Twitter followers are more likely to hear about what people are having for their lunch than read anything actually interesting or worthwhile, according to Pear Analytics.
Less than one in ten tweets have any real "pass-along value" and more than 40 percent of tweets are “pointless babble,” a study by the research firm showed.
The research carried out by Pear Analytics was designed to take a snapshot of what people actually used the booming social networking site for.
They delved into the endless steam of tweets every 30 minutes between 11 am and 5 pm Central Standard time on weekdays over two weeks to collect a total of 2,000 messages.
They then grouped the messages into one of six categories: news, spam, self-promotion, pointless babble, conversational and those with pass-along value.
Messages classed as babble included such gems as “I’m having a sandwich,” Pear Analytics said.
