The WSJ is reporting that DirecTV has conscripted the talents of software startup Invidi to show targeted—meaning local—ads to its customers, starting in 2011.
DirecTV currently only sends out two feeds—one to the east coast, one to the west—which each broadcast uniform content and advertising across their various markets. For advertisers with limited reach, this is wasteful; likewise, for viewers, this can mean annoyingly irrelevant ads.
More often than not, though, it just means that local or regional advertisers don't even bother with DirecTV, which is bad for its business, and most importantly deprives its customers of the crucial information they need to choose the right repossessed furniture dealership. [WSJ]