18 months.
“We have seen spikes in sales before as a result of activity on Twitter but nothing as significant as the uplift we have seen on the back of Stephen Fry’s recommendation," said Amy Worth, head of books buying at Amazon.co.uk.
“Sum: Forty Tales from the Afterlives’ had been lurking in the shadows... on (the) bestsellers list but has now firmly found its footing and sits just shy of the number one spot.
"This is an incredible reaction from the UK public and certainly one that people will be continuing to tweet about."
Stephen Fry was recently voted the best celebrity Twitter user.
The comedian is know for his humorous and knowing tweets, and he has almost 750,000 followers.